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Article
Publication date: 26 April 2024

Cemil Gündüz, Mojtaba Rezaei, Roberto Quaglia and Marco Pironti

The primary objective of this research is to draw a comparative analysis between Turkey and Italy in terms of how festival events function as catalysts for the endorsement of…

Abstract

Purpose

The primary objective of this research is to draw a comparative analysis between Turkey and Italy in terms of how festival events function as catalysts for the endorsement of regional culinary delicacies. The study endeavours to elucidate the role of these festivals in fortifying the regional gastronomic landscape of both nations.

Design/methodology/approach

Adopting a comprehensive comparative methodology, this study meticulously scrutinises the gastronomy festivals spanning diverse geographical locales in both Turkey and Italy. Consideration is given to the standout food and beverage items spotlighted at these events and the venues where they are hosted. The research design takes into account the extensive cultural and geographical spectrum that characterises Turkey and Italy. The primary research method comprises web content analysis techniques. This method involves analysing textual data from online sources pertaining to gastronomy festival events in both countries. Web content analysis is instrumental in evaluating how such festivals are deployed in promoting indigenous gastronomic products and exploring the intricate dynamics between brand identity and brand image.

Findings

The research outcomes underscore the pivotal role that festival events play in elevating regional gastronomic products' profile in Turkey and Italy. It highlights the top 10 festivals and the most popular local culinary items on digital platforms. Additionally, the study offers a side-by-side comparison of the most celebrated gastronomic products in Turkey versus those that receive prominence in Italy.

Originality/value

This study enriches academic understanding by dissecting the nuances of how festivals contribute to the promotion of local gastronomic treasures. By juxtaposing Turkey and Italy, this research provides valuable insights into the influence of festivals on regional culinary promotion across diverse cultural milieus. This study makes substantial contributions to the fields of gastronomy, tourism, and brand promotion.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

Open Access
Article
Publication date: 24 April 2024

Greg Richards

This paper aims to consider the relationship between urban events and urban public space, asking whether cities have enough space for events and whether events have enough space…

Abstract

Purpose

This paper aims to consider the relationship between urban events and urban public space, asking whether cities have enough space for events and whether events have enough space in cities.

Design/methodology/approach

Policy analysis surrounding events and festivals in the Netherlands is used to understand the dynamics of urban events, supported by content analysis of policy documents. A vignette of event space struggles in Amsterdam illustrates the contradictions of the event/space relationship.

Findings

The research identifies a policy shift in the Netherlands towards urban events from expansive, festivalisation strategies to defensive, NIMBYist policies. It exposes contradictions between protecting space as a living resource and the exploitation of space for regenerative purposes. Three future scenarios for urban events are outlined: conflict and competition, growth and harmony and digitalisation and virtualisation.

Practical implications

Develops scenarios for the future relationship between events and urban space.

Originality/value

Provides an analysis of the recursive spatial implications of the growth of the events sector for cities and the growth of cities for events.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 13 June 2023

Sakshi Kathuria, Shashi   and Urvashi Tandon

Digitalization, financial technologies and the internet have rapidly advanced the business ecosystem posing a disruptive threat to how operations are fundamentally performed…

Abstract

Purpose

Digitalization, financial technologies and the internet have rapidly advanced the business ecosystem posing a disruptive threat to how operations are fundamentally performed. Global hospitality and tourism companies face this challenge and have been early adopters in this field. This study aims to examine the role of blockchain technology in strengthening the marketing mix (product, price, place and promotion) and the its related impacts on the tourism industry.

Design/methodology/approach

This research adopts a systematic literature review approach to synthesize and assess the literature published on blockchain in tourism and tends to build a conceptual framework that depicts the relationships between different constructs.

Findings

The results show a lot of interest in using blockchain technology due to numerous advantages to tourism industry. This innovative technology can change this sector radically; assist small economies in strengthening and transitioning to the level of developed economies; and assist tourism companies in eliminating corruption, establishing a secure network and promoting equality between small and large entities.

