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Abstract

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Exploring Cultural Value
Type: Book
ISBN: 978-1-78973-515-4

Abstract

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Cultural Expertise and Socio-Legal Studies
Type: Book
ISBN: 978-1-78769-515-3

Book part
Publication date: 16 August 2021

Chenchen Li, Ling Eleanor Zhang and Anne-Wil Harzing

In response to the somewhat paradoxical combination of increasing diversity in the global workforce and the resurgence of nationalism in an era of global mobility, this…

Abstract

In response to the somewhat paradoxical combination of increasing diversity in the global workforce and the resurgence of nationalism in an era of global mobility, this chapter aims to uncover how employees on international assignments respond to exposure to new cultures. Specifically, the study aims to explicate the underlying psychological mechanisms linking expatriates' monocultural, multicultural, global, and cosmopolitan identity negotiation strategies with their responses toward the host culture by drawing upon exclusionary and integrative reactions theory in cross-cultural psychology. This conceptual chapter draws on the perspective of exclusionary versus integrative reactions toward foreign cultures – a perspective rooted in cross-cultural psychology research – to categorize expatriates' responses toward the host culture. More specifically, the study elaborates how two primary activators of expatriates' responses toward the host culture – the salience of home-culture identity and a cultural learning mindset – explain the relationship between cultural identity negotiation strategies and expatriates' exclusionary and integrative responses. The following metaphors for these different types of cultural identity negotiation strategies are introduced: “ostrich” (monocultural strategy), “frog” (multicultural strategy), “bird” (global strategy), and “lizard” (cosmopolitan strategy). The proposed dynamic framework of cultural identity negotiation strategies illustrates the sophisticated nature of expatriates' responses to new cultures. This chapter also emphasizes that cross-cultural training tempering expatriates' exclusionary reactions and encouraging integrative reactions is crucial for more effective expatriation in a multicultural work environment.

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Intercultural Management in Practice
Type: Book
ISBN: 978-1-83982-827-0

Keywords

Article
Publication date: 11 October 2021

Gireesh Kumar Thekkum Kara

The purpose of this paper is to emphasize the need for developing an Indian cultural heritage information system (CHIS) where the cultural heritages can efficiently…

Abstract

Purpose

The purpose of this paper is to emphasize the need for developing an Indian cultural heritage information system (CHIS) where the cultural heritages can efficiently document, manage and preserve and integrate with a searchable user interface mechanism. Further, the study scopes out the feasibility of developing single-window comprehensive national CHIS for all the cultural heritage properties of India enlisted in the United Nations Educational, Scientific and Cultural Organization (UNESCO’s) World Heritage list.

Design/methodology/approach

Conservation efforts and their sustenance require the support of a knowledge base cum digital archiving and information retrieval tool. The present study identifies the basic requirements, strategies and the execution of designing a reliable information system for cultural heritage inheritances to safeguard them to facilitate access to the current and future resilient communities. Approach on issues and challenges associated while developing such an information system has also been addressed with possible recommendations.

Findings

In India, even though regional level conservation efforts are occurring, no comprehensive information system, which gives the whole perspective of the item or environment of heritage site, has been developed for the heritage sites recognized by UNESCO in its World Heritage list from India. Developing such a comprehensive digital archive for cultural heritage helps to showcase its assets and ensures its visibility globally without hampering the physical form. Application Information and Communication Technology and digital technologies can extensively be used coupled with mechanisms such as mobile devices, digital systems and content visualization techniques to support the efficient and effective management in a systemized way.

Research limitations/implications

As a pilot study, this paper examined the cultural heritage properties incorporated in the UNESCO World list. There are many lesser-known and unprotected cultural heritages in different parts of the country having artistic value and the unique characteristics, and the possibility of building the similar kind of information system for them with innovative technological solutions are not covered under this study.

Practical implications

Access to such an exclusive digital archive in a single-window platform would greatly support administrators, tourist departments, culture departments, development administration and conservation activists. The digital version of cultural inheritances created under the cultural heritage of India must have relevance to different subject fields such as history, archeology, manuscript logy, art, administration, knowledge management, computer science and library science. Also, it ensures that the resources remain accessible to the public without any restrictions provided with a comprehensive recapitulation.

Originality/value

To the authors’ best knowledge, no such comprehensive system envisages or is practiced in the country. Developing such a system with technological and data infrastructure also helps to understand the value, support the activities related to cultural heritage and bring the local community to support and initiate such heritage conservation activities.

