Delivering Tourism Intelligence about Agritourism
Delivering Tourism Intelligence
ISBN: 978-1-78769-810-9, eISBN: 978-1-78769-809-3
Publication date: 8 November 2019
Abstract
One of the growing segments in tourism industry in Bali is agritourism, a market segment, which has not been fully explored in terms of tourists’ point of view. Thus, knowledge about tourists’ motivation and satisfaction to choose this activity is still in its early stage. This chapter identifies the motivation and satisfaction of local tourists to visit civet coffee plantations. The research, based on a quantitative method, identifies five motivational factors which affect the satisfaction of tourists. The findings improve our understanding of people who choose coffee plantations for their holidays and offer opportunities to maintain and enhance the current situation for this type of agritourism site.
Keywords
Citation
Babolian Hendijani, R. (2019), "Delivering Tourism Intelligence about Agritourism", Delivering Tourism Intelligence (Bridging Tourism Theory and Practice, Vol. 11), Emerald Publishing Limited, Leeds, pp. 77-89. https://doi.org/10.1108/S2042-144320190000011007
Publisher
:Emerald Publishing Limited
Copyright © 2020 Emerald Publishing Limited