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The purpose of this paper is to investigate the sensitivity of ski businesses and of the accommodation sector in Tyrol to warm winter seasons and to draw conclusions for climate change vulnerability.

Operational indicators of ski areas and overnight stays in the destinations were analysed in the record warm winter season 2006/2007. Comparing the climatic anomalies of that season with climate change scenarios, the season can serve as an analogue year for average future winter seasons. By interpreting changes in the analogue year, the potential vulnerability of the winter tourism industry in the study area can be assessed.

While the impact on ski areas was relatively small on the province level, the analysis on the basis of individual businesses showed a high sensitivity of small to medium and low‐altitude ski areas as well as of ski areas with insufficient snowmaking facilities. Significant differences in the impact on the accommodation sector were found on the district level, with longer‐lasting negative effects on the regional tourism economy in two districts with low‐altitude ski areas. Climate change increases the risk of financial losses for individual ski businesses as well as for tourism‐dependent regional economies, as happened in the 2006/2007 season. As the season represents an extreme event, the long‐term effect of a rising frequency of warm winters on demand cannot be assessed.

The paper presents a valuable and inexpensive approach to assess the impact of warm winter seasons on the supply side as well as on the demand side.

The increasing frequency and intensity of the extreme weather events could cause devastating consequences in tourism. Climate change–related extreme weather events and their relation to tourism is an emerging field for education and research. The purpose of this study is to categorize the impact of climate change on tourist destinations with regard to extreme weather-related risks in outdoor recreation and tourism. Managerial implications for policymakers and stakeholders are discussed.

To outline the risks from climate change associated with tourism, this study uses the Prisma analysis for identification, screening, checking for eligibility and finding relevant literature for further categorization.

Based on a thoroughly examination of relevant literature, risks and threats posed by climate change could be categorized into following four areas: reduced experiential value in outdoor winter recreation; reduced value in beach scenery and comfort; land degradation and reduced biodiversity; and reduced value in personal safety and comfort in tourism. It also focuses on the significance of using big data applications in catastrophic disaster management and risk reduction. Recommendations with technology and data analytics to continuously improve the disaster management process in tourism education are provided based on findings of this study.

Primary contributions of this study include the following: providing a summarized overview of the risks associated with climate change in terms of tourist experiential value for educational implications; and revealing the role of data analytics in disaster management in the context of tourism and climate change for tourism education.

Despite recognizing the importance of eReferral in shaping tourists’ behavioral intentions, researchers have rarely explored its dynamics. In the recent years, interest in the superiority of interactive eReferral over eWOM has burgeoned, thus increasing theoretical and empirical quest, which has generated many inconsistencies. Drawing on social identity, trust transfer and social tie theories, the purpose of this paper is to explore an integrative model that investigates the impact of interactive eReferral on tourists’ engagement, eReferral sharing behavior and intention to visit. Besides the direct influences of interactive eReferral on tourists’ engagement, eReferral sharing behavior and intention to visit, the authors assess the mediating role of tourist engagement on the relationship between these concepts.

Utilizing survey data, variance-based structural equation modeling (VB-SEM) was applied to diagnose the proposed model.

VB-SEM results suggest that interactive eReferral has a positive impact on tourist engagement, eReferral sharing behavior and intention to visit. Tourist engagement mediates the link between interactive eReferral and eReferral sharing behavior, and intention to visit.

By examining the relationship between interactive eReferral, tourists’ engagement, eReferral sharing behavior and intention to visit, the model departs from existing views to shed new light on the interactivity of eReferral. Implications for marketing practices and research are discussed.

The purpose of this paper is to examine the role that Facebook Fan Pages (FFPs) play in the generation of visit intention. The study has three objectives: first, to examine the effects of museum-generated content (MGC) on perceived information quality and perceived customer service and perceived information quality and perceived customer service on visit intention and, second, to test the model with two samples to make comparisons that provide useful insights.

Data were collected through an online survey that achieved 308 valid responses. A multi-group analysis was conducted to compare the results from two groups: users of the Frida Kahlo museum and Anahuacalli museum FFPs.

The results reveal that there are significant differences between the two samples regarding the direct effects of perceived information quality on visit intention and perceived customer service on visit intention. The authors also noted a slight difference between the two museums’ FFPs in the relationship between MGC and perceived information quality.

Further research is needed to examine other FFP factors that influence visit intention to clarify the results obtained from the two samples and to analyse the proposed model in other settings. This research contributes to the literature concerning the impact of online platforms on visit intention.

The findings provide useful insights for managers as to how to increase their FFP followers’ intention to visit their establishments.

El propósito de esta investigación es examinar el papel que desempeñan las páginas de fans de Facebook (PFFs) en la generación de intenciones de visita. El objetivo de este estudio es doble: primero, examinar los efectos del contenido generado por el museo sobre la calidad de la información percibida y el atención al cliente percibido, y la calidad de la información percibida y el atención al cliente percibido sobre las intenciones de la visita y el segundo, probar el modelo en dos muestras para establecer una comparación que proporcione ideas útiles.

Los datos fueron recogidos a través de una encuesta online de 308 respuestas válidas. Se realiza un análisis multigrupo para comparar los resultados entre dos grupos: PFF del museo de Frida Kahlo y la PFF del museo Anahuacalli.

Los resultados revelan que existen diferencias significativas entre las dos muestras con respecto a los efectos directos de la calidad de la información percibida en las intenciones de visita y el servicio al cliente percibido en las intenciones de visita. También se ha observado una ligera diferencia entre las PFF de los dos museos en la relación entre el contenido generado por el museo y la calidad de la información percibida.

