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This paper aims to investigate how and when visual referents in brand visual aesthetics (i.e. colours, shapes, patterns and materials) serve as design applications that enable consumer diasporic identity.

This paper uses an innovative methodology that triangulates 58 in-depth interviews with diasporic consumers, 9 interviews with brand managers and designers and a visual analysis of brands (food retailer, spices and nuts, skincare, hair and cosmetics, ice cream and wine) to provide a view of the phenomenon from multiple perspectives.

This study illustrates how and when particular applications and compositions of product and design referents support diasporic identity for Middle Eastern consumers living outside the Middle East. Specifically, it illustrates how the design applications of harmonising (applying separate ancestral homeland and culture of living product and design referents simultaneously), homaging (departing from the culture of living product and design referents with a subtle tribute to ancestral homeland culture) and heritaging (departing from the ancestral homeland culture product and design referents with slight updates to a culture of living style) can enable diasporic identity in particular social situations.

Although applied to the Middle Eastern diaspora, this research opens up interesting avenues for future research that assesses diasporic consumers’ responses to brands seeking to use visual design to engage with this market. Moreover, future research should explore these design applications in relation to issues of cultural appreciation and appropriation.

The hybrid design compositions identified in this study can provide brand managers with practical tools for navigating the design process when targeting a diasporic segment. The design applications and their consequences are discussed while visually demonstrating how they can be crafted.

While previous research mainly focused on how consumption from the ancestral homeland occurred, to the best of the authors’ knowledge, this study is the first to examine how hybrid design compositions that combine a diaspora’s ancestral homeland culture and their culture of living simultaneously and to varying degrees resonate with diasporic consumers.

Diasporas represent a unique yet often overlooked stakeholder in tourism crisis management. Their strong bonds with their homeland often result in continued engagement with an extended community, which is valuable to their homeland during unsettling times. This study aims to examine the engagement of the Indonesian diaspora in the USA to revive tourism in Indonesia during the early stages of the COVID-19 pandemic and their motivation behind such efforts.

This study is rooted in a social constructivism paradigm and uses a qualitative approach. Four focus groups (n = 25) and ten individual interviews with the Indonesian diaspora in the USA were conducted. Thematic analysis was used to identify major themes.

The findings indicate that diaspora engagement stemmed from two broad categories: social activism, such as information liaison, skills and knowledge transfer, and economic activism, including philanthropic activities, investment and remittance and return-home travel. Both altruistic and social exchange motives drive their continuous engagement. The findings exemplify “diaspora diplomacy” that can be harnessed as social capital for homeland tourism recovery post-crisis.

This study provides an in-depth analysis of diaspora engagement in destination recovery. This study highlights the importance of diasporas as social capital for destinations and offers insights into tourism crisis management by incorporating this overlooked stakeholder group.

侨民是旅游管理中一个独特但经常被忽视的利益相关群体。他们与祖国的紧密联系往往让他们团结在一起成为一个扩展社区, 并对于旅游目的地的灾后复苏做出贡献。本文通过实证研究来探索印度尼西亚侨民在新冠初期对于印度尼西亚旅游业做出的贡献以及他们的动机。

本研究植根于社会建构主义范式并采用了定性方法。这个研究项目进行了四个焦点小组访谈和十个个人访谈。这个研究应用了主题分析方法来分析这些访谈数据。

调查结果表明, 侨民群体在经济和社会方面都参与了目的地恢复。他们参与的动机主要是来自于(1)社会行动主义, 例如信息、技能、和知识的分享, 以及（2）社会行动主义, 包括募捐, 投资, 汇款和回国旅行。除此以外, 利他主义和社会交换动机也推动了他们的持续参与活动。 这些研究结果也表明了“侨民外交”可以作为有效推动旅游目的地的灾后复苏。

本研究深入分析了侨民参与目的地恢复的情况。本研究强调了侨民作为目的地社会资本形式的重要性, 并通过整合这个被忽视的利益相关者群体为旅游危机管理提供了见解。

Este estudio se basó en el paradigma de constructivismo social y empleó un enfoque cualitativo. Se realizaron cuatro grupos focales (n = 25) y diez entrevistas individuales con emigrantes indonesios en Estados Unidos. Se utilizó el análisis temático para identificar los temas principales.

La dispersión de grupos humanos que abandonan su lugar de origen, también denominado, diáspora o emigrantes, representan un grupo único y, sin embargo, a menudo ignorado en la gestión del turismo. Sus fuertes lazos con su tierra natal a menudo dan como resultado una relación con una comunidad extendida, la cual es valiosa para su tierra natal durante tiempos difíciles. Este estudio examinó el rol de los emigrantes indonesios en Estados Unidos para revivir el turismo en Indonesia durante las primeras etapas de la pandemia de COVID-19 y su motivación detrás de esos esfuerzos.

Los hallazgos muestran que el rol de la diáspora provino de dos amplias categorías: 1) activismo social, como transferencia de información, transferencia de habilidades y conocimientos, y 2) activismo económico, incluidas actividades filantrópicas, inversión y remesas, y viajes de regreso a casa. Tanto los motivos altruistas como los de intercambio social son las causas de esta relación. Los hallazgos ejemplifican la “diplomacia de la diáspora” que puede ser aprovechada como capital social para la recuperación del turismo en tierra natal después de una crisis.

Este estudio ofrece un análisis profundo del rol de la diáspora en la recuperación del turismo. Este estudio destaca la importancia de los emigrantes como capital social para los destinos y ofrece información sobre el manejo de crisis turísticas mediante la incorporación de este interesante pero ignorado grupo.

