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Article
Publication date: 14 February 2022

Richard Kwasi Bannor, Helena Oppong-Kyeremeh, Bismark Amfo and Ada Adoley Allotey

The authors investigate cocoa farmers' willingness and motivation to participate in agritourism entrepreneurship in Ghana.

Abstract

Purpose

The authors investigate cocoa farmers' willingness and motivation to participate in agritourism entrepreneurship in Ghana.

Design/methodology/approach

Primary data were obtained from 583 cocoa farmers. Contingent valuation method, ordered probit and truncated regressions were employed.

Findings

Cocoa farmers' willingness to participate in agritourism was high. The minimum fee farmers were willing to charge per tourist per day ranged from US$0.870 to US$6.957. Agritourism products farmers were willing to offer to tourists are interaction with rural folks, indigenous cuisine, quality locally stored drinking water, indigenous primary healthcare and on-site restrooms. Cocoa farmers' motivations to participate in agritourism are income generation, alternative livelihood strategy and education. Education, being a native, farm size, motorable roads to farm, and distance to farm influence minimum fee farmers were willing to accept to participate in agritourism.

Research limitations/implications

Agritourism could be considered in rural and tourism development policies of developing countries.

Originality/value

The authors investigate cocoa farmers' participation in agritourism, motivations and determinants of willingness to participate.

Details

Agricultural Finance Review, vol. 82 no. 5
Type: Research Article
ISSN: 0002-1466

Keywords

Article
Publication date: 28 August 2019

Karol Król

Until recently, a large number of owners of small agritourism farms in Poland, for promotional purposes, used the (“abandoned”) websites made in an amateur manner at the lowest…

Abstract

Purpose

Until recently, a large number of owners of small agritourism farms in Poland, for promotional purposes, used the (“abandoned”) websites made in an amateur manner at the lowest possible cost. The main purpose of this study is to characterize these websites. To achieve this goal, an attempt was made to evaluate the quality of these sites.

Design/methodology/approach

Two sets of websites were studied: the set of archaic sites (n = 282) and the set of modern sites (n = 282). The study consisted in the evaluation of selected attributes of the website development technology. The obtained results were normalized using the method of zero unitarization. Subsequently, the value of the aggregate variable was determined, which made it possible to describe each website with one synthetic quality index (SQI).

Findings

“Abandoned websites” do not perform marketing and sales functions. Owing to the frequent lack of content, they also lack an informative function. These websites have documentary value, as well as a historical function.

Originality/value

The paper presents the assessment of websites using one of the unification methods and the SQI. It has been shown that websites, in addition to having typical functions such as information, marketing or contact, may also have a historical function.

研究目的

直至近来, 荷兰一些小型农业旅游私营主们为了推广目的, 使用(”被废弃”)的网站, 这些网站使用低价格采用业余的技术制作而成。本论文的研究旨在归纳这些网站的特性。为了达到这个研究目的, 本论文对这些网站的质量做了评估。

研究设计/方法/途径:两套网站为研究样本

套古老网站(n = 282)和一套现代网站(n = 282).本论文评估了网站发展技术的特性。此外, 本论文还决定了其统一特性价值, 使得归纳出一套形容每个网站的合成质量索引(SQI)。

研究结果

”被废弃的网站”并不能达到营销和销售的作用。由于这些网站往往缺乏内容, 所以这些网站不具备展示信息的功能。这些网站有记录价值以及历史功效。

研究原创性/价值

本论文使用统一方法和SQI来评估网站。研究结果表明网站除了特有效用, 比如信息性、营销性、或者联系, 可能还有历史功效。

关键词

历史功, 被遗忘的互联网, 被废弃的网站, 推广农业旅游, 农业旅游网站

Details

Journal of Hospitality and Tourism Technology, vol. 10 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Book part
Publication date: 8 November 2019

Roozbeh Babolian Hendijani

One of the growing segments in tourism industry in Bali is agritourism, a market segment, which has not been fully explored in terms of tourists’ point of view. Thus, knowledge…

Abstract

One of the growing segments in tourism industry in Bali is agritourism, a market segment, which has not been fully explored in terms of tourists’ point of view. Thus, knowledge about tourists’ motivation and satisfaction to choose this activity is still in its early stage. This chapter identifies the motivation and satisfaction of local tourists to visit civet coffee plantations. The research, based on a quantitative method, identifies five motivational factors which affect the satisfaction of tourists. The findings improve our understanding of people who choose coffee plantations for their holidays and offer opportunities to maintain and enhance the current situation for this type of agritourism site.