Article
Publication date: 17 May 2022

Haiyan Li, Manman Wang and Ruihan Zhang

This study examines the effect of cross-border network ties of returnee entrepreneurs on the foreign market diversity of their ventures. The study further investigates how…

Abstract

Purpose

This study examines the effect of cross-border network ties of returnee entrepreneurs on the foreign market diversity of their ventures. The study further investigates how two cross-cultural competencies (global mindset and cultural intelligence) moderate this effect.

Design/methodology/approach

A sample of 135 returnee entrepreneurial ventures from China was used to test the hypotheses.

Findings

This study finds that returnee entrepreneurs tend to enter into a wide range of culturally different country groups when returnee entrepreneurs have strong cross-border network ties. Moreover, global mindset and cultural intelligence function as complements in strengthening the effect of the cross-border network ties on foreign market diversity.

Originality/value

The authors contribute to both returnee entrepreneurship and foreign market entry literature in two ways. First, by examining the effect of cross-border network ties on foreign market entry, the authors add new and important insights into the role of social networks in the pre-internationalization phase. This is useful in understanding the internationalization process of new ventures founded by returnees, which have not been fully understood in returnee entrepreneurship literature. Second, by examining the moderating roles of global mindset and cultural intelligence, the authors enhance the understanding of the extent to which cross-border networks can be valuable in foreign market entry.

Details

Cross Cultural & Strategic Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-5794

Keywords

Article
Publication date: 25 May 2022

Xiongying Niu, Baofang Zhang, Mulele Simasiku and Rui Zhang

This study aims to explore the effect of expatriate supervisors’ managerial coaching behavior on local subordinates’ learning effects through the mediating role of…

Abstract

Purpose

This study aims to explore the effect of expatriate supervisors’ managerial coaching behavior on local subordinates’ learning effects through the mediating role of subordinates’ thriving at work under the boundary condition of expatriate supervisors’ cultural intelligence.

Design/methodology/approach

This study collected the data form 230 Zambian subordinates and their immediate expatriate supervisors working in the Chinese company in Zambia. Regression analyses and bootstrapping analyses were used to test the authors’ hypothesis.

Findings

The results indicated that expatriate supervisors’ managerial coaching behavior was positively related to local subordinates’ learning effects. In addition, the study also found that local subordinates’ thriving at work mediated the linkage between managerial coaching behavior and learning effects. And expatriate supervisors’ cultural intelligence moderated the indirect relationship between managerial coaching behavior and learning effects via thriving at work, such that the indirect effect was stronger for expatriate supervisors with high rather than low cultural intelligence.

Originality/value

This study contributes to a better understanding of how expatriate supervisors’ managerial coaching behavior influences local subordinates’ learning effects by investigating the mediating effect of thriving at work on the managerial coaching behavior–learning effects link. In addition, the study deepens the understanding of the boundary condition of the associations between managerial coaching behavior and subordinates’ learning effects in a cross-cultural context by investigating the moderating effect of expatriate supervisors’ cultural intelligence.

Details

Chinese Management Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-614X

Keywords

Article
Publication date: 18 April 2022

Donghee Shin, Saifeddin Al-Imamy and Yujong Hwang

How does algorithmic information processing affect the thoughts and behavior of artificial intelligence (AI) users? In this study, the authors address this question by…

Abstract

Purpose

How does algorithmic information processing affect the thoughts and behavior of artificial intelligence (AI) users? In this study, the authors address this question by focusing on algorithm-based chatbots and examine the influence of culture on algorithms as a form of digital intermediation.

Design/methodology/approach

The authors conducted a study comparing the United States (US) and Japan to examine how users in the two countries perceive the features of chatbot services and how the perceived features affect user trust and emotion.

Findings

Clear differences emerged after comparing algorithmic information processes involved in using and interacting with chatbots. Major attitudes toward chatbots are similar between the two cultures, although the weights placed on qualities differ. Japanese users put more weight on the functional qualities of chatbots, and US users place greater emphasis on non-functional qualities of algorithms in chatbots. US users appear more likely to anthropomorphize and accept explanations of algorithmic features than Japanese users.

Research limitations/implications

Different patterns of chatbot news adoption reveal that the acceptance of chatbots involves a cultural dimension as the algorithms reflect the values and interests of their constituencies. How users perceive chatbots and how they consume and interact with the chatbots depends on the cultural context in which the experience is situated.

Originality/value

A comparative juxtaposition of cultural-algorithmic interactions offers a useful way to examine how cultural values influence user behaviors and identify factors that influence attitude and user acceptance. Results imply that chatbots can be a cultural artifact, and chatbot journalism (CJ) can be a socially contextualized practice that is driven by the user's input and behavior, which are reflections of cultural values and practices.