Originality/value

Through industry examples demonstrating real-life use cases such as startups operating on the application of blockchain in tourism, to the best of the authors’ knowledge, this paper is a first attempt to draw the impact of blockchain technology on product, price, place, promotion (4Ps) in tourism sector. The proposed nine relationships can facilitate the future researchers in advancing the state-of-art on how blockchain-based technologies can shape the customers experience through promoting confidentiality, co-creation and effective destination planning.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 9 February 2024

Shinyong Jung, Alei Fan, Xinran Lehto and Hhye Won Shin

This study aims to explore a potential conference experience design strategy, namely, festivalization. It investigates the potential festivalization effects on conference…

Abstract

Purpose

This study aims to explore a potential conference experience design strategy, namely, festivalization. It investigates the potential festivalization effects on conference attendees in two formats of business conferences: virtual and in-person.

Design/methodology/approach

A series of two scenario-based experimental studies were conducted. A series of one-way analysis of covariance and PROCESS procedures (Model 6) were performed for data analysis.

Findings

The inclusion of festivalization elements significantly enhances positive responses of attendees, especially for in-person conferences. This effect is further explained by a serial mediation effect, where enhanced perceived values and conference engagement play key roles in improving attendees’ conference experience.

Practical implications

By incorporating festivalization elements, conference organizers can create a more engaging and satisfying event experience for attendees. This can lead to greater satisfaction, positive word-of-mouth and increased registrations.

Originality/value

This study represents a pioneering effort in revealing the underlining mechanisms that explain how festivalization affects attendee engagement and subsequent behaviors in business event management in both face-to-face and virtual settings.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 24 April 2024

Barbara Neuhofer, Krzysztof Celuch and Ivana Rihova

Focussing on the perspective of business event leaders, this study aims to explore the future of transformative experience (TE) events, recognising a paradigm shift from…

Abstract

Purpose

Focussing on the perspective of business event leaders, this study aims to explore the future of transformative experience (TE) events, recognising a paradigm shift from organising conventional events to designing and guiding TEs in the meetings, incentives and conferences as exhibitions (MICE) context.

Design/methodology/approach

Using a qualitative interview-based design, insights from 20 international business events industry leaders were gathered and analysed by using thematic analysis through a multi-step process with MAXQDA.

Findings

The findings discuss the future of transformative events by identifying the paradigm shift towards TE in business events and outline key dimensions of the leader’s and team’s mindset and skills. Five design principles for TE events in the MICE sector are identified: design for change; emotionally experiential environments; personal engagement; responsibility; and transformative measurement.

Practical implications

The study offers a snapshot of how transformative events of the future could be designed and suggests a series of practical insights for MICE event leaders and organisers seeking to leverage events as a catalyst for intentional transformation, positive impact and long-lasting change.

Originality/value

The study adds to the emerging body of knowledge on TEs and contributes to an extended stakeholder perspective, namely, that of business event leaders and their teams who are instrumental in facilitating transformative events. An original framework for designing TE MICE events is offered as a theoretical contribution.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 13 February 2024

Anastasia Romanova

The paper aims to provide an overview of the state-of-the-art of the event industry in the context of digitalization to understand how digital technologies change the event…

Abstract

Purpose

The paper aims to provide an overview of the state-of-the-art of the event industry in the context of digitalization to understand how digital technologies change the event industry and what research topics are the most promising for further exploration.

Design/methodology/approach

A bibliometric analysis of the existing body of knowledge on the topic was conducted and the results were visualized using CiteSpace 5.8.R3. A total of 1999 articles and proceeding papers from the Web of Science Core Collection published between 2007 and 2022 were selected for our analysis. Based on the articles and proceeding papers in the Web of Science Core Collection database, we selected a set of publications for our analysis. The data were obtained through specific keywords related to our research topic. The method involves a process of three main stages: data collection, data processing and the bibliometric analysis.

Findings

Co-citation analysis indicated that issues of crowd management and tracking human mobility during mass events are important for the event industry and that technologies such as the Internet of Things, special-purpose mobile applications and systems make it easier for an event organizer to handle the issues. The findings demonstrated a weak scientific collaboration between countries in the topic studied and shift of research hotspots to study of satisfaction, motivation and behavioral patterns of events attendees. Based on this analysis, three directions for future research were revealed.

