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The Jodi Awards exist to promote digital access to culture. This paper aims to give some background to the Awards and to profile the 2011 winner and commendation.

The Jodi Awards are annual awards given to celebrate the best examples of using technology to make culture and cultural institutions accessible to people with a disability.

Much has already been achieved in using technology to widen access to museums, galleries and heritage venues but there is clear potential for more development, given the appropriate political will and policy change.

The Jodi Awards are unique in celebrating the use of technology in this way.

This paper is a contribution to the literature on the branding of cultural institutions. In particular it focuses on visitor motivation in the field of museums and galleries. Measurement of visitor motivations and associated brand strength of cultural institutions is a relatively new concern for marketers. The need to develop further understanding of how best to market museums in the twenty‐first century motivates this research. Repertory grid analysis was used as the survey method in order to get data that were “rich” in terms of concepts, but also malleable in terms of statistical analysis. The results of an exploratory study of museum brand associations are reported, along with a discussion of the method of repertory grid analysis that was used to obtain the data. A total of 11 museums in London were targeted, with a special focus on the Tate Gallery.

The subject of this paper is the application of holograms in cultural institutions. The purpose of this paper is to define the potential areas of hologram use in libraries, particularly in education and promotion, and also in services.

The method of analysis and criticism of literature was used. Based on a search conducted through Google Scholar for the 2006-2016 period, the current state of research on the use of holograms in cultural institutions was established. Subsequently, in order to find examples of hologram use in libraries, museums, galleries, and social organizations, an established set of queries was used to systematically search network resources using global search engines and metasearch engines. The initial list of results was narrowed down to the most relevant. On the basis of the above fact, the main areas of hologram use in cultural institutions were defined and examples of best practices were selected according to chosen criteria. The comparative method then was used to determine potential areas of application of holographic techniques in libraries. Finally, SWOT analysis – the situational analysis method known to management sciences – was used to determine opportunities and threats related to the use of holograms in cultural institutions.

Holograms have broad potential use in libraries that is even broader than initially assumed because they are not limited to education, promotion and services, and can also be used in documentation, research and exhibitions. The use of holograms can bring many benefits, but it is also associated with certain risks that need to be considered.

The results can be widely used in practice as a framework for the implementation of holographic techniques in libraries.

The paper can help initiate debate on the opportunities and risks of using holograms in cultural institutions.

The issue of the use of holograms has not yet been widely discussed in library and information science scientific journals.

Many libraries, museums, galleries, and heritage centres are thinking of using electronic media to help them to achieve some of their aims, and a much smaller number have started to put these plans into practice. One such project is the Wellcome Institute Library's Iconographic Collections Videodisc, which has been up and running since June 1993, available to the public free of charge and without appointment at the Wellcome Building in London.

As part of the Museum & Galleries Commission Registration process, museums set out detailed plans to show how well they currently document their collections, and how well they plan to do so in the future. For Wolverhampton Art Gallery, like many other museums, that plan included a computerised collection management system. At the end of May 1998, Wolverhampton Art Gallery purchased Adlib Information System's museum system ADMUSE. Two months later, successfully through Registration phase II, the cataloguing is in hand and we are dreaming about potential future projects involving the system.

The main objective of the study is to analyse the perception of accessibility to cultural for different age groups (children, teenagers, adults and seniors) in the city of Novi Sad (Serbia). Additional goals were to reveal which cultural contents in the city are the most important to which particular age group and to measure the level of compatibility with their needs.

The study sample consisted of 170 respondents of different age groups used for comparison purposes. Data were collected through an online questionnaire and analysed by IBM SPSS Statistics (descriptive statistical analysis and ANOVA test).

The results of this research showed that a gap is evident between the current cultural offer and the needs and preferences of visitors of different age groups. One of the significant obstacles that emerged is the inadequate promotion of cultural contents in the city to different age groups of visitors (children, teenagers, adults and seniors). The study also identified the age groups of visitors to whom the cultural offer was least adapted, as well as mapping the cultural institutions which are least accessible to audiences of different ages.

The paper addresses the knowledge gap related to accessibility to cultural for different generations. It focuses on topics that have not been previously researched – comparison of the needs of different generations concerning the actual offer in cultural institutions, addressing the importance of certain elements of a cultural offer to different age groups and the level of accessibility of such features to different age groups.

This paper aims to evaluate the possibilities associated with go-along technique and other mobile qualitative methods augmenting other qualitative methods as a novel approach to developing understanding of multifaceted organisations.

The study explores the challenges associated with “static” qualitative methods for understanding multifaceted organisations and evaluates how a range of mobile methods can achieve a greater depth of analysis when researching complex hospitality and tourism settings. The paper uses an illustrative empirical case where mobile methods are used as part of a multi-method qualitative study exploring ancestral tourism in a large, heterogeneous tourism organisation.

This research highlights how mobile methods can service to: broaden the scope of interviews through introducing enhanced meaning and spontaneity; afford opportunity to explore and verify interview findings in informal settings; and widen participation in the study through ongoing recruitment of participants.

The authors identify implications for researchers working within hospitality and tourism who can gain additional insight by augmenting qualitative studies with mobile methods.

This paper identifies challenges in using more static qualitative methods when seeking understanding of complex, multifaceted tourism organisations where work activities are mobile and spatially dispersed. This research highlights the value of mobile methods in combination with other qualitative methods, to gain greater understanding of these organisations.