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The purpose of this paper is to examine why people visit multicultural festivals, with the overall aim being to better understand the apparent popularity of multicultural festivals. The paper aims to provide key stakeholders with a platform upon which to better manage and improve multicultural festivals as tourism attractions.

An on‐site questionnaire survey was administered at one of the multicultural festivals in South Korea in 2010. The reasons for visit were measured using a scale based on existing benefit scales, and literature related to multiculturalism. In total, 17 items were analyzed as visitor reasons for their visit. Demographic questions included age, nationality, the reason for living in South Korea if not a Korean, and gender. Out of 203 collected questionnaires, 183 were considered usable.

In total, five factors were identified as the reasons for attending a multicultural festival – family togetherness, escape, cultural exploration, socialization, and curiosity. The cultural exploration proved to be the most common reason for attending a multicultural festival for visitors.

The findings of this study will help all key stakeholders to more fully understand what visitors want, and guide festival management to organize sustainable festivals as a niche tourism attraction. Due to the desire for cultural exploration, festivals should offer multicultural themed activities. Sport competitions can be good for socialization between migrants and South Koreans, or migrants themselves.

Although multicultural festivals are held in many countries, there appears to be little research into the multicultural festivals in a country like South Korea, in transit from being ethnically homogeneous to becoming a multicultural society. This paper is a pioneer study in that particular discipline.

This chapter addresses the emerging trends in Australia’s food destinations and analyzes different demands for this experience from a Korean tourism market perspective. Tourism Australia’s report on the international market research was analyzed, and the findings indicate that four main food experiences were sought by Koreans. A sense of landscapes plays an important role in enhancing their local food experiences. Multicultural food, health conscious markets, and food shopping are also crucial for developing Australia’s competitive advantage in this area. This chapter suggests marketing implications and directions for future research to explore cross-cultural gaps in food culture and behaviors from the perspectives of Asian tourism markets.

This investigation aims to critically assess accessibility for persons with disabilities (PWDs) at music festivals in the UK.

A systematic review of the literature was conducted, followed by a case study focused on analysing accessible facilities and services offered at Glastonbury, Creamfields, Latitudes and Bestival Festivals. These two research strategies made use of secondary data only.

Based on the analysis of the needs of PWDs when attending a music festival and the facilities and services currently offered at the four UK music festivals studied in this research, three themes emerged: (1) insufficient attention is given to venue and site design characteristics, (2) current access booking tools appear to be confusing and bureaucratic and (3) staff awareness is of great concern among PWDs because employees do not have sufficient knowledge about the different types of disabilities and their individual needs.

By identifying current barriers affecting the experience of PWDs while attending music festivals in the UK, this research guides festival managers to deliver a more accessible music festival experience by suggesting the implementation of new approaches in terms of services and physical spaces provided.

This paper provides festival managers and future researchers with an essential foundation for creating more inclusive music festivals since it mentions critical factors that are currently missing and that can ensure success when responding to PWDs' needs and desires. The information in this investigation can be taken as an initial point to develop a theoretical framework through primary research focused on accessible festival design.

The purpose of this research is to explore how immigrant library users view Auckland Libraries as a multicultural bridge in New Zealand. The research explored the various factors keeping different cultures apart in the New Zealand socio cultural systems and to find out the gaps in the provision of multicultural services in Auckland public libraries. The study also discusses the specific roles Auckland public libraries play in the development of multiculturalism in New Zealand from the perspective of immigrant users.

The study uses a qualitative research approach. Semi-structured interviews conducted with 15 participants including five library staff members and ten users of the Auckland library. Thematic analysis (qualitative data analysis, where data is grouped into themes) was used for data analysis.

Participants perceive that the Auckland Library had an advantage over other citizen service institutions in the development and services of multiculturalism in New Zealand. The participants understand that language, cultural background, beliefs and values are some of the causes of gaps between different ethnic groups, and only by learning from each other can groups enhance mutual understanding between them. The services and programs Auckland Library offer to immigrant enable various interactions among different cultural groups and enhance learning from one another to facilitate their integration into the New Zealand society. The findings show that Auckland public libraries have some gaps in multicultural services. In particular, there are more than 200 different ethnicities in Auckland, but the Auckland library's website does not have the function of a multilingual search tab service, lacks a multicultural book collection and some of the existing collections of books are of low quality, low literary value and so on. The study suggests that these issues need to be improved.

This was small-scale research involving the perspectives of only 15 participants. Nevertheless, the findings provide constructive insight into the development of multicultural services in Auckland libraries that can serve as a useful basis for a broader exploration of more immigrant groups in Auckland and New Zealand as a whole.

The results of this research will provide valuable information for the Auckland libraries to have a better plan for multicultural services in the future. The findings will also serve as a reference for improving multicultural services in the Auckland libraries.

Although other studies have looked at immigrants’ behavior and perception on various issues in New Zealand, this study is the first to look at how different immigrant groups percept Auckland libraries as a multicultural bridge to help integrate them.

This paper aims to develop an illustrative case study of power and hegemony involved in the creation of a local community festival, through the representations of local communities' cultures from various ethnic groups within the city of Derby.

Drawing on observational analysis of the steering group and the planning forum processes, this paper will deconstruct the discourses utilised, deployed and reinvented in the Derby Jubilee Festival. Power is revealed as a pervasive and constructive set of forces that are both enabling and disenfranchising.

The definitions of cultures used in the construction of the festival are demonstrated to have significant outcomes for the communities involved or to be excluded from the community festival. Further elaborates how the paper positions are constructed on the basis of different discourses of power.

Few studies have developed an analysis of power and hegemony within festivals. The study shows how the values inscribed within exclusive definitions of “culture” can exclude participation from community festivals.