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Article
Publication date: 3 December 2018

Paulo Ramos, Vasco Ribeiro Santos and Nuno Almeida

This paper aims to define the boundaries of wine tourism to identify the main challenges, trends and opportunities of wine tourism in Portugal, providing some critical…

Abstract

Purpose

This paper aims to define the boundaries of wine tourism to identify the main challenges, trends and opportunities of wine tourism in Portugal, providing some critical recommendations for those operating in this sector.

Design/methodology/approach

The paper draws on a literature review and content analysis of prior and ongoing work.

Findings

The main challenges, trends and opportunities for the wine tourism industry in Portugal are identified, as well as suggestions and practical recommendations/contributions for managers, stakeholders, players and marketers. The paper concludes with some key points that could form the basis of a strategic agenda for future action.

Originality/value

Based on the reviewed literature, some benchmarks for the wine tourism industry in Portugal were developed.

Details

Worldwide Hospitality and Tourism Themes, vol. 10 no. 6
Type: Research Article
ISSN: 1755-4217

Keywords

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Article
Publication date: 1 March 1998

Jack Carlsen and Ross Dowling

Although wine tourism in Australia and internationally is well established, marketing research efforts to date have been negligible. Estimates of visitation to wine

Abstract

Although wine tourism in Australia and internationally is well established, marketing research efforts to date have been negligible. Estimates of visitation to wine regions by domestic and international visitors are based on secondary analysis, and these data do not conform to the accepted definition of wine tourism. Economic indicators of wine tourism at the regional level are based on industry estimates and there is no systematic collection of survey data on wine tourism. Wine Tourism marketing issues at the regional level such as market image and branding, regional identity, facilities, infrastructure, wine tourist expenditure, market research and the government promotion are explored and factors to consider when marketing wine regions are identified.

Details

International Journal of Wine Marketing, vol. 10 no. 3
Type: Research Article
ISSN: 0954-7541

Keywords

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Article
Publication date: 1 February 1999

Edith Szivas

The article examines the development of wine tourism in Hungary, with a specific interest in the recent developments. Wine tourism in Hungary is in its infancy, but recent…

Abstract

The article examines the development of wine tourism in Hungary, with a specific interest in the recent developments. Wine tourism in Hungary is in its infancy, but recent years have seen considerable developments. The creation of wine routes and the “1999 — Year of Grastronomy and Wine” initiative are discussed in detail. It is argued that wine tourism can offer considerable benefits both for the wine and the tourism industry for a number of reasons. Firstly, wine tourism might contribute to the dispersal of tourist flows from the established tourist centres. Secondly, it can enhance the image of the destination and thirdly, it can create an awareness of the importance of the quality issues. It is concluded that the next step in promoting and developing wine tourism must go beyond the initial marketing efforts and that appropriate market research and development policies are needed for the long‐term development of a successful wine tourism industry in Hungary.

Details

International Journal of Wine Marketing, vol. 11 no. 2
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 18 April 2008

Jeffrey W. Stewart, Linda Bramble and Donald Ziraldo

The purpose of this paper is to present recommendations for future growth and continued success of wine and culinary tourism in the Niagara region.

Abstract

Purpose

The purpose of this paper is to present recommendations for future growth and continued success of wine and culinary tourism in the Niagara region.

Design/methodology/approach

Through industry interviews with practitioners, researchers and stakeholders the recommendations of this paper were formed. Secondary research examined the issues and advances made in other area of the globe specific to wine and culinary tourism. The research is intended to cover the issues associated with advancing an industry sub‐sector that is still growing but will reach maturity in not‐so‐distant future.

Findings

In Niagara's wine and culinary tourism sector, there is a renewed call for industry specific research. Furthermore, linkages across the border are recommended to increase tourism revenue both in the USA and Canada. There is need to create more domestic awareness of the changes. Additionally, in order to attract one‐time visitors back to the region, it is important to enhance service through increased service training. There also exists a need for cooperation and coordination within the industry at all levels. The final recommendation is to advocate for signage and specific information to varied segments of the wine and culinary target market sub‐sets to deal with the differences in consumer motivations and preferences.

Originality/value

The relevant conclusions and recommendations listed will assist practitioners to continue the forward momentum of wine and culinary sectors in Niagara and around the world.

