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This paper aims to identify and study the effect of identified eight barriers to sustainable consumption on consumers’ intention to purchase sustainable products.

Data were collected from a self-administered field survey in India, and 315 valid responses were obtained from the survey process. Partial least square structural equation modeling analysis was carried out to establish the validity of the measures used and to examine the impact of the identified barriers on sustainable purchase intentions.

The results of this study indicate that barriers such as low willingness to pay, low functional performance, low availability of sustainable products and difficulty of integration in the normal route have a statistically significant negative impact on consumers’ sustainable purchase intentions.

The findings of this study are useful for marketers and policymakers who want to increase the consumer adoption of sustainable products in emerging markets.

This study develops measures to capture the consumers’ perception of barriers to the adoption of sustainable products.

The purpose of this paper is to examine the relationship between proactive personality (PP), goal orientation (GO), meta-skills and the underlying dimensions of protean (self-directed and value-driven) and boundaryless (boundaryless mobility and mobility preference) career attitudes among Indian IT professionals.

Data were collected from 600 IT professionals working in six IT companies in the Delhi-NCR (National Capital Region) in India. Structural equation modeling was used to validate the measures of the selected constructs and for testing the hypothesis.

The results of the study revealed that PP significantly affects individuals’ protean and boundaryless career attitudes. Moreover, GO significantly affects protean career attitudes, and meta-skill significantly affects boundaryless mobility, respectively.

The study serves as a guide for the HR managers to devise the company’s strategies keeping in mind the employees’ requirements in parallel with the policies for IT industries in India.

The study enriches the protean and boundaryless career literature by identifying and empirically establishing the relationship between various personality traits and career patterns opted in the context of the Indian IT industry.

This study aims to examine the collective impact of awareness and knowledge about fake news, attitudes toward news verification, perceived behavioral control, subjective norms, fear of missing out (FoMO) and sadism on social media users’ intention to verify news before sharing on social media.

The current study’s conceptual framework is developed by a comprehensive literature review on social networking and the theory of planned behavior. The data for samples were collected from 400 respondents in India to test the conceptual framework using the partial least square–structural equation modeling technique.

The results show that awareness and knowledge, perceived behavioral control, attitudes toward news verification and FoMO are significant predictors of intention to verify news before sharing.

The present study concludes implications for managers of social media companies and policy actors that want to take steps toward arresting the spread of fake news via social media.

Academic investigation on fake news sharing on social media has recently gained traction. The current work is unique because it uses the theory of planned behavior as a basis for predicting social media user’s intention to verify news before sharing on social media.

The present study aims to empirically investigate whether supply chain agility and lean management practices are antecedents of supply chain social sustainability.

Data were collected from 311 supply chain practitioners from the Indian manufacturing sector. Confirmatory factor analysis was employed to test the validity and reliability of the measures used, and a structural model was analyzed to test the hypotheses of the current study.

The results indicate that agility and lean practices are significant antecedents of social sustainability orientation as well as social sustainability performance. The results also suggest that agility has a significant indirect effect on operational performance via social sustainability orientation, basic social sustainability practices as well as agility is indirectly affecting social sustainability performance via social sustainability orientation and basic social sustainability practices.

The results of the present study have implications for managers that want to make their supply chain more socially sustainable.

The study is unique in the sense that it empirically links agility and lean practices with social sustainability orientation, social substantiality performance and operational performance in supply chains.

The purpose of this paper is to illustrate how blockchain technology can improve supply chain adaptability, alignment and agility which collectively enhance competitive advantage which in turn influences firm performance.

The conceptual framework of the present study is developed by conducting an extensive literature review on blockchain technology, supply chain adaptability, alignment, agility and competitive advantage. The sample data were collected from 397 supply chain practitioners in India to validate the conceptual model. Confirmatory factor analysis was conducted to ascertain the validity of the measures used and a structural model was analyzed for testing the proposed conceptual framework.

