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The Evil Queen is a staple character in many fairy tales, but perhaps one of her most famous incarnations is as Snow White's evil stepmother. In order to gain a better understanding of the dynamics of gender and morality in this story, this chapter analyses three different versions of the fairy tale Snow White and the Seven Dwarfs: the Brothers Grimm's nineteenth-century text, Disney's 1930s film adaptation, and The Snow Queen's Shadow, a contemporary novel based loosely on a mix of well-known European fairy tales. The chapter explores what, exactly, marks the Queen as evil in the different versions, how her morality interacts with questions of gender and cultural context, and how the different versions portray the relationship – and often the moral dichotomy – between the Evil Queen and Snow White.

Snow White is one of the most popular fairy tales worldwide. Therefore, it is not surprising that the story has been reconsidered multiple times during the current trend of producing fairy tale adaptations. Especially the Evil Queen has become an object of further examination in many recent instalments of the story. In this chapter, I analyse the revision of Snow White's stepmother in the book series The Lunar Chronicles (2012–2016), the films Mirror Mirror (2012), Snow White and the Huntsman (2012) and The Huntsman: Winter's War (2016), as well as the TV-series Once Upon a Time (2011–2018). Compared to other villains in recent fairy tale adaptations, who are, like Maleficent, redeemed, the queen remains an embodiment of evil and terror in most adaptations. I outline the depiction of the Evil Queen in present-day US-American fairy tale narratives, assessing what makes her the most villainous woman in all the fairy tale realms and questioning why many of these stories try to understand but do not forgive her. The focus of this investigation is on the backstory that she is equipped with, her crimes, and her ultimate fate. Although she has been abused, traumatized, and betrayed, she seems to remain an uber villain, not only attempting to kill her stepdaughter but also destroying nature, starving her people, and spreading a deadly virus. This kind of representation might result from the fact that her opponent is by the very name the purest fairy tale princess ever known.

This paper aims to examine the impact of global warming and climate change on skiing by assessing the costs that ski resorts would have to bear to address the lack of snow. In this way, new development models can be hypothesized for the regional economy in the Aosta Valley, territory located in the West Alps, whose economy is largely based on winter tourism.

Starting with a literature review regarding global warming and its effects on the Alps, a methodology of analysis has been implemented to assess the relative weaknesses of ski resorts. Additional costs in adaptation strategies have been considered in the light of a major choice ski resorts must face: investing or not. For this analysis, four scenarios of global warming have been taken into consideration.

The lack of snow due to a rise in temperatures will have a big impact on regional ski resorts and will seriously threaten the economy of small lateral valleys. In this scenario, it is important to think about reorganizing the regional ski supply by focusing on stations with better economic results and those strategically well located. In this way, we can safeguard winter tourism in the region and preserve skiing by concentrating costs only in those resorts that are also able to bear new cost adaptation strategies.

The value of this paper is its estimation of the future impact of a rise in the average temperature in regional ski resorts. This impact is assessed in relation to concerns about the reduction of the skiing area and the new costs that ski companies will need to bear. The paper also proposes a new model for the reorganization of the ski supply in the Aosta Valley.

The aim of this paper is to present the relationship between climate and tourism development data as an example of an emerging winter and ski tourism destination in Slovakia.

The method aims to discover the relationship through snow-reliability and regression analyses and to further implicate the consequences of such established relationship under a changing (warming) climate.

As a result of the research, the authors can predict that a 1 per cent fall in snow depth and visibility would erode the ski demand by 1.2 and 0.12 per cent, respectively, a 1°C rise of the mean temperature, on the other hand, would indicate a 6 per cent loss of skipass sales. The latter finding translates into a further 6.6 to 19.2 per cent loss of sales on account of the anticipated temperature increases for the twenty-first century. The capacity of the resort for the utmost adaptation strategy, snowmaking, is also to deteriorate with the daytime/fulltime annual good quality production range to reduce from 33/45 days to 10-26/14-34 days, according to the emissions-related warming scenarios and in terms of the commonly available current technology.

The results of the study can help the management of ski resorts to adopt strategies for the future development by taking into account the predicted climatic changes.

This study is the first type of study performed in Slovakia and can contribute to the better understanding of the relationship between climate change and the performance of the ski tourism resorts. It also delivers innovation by considering wet-bulb temperature in snow-reliability analyses and also by coining the “climate elasticity” concept.

The purpose of this paper is to highlight different strategy–business model (BM) alignments using Miles and Snow’s strategic framework and analyze the performance implications of these different alignments.

The paper develops a composite conceptual model combining Miles and Snow’s strategy typology with Demil and Lecocq’s BM framework to explore the performance implications of strategy–BM fit. This model is empirically examined using a sample of 156 French small- and medium-sized enterprises (SMEs) in the manufacturing sector.

The results first highlight a limited set of BM configurations across strategic profiles, confirming that a BM reflects a firm’s strategy as a means of realizing strategic choices. Second, they reveal that deviating from ideal strategy–BM alignments negatively affects performance. Finally, they shed light on the dynamics of Miles and Snow’s typology, from intended to implemented strategy.

The intrinsic characteristics of surveyed SMEs led to the hybridization of empirically derived profiles, which allowed to partially associate them with theoretically predicted configurations of BMs.

The paper suggests the patterns of predictive strategy–BM alignment that allow managers and entrepreneurs to monitor the dynamic consistency between strategic choices and their implementation.

Do you need a strategy if you have a BM? Adopting a fit and performance perspective, this paper addresses this question and complements other studies emphasizing the need to connect strategies and BMs.

While Australian snowsport participation may represent a small part of the overall international snowsport market, the fact that Australians are renowned for their willingness to travel makes the travel motives and behaviours of Australian skiers and snowboarders a worthwhile area of research. This paper aims to address this issue.

This exploratory research was conducted via online survey using both convenience and snowball sampling to investigate overseas snowsport travel intentions, in the next seven months, of Australian skiers and snowboarders, many of whom were advanced participants.

People who indicated that they intended to travel overseas for snowsport were mostly males, experienced snowsport participants, under 35 years of age, well‐educated, and in higher income levels. The results indicate that the key motivations of those intending to travel overseas relate to the core of on‐snow experience: reliability of snow, quality of snow, variety of terrain and off‐piste areas. Of less importance were the off‐snow and alternative on‐snow activities.

With the major sources of information for planning an overseas snowsport trip being the internet and families and friends, the availability of current information such as resort maps and current snow conditions via web cams, and the quality of experience of every customer visiting the resort, are key marketing strategies for this niche market.

This paper concentrates on those Australian holiday‐makers whose prime interest is snowsports to the exclusion of off‐piste activities/pleasures. It also highlights the significant role of both the internet and word‐of‐mouth recommendation in holiday planning, and consequently the need to ensure that every visitor experiences a high quality vacation.