Details

International Journal of Contemporary Hospitality Management, vol. 20 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

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Article
Publication date: 1 February 1998

Mike Beverland

The arguments for increased focus by vineyards on the development of wine tourism activities have received increased attention in the last five years. Wineries have often…

Abstract

The arguments for increased focus by vineyards on the development of wine tourism activities have received increased attention in the last five years. Wineries have often been criticised for not focusing enough attention on developing networks with tourist organisations, local governments, and cellar door activity in general. This approach ignores both the wider market context within which New Zealand wineries operate and the associated opportunity costs of developing wine tourism facilities. This research seeks to place wine tourism within the general market context in New Zealand. We present the results of qualitative interviews with key industry players and argue that wine tourism facilities may be under‐developed precisely because wineries are having more success in export markets which provide greater returns than cellar door sales.

Details

International Journal of Wine Marketing, vol. 10 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

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Article
Publication date: 19 January 2021

Vasco Santos, Paulo Ramos, Bruno Sousa and Marco Valeri

Wine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices…

Abstract

Purpose

Wine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices performance. This paper aims to develop a new framework strictly applied to the global wine tourism system, taking into account emerging and future constructs and dimensions that precede and consequence it.

Design/methodology/approach

The systematic mapping study (SMS) was adopted as the selected research methodological approach, both to analyze and to structure a broad research field concerning methods, designs and research, focuses on the papers published in reliable academic databases such as Emerald, ProQuest, Sage, Science Direct, Scopus, Wiley, Web of Science, Taylor and Francis and Wiley were properly selected and analyzed.

Findings

The following four dimensions were found to comprise the global framework of the wine tourism system: (1) support features (governance, public policies and economic investment; supply development; physical and capacity conditions; requirements of health safety; opinion makers and leaders: managers/stakeholders/players/marketers and benchmarking and value chain); (2) innovation ecosystem (profile of the new generations of wine tourists; virtual and augmented reality: digital and hybrid wine events; smart wine tourism companies; digital channels and platforms: blogs, websites, applications; wine tourism creative activities for all [from kids to seniors] and sustainable and ecologic wine tourism practices); (3) wine tourism experience dimensions (storytelling; involvement; winescape; attachment; emotions and sensory) and (4) behavioural intentions (satisfaction; loyalty; and WoM).

Research limitations/implications

The framework still needs to be empirically applied in wine tourism settings to enrich tourists’ robustness in cross-cultural wine tourism experiences, covering a wider spread of abroad wine tourism destinations and products.

Practical implications

This framework is a useful tool and becomes vital to their continued success, as a key reference of wine tourism management and marketing. As a wine tourist's visitation frequency plays a role in his/her travel motives, product and service quality of tour packages must be improved and monitored.

Originality/value

This is the first research study to demonstrate the combined use of the main domains forming the wine tourism system within a global perspective, covering of the most critical aspects.

Details

Journal of Organizational Change Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0953-4814

Keywords

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Article
Publication date: 18 September 2020

Abel Duarte Alonso and Seng Kiat Kok

The purpose of this paper is to investigate the different traits, characteristics and skills future professionals need to contemplate to address the demands of the…

Abstract

Purpose

The purpose of this paper is to investigate the different traits, characteristics and skills future professionals need to contemplate to address the demands of the competitive wine industry, more specifically, concerning the provision of wine tourism experiences. The insights within self-determination theory are considered to develop more robust understanding of this central theme.

Design/methodology/approach

The views of 32 winery representatives in ownership and management roles, operating in two emerging economies were gathered through un-structured, face-to-face interviews conducted on-site.

Findings

Participants’ comments revealed five key dimensions illustrated, notably, through attitudinal aspects (passion, empathy), knowledge-based (constant learning), strategy-based (problem-solver), previous work experience and adaptation-based. This last aspect highlighted coping with the dynamic nature of the industry, while assimilating tasks or learning by doing. These findings have important implications, in particular, for the future delivery of wine tourism experiences.

Originality/value

By empirically examining an important knowledge gap associated with the traits and characteristics of future wine tourism professionals, the study provides original and valuable practical insights. From a theoretical point of view, the study proposes a model originating from the findings and its associations with the revisited theoretical underpinnings.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 10
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 2 December 2019

Vasco Ribeiro Santos, Paulo Ramos, Nuno Almeida and Enrique Santos-Pavón

This paper aims to provide a theoretical and conceptual analysis of wine and wine tourism experiences evidencing the current state of the art and providing some directions…

Abstract

Purpose

This paper aims to provide a theoretical and conceptual analysis of wine and wine tourism experiences evidencing the current state of the art and providing some directions for future research.

Design/methodology/approach

The paper provides an in-depth literature review and content analysis of prior work.