The results of the present study show that blockchain technology can improve supply chain adaptability, alignment, agility which lead to competitive advantage, which leads to better firm performance. Besides, trust generated through blockchain use also increases firm performance.

Currently, the respondents do not have practical experience of using blockchain technology. They have responded based on their knowledge about supply chain and blockchain which they acquired from published sources. Different supply chains require different strategic choices and different information needs. But the present study assumes that all supply chain needs are identical. The present study assumes that government regulations regarding blockchain technology are favorable; however, currently, there is no legal framework to address blockchain technology. The findings of the current study indicate that companies not only should create more awareness regarding blockchain but also should actively work with IT companies that are engaged in developing blockchain-based supply chain solution. Managers, as well as IT companies and academicians, should join hands to study and develop a framework for regulating blockchain technology and suggest these to the policy actors.

The present study shows that supply chain practitioners are confident that blockchain technology will help improve supply chain parameters. These findings can help IT companies and their marketers for developing and promoting blockchain-based IT applications. In addition, the important implication for supply chain practitioners is that blockchain helps in creating a competitive advantage and increases firm performance.

The effect of IT on important supply chain variables has been studied in the past; however, there is not a single study which sheds light on how disruptive technologies such as blockchain will affect supply chain adaptability, alignment, agility and firm performance.

Storytelling is increasingly becoming a popular tool for promoting local fairs, festivals, culture and heritage. It is also being used to boost regional economies and revitalise them. Storytelling involves recounting past events and emphasising their relevance to the current situation. It is a powerful way to communicate shared experiences and values from one generation to the next. By engaging in storytelling, local or regional fairs or festivals are able to subsidise the regeneration of their economy. Furthermore, storytelling can help to bridge the gap between the past, present and future, providing a sense of permanency and belonging. Transmedia storytelling, often called transmedia narrative, is a technique for integrating current digital technology to present a tale or story experience across several platforms and formats.

Rajasthan is a vibrant, colourful and lively region of India. It comes out on top regarding holidays, traditions and culture. It sparkles brighter when its festivals are taking place. Due to its festive atmosphere, they have played a significant role in Rajasthani culture. The state of Rajasthan is known for its warm hospitality.

The current study's objective is to investigate various regional festivals in Rajasthan that have helped to develop regional identity through transmedia and to understand the connection between regional festivals' storytelling and tourism. Our findings indicated a positive relationship between regional or local festival narrative and travellers' inclination to visit or return. Additionally, the local community develops a positive sense of itself due to these festivals.

Since liberalization in the 1990s, India has witnessed a growth in the number of educated middle-class women in professions. However, there are few women in leadership positions and decision-making bodies. While the earlier notion of the ideal woman as homemaker has been replaced by one which idealizes women of substance, a woman’s role in the family continues to be pivotal and is even viewed as central in defining Indian culture. The purpose of this paper is to analyze how and to what extent gender inequalities are reproduced in the organizations employing educated professionals.

Based on the perspective that gender is socially constructed, this paper analyzes gender inequality in Indian organizations through semi-structured interviews of men and women scientists in two private pharmaceutical laboratories.

The findings show reproduction of a gendered normative order through two types of norms and practices: one, norms and practices that favor men and second, socio-cultural norms that devalue women in public spaces which help to maintain masculinity in the workplace. Although these practices might be found elsewhere in the world, the manner in which they are enacted reflects national cultural norms.

The paper highlights how various norms and practices enacted in the specific Indian socio-cultural context construct and maintain masculinity at workplace depriving opportunities to professional women which affect their rise to leadership positions.

When the repercussions of COVID-19 were being absorbed by the world, the higher educational institutions (HEIs) were conceiving of strategies to run educational institutions on remote basis too, including the challenges linked with the teaching–learning as well as the management and other departmental needs. Leaning itself on the teaching–learning tectonic shifts amid the COVID-19 climes, the study reviews the status of “readiness” of the HEIs in Oman while bearing this in mind that the usage of information and communications technology (ICT) for distance learning and conventional learning has been considered as one of the parameters to judge the “quality” of the HEIs in Oman.