Research limitations/implications

The results should be interpreted in light of our sample, because the analysis was conducted within our sample which has boundaries. We collected data from all categories in the Web of Science Core Collection database, but we considered only articles and proceeding papers as opposed to all possible types of scientific publications and other databases. In the study, we focused on detecting the state-of-the-art of the event industry in the context of digitalization overall. More specific topics that could be analyzed remain, for example, the dependency of digital technologies from the event type, etc.

Practical implications

This study reflects the state-of-the-art of the event industry in the context of digitalization. It provides researchers with key developmental trends in the event industry, which assists them in more deeply understanding the evolution of research hotspots in the field during last 15 years and defining future research agenda. The paper presents an overview of digital technologies used in various types of events and describes the issues and results related to the implementing digital technologies. The results obtained were extremely important, as they can be used by event managers and organizers to enhance customers’ experience during the events.

Originality/value

This study reflects the state-of-the-art of the event industry in the context of digitalization. This is the first attempt to make an overall analysis of scientific papers published in the Web of Science Core Collection on the topic studied without excluding any categories. The search procedure is transparent, and the results can be reproduced in other search fields using the same approach. Based on this analysis, three directions for future research were revealed including technological aspects of online event-based social networks, issues of crowd management and security at mass events and issues of attendees’ acceptance of novel digital technologies.

Details

EuroMed Journal of Business, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1450-2194

Keywords

Article
Publication date: 8 April 2024

Shinyong Jung, Seonjeong (Ally) Lee and Stephen Leitch

By integrating stimulus-organism-response theory and uses and gratifications theory, this study explored the salient gamification factors that satisfy the gratifications of…

Abstract

Purpose

By integrating stimulus-organism-response theory and uses and gratifications theory, this study explored the salient gamification factors that satisfy the gratifications of conference attendees in the context of an event gamification mobile app and their relationships with conference engagement, continuance intention and word-of-mouth.

Design/methodology/approach

The questionnaire was developed in Qualtrics and administered on a gamification application called Goosechase during an annual hospitality conference. The proposed hypotheses were tested using the partial least square-structural equation modeling (PLS-SEM).

Findings

The gratifications of social presence, education and entertainment through a gamification mobile app influences attendees’ engagement during the conference while achievement gratification does not. Positive effects of conference engagement on their continuous intention and WOM have been also validated.

Originality/value

By adopting a unique integrated approach that utilizes UGT and S-O-R framework, while considering conference engagement as work-related engagement, this study offers a fresh perspective on gamification apps and discusses its theoretical and practical implications in depth.

Details

International Journal of Event and Festival Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 28 September 2023

Samiha Siddiqui, Sujood, Naseem Bano and Sheeba Hamid

Ukraine hosts thousands of international students for educational tourism, of which more than 18,000 Indian medical students were compelled to escape Ukraine under emergency…

Abstract

Purpose

Ukraine hosts thousands of international students for educational tourism, of which more than 18,000 Indian medical students were compelled to escape Ukraine under emergency conditions of war. This paper aims to examine their intention to return to Ukraine to complete their education based on an integrated theory of planned behaviour (TPB) framework with added constructs, i.e. risk perception, career anxiety, rescue and relief memory.

Design/methodology/approach

The data were collected from 26 February 2022 to 30 June 2022 in two phases and two modes. It was ensured that the respondents were strictly confined to Indian medical students who had travelled to Ukraine for educational tourism. SPSS 25 and AMOS 23.0 were used to analyse the data. The hypotheses proposed were statistically tested.

Findings

The analysis reveals that the extended TPB model resulted in a strong model and the empirical findings corroborate that the students’ attitude, subjective norms, perceived behavioural control and career anxiety significantly and positively influence the students’ revisit intention (RI) while risk perception and rescue and relief memory have a negative influence on the RI.

Research limitations/implications

The study provides timely insights and implications to the Ukrainian tourism industry, particularly educational tourism business and medical institutions under the present turmoil, which can also act as blueprint research for destinations with a similar unstable political background.

