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Article

Yang Zhao, Yawen Chen, Ruoxin Zhou and Yinping Ci

The purpose of this paper is to explore the factors influencing customers’ willingness to participate in virtual brand community’s value co-creation and help companies…

Abstract

Purpose

The purpose of this paper is to explore the factors influencing customers’ willingness to participate in virtual brand community’s value co-creation and help companies better operating the virtual brand community.

Design/methodology/approach

Based on social cognitive theory and the features of the virtual brand community, this paper constructed a model of factors influencing customers’ willingness to participate in virtual brand community’s value co-creation. Then this paper quantitatively analyzed the mediating effect and the moderating effect.

Findings

The empirical analysis came to the following conclusions: first, in virtual brand communities, customers’ willingness to participate in value co-creation would be influenced by subject factors, environment factors, brand factors and perceived value factor. Second, customer involvement is an important moderator. The more involved the customer is, the more he/she will rely on the virtual brand community. Particularly, customer involvement has a positive moderating effect on the influence of subject factors, while it has a negative moderating effect on the influence of community experience and community trust. Third, perceived value plays a significant mediating role between subject factors and customers’ willingness to participate in value co-creation.

Practical implications

The results of this study can help companies better understand the influence of external factors like environment and brand so that they can better operate the virtual brand community and encourage customers to contribute to the development of the community and the brand.

Originality/value

Most of the existing studies focused on the formation of virtual brand communities and customers’ participation behaviors, but there is limited research focusing on what contributes to customers’ participation in value co-creation of virtual brand communities. This study, therefore, attempts to bridge the research gap.

Details

Online Information Review, vol. 43 no. 3
Type: Research Article
ISSN: 1468-4527

Keywords

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Article

Violetta Khoreva and Vlad Vaiman

The purpose of this paper is to investigate the responses of employees, who are identified as talents by their multinational enterprises, in regards to leadership…

Abstract

Purpose

The purpose of this paper is to investigate the responses of employees, who are identified as talents by their multinational enterprises, in regards to leadership development activities. By applying social exchange and expectancy theories, the authors examine the association between talent identification, perceived effectiveness of leadership development activities, willingness to participate in those activities and actual participation in them.

Design/methodology/approach

The data were collected through a web-based questionnaire entitled “Leadership2020 Talent Survey”. Eight multinational enterprises joined the survey and delivered a sample based on the target group definition.

Findings

The analysis shows that perceived effectiveness of leadership development activities is positively associated with willingness of employees to undertake those activities. The results also reveal that there is no significant association between the employees’ willingness to participate in leadership development activities and their actual participation in those activities.

Research limitations/implications

Given its cross-sectional nature, the authors cannot completely exclude the possibility of common method bias having impact on the results of this study. The authors thus call for longitudinal research to examine the nature of causality within the relationships analyzed in this study.

Practical implications

Managers and practitioners should keep in mind that willingness to participate in leadership development activities does not always result in actual participation of employees in those activities. Symbolic representations may be very different from representations in real-life situations. Investigations that rely on the willingness as a proxy for actual behaviour must thus be interpreted with caution.

Originality/value

The authors found that employees often fail to act in accordance with their stated eagerness. According to the findings, there is a clear discrepancy between expressed willingness to implement certain behaviour and its actual implementation. This study poses a strong bias in overestimating the likelihood that an employee will engage in a desirable behaviour based on his/her willingness to do so.

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Book part

Dahlia Moore

Citizen willingness to participate in social action depends, in part, on certain beliefs about the world and one's power to initiate change. This study examines how belief…

Abstract

Citizen willingness to participate in social action depends, in part, on certain beliefs about the world and one's power to initiate change. This study examines how belief in a just world (BJW) affects willingness to participate in social action. The model also incorporates antecedents to BJW, including personality factors (authoritarianism, self-esteem, powerlessness); political orientation (national identity, patriotism); social characteristics (religiosity, ethnicity, education, income); and the relationships among these factors. Data are from a representative sample of the Jewish Israeli population. Findings indicate that as BJW decreases, so to does the willingness to act, and that personality, political, and social characteristics influence both BJW and willingness to participate in social action.