Details

Cross Cultural & Strategic Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-5794

Keywords

Article
Publication date: 3 May 2022

Jing Hao Koh and Chee Men Lim

This paper examines the relationship between traditional timber frame structure and the diasporic identity of the Southern Fujianese Chinese community in West Malaysia. It…

Abstract

Purpose

This paper examines the relationship between traditional timber frame structure and the diasporic identity of the Southern Fujianese Chinese community in West Malaysia. It analyses the cultural semiotics of Southern Fujianese traditional Chinese temple timber frame structure architectural language. This study addresses the under-examined domain of Chinese cultural identity representation through the architecture of traditional Chinese temples in Malaysia. It seeks to understand its underlying structure and process involved in revealing its disposition within the cultural phenomena from the perspective of Chinese cultural semiotics.

Design/methodology/approach

Selected Southern Fujianese traditional Chinese temples in West Malaysia built between the 18th to the 19th century that retain the traditional timber frame structure were investigated through field survey and focused publication review. Historical interpretive analysis and typological analysis supplement the cultural semiotics analysis to assess the timber frame structure attributes concerning architectural language expressions.

Findings

Findings reveal that the architectural language signifiers of the structural disposition of the timber framework and its corresponding formal articulation establish a clear statement of the Southern Fujian Chinese cultural identity.

Originality/value

The evaluation of the cultural identity signifiers helps to understand the underlying structure and process of the Chinese cultural semiotics in architecture. Results of this research substantiate the significance of timber frame structure in preserving the architectural heritage of the Southern Fujianese traditional Chinese temples. They provide important references for conservation and cultural studies of such building typology.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2631-6862

Keywords

Article
Publication date: 29 April 2022

Mehmet Bahri Saydam, Ali Ozturen and Cemal Kilic

Heritage tourism is vital to the preservation of cultural resources and economic growth and tourism can be utilized to protect and promote cultural heritage. However, if…

Abstract

Purpose

Heritage tourism is vital to the preservation of cultural resources and economic growth and tourism can be utilized to protect and promote cultural heritage. However, if cultural heritage tourism is not developed following sustainable development principles, it can negatively affect a region's cultural legacy. This study aims to analyze expert opinion on sustainable heritage tourism in the geographical setting of North Cyprus.

Design/methodology/approach

A qualitative method was used to conduct in-depth semi-structured face-to-face interviews with seven heritage tourism experts in North Cyprus. Theme analysis of the transcripts was undertaken and triangulated utilizing the automated content and thematic analysis capabilities of the Leximancer software program.

Findings

The analysis revealed six themes in descriptions of sustainable cultural heritage tourism provided by the experts. These are “history”; “promotion”; “institutions”; “protection and maintenance”; “museums” and “technology”.

Originality/value

This is one of the first studies to analyze the key aspects affecting the long-term viability of cultural heritage tourism in North Cyprus.

Details

Worldwide Hospitality and Tourism Themes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 12 April 2022

Felix Septianto, Arnold Japutra, Billy Sung and Yuri Seo

This research draws upon construal level theory to investigate how brands can develop effective international marketing strategies using country image versus product image…

Abstract

Purpose

This research draws upon construal level theory to investigate how brands can develop effective international marketing strategies using country image versus product image across international markets with different cultural distances between them.

Design/methodology/approach

The paper reports two preliminary studies and three experimental studies in the context of Australian brands using a “clean and green” image. The preliminary studies explore how product versus country image and cultural similarity are related to construal levels. Then, Study 1 examines consumers from different countries as a proxy of cultural distance, whereas Studies 2 and 3 manipulate levels of cultural distance to test the effects on consumers. Moreover, Study 3 also uses a behavioral outcome as the focal dependent variable and tests the underlying mechanism.

Findings

The results demonstrate a significant interaction effect between country-of-origin positioning and cultural distance, such that an Australian brand emphasizing the country (vs product) image gains more favorable responses among consumers with high levels of cultural distance. Conversely, an Australian brand emphasizing the product (vs country) image gains more favorable responses among consumers with low levels of cultural distance. Further, this research identifies perceived brand cultural authenticity as the underlying process driving the interaction effect.

Originality/value

The findings of this research contribute to the literature on international marketing in general and the country-of-origin literature in particular by examining country-of-origin positioning and cultural distance from the construal level perspective. The research also provides managerial implications on how to promote products in the international market across different cultural distances.

Details

International Marketing Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-1335

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