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Rural tourism facilities in Poland were very keen on amateur websites to promote their hospitality services from 2000 to 2018. In most cases, the websites were nonprofessional, hosted on free servers and made by family members or friends of the holding. After search engine algorithms changed in 2015–2019, the websites started to go extinct on a large scale; they were deleted and often replaced with a more modern design and a commercial domain. These resources offered a rare opportunity to gain insight into rural tourism, rural changes and socioeconomic and cultural phenomena.

The paper’s objective is to demonstrate with an analysis of archived Polish rural tourism websites that digital cultural artefacts are generated in rural areas. The study was an analysis of selected development attributes of rural tourism websites found in the Internet Archive. The analysis involved those attributes that are important for determining whether a website or content can be considered digital cultural heritage assets.

The conclusions demonstrate that rural digital cultural heritage is a set of digital artefacts created in rural areas with their characteristics. Rural digital artefacts are records of ICT, infrastructure, environmental, cultural and socioeconomic changes.

The “digital assets” of rural areas are yet to be discussed in the context of rural cultural heritage, as a set of artefacts created in these areas and characteristic of them.

Until recently, a large number of owners of small agritourism farms in Poland, for promotional purposes, used the (“abandoned”) websites made in an amateur manner at the lowest possible cost. The main purpose of this study is to characterize these websites. To achieve this goal, an attempt was made to evaluate the quality of these sites.

Two sets of websites were studied: the set of archaic sites (n = 282) and the set of modern sites (n = 282). The study consisted in the evaluation of selected attributes of the website development technology. The obtained results were normalized using the method of zero unitarization. Subsequently, the value of the aggregate variable was determined, which made it possible to describe each website with one synthetic quality index (SQI).

“Abandoned websites” do not perform marketing and sales functions. Owing to the frequent lack of content, they also lack an informative function. These websites have documentary value, as well as a historical function.

The paper presents the assessment of websites using one of the unification methods and the SQI. It has been shown that websites, in addition to having typical functions such as information, marketing or contact, may also have a historical function.

直至近来, 荷兰一些小型农业旅游私营主们为了推广目的, 使用（”被废弃”）的网站, 这些网站使用低价格采用业余的技术制作而成。本论文的研究旨在归纳这些网站的特性。为了达到这个研究目的, 本论文对这些网站的质量做了评估。

套古老网站（n = 282）和一套现代网站（n = 282）.本论文评估了网站发展技术的特性。此外, 本论文还决定了其统一特性价值, 使得归纳出一套形容每个网站的合成质量索引（SQI）。

”被废弃的网站”并不能达到营销和销售的作用。由于这些网站往往缺乏内容, 所以这些网站不具备展示信息的功能。这些网站有记录价值以及历史功效。

本论文使用统一方法和SQI来评估网站。研究结果表明网站除了特有效用, 比如信息性、营销性、或者联系, 可能还有历史功效。

历史功, 被遗忘的互联网, 被废弃的网站, 推广农业旅游, 农业旅游网站

Online shopping cart abandonment presents a major problem for online fashion apparel retailers today. This exploratory research aims to validate scales that measure antecedents of online shopping cart abandonment (OSCA) and examine how these reasons contribute to OSCA behaviour. The findings indicated that the eight different reasons (financial reasons, organisational tool, time pressure, intangibility, privacy issues, aesthetic design, social influences and entertainment factors) that drive OSCA are distinct and account for unique variance in the model, validating the measures. Also, the findings revealed that financial reasons and using the cart as an organisational tool are the top two reasons why consumers abandon their carts. This study provides researchers with a better theoretical understanding of the reasons why consumers abandon their online shopping carts. It validates the various reasons why consumers abandon their shopping carts and provides valuable managerial insights on how online marketers may enhance the translation of online browsing behaviour into actual purchases.