Details

Delivering Tourism Intelligence
Type: Book
ISBN: 978-1-78769-810-9

Keywords

Article
Publication date: 4 February 2014

Maureen Brookes, Levent Altinay and Kate Ringham

– The main aim of this paper is to critically review the contribution made by this theme issue to the literature by examining the implementation of responsible business practice.

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Abstract

Purpose

The main aim of this paper is to critically review the contribution made by this theme issue to the literature by examining the implementation of responsible business practice.

Design/methodology/approach

Based on the theme issue, a critical content analysis of the papers selected for the issue was undertaken.

Findings

The summary paper generally highlights the themes emerging from the papers selected for this issue. These are the socio-economic and cultural barriers to implementation, conditions needed for successful implementation and the role of education in the implementation of responsible business practice.

Research limitations/implications

The hospitality and tourism enterprises considered in this theme issue operate in a range of contexts and offer a range of practice. Other enterprises in other contexts may also provide insights to the implementation of responsible business practice.

Originality/value

The current theme issue explores emerging issues in the implementation of responsible business practice which highlights the need for further research in this area.

Details

Worldwide Hospitality and Tourism Themes, vol. 6 no. 1
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 31 May 2021

Kamila Ait-Yahia Ghidouche, Lamia Nechoud and Faouzi Ghidouche

This paper aims to focus on the concept of agritourism and how its development and promotion can contribute to the achievement of a number of sustainable development objectives…

Abstract

Purpose

This paper aims to focus on the concept of agritourism and how its development and promotion can contribute to the achievement of a number of sustainable development objectives, including those related to reducing inequalities, fighting poverty, sustainable consumption and production and ensuring food security.

Design/methodology/approach

Professionals and experts in the fields of agriculture, aquaculture and tourism were interviewed to better understand the challenges of agritourism and how it could contribute to the achievement of sustainable development objectives in mountainous and arid regions.

Findings

The results highlight the environmental, economic and social benefits that can be derived from the practice of agritourism and how this can be a distinguishing feature for a country in which conventional tourism is struggling to develop. participation in farm life for various activities is a key element of any agritourism activity. The results also confirmed the various benefits of the practice, both for farmers and tourists and that it contributed directly to the achievement of certain objectives such as poverty alleviation, reduction of inequalities, food security and preservation of water resources.

Research limitations/implications

This research has certain limitations, the first being the fact that it is a qualitative study and the results cannot be extrapolated; second, it only took into account the point of view of a certain category of people, namely, experts and tourism professionals.

Originality/value

New elements were also identified, in particular, concerning certain perceived risks related to the practice of agritourism such as bio-piracy or damage to national heritage, as well as the appropriation and use of ancestral practices for commercial purposes by other countries.

Details

Worldwide Hospitality and Tourism Themes, vol. 13 no. 1
Type: Research Article
ISSN: 1755-4217

Keywords

Book part
Publication date: 4 December 2018

Veronica Di Caprio, Peter Wiltshier and Valentina Della Corte

Many travellers are increasingly visiting destinations’ natural environments as they seek extraordinary experiences that are different from their usual lifestyles. Very often…

Abstract

Many travellers are increasingly visiting destinations’ natural environments as they seek extraordinary experiences that are different from their usual lifestyles. Very often, they demand agritourism experiences in rural settings. This development has inevitably led many businesses to provide agritourism services to meet these tourists’ needs. In this light, this chapter explores the agritourism sector in Italy. The aim of this chapter is to analyse the agritourism supply in Campania. It analyses the main success factors which can affect the development of agritourism industry in the region. This contribution study is divided into three parts. The first part presents a brief introduction as well as a definition for agritourism. The second part provides an overview of this industry sector in Italy, as the researchers analyse official statistical data on this topic. In conclusion, the authors imply that there are opportunities for the growth of rural tourism in Campania.

Details

The Branding of Tourist Destinations: Theoretical and Empirical Insights
Type: Book
ISBN: 978-1-78769-373-9

Keywords

Article
Publication date: 2 June 2022

Siti Fatimahwati Pehin Dato Musa and Wei Lee Chin

This study aims to evaluate the contributions of agritourism towards the local food system (LFS) by studying three small-scale agritourism farms in Brunei. More specifically, it…

Abstract

Purpose

This study aims to evaluate the contributions of agritourism towards the local food system (LFS) by studying three small-scale agritourism farms in Brunei. More specifically, it looks at the role of farm agribusinesses and heritagisation efforts of indigenous farmers.