Details

Justice
Type: Book
ISBN: 978-1-84855-104-6

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Article

Pouyan Esmaeilzadeh, Spurthy Dharanikota and Tala Mirzaei

Patient-centric exchanges, a major type of Health Information Exchange (HIE), empower patients to aggregate and manage their health information. This exchange model helps…

Abstract

Purpose

Patient-centric exchanges, a major type of Health Information Exchange (HIE), empower patients to aggregate and manage their health information. This exchange model helps patients access, modify and share their medical information with multiple healthcare organizations. Although existing studies examine patient engagement, more research is required to investigate patients' attitudes and willingness to play an active role in patient-centered information exchange. The study's main objective is to develop a model based on the belief-attitude-intention paradigm to empirically examine the effects of patients' attitudes toward engagement in care on their willingness to participate in patient-centric HIE.

Design/methodology/approach

The authors conducted an online survey study to identify the antecedents and consequences of patients' attitudes toward engagement in care. To empirically test the research model, the authors collected data from a national sample (n = 357) of individuals in the United States. The data were analyzed using structural equation modeling (SEM).

Findings

The proposed model categorizes the antecedents to patients' attitudes toward engagement in patient-related and healthcare system factors. The results show that patient-related factors (perceived health literacy and perceived coping ability) and health system factors (perceived experience with the healthcare organization and perceived patient-provider interaction) significantly shape patient attitude toward care management engagement. The results indicate that patients' attitudes toward engaging in their healthcare significantly contribute to their willingness to participate in medical information sharing through patient-centric HIE initiatives. Moreover, the authors’ findings also demonstrate that the link between patient engagement and willingness to participate in HIE is stronger for individuals who perceive lower levels of privacy and security concerns.

Originality/value

The authors validate the proposed model explaining patients' perceptions about their characteristics and the healthcare system significantly influence their attitude toward engaging in their care. This study also suggests that patients' favorable attitude toward engagement can bring patient-centric HIE efforts onto a path to success. The authors’ research attempts to shed light on the importance of patients' roles in adopting patient-centric HIE initiatives. Theoretical and practical contributions of this study are noticeable since they could result in a deeper understanding of the concept of patient engagement and how it may affect healthcare services in an evolving digital world. The authors’ findings can help healthcare organizations provide public citizen-centric services by introducing user-oriented approaches in healthcare delivery systems.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

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Article

Chrysanthi Charatsari, Fotis Kitsios, Amalia Stafyla, Dimitrios Aidonis and Evagelos Lioutas

Despite the increasing consumers’ intent to support short food networks, the expansion of short food supply chains (SFSCs) remains limited. The purpose of this paper is to

Abstract

Purpose

Despite the increasing consumers’ intent to support short food networks, the expansion of short food supply chains (SFSCs) remains limited. The purpose of this paper is to identify potential antecedents of farmers’ willingness to participate in SFSCs.

Design/methodology/approach

Using data from a sample of Greek farmers the authors examined whether farmers’ citizenship behaviour, the levels of their perceived competencies and the degree to which they feel accepted by their communities affect their willingness to engage in SFSCs.

Findings

Results indicate that producers’ citizenship behaviour does indeed have a positive impact on willingness to participate in SFSCs, whereas their perceptions of the acceptance they enjoy within their communities also significantly predict this willingness. On the contrary, self-perceived lack of communication and collaboration competencies diminishes this willingness.

Originality/value

To the best of our knowledge, this study is one of the first attempts to explore the role of farmers’ competencies in their willingness to participate in SFSCs. In addition, by integrating concepts derived from multiple disciplines, our work adds new factors in the wide spectrum of forces that impel or suppress farmers’ willingness to take part in alternative food distribution networks.

Details

British Food Journal, vol. 120 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

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Article

Joseph A. Adjabui, Peter R. Tozer and David I. Gray

The purpose of this paper is to assess farmers’ willingness to participate and pay for weather-based index insurance in the Upper East Region of Ghana, and what factors…

Abstract

Purpose

The purpose of this paper is to assess farmers’ willingness to participate and pay for weather-based index insurance in the Upper East Region of Ghana, and what factors influence the participation and purchase of crop insurance schemes.