Findings

The experience focussed on wine andwine tourismrequires further exploration. The boundaries of the wine andwine tourism experience were identified, togetherwith highlights and strategic agenda for future actions.

Originality/value

Based on some key prior literature on the topic of wine and tourism experience, future research directions and approaches were proposed.

Details

Worldwide Hospitality and Tourism Themes, vol. 11 no. 6
Type: Research Article
ISSN: 1755-4217

Keywords

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Article
Publication date: 2 December 2019

Ana Brochado, Mike Troilo, Helena Rodrigues and Fernando Oliveira-Brochado

The purpose of this study sought to identify the main themes linked with wine hotel experiences, based on tourists’ narratives shared online, and to investigate whether…

Abstract

Purpose

The purpose of this study sought to identify the main themes linked with wine hotel experiences, based on tourists’ narratives shared online, and to investigate whether these narratives vary according to traveler type.

Design/methodology/approach

Content analysis was carried out on 4,114 online reviews of 52 wine hotels located in 27 wine regions across 11 nations in both the Old and New World.

Findings

The analysis of these web reviews revealed that narratives can be grouped under 11 themes organized into 7 main dimensions as follows: wine, lodging (i.e. hotel, area and room), food service (i.e. restaurant and breakfast), scenery (i.e. views and vineyards), staff, transportation and recommendation. The main narratives vary according to traveler type.

Practical implications

Improving the present understanding of wine tourists’ experiences should help wine hotel managers find new approaches to enhancing visitors’ satisfaction. As the dimensions of wine tourism experiences shared online vary according to traveler type, wine managers can design their offer to target families, couples, friends, solo and corporate clients.

Originality/value

Prior research has identified the need for market segmentation in the wine tourism industry. This research addresses this need by specifying the wine tourism experience according to traveler type. The breadth of the data, and the method of using travelers’ own testimony as opposed to more common surveying are additional contributions for both academics and managers.

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Article
Publication date: 5 February 2020

Montserrat Crespi-Vallbona and Oscar Mascarilla-Miró

The purpose of this paper is to explore the intrinsic components of wine tourism products that satisfy the consumers and analyze the economic development of wine regions…

Abstract

Purpose

The purpose of this paper is to explore the intrinsic components of wine tourism products that satisfy the consumers and analyze the economic development of wine regions, away from consolidated tourist destinations.

Design/methodology/approach

The objective of the study is fulfilled by reviewing the literature on culture and gastronomy as tourism-driving forces of hinterland development and the needs of wine lovers in their tourism experiences and then using it to design appropriate research tools to collect empirical data through a survey within the context of a single case study. Thus, the specific case of wine origin certification, denomination of origin (DO) in the Catalan regional area of Pla de Bages (Barcelona) is the successful case analyzed, through 210 valid questionnaires.

Findings

Wine tourism has a long history, although it may appear to be quite recent and innovative. Today’s visitors are well travelled and seek new experiences, authentic contexts and particular or exceptional activities. The findings show that the intrinsic components of wine tourism products that satisfy these consumers are critical to develop wine regions, focusing on the design of activities with significant dose of local identity and wine and gastronomic pairing. Definitely, participation, hedonism, significance, knowledge, nostalgia, tasting, novelty and local culture are the basic ingredients of a memorable and satisfying wine tourism experience.

Research limitations/implications

The present study has several limitations that need to be mentioned. First, this research is a single case study; the Pla de Bages DO serves as the case, focusing on one cultural heritage experience, the large wine vats walking visits. This fact can put the study’s validity in question. Another limitation is that this study is not a longitudinal one, the latter could lead to more accurate findings. It would be interesting to ad in-depth interviews to advance the understanding about how to enhance visits according to the analyzed components.

Practical implications

Sustainable governance of destinations implies the cooperation of private businesses, the public government and the support of the population of the territory, to develop creative and successful tourist products. Economic, social and cultural networks are necessary to create collaboration and innovation, following its mutual interests. The new governance approach based on networks that combines creative, sensorial and locally specific experiences is essential and offers many business opportunities and entrepreneurial options in hinterland regions, located near consolidated tourist destinations. Destination management organizations and private businesses should take into account the structure of the eight aforementioned components when they design oenological tourism activities.

Originality/value

The originality of the paper lies in the knowledge of the crucial components of memorable wine tourism experiences to satisfy visitor expectations. They have to include participation, hedonism, significance, knowledge, local culture, novelty, tasting and nostalgia.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 14 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

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