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Article
Publication date: 11 April 2008

Wiebke Unbehaun, Ulrike Pröbstl and Wolfgang Haider

The purpose of this paper is to survey climate change impacts on winter sport tourists' activity and destination choice, to estimate shifts in customer demand and to…

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Abstract

Purpose

The purpose of this paper is to survey climate change impacts on winter sport tourists' activity and destination choice, to estimate shifts in customer demand and to provide recommendations and decision support for destination management.

Design/methodology/approach

A total of 540 skiers from Vienna, Austria were surveyed with a standardized online questionnaire. The survey also contained a discrete choice experiment a stated preference method which forces respondents into trade‐off behavior between various possible combinations of destination profiles.

Findings

The results show a strong preference for destination attributes promising sufficient (natural) snow conditions. In winters that lack snow, resorts in high destinations gain importance and travel distances lose some relevance. A large proportion of skiers would forgo skiing if it becomes more expensive. Snow independent substitutes are accepted as a short time compensation but not for the whole winter holiday. When asked to trade off additional costs and additional travel distances for a snow secure destination, the majority of winter sport tourists are willing to incur some additional cost but the majority reach thresholds at about 10 percent additional cost and 2h additional driving.

Originality/value

The survey shows, that a discrete choice experiment is a suitable method to cover the complexity of activity and destination choice. Therefore it is an unique individual‐oriented approach to consider customer demand and to evaluate the success of offer setting in tourism management. The sequential presentation of three related choice sets is a novel contribution in the field of choice experiments, and appears to be well suited to simulate climate change‐related effects.

Details

Tourism Review, vol. 63 no. 1
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 1 January 2001

Arvid Flagestad and Christine A. Hope

This paper presents some aspects of branding the Scandinavian snow tourism product. The authors argue that the Scandinavian suppliers to the non‐Nordic market need a…

Abstract

This paper presents some aspects of branding the Scandinavian snow tourism product. The authors argue that the Scandinavian suppliers to the non‐Nordic market need a stronger image and more distinct differentiation, and that a Scandinavian umbrella brand might be helpful to serve the purpose of increasing the combined market share of Scandinavian suppliers in non‐Nordic markets. In support of their views empirical observations are presented which confirm the rational for a Scandinavian umbrella brand and a potential for differentiation not yet utilised. Branding is discussed within the context of a strategic alliance between Scandinavian suppliers. These suppliers are conceptualised as a strategic group. The conceptual and managerial complexity of branding a product associated with three different countries is noted. The paper concludes by indicating areas for future research.

Details

Tourism Review, vol. 56 no. 1/2
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 9 April 2018

Chiara Mauri and Lorenzo Turci

This paper aims to examine tourists’ preferences for package holidays offering different bundles of activities at a winter mountain destination. A winter mountain…

Abstract

Purpose

This paper aims to examine tourists’ preferences for package holidays offering different bundles of activities at a winter mountain destination. A winter mountain destination is usually chosen for snow sports, particularly skiing, but increasingly more tourists want to fully exploit their holiday opportunity with an authentic and comprehensive experience of the place. After collecting qualitative data on how tourists spend their typical day, quantitative research is conducted to segment the demand on the basis of tourists’ preferences for bundles of activities undertaken during a winter mountain holiday.

Design/methodology/approach

The study uses a mixed method. Two focus groups are included to understand how tourists spend their time at a winter destination; results are then used to identify the components of the holiday, which are then combined in eight packages using an orthogonal array. A questionnaire is administered to a sample of 273 tourists at a well-known mountain destination to measure their preference for different packages. Results are analyzed using factor analysis, conjoint analysis and cluster analysis.

Findings

The most significant findings are as follows: winter mountain holidaying is a highly segmented market. Even at a mountain destination strongly associated with skiing, there are many tourists who do not ski and spend their time doing something else; food and beverage, and all their related activities, are at the top of all tourists’ interests, and passionate skiers very highly rate the experience of tasting, eating, understanding and buying local food; and there are four segments of winter mountain holiday tourists who show very differentiated interests for the different activities that can be experienced at a mountain location.

Originality/value

This paper considers what lies beyond sport at winter mountain destinations, and it reveals new possibilities for configuring bundles of activities to attract different segments of tourists.

