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Examining the effect of gamification mobile app on conference engagement: an integration of S-O-R framework and UGT

Shinyong Jung (White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management, Purdue University, West Lafayette, Indiana, USA)
Seonjeong (Ally) Lee (White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management, Purdue University, West Lafayette, Indiana, USA)
Stephen Leitch (White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management, Purdue University, West Lafayette, Indiana, USA)

International Journal of Event and Festival Management

ISSN: 1758-2954

Article publication date: 8 April 2024

Issue publication date: 18 June 2024

178

Abstract

Purpose

By integrating stimulus-organism-response theory and uses and gratifications theory, this study explored the salient gamification factors that satisfy the gratifications of conference attendees in the context of an event gamification mobile app and their relationships with conference engagement, continuance intention and word-of-mouth.

Design/methodology/approach

The questionnaire was developed in Qualtrics and administered on a gamification application called Goosechase during an annual hospitality conference. The proposed hypotheses were tested using the partial least square-structural equation modeling (PLS-SEM).

Findings

The gratifications of social presence, education and entertainment through a gamification mobile app influences attendees’ engagement during the conference while achievement gratification does not. Positive effects of conference engagement on their continuous intention and WOM have been also validated.

Originality/value

By adopting a unique integrated approach that utilizes UGT and S-O-R framework, while considering conference engagement as work-related engagement, this study offers a fresh perspective on gamification apps and discusses its theoretical and practical implications in depth.

Keywords

Citation

Jung, S., Lee, S.(A). and Leitch, S. (2024), "Examining the effect of gamification mobile app on conference engagement: an integration of S-O-R framework and UGT", International Journal of Event and Festival Management, Vol. 15 No. 3, pp. 339-357. https://doi.org/10.1108/IJEFM-08-2023-0070

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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