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From children to seniors: is culture accessible to everyone?

Aleksandra Tešin (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, Serbia)
Sanja Kovačić (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, Serbia)
Tatjana Pivac (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, Serbia)
Miroslav D. Vujičić (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, Serbia)
Sanja Obradović (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, Serbia)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 4 December 2020

Issue publication date: 30 April 2021

289

Abstract

Purpose

The main objective of the study is to analyse the perception of accessibility to cultural for different age groups (children, teenagers, adults and seniors) in the city of Novi Sad (Serbia). Additional goals were to reveal which cultural contents in the city are the most important to which particular age group and to measure the level of compatibility with their needs.

Design/methodology/approach

The study sample consisted of 170 respondents of different age groups used for comparison purposes. Data were collected through an online questionnaire and analysed by IBM SPSS Statistics (descriptive statistical analysis and ANOVA test).

Findings

The results of this research showed that a gap is evident between the current cultural offer and the needs and preferences of visitors of different age groups. One of the significant obstacles that emerged is the inadequate promotion of cultural contents in the city to different age groups of visitors (children, teenagers, adults and seniors). The study also identified the age groups of visitors to whom the cultural offer was least adapted, as well as mapping the cultural institutions which are least accessible to audiences of different ages.

Originality/value

The paper addresses the knowledge gap related to accessibility to cultural for different generations. It focuses on topics that have not been previously researched – comparison of the needs of different generations concerning the actual offer in cultural institutions, addressing the importance of certain elements of a cultural offer to different age groups and the level of accessibility of such features to different age groups.

Keywords

Acknowledgements

This research was supported by the Serbian Ministry of Education, Science and Technological Development under Grant 176020.

Citation

Tešin, A., Kovačić, S., Pivac, T., Vujičić, M.D. and Obradović, S. (2021), "From children to seniors: is culture accessible to everyone?", International Journal of Culture, Tourism and Hospitality Research, Vol. 15 No. 2, pp. 183-201. https://doi.org/10.1108/IJCTHR-08-2019-0142

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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