Originality/value

The primary value of this research work is that it provides an understanding of the intention of medical students (educational tourists) towards revisiting the war-hit destination of Ukraine.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 6 November 2023

Ramzi Al Rousan, Nermin Khasawneh and Sujood

The Arab world has witnessed a remarkable surge in the growth of its tourism and hospitality (T&H) industry, positioning it as a vital cornerstone for sustainable development…

Abstract

Purpose

The Arab world has witnessed a remarkable surge in the growth of its tourism and hospitality (T&H) industry, positioning it as a vital cornerstone for sustainable development. However, an exclusive bibliometric analysis of T&H research contributed by the Arab world has not yet been conducted in the past 30 years, that is, 1993–2022. Therefore, the purpose of this study is to provide a first-of-its-kind bibliometric assessment and visualization of T&H research produced by the Arab world spanning from 1993 to 2022.

Design/methodology/approach

A comprehensive collection of 1,327 scientific publications related to T&H research contributed by the Arab world was acquired from the Web of Science Core Collection database. To perform a large-scale bibliometric analysis, encompassing performance analysis, science mapping and network analysis, this study used state-of-the-art analytical tools, namely, Bibliometrix package of R Studio and VOSviewer.

Findings

The findings of this study show that the Arab world’s research on T&H has significantly surged since COVID-19, contributing nearly half (50.56%) of the total literature in the T&H domain between 2020 and 2022. Elshaer IA (Suez Canal University, Egypt) emerged as the most productive author, while Nusair K (Sultan Qaboos University, Oman) was identified as the most impactful author in the T&H domain in the Arab world. The most productive journal was found to be Sustainability (MDPI), while Tourism Management (Elsevier) was identified as the most impactful journal in the field of T&H. Furthermore, the thematic analysis highlights that research themes in T&H are not static but rather constantly evolving in response to dynamic changes in the industry, such as emerging trends, shifts in tourist preferences and the impact of global events like the COVID-19 pandemic.

Originality/value

To the best of the authors’ knowledge, this is the first bibliometric analysis of T&H research contributed by the Arab world, specifically covering the period from 1993 to 2022. This study's findings can inform the development of strategies and policies for the sustainable and competitive growth of the T&H industry in the Arab world. This study highlights the importance of continued research and collaboration among industry professionals, academics and policymakers to promote innovation and drive positive change in the T&H sector in the Arab world.

目的

阿拉伯世界已经目睹了其旅游和酒店(T&H)行业增长的显著激增, 将其定位为可持续发展的重要基石。然而, 在过去30年中, 即1993年至2022年, 尚未进行关于阿拉伯世界贡献的T&H研究的专属文献计量分析。因此, 这项研究代表了提供阿拉伯世界自1993年至2022年间T&H研究的首创性文献计量评估和可视化的先驱努力。

设计/方法

从Web of Science核心合集数据库收集了1327篇与阿拉伯世界贡献的T&H研究相关的科研论文。为进行大规模的计量分析, 包括性能分析、科学映射和网络分析, 我们采用了先进的分析工具, 即R Studio的Bibliometrix软件包和VOSviewer。

发现

研究结果显示, 自COVID-19以来, 阿拉伯世界对T&H的研究显著增加, 占2020年至2022年期间发表文献总数的近一半(50.56%)。关键词分析揭示了阿拉伯世界T&H领域的当前研究热点, 包括“旅游”、 “影响”、“满意度”、“管理”、“酒店业”、“绩效”、“决定因素”、“感知”、“忠诚度”、“质量”和“顾客满意度”。然而, 阿拉伯世界的T&H学者和从业者需要进一步研究一些研究空白, 包括“器官移植旅游”、“伦理领导”、“消费者感知”、“生态足迹”、“员工参与”、“爱彼迎”、“目的地营销”、“顾客不文明行为”、“可持续旅游发展”和“环境可持续性”等主题。主题分析突显了T&H领域的研究主题不断随行业动态变化而不断演化, 如新兴趋势、游客偏好变化以及全球事件如COVID-19大流行的影响。

独创性/价值

据我们所知, 这是首次对阿拉伯世界贡献的T&H研究进行的计量分析, 特别涵盖了1993年至2022年的时期。研究结果可为阿拉伯世界T&H行业可持续和竞争性增长的战略和政策提供信息。这项研究强调了继续研究和行业专业人员、学者和政策制定者之间的合作的重要性, 以促进创新并推动阿拉伯世界T&H行业的积极变革。

Propósito

El mundo árabe ha presenciado un notable aumento en el crecimiento de su industria de turismo y hostelería (T&H), posicionándola como una piedra angular vital para el desarrollo sostenible. Sin embargo, aún no se ha realizado un análisis bibliométrico exclusivo de la investigación en T&H realizada por el mundo árabe en los últimos 30 años, es decir, de 1993 a 2022. Por lo tanto, este estudio se erige como el esfuerzo pionero en proporcionar una evaluación bibliométrica y visualización sin precedentes de la investigación en T&H producida por el mundo árabe desde 1993 hasta 2022.

