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Article
Publication date: 3 December 2018

Paulo Ramos, Vasco Ribeiro Santos and Nuno Almeida

This paper aims to define the boundaries of wine tourism to identify the main challenges, trends and opportunities of wine tourism in Portugal, providing some critical…

602

Abstract

Purpose

This paper aims to define the boundaries of wine tourism to identify the main challenges, trends and opportunities of wine tourism in Portugal, providing some critical recommendations for those operating in this sector.

Design/methodology/approach

The paper draws on a literature review and content analysis of prior and ongoing work.

Findings

The main challenges, trends and opportunities for the wine tourism industry in Portugal are identified, as well as suggestions and practical recommendations/contributions for managers, stakeholders, players and marketers. The paper concludes with some key points that could form the basis of a strategic agenda for future action.

Originality/value

Based on the reviewed literature, some benchmarks for the wine tourism industry in Portugal were developed.

Details

Worldwide Hospitality and Tourism Themes, vol. 10 no. 6
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 1 March 1998

Jack Carlsen and Ross Dowling

Although wine tourism in Australia and internationally is well established, marketing research efforts to date have been negligible. Estimates of visitation to wine

1699

Abstract

Although wine tourism in Australia and internationally is well established, marketing research efforts to date have been negligible. Estimates of visitation to wine regions by domestic and international visitors are based on secondary analysis, and these data do not conform to the accepted definition of wine tourism. Economic indicators of wine tourism at the regional level are based on industry estimates and there is no systematic collection of survey data on wine tourism. Wine Tourism marketing issues at the regional level such as market image and branding, regional identity, facilities, infrastructure, wine tourist expenditure, market research and the government promotion are explored and factors to consider when marketing wine regions are identified.

Details

International Journal of Wine Marketing, vol. 10 no. 3
Type: Research Article
ISSN: 0954-7541

Keywords

Article
Publication date: 1 February 1999

Edith Szivas

The article examines the development of wine tourism in Hungary, with a specific interest in the recent developments. Wine tourism in Hungary is in its infancy, but recent…

Abstract

The article examines the development of wine tourism in Hungary, with a specific interest in the recent developments. Wine tourism in Hungary is in its infancy, but recent years have seen considerable developments. The creation of wine routes and the “1999 — Year of Grastronomy and Wine” initiative are discussed in detail. It is argued that wine tourism can offer considerable benefits both for the wine and the tourism industry for a number of reasons. Firstly, wine tourism might contribute to the dispersal of tourist flows from the established tourist centres. Secondly, it can enhance the image of the destination and thirdly, it can create an awareness of the importance of the quality issues. It is concluded that the next step in promoting and developing wine tourism must go beyond the initial marketing efforts and that appropriate market research and development policies are needed for the long‐term development of a successful wine tourism industry in Hungary.

Details

International Journal of Wine Marketing, vol. 11 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

Article
Publication date: 18 April 2008

Jeffrey W. Stewart, Linda Bramble and Donald Ziraldo

The purpose of this paper is to present recommendations for future growth and continued success of wine and culinary tourism in the Niagara region.

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Abstract

Purpose

The purpose of this paper is to present recommendations for future growth and continued success of wine and culinary tourism in the Niagara region.

Design/methodology/approach

Through industry interviews with practitioners, researchers and stakeholders the recommendations of this paper were formed. Secondary research examined the issues and advances made in other area of the globe specific to wine and culinary tourism. The research is intended to cover the issues associated with advancing an industry sub‐sector that is still growing but will reach maturity in not‐so‐distant future.

Findings

In Niagara's wine and culinary tourism sector, there is a renewed call for industry specific research. Furthermore, linkages across the border are recommended to increase tourism revenue both in the USA and Canada. There is need to create more domestic awareness of the changes. Additionally, in order to attract one‐time visitors back to the region, it is important to enhance service through increased service training. There also exists a need for cooperation and coordination within the industry at all levels. The final recommendation is to advocate for signage and specific information to varied segments of the wine and culinary target market sub‐sets to deal with the differences in consumer motivations and preferences.

Originality/value

The relevant conclusions and recommendations listed will assist practitioners to continue the forward momentum of wine and culinary sectors in Niagara and around the world.

