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Traditionally vision-focused, tourism effectively ignores the other senses. With tourists travelling to “see” places, an understanding of how people with vision impairment or blindness (PwVIB) experience tourism is currently lacking. Borrowing from psychology, this viewpoint proposes innovative research approaches to address this knowledge gap, clarifying how PwVIB psychologically experience tourism, enabling tourism professionals to design meaningful and appropriate tourism products and services for this market.

Reviewing extant literature on the tourist experience of PwVIB, this study highlights the existing knowledge gaps regarding understanding how PwVIB experience tourism, proposing alternative theoretical approaches and methodologies for use in future studies.

Alternative research approaches, borrowed from psychology, are proposed to address this knowledge gap and clarify our understanding of how PwVIB experience tourism, serving as a call to action for researchers to attack this issue in innovative ways. An example study, using a mental imagery approach is discussed by way of illustration of how such techniques could be applied.

Highlighting a gap in the understanding of tourist experiences of PwVIB, this viewpoint proposes the adoption of innovative research methods from psychology as a means of delving into the cognitive and conceptual processes involved, offering a new perspective on how to address this important and topical issue and contribute to the design of inclusive and meaningful tourism experiences for this demographic.

This chapter is focused in a methodological frame to study the practices of entrepreneurial agents and the startups in nontechnological sectors in the middle-income countries. The startup of ideas involves three phases that comprise the first life cycle of a possible company considering too sociocultural aspects as external factors implied in the creation, prototype, and entry to markets. In Latin America, the type of risks experienced by companies in their early stages of life and incubation are not known in a timely manner. The lack of information on entrepreneurship and its agents in countries such as Mexico also inhibits visualization of heterogeneity of contexts to business development, and how some regions are more propensity to boost startups than others, in different sectorial and branches of knowledge. Mexico like rest countries in Latin America has a high percentage of SMEs focused in sectors that are innovative but not are participating in the last technological waves. For this reason, it is necessary to know how these agents prepare, manage, and apply entrepreneurship in accordance with institutional, technological, and sociocultural dispositions to structure their experiences and make more vigorous the territorial entrepreneurial. Small and medium businesses are building new paths taking advantage of territorial and cultural opportunities. Applying the framework proposed in the last part of this chapter is presented a case of study of an entrepreneur oriented to craft brewer production in Tijuana, Mexico.