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Article
Publication date: 23 August 2013

Vikneswaran Nair and Kashif Hussain

The main aim of this paper is to critically review the contribution made by this theme issue to the literature by examining contemporary innovations that are emerging and…

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Abstract

Purpose

The main aim of this paper is to critically review the contribution made by this theme issue to the literature by examining contemporary innovations that are emerging and enhancing responsible rural tourism practices in Malaysia.

Design/methodology/approach

Based on the theme issue, a critical content analysis of the papers selected for the issue was undertaken.

Findings

The summary paper generally highlights all emerging and innovative approaches from various case studies in rural tourism destinations in Malaysia.

Research limitations/implications

The complex and dynamic realities of rural tourism are both a challenge and an opportunity for responsible governance of rural tourism destinations.

Originality/value

The current theme issue explores emerging models from stakeholders' perspectives to enhance the concept of rural tourism sustainability in the context of the economy, social and environment.

Details

Worldwide Hospitality and Tourism Themes, vol. 5 no. 4
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 7 November 2022

Ardhendu Shekhar Singh, Sanjai K. Parahoo, Madhavi Ayyagari and Thanika Devi Juwaheer

In this viewpoint, the theme editors provide an overview of the theme issue that aims to address the role of rural tourism in supporting the wellbeing and socio-economic…

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Abstract

Purpose

In this viewpoint, the theme editors provide an overview of the theme issue that aims to address the role of rural tourism in supporting the wellbeing and socio-economic development of local stakeholders.

Design/methodology/approach

The paper covers different facets of rural tourism in promoting the socio-economic development of rural communities. Specifically, the articles in this issue capture the nuances of how local stakeholders in rural tourism in different geographical regions use various strategies to promote the well-being and socio-economic development of local communities.

Findings

The papers in this theme issue demonstrate the potential role of rural tourism in promoting the socio-economic development of rural communities. These papers make an important contribution to the theory and practice of rural tourism by providing in-depth insight into the recovery and growth strategies adopted by stakeholders in diverse rural tourism destinations, especially in the wake of turbulent times such as the recent coronavirus disease 2019 (COVID-19) pandemic. These papers suggest frameworks for further research and provide case studies of innovation and adaptation.

Originality/value

This theme issue analyses stories of innovation, adaptation, and growth of rural tourism in various destinations that presented the industry with unique challenges in the wake of the COVID-19 pandemic. The discussion provides some lessons and charts direction for the industry. The significance is greater when stakeholders of rural tourism and policymakers view rural tourism as an engine for the recovery and growth of the rural and national economy.

Details

Worldwide Hospitality and Tourism Themes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 9 November 2015

Vikneswaran Nair, Kashif Hussain, May Chiun Lo and Neethiahnanthan Ari Ragavan

The main aim of this paper is to review the contribution made by this theme issue in responding to the strategic question: “How do we develop more sustainable and…

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Abstract

Purpose

The main aim of this paper is to review the contribution made by this theme issue in responding to the strategic question: “How do we develop more sustainable and responsible rural tourism by benchmarking innovations and new practices in Asia?”

Design/methodology/approach

A content analysis of the papers was undertaken to learn from best practices within and outside Asia. Structured questions were used to enable the theme editors to reflect on the rationale for the theme issue question, the starting point and the nature of the contribution made by the writing team.

Findings

This summary highlights the most significant outcomes in terms of the contributions to knowledge and/or professional practice, and also the implications for management action and applied research arising from the review of best practices in Asian countries such as Malaysia, Indonesia, Thailand, The Philippines, Vietnam, Korea, India, China and Chinese Taipei. Some of the innovative approaches that can be adopted by Asia from non-Asian countries, namely, New Zealand, Australia, Canada, Lesotho and Poland, are also presented.

Research limitations/implications

This paper outlines the challenges and new approaches needed in managing and developing rural tourism initiatives that have been established in other countries.

Originality/value

This paper explores the extent to which the lessons and innovative approaches discussed in this theme issue could be replicated and applied in countries that are developing rural tourism.

Details

Worldwide Hospitality and Tourism Themes, vol. 7 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 1 December 2022

Yongrui Guo, Lin Zhu and Yuzong Zhao

The purpose of this study was to investigate the causal configuration effect of the determinants of tourism entrepreneurship in rural tourism destinations based on the…

Abstract

Purpose

The purpose of this study was to investigate the causal configuration effect of the determinants of tourism entrepreneurship in rural tourism destinations based on the capital framework.

Design/methodology/approach

The data for this research were collected from a sample comprising 140 rural enterprise owners in China and analyzed via fuzzy-set qualitative comparative analysis.