Design/methodology/approach

A survey of 200 farmers in the region was carried out in 2018 to measure demographic information, farm characteristics, risks and risk-management practices and attitudes to crop insurance programs. The survey also captured maximum willingness to pay (WTP) for crop insurance. The double-bounded contingent valuation technique was used to estimate the WTP for crop insurance and the variables that affected WTP.

Findings

Farmers, in general, had an indifferent attitude to crop insurance in the region, but were willing to participate in the crop insurance programme, and were willing to pay between 7.5 and 12.5 per cent of the cost of growing maize as a premium for crop insurance. Demographic and economic variables did not impact WTP, but attitude towards crop insurance, farm diversification and frequency of drought negatively impacted on the WTP for crop insurance.

Practical implications

Education programs could be undertaken to improve the attitude and understanding towards crop insurance, as some farmers perceived the programme as not trustworthy, and others did not truly understand the operation of the programme.

Social implications

Drought can have a significant impact on household welfare, particularly in food insecure countries or regions. Crop insurance can provide a method of securing income for farmers allowing them to purchase food rather than other choices, such as removing children from education to reduce household expenses, improving the long-term welfare of the farm household.

Originality/value

This paper considers willingness to participate and WTP for a crop insurance programme in Ghana, it is one of a small number of papers that consider attitude to, and willingness to participate and WTP for crop insurance in developing countries. The value of the research is the expanded understanding of farmer attitude to crop insurance and their lack of knowledge of crop insurance operations.

Details

Agricultural Finance Review, vol. 79 no. 4
Type: Research Article
ISSN: 0002-1466

Keywords

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Article

Felita R. Figueredo and Yelena Tsarenko

The purpose of this article is to develop and test a model to explain students' willingness to participate in sustainability programs. Specifically, the authors aimed to

Abstract

Purpose

The purpose of this article is to develop and test a model to explain students' willingness to participate in sustainability programs. Specifically, the authors aimed to determine those factors, apart from students' environmental orientation (self‐perception of “being green”), that influence students' willingness to participate in sustainability programs.

Design/methodology/approach

A survey was conducted at one of the largest Australian universities, with 168 student respondents. A linear regression model with a bootstrapping method was applied to estimate direct and indirect effects. The model tested the indirect effects of three mediators: concern for environmental issues, educational activities, and promotion of university sustainable initiatives.

Findings

The results from the empirical study show strong support for indirect effects. While students' environmental orientation is an antecedent of their willingness to participate in sustainability programs, the strongest mediator in this process is concern for environmental issues, followed by university educational activities and university promotion of sustainable initiatives.

Originality/value

This is the first study set in an Australian University that analyses those factors affecting the students' degree of willingness to participate in university‐initiated sustainability activities. The findings from this study are of interest to the higher education sector which plays an important role in both raising environmental awareness among students, and nurturing them as environmentally responsible members of the global community. The results of this study can be used to encourage student participation in on‐campus sustainable activities which can be carried over when they graduate.

Details

International Journal of Sustainability in Higher Education, vol. 14 no. 3
Type: Research Article
ISSN: 1467-6370

Keywords

Content available
Article

Jano Jiménez-Barreto and Sara Campo-Martínez

An official destination website (ODW) is a key component for tourist’s decision-making processes. ODW acts as a direct channel where users may share experiences and…

Abstract

Purpose

An official destination website (ODW) is a key component for tourist’s decision-making processes. ODW acts as a direct channel where users may share experiences and opinions about previous or future travels. At the same time, it drives user participation in destination branding activities. In this context, it is crucial to identify how the destination website, using Web 2.0 technologies, could motivate user’s participation with the brand. The purpose of this paper is to propose and evaluate a model that posits the destination website quality as a determinant factor to predict users’ attitudes toward the website and their willingness to participate in co-creation experiences.

Design/methodology/approach

Using a combined qualitative and quantitative method, this paper provides an exploratory research that examines the role of destination website quality on attitudes toward the website and the willingness to participate in online co-creation experiences.

