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The purpose of this paper is to determine how festivals allocated their funds among various expense categories.

Festival managers from across North and South Carolina were asked to specify the percentages of their expense budgets allocated to each of the following categories: marketing, administrative, entertainment and operations.

It was found that “smaller” festivals spend a significantly greater proportion of their budgets on marketing (23 percent) and a far smaller share on administrative expenditures (5 percent) than do their “larger” counterparts that spend only 15 percent on marketing and triple the “smaller” festival's administrative costs (15 percent). The differences related to their spending for entertainment (35 versus 28 percent) and operations (36 versus 41 percent) are not as dramatic in relation to their proportion of total spending. The data herein suggest that festival size plays an important role when it comes to such allocations.

The paper has provided benchmarks that hopefully will assist festival directors' budget‐decision‐making strategies as they allow a measure with which to evaluate those decisions. While the research needs to be interpreted with great care due to its relatively small sample size and broad budgetary categorizations, the findings provide a guide to assist festival organizers as they manage their events for the benefit of their stakeholders and the communities that support them. The paper also provides a starting point for future research in this area, much of which is needed.

For many wineries and wine regions the annual wine festival is a strategic tool for encouraging cellar door visitation. Wine festivals offer the opportunity to socialise, possibly with friends and family, whilst learning about and enjoying a natural, agricultural setting and product. Revenue and recognition is generated for the participating wineries, awareness of the area and its resources is enhanced, and the community at large and outside providers find a new source of customers. Whilst this is a worthy list of benefits for all stakeholders, is there a longer‐term direct benefit to wineries? This study of wine festival participants looks at the propensity of wine festival attendees to be persuaded to revisit the participating wineries as a consequence of their attendance at a wine festival. The paper concludes that there are positive future visitation benefits not just for the wineries staging the festival but also the influence extends and benefits the wider industry.

The purpose of this paper is to examine why people visit multicultural festivals, with the overall aim being to better understand the apparent popularity of multicultural festivals. The paper aims to provide key stakeholders with a platform upon which to better manage and improve multicultural festivals as tourism attractions.

An on‐site questionnaire survey was administered at one of the multicultural festivals in South Korea in 2010. The reasons for visit were measured using a scale based on existing benefit scales, and literature related to multiculturalism. In total, 17 items were analyzed as visitor reasons for their visit. Demographic questions included age, nationality, the reason for living in South Korea if not a Korean, and gender. Out of 203 collected questionnaires, 183 were considered usable.

In total, five factors were identified as the reasons for attending a multicultural festival – family togetherness, escape, cultural exploration, socialization, and curiosity. The cultural exploration proved to be the most common reason for attending a multicultural festival for visitors.

The findings of this study will help all key stakeholders to more fully understand what visitors want, and guide festival management to organize sustainable festivals as a niche tourism attraction. Due to the desire for cultural exploration, festivals should offer multicultural themed activities. Sport competitions can be good for socialization between migrants and South Koreans, or migrants themselves.

Although multicultural festivals are held in many countries, there appears to be little research into the multicultural festivals in a country like South Korea, in transit from being ethnically homogeneous to becoming a multicultural society. This paper is a pioneer study in that particular discipline.

The accurate measure of the economic contribution of festivals and special events is a challenge. Using a case study, the purpose of this paper is to demonstrate a previously un‐captured economic contribution from increased hotel rates during the period of festival or event; the “rising tide” effect.

This paper uses a case study on Charleston's hotel occupancy changes, and how the changes coincide with the occurrence of festivals and events in the community, to demonstrate the increased tourism income due to rising accommodation prices during festivals and events.

The study validates the increased tourism income due to rising accommodation prices during festivals and events, which can provide a significant boost to the economy of a local community.

Festival organizations, as well as hoteliers and other beneficiaries of tourist spending during festivals and events, should note how this additional contribution benefits them and their communities.

Many economic contributions of festivals/events overstate their values. The current study first demonstrates a previously un‐captured economic contribution using a case study approach.

The aim of this study is to emphasize the importance of Turkey’s gastronomy festivals within the context of event tourism by identifying and highlighting their significance.

International gastronomy festivals in Turkey hold significant importance within the scope of event tourism. These festivals contribute both economically and culturally by promoting Turkey’s rich and diverse culinary culture on a global scale. The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality. Bu baglamda bu çalisma, Türkiye’de gastronomi festivallerinin önemini ve mevcut durumunu arastirmayi ve etkinlik turizminin gelisimi kapsaminda düzenlenen etkinlikleri belirlemeyi amaçlamaktadir.

In this context, this study aims to investigate the importance and current status of gastronomy festivals in Turkey and to identify events organized within the scope of the development of event tourism.

The study provides information about international gastronomy festivals nourished by Turkey’s rich culinary culture. However, local gastronomy festivals are not included.

Develop Comprehensive Marketing Strategies: Promote gastronomy festivals through targeted marketing campaigns that highlight the unique culinary experiences and cultural attractions of each region. Utilize digital platforms and social media to reach a wider audience and engage potential visitors.

Enhance Collaboration Among Stakeholders: Foster collaboration between local governments, tourism organizations, culinary associations, and local businesses to ensure the successful planning and execution of gastronomy festivals. Encourage partnerships with international culinary institutions and chefs to enhance the prestige and appeal of these events.

The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality.

The aim of this study is to analyze the gastronomy festivals in Türkiye within the scope of the United Nations sustainable development goals.

In line with this purpose, a systematic review approach, which is a qualitative research method, was adopted as the method of the study. In the study, the data was collected with document analysis technique by accessing secondary sources. Systematic literature review was used to analyze the data.