Details

Worldwide Hospitality and Tourism Themes, vol. 10 no. 2
Type: Research Article
ISSN: 1755-4217

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Article
Publication date: 1 April 1980

Esteban Bardolet

he Point of View of the Mallorca Tourism Board on the Restraints to Tourism Development. This year the Tourism Board of Mallorca is celebrating its 25 anniversary. This…

Abstract

he Point of View of the Mallorca Tourism Board on the Restraints to Tourism Development. This year the Tourism Board of Mallorca is celebrating its 25 anniversary. This private non‐profitable institution was born from the Chamber of Commerce of Mallorca and is aimed to represent and defend the general interests of the tourism, as well as to care for the traditional assets and the ecology of Mallorca. Altogether a very difficult task for an entity without political executive force, but nevertheless the history of the “Fomento del Turismo de Mallorca” is the succesful history of Mallorca as a first tourism destination of the Mediterranean.

Details

The Tourist Review, vol. 35 no. 4
Type: Research Article
ISSN: 0251-3102

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Article
Publication date: 18 April 2017

Sotiroula Liasidou

In tourism literature, policy is synonymous with the involvement of the government in terms of planning, developing and organising the destination. In the case of the…

Abstract

Purpose

In tourism literature, policy is synonymous with the involvement of the government in terms of planning, developing and organising the destination. In the case of the airline industry, policy is verified by a supranational body, the European Union, which sets outs guidelines for all member states. This paper aims to examine how the tourism policy and planning in Cyprus is formulated in an attempt to understand the strategic response of the airlines in the way they fulfil the aims of the tourism strategy.

Design/methodology/approach

The primary data are based on the results of 25 semi-structured, in-depth interviews with powerful and elite tourism and airline decision makers in Cyprus.

Findings

The results of the research suggest that the tourism policy should take into more consideration and develop strategic synergies and have tighter links with airlines companies in terms of planning and policy formation. This will enable the destination and the government to provide more realistic targets in tourism policies especially in islands. The airline network can both increase the number of arrival and diversify the demand all year round and offer more economic opportunities.

Originality/value

The study addresses two important aspects in terms of tourism development. The first is the policy initiative and the second is the role of the airlines’ for the purpose of tourism. Interrelation between tourism policies and airline developments are rather neglected in the tourism literature. Thus, this study highlights the point that in destination planning especially on islands, the airline decision-makers should participate in the policy making process and set more realistic targets. Additionally, airlines play an important role for destinations reaching numerical targets.

Details

Tourism Review, vol. 72 no. 1
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 24 October 2008

Ruggero Sainaghi

This paper seeks to demonstrate the critical importance of the destination's decisions made in relation to market positioning in understanding the competitive performance…

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2422

Abstract

Purpose

This paper seeks to demonstrate the critical importance of the destination's decisions made in relation to market positioning in understanding the competitive performance achieved by local businesses.

Design/methodology/approach

The aim of the empirical research was to check the following hypotheses: clear positioning on longer‐stay customers makes it more likely that the conduct of ski corporations and hotel businesses will complement each other; clear positioning on longer‐stay customers improves the competitive performance of ski corporations; and clear positioning on longer‐stay customers improves the competitive performance of tourist hospitality businesses. The multiple case study methodology was adopted as a means of refuting or confirming these hypotheses, with the use of a combination of qualitative and quantitative data, although giving greater weight to the quantitative sources.

Findings

Two dimensions are of decisive importance: the commercial mix of customers attracted to the destination (distinguishing between day‐trippers and longer‐stay customers), and the structural mix of plant capacity and high turnover tourist accommodation facilities.

Originality/value

The case studies chosen have made it possible to test three hypotheses according to which a clear positioning on longer‐stay customers: increases the extent to which the behaviour of ski corporations and hotel structures complement each other; improves the competitive performance of the ski corporations; and improves the competitive performance of the businesses offering tourist accommodation.

Details

Tourism Review, vol. 63 no. 4
Type: Research Article
ISSN: 1660-5373

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Book part
Publication date: 29 November 2018

Rauno Rusko

This chapter focuses on the coopetition features of tourism and specifically of tourism destinations. Because of the typical features of tourism destinations, coopetition…

Abstract

This chapter focuses on the coopetition features of tourism and specifically of tourism destinations. Because of the typical features of tourism destinations, coopetition might be a particularly important theme in the literature on tourism. However, the number of tourism studies that have focused on, or at least mentioned, coopetition is surprisingly small. Regarding tourism destinations, co-location causes different forms of coopetition situations, which are not very common in geographically diffused industries. Furthermore, the basic idea of one joint tourism product, such as the experiences of a tourist in a tourism destination, forces the (competing) suppliers of services in the resort to cooperate. Co-location causes a situation in which the competing firms in the area have joint branding and marketing activities. Destination marketing organisations are an important form of coopetition activities in tourism. In addition to co-location, seasonality is one of the specific features of coopetition in tourism destinations. This study combines the outcomes of several publications and other empirical materials about coopetition in tourism.