Documentary analysis alongside an in-depth reading of the quality audit reports sourced from the Oman Academic Accreditation Authority, which are publicly accessible are being referred for driving home the arguments in the study.

The study concludes that despite the case being in favor of distance learning from early on, the same doesn’t get reflected in the conclusions derived in the research conducted for assessing the teaching–learning mechanisms during the COVID-19 period. Therefore, the HEIs’ “readiness” in terms of ensuring the smooth transitioning to the remote learning pedagogical arrangements for meeting the challenges of the COVID-19 wasn’t efficacious.

The present study may be followed up with an understanding as to how the HEIs of Oman need to incorporate the perspectives of all the concerned stakeholders for the refurbishment of the teaching–learning process, especially in times of contingencies.

Apart from the policy-makers, the management of the HEIs of Oman needs to appreciate the need to be proactive and appreciative of the inclusion of ICT tools and techniques in the mainstream pedagogical settings.

Notwithstanding the emphasis upon the preparedness and readiness for tackling the challenges posed by the COVID-19 for the HEIs in Oman, no study has attempted to delve into the issue succinctly—the present study fills this gap.

The purpose of this paper rapid development of various voltage sag compensation techniques in DC bus using ultra-capacitors (UCs) provides satisfactory results when compared with required peak power demand for shorter duration. Later, UCs have been used as floating capacitors [1] [2]. Various UCs are available based on internal resistances which also rely on its manufacturing materials, similar to double layer capacitors.

This paper demonstrates UCs based voltage sag compensation at load side under different working modes of hydraulic pack (HP) in an armored fighting vehicle (AFV). The main sources to supply the HP are 24 V, 400 Ahr battery bank and 20 kW main generator. HP is considered to be the highest power load of a system. 2,500 A inrush current was drawn by HP during initial conditions, and also, this system works in both elevation and azimuth mode. Voltage sag has been varied from 15 to 24 V for different modes. But as per the military standard, electrical systems should operate between 18 and 32 V DC. Because of insufficient terminal voltage, required energy cannot be attained and supplied to the loads. The proposed topology compensated the voltage sag and maintains nominal voltage on a DC bus. The devised circuit has been verified under all possible operating loads such as continuous, intermittent and momentary. The same has been simulated using MATLAB/Simulink and was experimentally verified. The minimum voltage maintained in a DC bus is 22.2 V in simulation, while experimentally, it was 24.2 V.

For getting higher percentage of efficiency, secondary energy system configuration, mainly designed for electrical vehicles, is needed. It was implemented and same was tested with the fighting vehicle system[1]. The proposed configuration comprises of bank of an UC and a battery bank. The system was finally implemented in AFVs.

The goods vehicles made of UCs can hold very minimum energy because of minimum density of energy. The modified AFV can have minimum charging as well as discharging of rate of energy and, thus, power[3][4]. Thus, the proposed idea of modified vehicle system has influence over significant change in the state of charge.

The purpose of this paper is to report the impact of thermophoresis and Brownian moment on MHD two-dimensional forced convection flow of nanofluid past a permeable stretching sheet in the presence of thermal diffusion.

The flow governing PDEs are reduced to ODEs by utilizing pertinent transmutations and then resolved by employing a fourth-order Runge-Kutta-based shooting technique. The energy and diffusion equations are incorporated with Brownian motion, thermophoresis and Soret parameters. The velocity, thermal and concentration attributes along with skin friction factor, local Nusselt and Sherwood number are discussed under the influence of sundry pertinent parameters and presented with the assistance of graphical and tabular values.

The results infer that Sherwood number is accelerated by Soret parameter but it controls the thermal transport rate. And also, Brownian and thermophoresis play a vital role in enhancing heat conduction process.

Considering the industrial applications of flow of magnetic nanofluid over a stretching surface, this paper presents the solution of the flow problem considering thermophoresis, Brownian motion, magnetic field and thermal diffusion effects. In addition, the aim and objectives of this paper fills a gap in the industry.