The purpose of this paper is to investigate how well hotel website load time performance compared against customer expectation benchmarks. In a competitive market, service interactions are important. As customers move to mobile devices, the time to load a website is a critical part of the service delivery. Long load times can lead to poor service experiences, customer frustration and lost business. Hotel website load times on both mobile and desktop devices were examined and compared to service expectations.

The study used an online service to assess and compare website load performance using both desktop and mobile devices for 259 international hotel company and sub-brand websites.

The time to load hotel websites was significantly slower on mobile devices compared to desktops. Load times on both platforms exceeded 3 s, which is considered best practice. Long load times represent a service gap and can cause dissatisfaction resulting in a potential customer abandoning the website for a competitor’s site, thus affecting sales.

While the population for the study was robust in size and contained most of the major hotel companies worldwide, it was not exhaustive. Data also represent a snapshot and will change over time. Load times vary based on test location, access device and network traffic. Additionally, web page load times and customer expectations will change as technology evolves.

Increased use of mobile devices for hotel reservations increases the importance of mobile service delivery. This is the first known study to measure hotel website load times for mobile devices, and to examine both mobile and desktop performance against best practice. The results of this study highlight a service gap, which can lead to loss of business. Given the consistency of the results, the authors suspect that this is an issue that has not been recognized within the industry. This study is valuable because it exposes an issue of website design not generally addressed in the hospitality industry, even though tools are available to monitor site performance.

At the turn of 2018 and 2019, a certain era in the history of Polish Internet came to an end. Most of the websites of rural tourism facilities hosted on free servers no longer exist; however, the very phenomenon has significantly distinguished itself in the promotion of rural tourism in Poland. The paper presents archaic websites or rural tourism facilities in Poland as digital cultural heritage assets. Its purpose is to propose attributes potentially indicative of content or phenomenon being part of digital cultural heritage.

In total, 211 websites of rural tourism facilities in Poland, hosted on free servers, were analysed. The study investigated digital artefacts, i.e. only the websites that no longer exist but whose archival copies are found at the Internet Archive (IA).

The structure of most websites of rural tourism facilities was based on tables. None of the websites were responsive. The graphics of 132 websites (65%) were never changed, with the oldest recorded copies dating back to 2001 and the newest ones to 2018. On many websites, components that are relatively rarely found these days were noted, e.g. “marquee”-type “floating” objects or online surveys.

The phenomenon of using free-of-charge hosting services by rural tourism facilities in Poland in the years 2004–2012 is part of the history of Polish Internet and an example of digital cultural heritage. Archaic websites of rural tourism facilities in Poland are digital artefacts but not all of them have cultural values. In total, three groups of attributes are proposed that can be important for determining whether a website, content or phenomenon can be considered digital cultural heritage assets.

The once failed paid-for social question and answer (SQA) service is in full swing in China. The traditional profit model, which typically relies on advertising, is abandoned in this case. Instead, users have to pay for content and service. The purpose of this paper is to explore why users are willing to pay in paid-for SQA sites.

This study carried out 14 valid semi-structured interviews to investigate “why did they pay.” The interviewees are users of three popular paid-for SQA sites. The qualitative data were obtained from valid interviews and processed through thematic analysis.

The analysis revealed five overarching themes: paying for the answerer’s heterogeneous resource, paying for more credible answer, the cognition of the question, the price is affordable and expecting potential revenue. The five themes and their sub-themes constitute the motivation for why users would pay in paid-for SQA.

As a new business model for online information services, paid-for SQA sites are facing fierce competition from traditional ones. The findings not only indicate the importance of establishing a reciprocal network relationship among users, but also provide a better understanding of users’ needs and demands for paid-for SQA services. The results are helpful for paid-for SQA sites to conduct a differential competitive strategy according to the user’s paying motivation.

To authors’ knowledge, this is the first study, which provides primary-source data and valuable insights into users’ paying motivation in the context of new paid-for SQA sites in China.

This paper introduces the concept of manihah and develops a conceptual framework to address Malaysia's abandoned lands and food security issues.