Diseño/metodología/enfoque

Se recogieron 1327 publicaciones científicas relativas a la investigación en T&H elaboradas por el mundo árabe, a partir de la base de datos Web of Science Core Collection. Para llevar a cabo un análisis bibliométrico a gran escala que abarcara el análisis de rendimiento, el mapeo científico y el análisis de redes, se emplearon herramientas analíticas de última generación, como el paquete Bibliometrix de R Studio y VOSviewer.

Resultados

Los resultados muestran que la investigación del mundo árabe en T&H ha aumentado significativamente desde la COVID-19, representando casi la mitad (50.56%) de la literatura total publicada entre 2020 y 2022. El análisis de palabras clave reveló que “turismo,” “impacto,” “satisfacción,” “gestion,” “hospitalidad,” “rendimiento,” “determinantes,” “percepción,” “lealtad,” “calidad” y “satisfacción del cliente” son los temas de investigación actuales más destacados en T&H en el mundo árabe. Sin embargo, existen varias lagunas de investigación que requieren una investigación adicional por parte de académicos y profesionales de T&H en el mundo árabe, incluyendo temas como “turismo de trasplante,” “liderazgo ético,” “percepción del consumidor,” “huella ecológica,” “compromiso de los empleados,” “Airbnb,” “marketing de destinos,” “incivilidad del cliente,” “desarrollo de turismo sostenible,” y “sostenibilidad ambiental.” El análisis temático destaca que los temas de investigación en T&H evolucionan constantemente en respuesta a cambios dinámicos en la industria, como tendencias emergentes, cambios en las preferencias de los turistas y el impacto de eventos globales como la pandemia de COVID-19.

Originalidad/valor

Hasta dónde llega nuestro conocimiento, este es el primer estudio bibliométrico de la investigación en T&H realizada por el mundo árabe, cubriendo específicamente el período de 1993 a 2022. Los hallazgos del estudio pueden desplegar el desarrollo de estrategias y políticas para el crecimiento sostenible y competitivo de la industria de T&H en el mundo árabe. Este estudio resalta la importancia de la investigación continua y la colaboración entre profesionales de la industria, académicos y responsables políticos para promover la innovación y generar un cambio positivo en el sector de T&H en el mundo árabe.

Article
Publication date: 18 July 2023

Aaron Tham, Jenna Campton and Bruce Cooper-McKenzie

There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their…

Abstract

Purpose

There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their culinary offerings. Yet, in this space, factors that have triggered the creation, management and marketing of craft beer tourism remain implicit. The purpose of this paper is therefore to present a systematic literature review of craft beer tourism, apply a conceptual model of craft beer gastronomy tourism and, in turn, provide strategic imperatives for the sector moving forward.

Design/methodology/approach

A comprehensive search for craft beer tourism in hospitality and tourism literature was undertaken using a combination of Google Scholar search terms as well as institutional library databases. Then, following the steps proposed by Xiao and Watson (2019), articles were sorted into themes before determining their appropriateness to be included in a systematic literature review.

Findings

Based on prior research, a Craft beer gastronomy tourism model is proposed. This model was found to provide a macro perspective of the craft beer tourism literature and was applied using the systematic literature review. It was found that not many of the papers fit the three-step process, and a fragmented relationship between craft breweries and tourism was observed. On reviewing the theories and frameworks used, it was found that there was not much consistency with the majority using frameworks and concepts. Furthermore, most studies were undertaken from the perspective of a single region or homogenous samples, with few offering cross-sectional comparisons. The most common methods of the papers were surveys and interviews, with a majority being cross-sectional.

Originality/value

The systematic literature review has led to the development of a novel conceptual model that highlights the current focal areas but also gaps that inform future studies and managerial implications.

Details

International Journal of Wine Business Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1751-1062

Keywords

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