Se necesita más investigación para examinar otros factores en las PFF que influyen en las intenciones de visitar, aclarar los diferentes resultados obtenidos en las dos muestras y analizar el modelo propuesto en otros entornos. Esta investigación contribuye a la literatura sobre el impacto de las plataformas online en las intenciones de visitar.

Los resultados proporcionan información útil para los gerentes sobre cómo aumentar las intenciones de sus seguidores de visitar sus establecimientos.

Intención de visitar, Contenido generado por el museo, Calidad de la información percibida, Atención al cliente percibido, Facebook

Trabajo de investigación

While Australian snowsport participation may represent a small part of the overall international snowsport market, the fact that Australians are renowned for their willingness to travel makes the travel motives and behaviours of Australian skiers and snowboarders a worthwhile area of research. This paper aims to address this issue.

This exploratory research was conducted via online survey using both convenience and snowball sampling to investigate overseas snowsport travel intentions, in the next seven months, of Australian skiers and snowboarders, many of whom were advanced participants.

People who indicated that they intended to travel overseas for snowsport were mostly males, experienced snowsport participants, under 35 years of age, well‐educated, and in higher income levels. The results indicate that the key motivations of those intending to travel overseas relate to the core of on‐snow experience: reliability of snow, quality of snow, variety of terrain and off‐piste areas. Of less importance were the off‐snow and alternative on‐snow activities.

With the major sources of information for planning an overseas snowsport trip being the internet and families and friends, the availability of current information such as resort maps and current snow conditions via web cams, and the quality of experience of every customer visiting the resort, are key marketing strategies for this niche market.

This paper concentrates on those Australian holiday‐makers whose prime interest is snowsports to the exclusion of off‐piste activities/pleasures. It also highlights the significant role of both the internet and word‐of‐mouth recommendation in holiday planning, and consequently the need to ensure that every visitor experiences a high quality vacation.

The purpose of this paper is to evaluate possible impacts of climate change on tourism on a regional level and therefore to provide a basis for discussion for tourism destinations.

By means of a statistical analysis of data and a comprehensive desk research, the ecological consequences of climate change on regional level were outlined. In expert workshops, the effects on tourism were discussed and the main challenges for tourism enterprises and destinations were derived.

The ecological consequences of climate change are shown for the different destinations in the Bernese Oberland. The economic effects on tourism under changed conditions are estimated. The changes in tourism revenue, including adaptation measures, would result in annual losses of approximately 70 million CHF, or about −4 per cent.

There are many uncertainties regarding climatic development, effects on tourism and adaptability of the industry. In addition, the impacts depend heavily on local conditions and the structure of tourism.

The paper provides a useful basis for discussion for alpine tourist destinations planning to set climate change and its consequences on the agenda and develop strategies to face these new challenges.

This paper presents an analysis of ecological consequences of climate change and possible implications on tourism on a regional level and points out the challenges as well as possible mitigation and adaptation strategies.

The purpose of this paper is to build a case against strategic equifinality. This is accomplished by employing hybrid ideal types approach and testing the effect of these strategic types on firm performance among service firms in the context of a developing country.

Data were collected via a self-administered survey. The final sample of this study encompassed 169 ideal type hybrid companies operating in the tourism industry in Mugla, Turkey.

The research findings indicate that prospectors and hybrid prospector-analyzer (PA) orientations outperform defenders based on several financial and non-financial performance measures. However, all other strategic orientations show identical performance.

The research findings imply that adopting a hybrid strategy is a viable option. In addition, SMEs in developing countries should exercise some caution when deciding to adopt a defender strategy.

This study uses hybrid ideal types for service firms in a dynamic business environment in a developing country.

This chapter presents the relationship between climate change and tourism, how they influence each other, as well as how the industry addresses this challenge. The tourism industry has recognized its contribution to global climate change and the need for addressing the problem by applying mitigation policies. Climate change is already defining new realities for consumers, business, and government decision-making. Therefore, adaptation measures are also required, especially in tourism that is highly sensitive to climate variability. The need of awareness as well as preparedness at local level has been highlighted by UNWTO, which is spearheading initiatives within the industry under the common framework of the UNFCCC.

The purpose of this study is to review the hospitality and tourism strategy literature to identify trends related to key topical areas of research. The study objectives include identifying hospitality and tourism strategy challenges; presenting a synthesis of frequent strategy topics; and identifying opportunities for future research.

Earlier studies in the hospitality strategy literature were reviewed and synthesized to identify trends, gaps and opportunities.

Hospitality strategy research continues to improve and extend the boundaries of strategic thought in the hospitality literature. In assessing the literature from 1980 to 2013, it was apparent that the literature was following the mainstream trend of combining theoretical perspectives to some degree as well as applying more process-based concepts to hospitality strategy research. There were several challenges for propelling hospitality strategy research forward; these included the educational infrastructure, theory development and the quantity and quality of researchers in the field.

Given the depth and breadth of the strategy topics and research, it was difficult to ensure sufficient coverage was provided in the limited space of one journal article.

The study provides a good foundational understanding of where the hospitality strategy research had been and the trajectory of where it was headed. Further, it serves as a valuable resource for current researchers and those entering this area of research.

The purpose of this paper is to investigate the weather and calendar effects on the usage pattern of a tourism web site.

This paper analyses data from a yearlong web log involving 21,655,089 visitors to a popular tourism web site. The weather factors include rain, snow, cloud cover, and the calendar factors include seasons and holidays in order to test the proposed model.

Using data from the Korea Tourism Organisation and the Korean Meteorological Administration, the results show that when it was rainy, cloudy, summer or a workday, the number of visitors to the tourism information web site was higher.

The results provide managers involved in the tourism industry with useful insights for effective use of web sites by running them more efficiently and setting up appropriate marketing strategies in terms of the weather and calendar variables.