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Article
Publication date: 22 September 2022

Juliana Juliana, A. Jajang W. Mahri, Azkiya Rahmah Salsabilla, Mumuh Muhammad and Iman Sidik Nusannas

This study aims to investigate the relationship between destination image (DI), travel motivation, religiosity, Islamic attributes of destination and the Muslim…

Abstract

Purpose

This study aims to investigate the relationship between destination image (DI), travel motivation, religiosity, Islamic attributes of destination and the Muslim millennial’s visiting intention to halal tourist attraction.

Design/methodology/approach

Using quantitative method, this study analyses responses to a questionnaire distributed to 200 respondents living in various province in Indonesia. To prove the hypothesis, the data collected are analysed using partial least square-structural equation modelling (PLS-SEM).

Findings

This study shows that there is significant relationship positively between travel motivation, religiosity, Islamic attributes of destination and Muslim millennials’ visiting intention to Lombok as halal tourist attraction. However, the DI shows insignificant impact on Muslim millennials’ visiting intention. The results confirm that travel motivation, religiosity and Islamic attributes of destination are highly important in encouraging the intention of Muslim millennials to visit halal tourist attraction.

Research limitations/implications

This study, however, has limitations. Firstly, the observation of this study is only aimed at Muslim millennials aged from 20 to 40 years. Secondly, the variables used in this study are only four variables.

Practical implications

To increase the visiting intention among Muslim millennials to halal tourism destination, the authorities should create and design the concept of halal tourism to attract Muslim millennials by considering the factors in this study. In addition, related parties need to improve halal infrastructure quality to boost halal tourism development. Indonesia is the biggest Muslim country in the world recently, the better promotion and campaign of halal tourism, the more Muslim millennials who are interested to visit halal tourism destination.

Originality/value

This study explores Muslim millennials’ visiting intention to halal tourist attraction in Indonesia. The study combines four important determinants affecting Muslim millennials to visit Lombok as one of the halal tourist attractions in Indonesia. In addition to that, literature explaining visiting intention in the context of prospective Muslim millennial is scarce.

Details

Journal of Islamic Accounting and Business Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0817

Keywords

Article
Publication date: 18 April 2022

Janarthanan Balakrishnan and Murali Sambasivan

The purpose of this research is to investigate the change in the relationship of cognitive destination image, affective destination image, destination psychological…

Abstract

Purpose

The purpose of this research is to investigate the change in the relationship of cognitive destination image, affective destination image, destination psychological commitment and destination psychological ownership with intention to visit destination because of COVID-19 pandemic.

Design/methodology/approach

The research followed a longitudinal design with 424 samples collected in two phases (t1 – before COVID-19; t2 – during COVID-19). The hypotheses were analysed using structural equation modelling, and the difference between the models (before and during COVID-19) was estimated using multi-group analysis.

Findings

The results indicate that destination psychological ownership and affective destination image share higher significant relationships with intention to visit destination even during COVID-19.

Practical implications

The results have indicated the role of destination psychological ownership in building a sustainable campaign towards the visit intention even during a crisis.

Originality/value

The study contributes to understanding the difference of tourists intention to visit destination before and during COVID-19 from the lens of various theories such as psychological ownership, psychological commitment and destination image.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 13 December 2021

Brian H. Yim, Mark R. Lyberger and Doori Song

Although sport museums are considered an important sector in nostalgia sport tourism, annual visitations of the major sport Hall of Fames (HoF) have been decreasing, often…

Abstract

Purpose

Although sport museums are considered an important sector in nostalgia sport tourism, annual visitations of the major sport Hall of Fames (HoF) have been decreasing, often resulting in operational and financial difficulties for the HoF. The current study examined the relationship between sport museum image, motivation, constraints, monetary and non-monetary promotions (as a mediator), and visit intention among those who have attended or never attended.