Design/methodology/approach

This qualitative study uses semi-structured interviews to collect data. This method is widely seen as more suitable to gain the unexplored perspectives of the agriculture community at the three agritourism farms.

Findings

The results suggest that the agritourism farms contribute to mild local food activism through their small-scale production of sustainable food products. Another significant finding affirms that these farms also contribute to preserving ethno-culinary heritage through heritagisation of indigenous food and their ancestral agriculture knowledge. The farms’ involvement in agribusiness and efforts in food heritagisation contributes towards a more sustainable LFS and stimulates the rural area as a reinvigorated space for agritourism transactions.

Originality/value

There are lack of research on the contributions of agritourism towards the LFS, especially in Brunei. This study will provide evidence of the overlooked significance of agribusiness and heritagisation efforts conducted by the local farms.

Details

Consumer Behavior in Tourism and Hospitality, vol. 17 no. 2
Type: Research Article
ISSN: 2752-6666

Keywords

Article
Publication date: 13 February 2017

Kirkland Robert Anderson

The purpose of this paper is to examine the role of agritourism as a development model which enables the diversification of agriculture and targets the utilization of endogenous…

Abstract

Purpose

The purpose of this paper is to examine the role of agritourism as a development model which enables the diversification of agriculture and targets the utilization of endogenous approaches in an effective manner to distribute benefits for the majority of the community. The logistics hub is a channel by which sustainability of this model can be achieved.

Methodology

This explorative study used survey methodology to gather data from a cross-section of stakeholders: an influential group consisting of 20 directors and senior directors, and 146 farmers, extension and assistant extension officers from rural agriculture development agency (RADA). The study was explored in terms of six proposed sustainability indicators as demonstrated by the Mandel Model for sustainable rural poultry farming.

Findings

The presence of the logistics hub made possible environmentally friendly infrastructural development, quality control of agritourism services, availability of financial resources and improved publicity and promotion of services. Arising from this, economics, socio-cultural and environmental benefits are likely to be achieved.

Research limitations/implications

Although the research has achieved its aims, there are some limitations. First, this research was conducted in seven of the fourteen parishes of Jamaica. Second, a broader-based longitudinal study is best suited to research of this nature.

Practical implications

Participating rural communities are likely to experience increased economic activity and development and ultimately a better standard of living. This must be seen in the context of the need for citizens in rural Jamaica to achieve cultural and educational change.

Social implications

This study has implications for the development and maintenance of public services and for local customs and cultures.

Originality/value

It is estimated that more than 100,000 Jamaicans could improve their standard of living and ultimately this would benefit all Jamaicans.

Details

Worldwide Hospitality and Tourism Themes, vol. 9 no. 1
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 29 June 2020

Austin Rong-Da Liang, Teng-Yuan Hsiao, Dun-Ji Chen and Jie-Heng Lin

Previous studies have discussed individual effects that certain agritourism activities have on visitor response while ignoring interaction effects. Therefore, the purpose of this…

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Abstract

Purpose

Previous studies have discussed individual effects that certain agritourism activities have on visitor response while ignoring interaction effects. Therefore, the purpose of this study is to discuss both the individual and interaction effects of agritourism activities on tourist revisit intention.

Design/methodology/approach

This study classified agritourism activities into four categories and collected 883 valid samples. Logistic regression was then applied to test the influence of agritourism activities on tourist revisit intention.

Findings

Based on the results of the statistical analysis, it was found that those agritourism activities, which required mutual cooperation such as do-it-yourself (DIY), animal interaction/feeding and fruit and vegetable picking, enhanced tourist revisit intention. Furthermore, the agritourism groups participating in activities with or without children did not have consistent revisit intentions regarding animal feeding/interaction activities. In particular, this study found that willingness to revisit for tourists with children was influenced by animal feeding/interaction, but not for tourists without children.

Research limitations/implications

This study demonstrates that not all agritourism activities enhance revisit intention. For this reason, agritourism businesses should consider redesigning their activities related to visitor and animal interactions as increasing conscientiousness regarding animal welfare, especially with regard to animal abuse. Additionally, those activities focused on education and ecology are not as appreciated by tourists as they may have been previously assumed between different groups.