Details

International Journal of Contemporary Hospitality Management, vol. 20 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 February 1998

Mike Beverland

The arguments for increased focus by vineyards on the development of wine tourism activities have received increased attention in the last five years. Wineries have often…

Abstract

The arguments for increased focus by vineyards on the development of wine tourism activities have received increased attention in the last five years. Wineries have often been criticised for not focusing enough attention on developing networks with tourist organisations, local governments, and cellar door activity in general. This approach ignores both the wider market context within which New Zealand wineries operate and the associated opportunity costs of developing wine tourism facilities. This research seeks to place wine tourism within the general market context in New Zealand. We present the results of qualitative interviews with key industry players and argue that wine tourism facilities may be under‐developed precisely because wineries are having more success in export markets which provide greater returns than cellar door sales.

Details

International Journal of Wine Marketing, vol. 10 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

Book part
Publication date: 12 September 2022

Maria Alebaki, Maria Psimouli and Stella Kladou

Wine tourism literature still falls behind other streams of research in its ability to assess phenomena associated with the implementation of digital practices to address…

Abstract

Wine tourism literature still falls behind other streams of research in its ability to assess phenomena associated with the implementation of digital practices to address strategic challenges. Moreover, studies on social media in tourism and hospitality prioritize the relationship between tourists’ behavioural aspects and technology. Relationships, experiences and timely responses on the digital environment are particularly important, taken the ‘new normal’ which COVID-19 necessitates. Within this framework, the present case study explores the role of social media (Facebook in specific) in the effort of Cretan wineries to respond to new encounters, as well as the importance, if any, of collaborative practices for developing online strategies of individual businesses. Findings help us identify (a) the role of the winescape studies in exploring the digital environment and (b) the main communication priorities of wineries as expressed through social media during the pandemic crisis.

Details

Global Strategic Management in the Service Industry: A Perspective of the New Era
Type: Book
ISBN: 978-1-80117-081-9

Keywords

Article
Publication date: 7 June 2022

Diana Cunha, Elisabeth Kastenholz and Carla Silva

This paper focuses on the wine tourist market in the central region of Portugal, and it aims to analyze the wine tourist’s demographic and travel behavior and preferences…

Abstract

Purpose

This paper focuses on the wine tourist market in the central region of Portugal, and it aims to analyze the wine tourist’s demographic and travel behavior and preferences profile, based on their level of wine involvement.

Design/methodology/approach

This paper presents results from an exploratory study with a quantitative design, including a total of 1,029 survey responses from visitors of three wine routes. A K-mean cluster analysis was carried out, and the emerging groups of wine tourists were statistically compared (ANOVA or Chi-squared test).

Findings

Participants present a demographic profile of the wine route visitor similar to that found in other studies, with an average involvement with wine. There were three clusters of wine tourists, with different levels of involvement with wine: less wine-involved; medium wine-involved; and highly wine-involved. Significant differences between the three mentioned categories are visible for gender, age and attractions visited and expenses, suggesting the possibility of a differentiated market approach. Additionally, most respondents report high interest in a variety of attractions that are not exclusively wine-related. This finding supports the conceptualization of (particularly rural) wine tourism as “terroir tourism.”

Research limitations/implications

The pandemic context in which data collection was undertaken led to a smaller sample than expected, which was also more domestic than would have been in “non-COVID” times.

Practical implications

This study provides relevant insights about visitors of wine routes in Central Portugal, which may resonate in other wine tourism destinations. Implications for both theory and practice are also discussed.

Originality/value

This paper fulfills an identified need to study the wine tourism market in the Central Region of Portugal and expands our understanding about wine tourists’ profiles, behavior and interests, adding with empirical findings to the debate on heterogeneity in the wine tourist market, the role of wine involvement and of terroir.

Details

International Journal of Wine Business Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 18 April 2022

Anupama S. Kotur

In a post-COVID world, tourists seeking wellness through unique tourism experiences is expected to intensify. The purpose of this study is twofold – to provide baseline…

Abstract

Purpose

In a post-COVID world, tourists seeking wellness through unique tourism experiences is expected to intensify. The purpose of this study is twofold – to provide baseline information to explore interlinkages between wine tourism and wellness and to identify wine tourism experiences that create a sense of wellness among wine tourists.

Design/methodology/approach

This study adopts a netnographic approach by analysing user-generated content collected from the TripAdvisor platform. A total of 2,117 reviews of seven wineries in Maharashtra, India, were coded.