Design/methodology/approach

Data was collected from the residents in the Northeast Ohio area via an online survey questionnaire using Qualtrics (N = 1,607). Two sets of data parameters were generated based on consumers previous visitation to Pro Football HoF (visited group n = 754; never-visited group n = 853) and each group's monetary and non-monetary promotion models (total of four models) were analyzed. Descriptive statistics and reliability tests were processed via IBM SPSS Statistics 26 and the structural relationships among the constructs were examined using SmartPLS 3.

Findings

Among all the antecedents, positive perceived image of HoF has been identified as the most significant predictor for both promotions and visit (revisit) intention. Social motivation was found to be a strong driver for visiting a sports museum regardless of the types of promotions. Promotions' mediation effects were found. The monetary promotion between cost constraints and visit intention implied, cost constraints can be mitigated through monetary promotion.

Originality/value

This is the first study examining the role of relationship between image, motivation, constraints and visit intention relative to sport museums. Results provide practical insights for the sport museum marketers and researchers relative to visit intension.

Details

International Journal of Sports Marketing and Sponsorship, vol. 23 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 22 June 2018

Xi Y. Leung and Lan Jiang

The purpose of this paper is to propose and test an extended theory of planned behavior model (TPB) to explain how following destination Facebook pages impacts travelers…

1531

Abstract

Purpose

The purpose of this paper is to propose and test an extended theory of planned behavior model (TPB) to explain how following destination Facebook pages impacts travelers’ visit intention.

Design/methodology/approach

The study asked 252 participants to follow a destination’s Facebook page for three months before they completed the survey. An integrative model combining theory of planned behavior, social influence theory and attitude toward the ad was proposed. Partial least squares structural equation model (PLS-SEM) was used in testing the proposed model.

Findings

The findings indicated that the three social influences (compliance, identification and internalization) all significantly impacted visit intention both directly and mediated by subjective norm. Facebook page experience also significantly influenced visit intention mediated by perceived behavioral control. However, both attitude toward the destination and attitude toward messages were not significantly associated with visit intention.

Practical implications

The findings of this study revealed important practical implications for destination marketing organizations (DMOs) to leverage Facebook marketing. Specifically, DMOs should pay extra attention to the social influence of Facebook pages, especially identification, and also use Facebook pages to reduce perceived behavioral control of potential visitors.

Originality/value

This study was one of the first attempts to explore the factors influencing visit intention of destination Facebook fans based on an extended TPB model. The study also contributed to the literature of using PLS-SEM in predicting behavioral intention through a reflective-formative higher-order model.

研究目的

本论文旨在建立和验证一个扩展的计划行为模型, 用来解释旅游目的地Facebook如何影响游客旅游意图。

研究设计/方法/途径

252人参与本研究项目, 他们实际关注了一个旅游目的地Facebook三个月, 然后填写了问卷。本论文以计划行为模型、社会影响理论、以及广告认知理论等为基础, 建立一体化模型。本论文采用偏最小二乘回归结构方程模型(PLS-SEM)验证这个一体化模型。

研究结果

三种社会影响因素(从众、认同、内化)均对旅游意图有直接和间接的影响。Facebook体验也对于旅游意图, 通过知觉行为控制的中间调解作用, 有显著影响。然而, 目的地态度和信息的态度并未显著地与旅游意图有关。

研究实践意义

本论文结果对于旅游目的地管理机构(DMOs)如何使用Facebook营销有着实际启示作用。特别的是, DMOs应该更加关注Facebook的社会影响方面, 比如认同, 以及使用Facebook来减少潜在游客的知觉行为控制。

研究原创性/价值

本论文是首先几篇以TPB模型为基础, 探索目的地Facebook粉丝效应的旅游意图的文章。本论文还对于使用PLS-SEM技术通过反应性-形成性多阶模型来预测行为意图的文献有着理论贡献。

关键词

关键词:广告认知, 、目的地Facebook, 、社会影响理论, 、计划行为理论, 、旅游意图

纸张类型

研究论文

Details

Journal of Hospitality and Tourism Technology, vol. 9 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Open Access
Article
Publication date: 3 April 2019

Francisca Blasco-Lopez, Nuria Recuero Virto, Joaquin Aldas Manzano and Daniela Cruz Delgado

The purpose of this paper is to examine the role that Facebook Fan Pages (FFPs) play in the generation of visit intention. The study has three objectives: first, to…

3794

Abstract

Purpose

The purpose of this paper is to examine the role that Facebook Fan Pages (FFPs) play in the generation of visit intention. The study has three objectives: first, to examine the effects of museum-generated content (MGC) on perceived information quality and perceived customer service and perceived information quality and perceived customer service on visit intention and, second, to test the model with two samples to make comparisons that provide useful insights.