Findings

All the investigated capital factors were relevant to tourism entrepreneurship, although they only facilitated tourism entrepreneurship when combined. It was observed here that four capital configurations promoted tourism entrepreneurship in rural destinations, highlighting the multiple paths toward rural tourism entrepreneurship. The human and physical capitals of entrepreneurs were key to tourism entrepreneurship.

Practical implications

It is relevant for entrepreneurs and managers to realize that there are multiple strategies for promoting tourism entrepreneurship in rural destinations. The four capital configurations revealed here offer guidelines for evaluating the potential and possibility of rural tourism entrepreneurship. Local managers and governments must prioritize human and physical capitals when the venture capital and resources are limited.

Originality/value

First, the findings of this study deepened the understanding of the factors influencing tourism entrepreneurship using the capital framework. Second, it revealed that capital configurations determined tourism entrepreneurship and that existence and interactions of the various forms of capital affect rural entrepreneurship. Third, this study revealed that the success of tourism entrepreneurship depends on the entrepreneur’s ability to combine the various forms of capital and resources.

目的

本研究旨在基于资本框架研究乡村目的地旅游创业决定因素的因果组态效应。

设计/方法学/方法

本研究的数据来源于中国140家乡村企业创业者的样本, 采用模糊集定性比较分析方法(fsQCA)进行分析。

研究发现

本研究发现所有被调查的资本因素都与旅游创业有关, 但只有将它们结合起来才能产生旅游创业。本文揭示了促进乡村旅游创业的四种资本组态, 反映了乡村旅游创业的多元路径。创业者拥有的人力资本和物质资本在旅游创业中发挥着关键作用。

实践启示

创业者和管理者需要认识到, 有多种路径可以促进乡村目的地的旅游创业。本研究揭示的四种资本组态可以为评估旅游创业的创业潜力和可能性提供指导。在创业资本和资源有限的情况下, 政府和地方管理者应优先支持人力资本和物质资本。

原创性/价值

首先, 我们的研究结果通过资本框架加深了对旅游创业影响因素的理解。其次, 本研究发现旅游创业是由资本组态决定的。各种类型资本的存在和相互作用影响着乡村创业。第三, 本文揭示了成功的旅游创业取决于创业者融合各类资本和资源的能力。

Diseño/metodología/enfoque

Los datos de esta investigación se recopilaron sobre una muestra de 140 propietarios de empresas rurales en China y se analizaron mediante un análisis comparativo cualitativo de conjuntos borrosos (fsQCA).

Propósito

El objetivo de este estudio fue investigar el efecto de la configuración causal de los determinantes del emprendimiento turístico en destinos de turismo rural basados en el marco de capital.

Conclusiones

Todos los factores de capital investigados son relevantes para el emprendimiento turístico, aunque solo facilitaron el emprendimiento turístico cuando se han combinado. Además, se observó que cuatro configuraciones de capital promueven el emprendimiento turístico en destinos rurales, destacando los múltiples caminos hacia el emprendimiento turístico rural. Los capitales humano y físico de los emprendedores son clave para el emprendimiento turístico.

Implicaciones prácticas

Es relevante que los empresarios y gestores se den cuenta de la existencia de múltiples estrategias a la hora de promover el emprendimiento turístico en los destinos rurales. Las cuatro configuraciones de capital reveladas aquí ofrecen pautas para evaluar el potencial y la posibilidad del emprendimiento en turismo rural. Los administradores y gobiernos locales deben priorizar los capitales humanos y físicos cuando el capital de riesgo y los recursos son limitados.

Originalidad/valor

Primero, los hallazgos han profundizado en la comprensión de los factores que influyen en el espíritu empresarial turístico que emplea el marco de capital. En segundo lugar, se revela que las configuraciones de capital determinan el emprendimiento turístico y que la existencia y las interacciones de las diversas formas de capital afectan el emprendimiento rural. En tercer lugar, este estudio revela que el éxito del emprendimiento turístico depende de la capacidad del empresario para combinar las diversas formas de capital y recursos.

Book part
Publication date: 28 December 2016

Anna Farmaki

The purpose of this chapter is to evaluate the management of the rural tourist experience in Cyprus. In doing so, it specifically attempts to examine rural tourists…

Abstract

Purpose

The purpose of this chapter is to evaluate the management of the rural tourist experience in Cyprus. In doing so, it specifically attempts to examine rural tourists’ experiences in relation to travel motives and activities performed in rural areas in Cyprus, explore overall satisfaction with the rural tourist experience with regard to several physical, social, and symbolic attributes derived from the literature review and elicit recommendations that can improve the tourist experience in rural areas.

Methodology/approach

An exploratory research approach was utilized, whereby 70 open-ended casual interviews were conducted with domestic and international tourists visiting rural areas in Cyprus.

Findings

Main findings derived from this study include the realization that the rural tourism experience is fragmented and largely shaped by travel motives, regional characteristics, support services, and service provision.

