Why would you choose yachting tourism? Exploring the push-pull motivations and constraints in China

Abstract

Purpose

The main aims of this study were to develop analytical scales for yachting tourism push-pull motivations and constraints, and analyze how these factors may influence the revisit intention of yachting tourists in China.

Design/methodology/approach

The analysis was conducted using the PLS-SEM, including the evaluation of measurement models and the structural models. SPSS18.0 and SmartPLS 3.3.5 software were used for statistical analysis.

Findings

We conducted a survey of 451 respondents who participate in yachting activities in Dalian, China and identified six push motivational factors (novelty and stimulation, sightseeing and leisure, sports and learning, social relationships, self-esteem and prestige and self-realization), three pull motivational factors (featured activities and services, destination environment, destination facilities) and two constraints (internal and external). Partial least squares structural equation modelling showed that all hypothesized interactions between identified factors were statistically significant and meaningful.

Originality/value

The push-pull-constraint model offers a new interpretation to the traditional push-pull model in theory, and the results contribute to local yacht industry sectors.

Citation

Yao, Y., Zheng, R. and Parmak, M. (2024), "Why would you choose yachting tourism? Exploring the push-pull motivations and constraints in China", International Journal of Sports Marketing and Sponsorship, Vol. 25 No. 5, pp. 1240-1263. https://doi.org/10.1108/IJSMS-02-2024-0043