Design/methodology/approach

Data were collected through an online survey that achieved 308 valid responses. A multi-group analysis was conducted to compare the results from two groups: users of the Frida Kahlo museum and Anahuacalli museum FFPs.

Findings

The results reveal that there are significant differences between the two samples regarding the direct effects of perceived information quality on visit intention and perceived customer service on visit intention. The authors also noted a slight difference between the two museums’ FFPs in the relationship between MGC and perceived information quality.

Research limitations/implications

Further research is needed to examine other FFP factors that influence visit intention to clarify the results obtained from the two samples and to analyse the proposed model in other settings. This research contributes to the literature concerning the impact of online platforms on visit intention.

Originality/value

The findings provide useful insights for managers as to how to increase their FFP followers’ intention to visit their establishments.

Objetivo

El propósito de esta investigación es examinar el papel que desempeñan las páginas de fans de Facebook (PFFs) en la generación de intenciones de visita. El objetivo de este estudio es doble: primero, examinar los efectos del contenido generado por el museo sobre la calidad de la información percibida y el atención al cliente percibido, y la calidad de la información percibida y el atención al cliente percibido sobre las intenciones de la visita y el segundo, probar el modelo en dos muestras para establecer una comparación que proporcione ideas útiles.

Diseño/metodología

Los datos fueron recogidos a través de una encuesta online de 308 respuestas válidas. Se realiza un análisis multigrupo para comparar los resultados entre dos grupos: PFF del museo de Frida Kahlo y la PFF del museo Anahuacalli.

Resultados

Los resultados revelan que existen diferencias significativas entre las dos muestras con respecto a los efectos directos de la calidad de la información percibida en las intenciones de visita y el servicio al cliente percibido en las intenciones de visita. También se ha observado una ligera diferencia entre las PFF de los dos museos en la relación entre el contenido generado por el museo y la calidad de la información percibida.

Limitaciones/implicaciones

Se necesita más investigación para examinar otros factores en las PFF que influyen en las intenciones de visitar, aclarar los diferentes resultados obtenidos en las dos muestras y analizar el modelo propuesto en otros entornos. Esta investigación contribuye a la literatura sobre el impacto de las plataformas online en las intenciones de visitar.

Originalidad/valor

Los resultados proporcionan información útil para los gerentes sobre cómo aumentar las intenciones de sus seguidores de visitar sus establecimientos.

Palabras clave

Intención de visitar, Contenido generado por el museo, Calidad de la información percibida, Atención al cliente percibido, Facebook

Tipo de artículo

Trabajo de investigación

Details

Spanish Journal of Marketing - ESIC, vol. 23 no. 1
Type: Research Article
ISSN: 2444-9709

Keywords

Article
Publication date: 14 August 2018

Jing Wang, Shanyong Wang, Yu Wang, Jun Li and Dingtao Zhao

This paper aims to explore the intention of consumers to visit green hotels in China through the theory of planned behavior (TPB) extended by adding perceived consumer…

2585

Abstract

Purpose

This paper aims to explore the intention of consumers to visit green hotels in China through the theory of planned behavior (TPB) extended by adding perceived consumer effectiveness and environmental concern.

Design/methodology/approach

The TPB model is used as the basic theoretical framework but is extended by adding two critical variables. Data is collected from 324 respondents by using a self-administered questionnaire survey and analyzed with the assistance of structural equation modeling.