Practical implications

A refined segmentation strategy is proposed as well as the development of synergistic, innovative linkages among rural tourism stakeholders and across sectors in the industry, with thematic clusters representing a favorable proposed strategy.

Originality/value

Although the study is centered on a single case, theoretical and practical implications may be derived with regard to the demand aspects of rural tourist experiences. In turn, such insights may be transferrable to other rural destination contexts.

Details

The Handbook of Managing and Marketing Tourism Experiences
Type: Book
ISBN: 978-1-78635-289-7

Keywords

Abstract

Details

Applying Partial Least Squares in Tourism and Hospitality Research
Type: Book
ISBN: 978-1-78756-700-9

Book part
Publication date: 25 July 2008

Rhonda L.P. Koster

Towns and cities across Canada face rapidly changing economic circumstances and many are turning to a variety of strategies, including tourism, to provide stability in…

Abstract

Towns and cities across Canada face rapidly changing economic circumstances and many are turning to a variety of strategies, including tourism, to provide stability in their communities. Community Economic Development (CED) has become an accepted form of economic development, with recognition that such planning benefits from a more holistic approach and community participation. However, much of why particular strategies are chosen, what process the community undertakes to implement those choices and how success is measured is not fully understood. Furthermore, CED lacks a developed theoretical basis from which to examine these questions. By investigating communities that have chosen to develop their tourism potential through the use of murals, these various themes can be explored. There are three purposes to this research: (1) to acquire an understanding of the “how” and the “why” behind the adoption and diffusion of mural-based tourism as a CED strategy in rural communities; (2) to contribute to the emerging theory of CED by linking together theories of rural geography, rural change and sustainability, and rural tourism; and (3) to contribute to the development of a framework for evaluating the potential and success of tourism development within a CED process.

Two levels of data collection and analysis were employed in this research. Initially, a survey of Canadian provincial tourism guides was conducted to determine the number of communities in Canada that market themselves as having a mural-based tourism attraction (N=32). A survey was sent to these communities, resulting in 31 responses suitable for descriptive statistical analysis, using Statistical Package for the Social Sciences (SPSS). A case study analysis of the 6 Saskatchewan communities was conducted through in-depth, in person interviews with 40 participants. These interviews were subsequently analyzed utilizing a combined Grounded Theory (GT) and Content Analysis approach.

The surveys indicated that mural development spread within a relatively short time period across Canada from Chemainus, British Columbia. Although tourism is often the reason behind mural development, increasing community spirit and beautification were also cited. This research demonstrates that the reasons this choice is made and the successful outcome of that choice is often dependent upon factors related to community size, proximity to larger populations and the economic (re)stability of existing industry. Analysis also determined that theories of institutional thickness, governance, embeddedness and conceptualizations of leadership provide a body of literature that offers an opportunity to theorize the process and outcomes of CED in rural places while at the same time aiding our understanding of the relationship between tourism and its possible contribution to rural sustainability within a Canadian context. Finally, this research revealed that both the CED process undertaken and the measurement of success are dependent upon the desired outcomes of mural development. Furthermore, particular attributes of rural places play a critical role in how CED is understood, defined and carried out, and how successes, both tangible and intangible, are measured.

Details

Advances in Culture, Tourism and Hospitality Research
Type: Book
ISBN: 978-1-84950-522-2

Book part
Publication date: 27 September 2021

Jovana Čikić and Tamara Jovanović

The neo-endogenous approach to rural development puts great importance on territorialization, and aligns with place-based strategies and with microentrepreneurship because…

Abstract

The neo-endogenous approach to rural development puts great importance on territorialization, and aligns with place-based strategies and with microentrepreneurship because both concepts consider local specificities and leveraging local resources. This chapter analyzes characteristics of rural tourism establishments in Vojvodina, Northern Province of Serbia, of which the majority are microenterprises. The discussion focuses on aspects of microenterprise functioning such as human capital, offers, revenues, and non-material benefits. The aim is to analyze the local embeddedness of rural tourism microenterprises and their contribution to neo-endogenous rural development. Our results reveal that microentrepreneurs are embedded in rural places, but they face numerous constraints which in turn limits the benefits host communities might receive from place-based rural tourism development.

Article
Publication date: 24 October 2022

Ardhendu Shekhar Singh, Sanjai K. Parahoo, Madhavi Ayyagari and Thanika Devi Juwaheer

This concluding paper summarizes the articles presented in this issue and the significant themes that emerged from the authors' contributions. The main objective of this…

Abstract

Purpose

This concluding paper summarizes the articles presented in this issue and the significant themes that emerged from the authors' contributions. The main objective of this theme issue on rural tourism is to examine different facets of rural tourism that are critical to short-term recovery as well as long-term sustainable development.