Details

Tourism Planning and Destination Marketing
Type: Book
ISBN: 978-1-78756-292-9

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Book part
Publication date: 29 November 2012

Lisa Ruhanen

Climate change poses a significant challenge for the tourism industry and is a further inhibitor to the sustainable development objectives of tourism destinations…

Abstract

Climate change poses a significant challenge for the tourism industry and is a further inhibitor to the sustainable development objectives of tourism destinations. Recognizing the importance of these issues in 2011 and drawing together a number of the leading works in the field, this chapter provides a contextual background to climate change and tourism, debates the implications for the industry and issues such as adaptation, mitigation, and poverty alleviation. The discussion concludes with recommendations for governance and policy, adaptation and mitigation, and knowledge management, research, and education.

Details

Knowledge Management in Tourism: Policy and Governance Applications
Type: Book
ISBN: 978-1-78052-981-3

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Article
Publication date: 20 April 2015

O. Cenk Demiroglu, Jana Kučerová and Oguzhan Ozcelebi

– The aim of this paper is to present the relationship between climate and tourism development data as an example of an emerging winter and ski tourism destination in Slovakia.

Abstract

Purpose

The aim of this paper is to present the relationship between climate and tourism development data as an example of an emerging winter and ski tourism destination in Slovakia.

Design/methodology/approach

The method aims to discover the relationship through snow-reliability and regression analyses and to further implicate the consequences of such established relationship under a changing (warming) climate.

Findings

As a result of the research, the authors can predict that a 1 per cent fall in snow depth and visibility would erode the ski demand by 1.2 and 0.12 per cent, respectively, a 1°C rise of the mean temperature, on the other hand, would indicate a 6 per cent loss of skipass sales. The latter finding translates into a further 6.6 to 19.2 per cent loss of sales on account of the anticipated temperature increases for the twenty-first century. The capacity of the resort for the utmost adaptation strategy, snowmaking, is also to deteriorate with the daytime/fulltime annual good quality production range to reduce from 33/45 days to 10-26/14-34 days, according to the emissions-related warming scenarios and in terms of the commonly available current technology.

Practical implications

The results of the study can help the management of ski resorts to adopt strategies for the future development by taking into account the predicted climatic changes.

Originality/value

This study is the first type of study performed in Slovakia and can contribute to the better understanding of the relationship between climate change and the performance of the ski tourism resorts. It also delivers innovation by considering wet-bulb temperature in snow-reliability analyses and also by coining the “climate elasticity” concept.

Details

Tourism Review, vol. 70 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Open Access
Article
Publication date: 29 November 2019

Osman Cenk Demiroglu, Linda Lundmark, Jarkko Saarinen and Dieter K. Müller

The purpose of this paper is to discuss the external and internal factors that support or challenge a possible transformation of Arctic Sweden into a major ski destination…

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2634

Abstract

Purpose

The purpose of this paper is to discuss the external and internal factors that support or challenge a possible transformation of Arctic Sweden into a major ski destination under a changing climate.

Design/methodology/approach

The paper questions future availability of the physical and the human factors that foster ski tourism development in Arctic Sweden and suggests a comparative case study in relation to the already existing large resort-based ski destinations in Arctic Finland.

Findings

Preliminary documentary analysis shows that the governmental and the industrial discourses over the past decade have acknowledged a competitive edge for Sweden and its northernmost regions in particular and may even propose a structural shift for ski tourism in the near future agenda. The visualisations based on natural snow projections presented in this paper confirm this comparative advantage but other technical and socioeconomic development factors are further discussed, in relation to Arctic Finland.

Research limitations/implications

Future research agenda is suggested to cover, first, assessment of natural and technical snow reliability of existing and all potential ski areas in Sweden and within its competitive set extending to all the Nordics and the Alps, then, incorporation of adaptive capacities of the suppliers but especially the likely substitution tendencies of the consumers, and finally, evaluation of the overall situation in terms of the regional development needs.

Social implications

It is apparent that land use conflicts will arise in case of large ski resort-based destination development in Arctic Sweden, especially around the environmentally protected areas, which are not only already important attractions for nature-based tourism but also traditional livelihoods for the Sami.

Originality/value

This is the first paper to discuss a potential regional and structural shift of ski tourism in Sweden.

Details

Journal of Tourism Futures, vol. 6 no. 1
Type: Research Article
ISSN: 2055-5911

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