Findings

The empirical results show that perceived consumer effectiveness and environmental concern have positive effects on the attitude and the intention of consumers to visit green hotels, and that perceived consumer effectiveness has the largest effect. However, in China, the impact of environmental concern on the intention of consumers to visit green hotels is relatively limited, and the subjective norm has a strong effect. In addition, this research verifies the usefulness of the extended TPB model in understanding the intention of consumers in green hotels industry in China. This is evidenced by a comparison of the initial TPB model with the extended TPB model where the explanatory power has improved from 65 to 68 per cent.

Originality/value

This research contributes to TPB theory by addressing certain gaps in the literature regarding the intention of consumers to visit green hotels in China. Furthermore, considering the limitations of the TPB model, two pro-social variables, namely, perceived consumer effectiveness and environmental concern, are incorporated into the TPB model to better understand the intention of consumers to visit green hotels. Also, this research addresses the gap that studies on the role of perceived consumer effectiveness are limited in the tourism and hospitality management literature. The results indicate that perceived consumer effectiveness has the largest influence on the intention of consumers to visit green hotels.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 8
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 8 October 2020

Nurun Naher Popy and Tauhid Ahmed Bappy

While the usage of social media reviews has become increasingly popular in recent years, few studies in this context of Bangladesh have investigated its impact on…

1057

Abstract

Purpose

While the usage of social media reviews has become increasingly popular in recent years, few studies in this context of Bangladesh have investigated its impact on restaurant visit intention. Therefore, this study aims to explain the role of attitude toward social media reviews in customers' restaurant visit intention from the perspective of Bangladesh. In doing so, predictors of attitude toward social media reviews were also ascertained and their indirect effects on restaurant visit intention were investigated.

Design/methodology/approach

A survey questionnaire was administered to 300 university students. A six-factor based measurement model was proposed, and structural equation modeling (SEM) was used in testing the hypotheses represented by the model. Furthermore, a focus group discussion with 12 respondents was also held to assess how negative reviews on social media affect the customers' restaurant visit intention.

Findings

This study reveals that perceived usefulness, perceived ease of use, trustworthiness and information quality of social media reviews are positively related to attitude toward using positive social media reviews for choosing a restaurant. Furthermore, attitude toward positive social media reviews directly contributes to the intention to visit restaurants. Besides, attitude toward social media reviews fully mediates the relationship of perceived usefulness, perceived ease of use and trustworthiness with restaurant visit intention, whereas it partially mediates the relationship between information quality and restaurant visit intention. Besides, results from focus group discussion revealed that customers typically trust negative reviews which reduce their intent to visit restaurants.

Research limitations/implications

The samples chosen for this study belong only to a particular stratum of the population (students from a specific institution/university). Hence, the outcomes should be generalized with caution.

Practical implications

This study provides practical guidelines for the restaurant marketers to formulate improved strategic decisions by tracking the restaurant customers' attitudes, behavioral intentions, sentiments and share of voice on social media platforms. The results of this study will encourage the restaurant marketers to build sustainable relationships with influential food bloggers to spawn positive electronic word of mouth (e-WOM).

Originality/value

This is one of the first studies in Bangladesh that have covered up a timely and untouched research area, providing empirical evidence regarding the effects of attitude toward social media reviews on restaurant visit intent in the context of a South Asian country like Bangladesh.

Details

South Asian Journal of Business Studies, vol. 11 no. 1
Type: Research Article
ISSN: 2398-628X

Keywords

Article
Publication date: 7 September 2020

Ajitabh Dash

The purpose of this paper is to identify the factors influencing the visit intention of medical tourists to India. This study also attempts to extend the theory of planned…

Abstract

Purpose

The purpose of this paper is to identify the factors influencing the visit intention of medical tourists to India. This study also attempts to extend the theory of planned behaviour through the integration of perceived risk and facilitating condition.

Design/methodology/approach

Primary data were collected from a sample of 326 medical tourists arriving in India through Terminal-3 of Indira Gandhi International Airport (IGI-T3), New Delhi, India, during the months of October–December 2019. Confirmatory factor analysis and structural equation modelling are deployed to analyze the collected data and validate the proposed research model.