Design/methodology/approach

This article draws on the findings of the papers and revisits the question: how could rural tourism provide better support for well-being and socioeconomic development?

Findings

The papers in this issue can be classified into one of three clusters: (1) cultural traditions; (2) support for rural tourism service providers and (3) embracing new technologies. In addition to classifying these papers, the authors propose a conceptual framework to achieve sustainable rural tourism and development comprising four critical success factors for sustainable rural tourism and development.

Originality/value

The main objective of this theme issue is to examine different facets of rural tourism that are critical to short-term recovery as well as long-term sustainable development. Here the authors summarize the findings and propose a conceptual model for the benefit of managers. The authors think that the model could be helpful in designing a strategy for developing sustainable rural tourism projects. It includes reference to (1) stakeholder engagement and support for capacity-building, (2) gradual and organic growth processes, (3) valorization of sociocultural traditions and preservation of cultural heritage and (4) leveraging digital technology in marketing strategy.

Details

Worldwide Hospitality and Tourism Themes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 25 August 2021

Haiying Pan, Meihong Chen and Wen-Lung Shiau

The public health emergency of COVID-19 (Corona-virus disease) pandemic has greatly impacted tourism industry, especially in the rural tourism. This paper aims to study…

Abstract

Purpose

The public health emergency of COVID-19 (Corona-virus disease) pandemic has greatly impacted tourism industry, especially in the rural tourism. This paper aims to study how rural tourism practitioners can get out of the mire of the pandemic. By analyzing the behaviors of various stakeholders and the logic of the impact of the pandemic, the behaviors of participants and future development were sorted out. The key elements that promote the recovery of rural tourism were discovered.

Design/methodology/approach

Based on the framework of institute analysis and development (IAD), this research selected six rural tourist communities in China as subjects for the studies. Based on the seven basic principles of hermeneutics and the inductive research method, following the analysis method of “first-order coding, second-order coding, aggregated dimensions,” the texts obtained through in-depth interview and work reports were analyzed and concepts were extracted.

Findings

The paper extracted 44 first-order concepts and 14 second-order concepts, and obtained 7 aggregation dimensions, including policy formulation and implementation, improvement of integrated marketing capabilities, improvement of tourism product quality, restrictions on rural tourism development, protection and optimization of environmental resources, industrial integration strategies and improvement of managerial and coordinating capabilities. During the pandemic, the government, enterprises and associations, as the service providers of rural tourism, can optimize the environmental resources and industrial resources of rural tourism by formulating policies, refining products and strengthening marketing in the action arena, to promote the industrial integration of rural tourism and provide better products and services for tourists.

Originality/value

This paper uses the IAD framework to study how rural tourism communities can successfully recover from the impact of the pandemic. It is found that the rapid recovery of rural tourism is the result of collective action. The core of establishing the collective action mechanism of rural tourism is consensus mechanism, co-construction mechanism and sharing mechanism. By studying the path and possibility of collective action of rural tourism communities, this paper explores the approach of multi-center governance of rural tourism communities to promote the imminent recovery of rural tourism.

后疫情时期中国乡村旅游的挣扎与复苏:基于制度分析与发展(IAD)的视角

研究目的

新冠疫情(COVID-19)对旅游业,尤其是乡村旅游产生了极大影响。本文旨在探究乡村旅游从业者如何摆脱疫情危机。研究通过分析疫情带来的影响及各利益相关者的反应,梳理旅游从业者的行为,探究乡村旅游未来的发展。研究指出了促进乡村旅游复苏的关键因素。

研究设计/方法/途径

基于制度分析与发展(IAD)理论框架,本文选取中国境内6个乡村旅游目的地作为研究对象。采用解释学七大基本原则和归纳式研究方法,通过对深度访谈和政府工作报告获得的文本进行分析,提取出“一阶编码、二阶编码、聚合维度”。

研究结果

研究提取44个一阶编码和14个二阶编码,最终得到7个聚合维度,包括政策制定与实施、整合营销能力提升、旅游产品质量提升、乡村旅游发展制约因素、保护和优化环境资源、实施产业整合战略和提高管理协调能力。疫情期间,政府、企业和协会作为乡村旅游的服务提供者,可以通过制定政策、改善产品、加强营销,优化乡村旅游的环境资源和产业资源,推动乡村旅游产业融合,为游客提供更好的产品和服务。

研究原创性/价值

本文利用IAD框架研究乡村旅游在疫情中的复苏。研究发现,乡村旅游的快速复苏是集体行动的结果。建立乡村旅游集体行动机制的核心是共识机制、共建机制和共享机制。本文通过研究乡村旅游社区集体行动的路径和可能性,探索乡村旅游多中心治理的途径,促进乡村旅游复苏。

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