Findings

Fourteen interpretive codes were identified and positioned within Dunn’s (1959) four dimensions of wellness, namely, body, mind, spirit and environment. The findings suggest that wine tourism experiences allow wine tourists to rejuvenate their mind, body and spirit, enhancing a sense of holistic wellness.

Practical implications

Proposed wellness dimensions of the wine tourism framework can be used by practitioners to enhance the quality and variety of their wine tourism offerings, extending into the realm of wellness.

Originality/value

To the best of the authors’ knowledge, based on the literature review, there are few studies examining wine tourism through the lens of wellness. Also, the study uses Indian wineries as the study site, offering an insight into tourist experiences of this growing wine tourism market.

Details

International Journal of Wine Business Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 5 January 2022

Ana Laura Hernández, Silverio Alarcón and Lino Meraz Ruiz

This paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists from different Mexican wine regions, using netnography as a data…

Abstract

Purpose

This paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists from different Mexican wine regions, using netnography as a data collection and analysis tool.

Design/methodology/approach

The netnography methodology was applied in three steps: first, collecting consumer opinions (TripAdvisor 1,240 opinions, 2017–2019) from their visits to 20 wineries in four Mexican wine regions. Second, organizing of the data by classifying the various experiences. Third, by the application of multiple correspondence and cluster analysis to consolidate four segments taking as reference the 4Es Model.

Findings

The results show that of the four Mexican wine regions, Baja California is divided between the aesthetic and wine focus segments, Coahuila is more associated to the educational segment, while tourist who visit Queretaro tend to relate to the activities of the entertainment segment.

Research limitations/implications

The scarce literature that exists regarding wine tourism in Mexico made certain comparisons and relationships to the results difficult to establish.

Practical implications

The results provide stakeholders (wineries, state tourism departments, wine tourism marketers and wine tourism researchers) a segmentation proposal focused on tourist experiences to improve marketing programs and wine tourism offerings.

Originality/value

The use of netnography as a tool for wine tourism research in Mexico is one that has not been previously explored. In addition, this study considers different Mexican wine regions, which allows for comparisons and relationships between them that can contribute to greater market differentiation.

Details

International Journal of Wine Business Research, vol. 34 no. 3
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 19 January 2021

Vasco Santos, Paulo Ramos, Bruno Sousa and Marco Valeri

Wine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices…

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Abstract

Purpose

Wine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices performance. This paper aims to develop a new framework strictly applied to the global wine tourism system, taking into account emerging and future constructs and dimensions that precede and consequence it.

Design/methodology/approach

The systematic mapping study (SMS) was adopted as the selected research methodological approach, both to analyze and to structure a broad research field concerning methods, designs and research, focuses on the papers published in reliable academic databases such as Emerald, ProQuest, Sage, Science Direct, Scopus, Wiley, Web of Science, Taylor and Francis and Wiley were properly selected and analyzed.

Findings

The following four dimensions were found to comprise the global framework of the wine tourism system: (1) support features (governance, public policies and economic investment; supply development; physical and capacity conditions; requirements of health safety; opinion makers and leaders: managers/stakeholders/players/marketers and benchmarking and value chain); (2) innovation ecosystem (profile of the new generations of wine tourists; virtual and augmented reality: digital and hybrid wine events; smart wine tourism companies; digital channels and platforms: blogs, websites, applications; wine tourism creative activities for all [from kids to seniors] and sustainable and ecologic wine tourism practices); (3) wine tourism experience dimensions (storytelling; involvement; winescape; attachment; emotions and sensory) and (4) behavioural intentions (satisfaction; loyalty; and WoM).

Research limitations/implications

The framework still needs to be empirically applied in wine tourism settings to enrich tourists’ robustness in cross-cultural wine tourism experiences, covering a wider spread of abroad wine tourism destinations and products.

Practical implications

This framework is a useful tool and becomes vital to their continued success, as a key reference of wine tourism management and marketing. As a wine tourist's visitation frequency plays a role in his/her travel motives, product and service quality of tour packages must be improved and monitored.

Originality/value

This is the first research study to demonstrate the combined use of the main domains forming the wine tourism system within a global perspective, covering of the most critical aspects.

Details

Journal of Organizational Change Management, vol. 35 no. 2
Type: Research Article
ISSN: 0953-4814

Keywords

1 – 10 of over 3000