This is a conceptual paper based on insights from the existing literature and secondary data on food security, abandoned lands and manihah. Based on the prevailing gaps, the study proposes a conceptual framework of the Manihah Agricultural Financing Model to address Malaysia's abandoned land and food security issues.

The proposed model can address abandoned lands and food security issues due to the new incorporation of manihah within Malaysia's agricultural and Islamic financial industries' milieu.

This is a conceptual paper mainly intended to spark a discussion on the potentiality of manihah.

The paper contends that Islamic banks have a crucial role in furthering the socio-economic development agenda under the value-based intermediation (VBI). The paper will also be an excellent introduction to Islamic bank practitioners in understanding manihah's relevance to their daily operation.

This paper introduces manihah as the potential solution to food security issues by utilizing abandoned lands.

This section of the Journal is entitled News and Views. It can include practitioner papers, news, events, conference reports, calls for papers, trend summaries, statistics, working papers, etc. Submissions are invited from both academic and industry sources. Contributions are welcome and because this section has a shorter lead time than the main body of the Journal we will be accepting and including ‘copy’ right up to going to press.

The paper’s main goal is to examine the relationship between the video marketing of financial technologies (Fintechs) and their vulnerable website customers’ brand engagement in the ongoing coronavirus disease 2019 (COVID-19) crisis.

To extract the required outcomes, the authors gathered data from the five biggest Fintech websites and YouTube channels, performed multiple linear regression models and developed a hybrid (agent-based and dynamic) model to assess the performance connection between their video marketing analytics and vulnerable website customers’ brand engagement.

It has been found that video marketing analytics of Fintechs’ YouTube channels are a decisive factor in impacting their vulnerable website customers’ brand engagement and awareness.

By enhancing video marketing analytics of their YouTube channels, Fintechs can achieve greater levels of vulnerable website customers’ engagement and awareness. Higher levels of vulnerable customers’ brand engagement and awareness tend to decrease their vulnerability by enhancing their financial knowledge and confidence.

Fintechs should aim to increase the number of total videos on their YouTube channels and provide videos that promote their customers’ knowledge of their services to increase their brand engagement and awareness, thus reducing their vulnerability. Moreover, Fintechs should be aware not to over-post videos because they will be in an unfavorable position against their competitors.

This research offers valuable insights regarding the importance of video marketing strategies for Fintechs in promoting their vulnerable website customers’ brand awareness during crisis periods.

The purpose of this paper is to examine the impact of affiliate marketing strategies as a tool for increasing customers' engagement and vulnerability over financial services. This is attempted by examining the connection between affiliate marketing factors and customers' brand engagement and vulnerability metrics.

The authors developed a three-staged methodological context, based on the 7 most known centralized payment network (CPN) firms' website analytical data, which begins with linear regression analysis, followed by hybrid modeling (agent-based and dynamic models), so as to simulate brand engagement and vulnerability factors' variation in a 180-day period. The deployed context ends by applying the cognitive modeling method of producing heatmaps and facial analysis of CPN websites to the selected 47 vulnerable website customers, for gathering more insights into their brand engagement.

Throughout the simulation results of the study, it becomes clear that a higher number of backlinks and referral domains tend to increase CPN firms' brand-engaged and vulnerable customers.

From the simulation modeling process, the implication for backlinks and referral domains as factors that enhance website customers' brand engagement and vulnerability has been highlighted. A higher number of brand-engaged website customers could mean that vulnerable categories of customers would be impacted by CPNs' affiliate marketing. Improving those customers' knowledge of the financial services utility is of utmost importance.

The outcomes of the research indicate that online banking service providers can increase their customers' engagement with their brands by adopting affiliate marketing techniques. To avoid the increase in customers' vulnerability, marketers should aim to apply affiliate marketing strategies to domains relevant to the provided financial services.

The paper's outcomes provide a new approach to the literature, where the website customer's brand engagement comes out as a valuable metric for estimating online banking sector customers' vulnerability.