When the gastronomy-themed festivals in Türkiye are analyzed, it is seen that 23 of them are in line with at least one of the United Nations sustainable development goals. The number of festivals organized in accordance with more than one of these goals is 18. The number of festivals organized in accordance with at least one goal is 5. The fact that only 23 of the 351 festivals in the research universe are organized in accordance with the United Nations sustainable development goals reveals that festivals are insufficient in terms of sustainability.

This study adopts theoretical approaches such as the experience economy, as it provides unforgettable consumption experiences for both producers and consumers participating in gastronomy festivals, and stakeholder theory, as festivals involve many stakeholders. The study also presents practical approaches, such as supporting local development, which is one of the primary objectives of festivals.

This study has revealed the sustainability status of gastronomy festivals in Türkiye which have been taken into consideration more frequently in recent years. It may also contribute to the literature to examine the organized gastronomy festivals within the scope of the UN sustainable development goals.

This research aims to investigate the motivations and perspectives of festival tourism in Northern Cyprus, emphasizing its economic, cultural, and social impacts in the post-pandemic era.

A qualitative approach was used to find out themes from semi-structured face-to-face interviews with twenty visitors who attended various festivals in North Cyprus.

The results of this research uncover that festivals considerably contribute to the local economy by attracting tourists, which boosts sales for local businesses and promotes traditional Cypriot cuisine. Additionally, festivals play a crucial role in preserving and promoting cultural heritage through traditional music, dance, and crafts, fostering community engagement and cultural exchange. The study also identifies key challenges and opportunities, such as the need for improved marketing strategies, enhanced infrastructure, and sustainable practices to mitigate environmental impacts.

This study provides a comprehensive analysis of festival tourism in Northern Cyprus, offering novel insights into its economic, cultural, and social impacts while proposing innovative strategies to enhance its post-pandemic recovery and sustainability.

Music festivals are categorized as event management in the hospitality and tourism (H&T) industry. Additionally, music festivals or events are a continuous phenomenon in the context of the hospitality and tourism industry. In this study, a bibliometric approach was proposed to examine research that addresses both the H&T industry and music festivals.

A total of 462 studies covering the years 1981–2024 were retrieved from the Scopus database. The study analyzed keywords, institutions, sources, countries, and titles. During the analysis phase, descriptive analysis, clustering, thematic mapping, and relationship networks were employed using Bibliometrix and VOSviewer analysis programs.

As a result of the analysis, the most frequently used keywords were “tourism” and “festival,” with the most prolific author being Kruger M., the most productive country being the United States of America, and the leading journal being Event Management. Seven different clusters emerged from the networking of keywords. In the thematic map, the motor themes were music festivals, experience, social media, and co-creation. The basic themes were festival, music, tourism, event management, market segmentation, and music tourism. The emerging or declining themes were culture, music events, and COVID-19. Finally, the niche theme was entrepreneurship.

It’s noted that this research solely utilized the Scopus database and publications such as chemistry and mathematics, were excluded. The findings were limited to bibliometric analysis, and future studies could include content and thematic evaluations.

The research is useful in understanding how music festivals socially direct tourists and their future perspectives. On the other hand, determining the global status of scientific publications regarding music festivals with high social and economic impact is important for proper planning and sustainability of such events.

Music festivals are an important type of event in terms of mobility in the H&T industry. In this respect, it is in a state of change and development over the years. This research examined publications about music festivals in the H&T industry from the past to the present with a bibliometric approach. In this way, the development of publications produced on the relevant subject was revealed.

This study aims to investigate the motivations behind visiting music performers’ attendance at a music festival in the context of a rural Japanese island and how these motivations are connected to community revitalization within the framework of social exchange theory.

Participant observation and 20 in-depth semi structured interviews were conducted with the visiting musicians at the Kurahashi East-West Music Festival on Kurahashi-jima in Hiroshima Prefecture. A qualitative analysis approach using thematic coding, grounded in social exchange theory, was employed to examine the perspectives of the participants.

The findings identified seven key themes related to motivation: performing and interacting with fellow musicians, for leisure performing or “fun”, providing a cultural experience to the community, participating for tourism purposes, because of sense of belonging to the destination, to collaborate with a prominent musician, and loyalty and commitment to a performance group. The results demonstrated that leisure performance and musician interaction were the most dominant themes in terms of motivation, while the importance of the other themes varied.

By employing social exchange theory at a micro-level, this study delved deeper into the motivations perceived by visiting performing musicians at music festivals and their implications for community revitalization. The insights gained from this research provide valuable implications for festival organizers, performers and community leaders to tailor music festivals for community revitalization.

Legitimacy is a classic theme, quite present in organisational studies in general, but in the field of tourism it still has room to advance. For that reason, this research seeks to delimit the concept of legitimacy and adapt it to the context of tourism events; and seeks to validate a measurement instrument that allows to evaluate of its recognition in the imagination of residents, and to evaluate the impacts of this construct on residents’ trust in the organisers of Brazilian Oktoberfest, on the negative externalities of those events and, ultimately, on the achievement of residents’ loyalty.

The locus of the research are the cities of Blumenau, Santa Catarina and Santa Cruz do Sul, Santa Catarina, both located in southern Brazil, whose residents answered an online questionnaire about the legitimacy of the Oktoberfest held there. A total of 365 valid questionnaires were collected, tabulated in statistical software and interpreted using exploratory-confirmatory factor analysis and structural equation modelling.

The results show that festival legitimacy is a theoretical construct that can be measured as either a first-order or second-order factor, consisting of three factors, called moral legitimacy, pragmatic legitimacy and cognitive legitimacy.

This research provides a valid and reliable tool for assessing local residents' acceptance of ethno-cultural festivals. It also shows variations in the perception of legitimacy, demonstrating that this can influence other aspects of residents' perception of ethnocultural events.