Findings

Findings confirm that there is a direct and significant relationship between website quality, attitudes toward the website and willingness to participate in online co-creation experiences. Moreover, attitudes toward the website partially mediate relationships between destination website quality and willingness to participate in online co-creation experiences.

Originality/value

The literature of value co-creation is trying to identify which factors drive consumer’s participation with brands across different consumption contexts. This study provides evidence that confirms, from a tourism destination website point of view, that website quality is one of these key factors that motives user’s co-creation with a destination.

Details

European Journal of Management and Business Economics, vol. 27 no. 1
Type: Research Article
ISSN: 2444-8451

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Article

Wasiu Olayinka Fawole and Burhan Ozkan

The purpose of this paper is to investigate the willingness of unemployed graduates to participate in agriculture with a view to showcase the potentials in Nigerian…

Abstract

Purpose

The purpose of this paper is to investigate the willingness of unemployed graduates to participate in agriculture with a view to showcase the potentials in Nigerian agriculture especially in the area of employment generation for the youths.

Design/methodology/approach

The study made use of primary data collected with the aid of structured questionnaires from 180 respondents from the three states of Ondo; Oyo and Osun states are the representative states from the entire South West. The binary logistic regression model was used to identify those factors that influence the willingness of the respondents who were graduates of various disciplines to participate in agriculture.

Findings

The findings of the study showed that the majority of the respondents interviewed representing 62.8 percent were unemployed with the majority of the respondents (68.3 percent) willing to participate in agriculture given the needed and required supports such as conducive environment by the stakeholders particularly the government. Educational status, marital status, gender, possession of agricultural training and employment status of respondents significantly influenced their willingness to participate in agriculture.

Research limitations/implications

The greatest limitation of this study is its sample size which is considerably small but considering the peculiarity in the challenges faced by the entire population; this limitation has been overcome, thus, making its findings valid for policy purposes. However, recommendations for further studies that would comprise the entire geopolitical zones of the country to pave way for comparative analysis were made.

Originality/value

The study is originally carried out by conducting a survey to collect the data and is coming to fill the existing gap in the literature in terms of potentials embedded in Nigerian agriculture to assist the government in providing employment opportunities for teeming youths.

Details

Journal of Economic Studies, vol. 46 no. 3
Type: Research Article
ISSN: 0144-3585

Keywords

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Article

Tamer H. Elsharnouby and Abeer A. Mahrous

This exploratory paper aims to extend the research on customer co-creation behavior into an emerging market. To this end, it empirically examines the influence of…

Abstract

Purpose

This exploratory paper aims to extend the research on customer co-creation behavior into an emerging market. To this end, it empirically examines the influence of e-service quality dimensions on customers’ willingness to participate in online co-creation experience, in conjunction with customer attitude and intention.

Design/methodology/approach

Data from a sample of 215 customers from the Egyptian telecommunication sector were collected and analyzed using structural equation modeling technique.

Findings

The findings suggest that, although five e-service quality dimensions (efficiency, system availability, privacy, responsiveness and compensation) affect the attitude toward the Web site, another set of the dimensions (efficiency, fulfillment, compensation and contact) affects customers’ willingness to participate in the co-creation experience. The findings also support that customers’ attitudes toward the Web site affect the intention to use the Web site, which, in turn, affects customers’ willingness to participate in the online co-creation experience.

Practical implications

In their move toward mass customization, companies face the challenge of engaging a huge number of users. Deep and engaging interactions with customers could be one of the differentiators a company might cultivate to serve the market better. Thus, online co-creation activities might broaden the horizon for a cost-effective approach striving for close ties and a high level of customer engagement.

Originality/value

Despite the intensive use of the Internet in distributing e-services, little attention has been paid thus far to extend e-service quality models to incorporate customer participation in the online co-creation experience. In particular, this exploratory study identifies the important dimensions of e-service quality that influences customers’ willingness to participate in the online co-creation experience.

Details

Journal of Research in Interactive Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 2040-7122

Keywords

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