Originality/value

The findings of this study reveal that if the types of agritourism activities could fulfill visitors' expectations and desires they are more likely to have a satisfying experience. The authors consider some of these notions to be a kind of unrealistic fantasy regarding agritourism and the kind of activities involved therein. This kind of fantasy is likely formed by visitors 2019 past experiences and culture. As a result, the authors conclude that agritourism activities focused on the education of plants and ecology do not achieve the truly preferred aim of better interaction between people.

农业观光:体验设计、活动及再游意愿摘要

目的

先前研究讨论农业观光活动的各别效果对游客反应的影响, 却忽略了交互作用。因此, 本研究目的为讨论农业观光活动的各别及交互效果对游客再游意愿的影响。

设计方法论方式

本研究将农业观光活动分为四类并收集883份有效问卷, 应用逻辑回归以检测农业观光活动对游客再游意愿的影响。

研究发现

根据统计分析结果, 本研究发现农业观光活动需要互助合作, 例如自己动手作、动物互动喂食, 以及采摘蔬果等活动, 都会提升游客的再游意愿。更进一步的, 农业观光族群分为与孩童同行及未与孩童同行二类时, 动物喂食互动活动对其再游意愿的影响并不相同。更特别的是, 本研究发现游客与孩童同行时, 其再游意愿会受到动物喂食互动的影响;但是, 游客并未与孩童同行时则不会。

研究意涵

本研究证实了并非所有的农业观光活动都能提升再游意图。为此, 农业观光企业应考虑重新设计其游客与动物互动的观光活动, 例如增加对动物福祉的责任心, 特别是虐待动物的问题。另外, 关注在教育及生态的农业观光活动在先前区分的不同族群里都不受到青睐。

研究价值

本研究发现显示了假若农业观光类型必须符合游客的预期及渴望, 游客才能感到满意的体验。作者认为游客对参与的某些观光活动之预想是一种不切实际的想像, 而这类想像是来自游客先前的经验及文化。因此, 作者综述关注植物及生态类的农业观光活动并不能达到人际间互动的目的。

Agroturismo: diseño de experiencia, actividades e intención de volver a visitor

Objetivo

Estudios anteriores han tratado los efectos individuales que tienen algunas actividades agroturísticas sobre la respuesta del visitante ignorando los efectos de interacción. Por eso, el objetivo de este estudio es tratar conjuntamente los efectos individuales y de interacción de las actividades agroturísticas sobre la intención de volver a visitar del turista.

Diseño/metodología/enfoque

Este estudio clasificó las actividades agroturísticas en cuatro categorías y recopiló 883 muestras válidas. A continuación, se aplicó la regresión logística para poner a prueba la influencia de las actividades agroturísticas sobre la intención de volver a visitar del turista.

Resultados

Sobre la base de los resultados del análisis de estadística, se mostró que las actividades agroturísticas que requieren cooperación mutua, como el bricolaje, la interacción con animales o nutrición de ellos, así como la recogida de frutas y verduras aumentaron la intención de volver a visitar del turista. Asimismo, los grupos de agroturismo que participaron en actividades con o sin niños no tienen intenciones de volver a visitar consistentes a propósito de las actividades que implican interacción con animales o nutrición de ellos. En particular, este estudio desveló que la voluntad de volver para los turistas con niños está influenciada por las interacciones con animales o nutrición de ellos, mas no para los turistas sin niños.

Implicaciones del studio

Esta investigación demuestra que no todas las actividades agroturísticas fomentan la intención de volver a visitar. Por esta razón, las empresas de agroturismo deberían considerar volver a diseñar sus actividades en relación al visitante e interacciones con animales con escrupulosidad acerca del bienestar animal, especialmente con respeto al abuso animal. Además, estas actividades con enfoque sobre la educación y la ecología no son tan apreciadas por los turistas como muchos han ido asumiendo desde diferentes grupos.

Originalidad/valor

Los resultados de este estudio muestran que si los tipos de actividades agroturísticas consiguen llenar las expectativas y los deseos de los visitantes, son mucho más propensos a tener una experiencia satisfactoria. Consideramos ciertas de estas nociones como fantasías poco realistas por lo que se refiere al agroturismo y al tipo de actividades implicadas en aquel. Este tipo de fantasías está probablemente formado por las experiencias pasadas y la cultura de los visitantes. Como resultado, concluimos que las actividades agroturísticas con foco en la educación sobre plantas y ecología no consiguen el verdadero objetivo preferido que es una mejor interacción con la gente.

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