Findings

The outputs of this study revealed that perceived financial risk, physical risk, psychological risk and facilitating conditions available in a country are significantly linked to the attitude of a medical tourist. Similarly, facilitating conditions available in a country are significantly related to perceived behavioural control of a medical tourist. Furthermore, it is also revealed that attitude, subjective norm and perceived behavioural control are significantly related to visit intention of medical tourists to India; however, the perceived time risk and performance risk are insignificantly associated with the visit intention.

Research limitations/implications

This study is restricted to the opinion of 326 sample respondents consisting of medical tourists who arrived in India through IGI-T3, New Delhi, during October–December 2019. In the future, a similar type of study may be conducted in different parts of the country with a relatively larger sample size

Originality/value

This study addresses the need for advancing the knowledge on the factors in determining visit intention of medical tourists towards India. This knowledge will become very crucial for India's medical tourism industry, which is aiming to attain a competitive edge in the global market.

Details

Journal of Hospitality and Tourism Insights, vol. 4 no. 4
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 17 May 2022

Wilson K.S. Leung, Man Kit Chang, Man Lai Cheung and Si Shi

Virtual reality (VR) technology is a potential tool for tourism marketers to maintain the attractiveness of their destinations and recover from the COVID-19 pandemic…

Abstract

Purpose

Virtual reality (VR) technology is a potential tool for tourism marketers to maintain the attractiveness of their destinations and recover from the COVID-19 pandemic. However, the effectiveness of VR technology in motivating potential tourists' visit intention under lockdown conditions remains unknown. An integrated model based on the experience economy framework and mood management theory was, therefore, used to explain how tourists' VR experiences affect their mood management processes and subsequent behaviors. This research also examined how perceived travel risk influenced the relationship between mood management processes and future decisions.

Design/methodology/approach

This study used a cross-sectional design based on a sample collected from a Chinese survey company, Sojump. The author surveyed 285 respondents who had experienced VR tourism activities during the COVID-19 pandemic. The research model was tested using partial least squares–structural equation modeling.

Findings

The results demonstrated that the four dimensions of VR experiences differently affected mood management processes, while perceived travel risk differently moderated the influence of mood management processes on visit intention and VR stickiness. This provides insights for tourism marketers to adapt to the current tourism environment and develop recovery strategies.

Originality/value

In response to gaps in the literature, this research examined the effectiveness of VR technology in driving tourists' visit intention during the COVID-19 pandemic, providing insights for tourism marketers to successfully implement VR tourism and plan timely recovery strategies.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Open Access
Article
Publication date: 8 September 2022

Muhammad Ashraf Fauzi, Mohd Hafiz Hanafiah and Velan Kunjuraman

This study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia.

Abstract

Purpose

This study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia.

Design/methodology/approach

A total of 160 valid questionnaire responses were collected via an online survey. The partial least square–structural equation modelling (PLS-SEM) technique was utilised to assess the study framework and the hypothesised relationship.

Findings

The study's results confirmed that tourists' intention to stay at a green hotel is directly influenced by their subjective norms and perceived behavioural control. Besides, the study confirms the insignificant relationship between green trust, personal norms and tourists' stay intention. On the other hand, perceived morals, responsibility, willingness to pay more and perceived consumer effectiveness were significant in explaining the customer's subjective norms, personal norms and perceived behaviour control.

Research limitations/implications

The hotel industry may benefit from this empirical outcome to devise effective marketing strategies for retaining their customers, particularly in rejuvenating the impact of the COVID-19 pandemic on the industry.

Practical implications

This study provides valuable practical implications for green hotel operators to develop effective strategies to attract tourists to green hotel visits.

Originality/value

This study is the first to integrate the extended TPB and VBN theory to understand tourist intention to visit a green hotel. Notably, the extended TPB and VBN theory was practical and helpful in predicting tourist intention to visit a green hotel.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

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