This study examines diaspora engagement and return migration programs aimed at providing diaspora youth with an opportunity to obtain higher education in Estonia and Kazakhstan. In particular, the authors sought to identify the main motivations, benefits and challenges of the programs, as well as understand how the programs contribute to the ethnic identity formation of diaspora students.

The paper employed a qualitative multiple-case study research design. In both countries, data were collected by means of 26 semi-structured interviews with return migrant students and experts involved in implementing the programs.

The study findings suggest that the primary motivations for diaspora youth to return to their homelands are tuition-free higher education, financial support and repatriation prospects in both countries. In Estonia, the scholarship holders struggled with language requirements for university admissions, the cost of living insufficiently covered by the monthly stipend and limited integration opportunities. In Kazakhstan, the students had to face the Russian language barrier and socio-cultural marginalization in their everyday life. It was also found that the return migrant students in Estonia and Kazakhstan develop hybrid identities to integrate into their domestic society. They reinforce their ethnic identities and negotiate their diasporic identities to make sense of their own background and cultural heritage and acclimatize to life in the new context.

The study provides practical implications for policy implementers and policymakers in Estonia and Kazakhstan. It can also be useful for the worldwide research community interested in exploring education-oriented diaspora engagement and return migration programs and their influence on the ethnic identity of diaspora students.

The aim of this paper is to investigate the impact of the diaspora effect on food tourism. Focussing on the nexus of diaspora marketing, entrepreneurship and food tourism, this paper seeks to explore opportunities for food and drink small and medium-sized enterprises (SMEs) to engage in food tourism activities through diaspora marketing.

As an investigation of an under-researched concept, this research uses mixed methods to develop a deeper understanding of diaspora effects on food tourism. This includes an online survey of 169 food producers, with 37 follow-up interviews. Research was conducted with food producing SMEs in Wales and Brittany, two culturally and geographically similar places, where both the food and drink and tourism industries are significant parts of the local economy.

Two avenues for diaspora tourism are apparent, either through engaging with diaspora networks, such as expatriate networks located outside the country of origin, or through the reverse diaspora effect, of visitors experiencing products and then seeking to purchase them once returned to their countries. Both approaches depend on the ability for the food producer to sell their products to international buyers, as well as ensuring that international buyers had sufficient awareness of the products, which also links to a positive reputation for food.

The paper aims to take a novel approach to the impact of diasporas on food tourism by considering the entrepreneurial activity of businesses in developing opportunities for food tourism through diaspora marketing. Distinctions are made from existing research by studying diaspora tourism from the business perspective.

Within the growing study of transnational entrepreneurial practice, existing conceptualisation of diaspora entrepreneurship has often lacked engagement with the particularities of the diaspora condition. This paper seeks to advance theoretical understanding and empirical study of diaspora entrepreneurship through identifying the processes that generate diaspora entrepreneurship across economic, social and political spheres.

To analyse the relationship between the development of venture activity and diaspora (re)production, in depth, qualitative biographical analysis was undertaken with UK-based diaspora entrepreneurs embedded within the particular contexts of the Sri Lankan Tamil and Kurdish diasporas. Skilled and active diaspora entrepreneurs were purposively selected from these extreme case contexts to explore their entrepreneurial agency within and across the business, social and political realms.

Results identified key dimensions shaping the development of diaspora entrepreneurship. These comprised the role of diaspora context in shaping opportunity frameworks and the mobilisation of available resources, and how venture activity served to sustain collective diaspora identity and address diaspora interests. These findings are used to produce an analytical model of the generation of diaspora entrepreneurship to serve as a basis for discussing how heterogeneous and hybrid entrepreneurial strategies emerge from and shape the evolving diaspora context.

By placing the reproduction of social collectivity centre-stage, this paper identifies the particularities of diaspora entrepreneurship as a form of transnational entrepreneurship. This recognizes the significance of a contextualised understanding of entrepreneurial diversity within wider processes of diaspora development, which has important implications for policy and practice development in homeland and settlement areas.

Among the Somalis living in the diaspora, there is a growing number that are returning or are interested in returning to Somalia for personal, economic and political reasons. The purpose of this paper is to examine the potential impact the diaspora has on the future of Somalia by understanding the anticipatory assumptions held by young Somali-Canadians. This research will also examine the role that Soomaalinimo [1] (Somali identity) plays in the transnational ties that diasporic individuals keep with their country and its people.

Using an indigenist research approach, this paper explores the evolution of Soomaalinimo over time in a way that is culturally informed and decolonial. Young Somali-Canadians in two cities (Toronto and Edmonton) were given an opportunity to define Soomaalinimo for themselves and create scenarios of how it might evolve in the future for their great-grandchildren. An analysis of these scenarios reveals anticipatory assumptions that shape how they think about the future.

Three distinct futures scenarios emerged, and this research revealed three key anticipatory assumptions held by the participants: Somalia will always be home; returning to Somalia is important to maintain Soomaalinimo; and it is the responsibility of the previous generations to transmit Soomaalinimo to future generations. These anticipatory assumptions are examined and an analysis of the implications on decolonizing futures is presented.

This study expands the conceptualization of the future of a country to include the diaspora and uses the concept of anticipatory assumptions to reveal some of the potential implications of this group.

A large number of East Asian economies have benefited from the diaspora employed in the large North American and European clusters. The diaspora acquired valuable skills, developed contacts and financial wealth. Much has been written about the professional and personal obstacles of brain circulation but scant work has been done to highlight the structural factors influencing brain circulation as well as diaspora strategies in the Malaysian context. This article aims to review the brain circulation theory and pertinent literature on Malaysian clusters and to highlight the structural factors inhibiting diaspora and flow of talent to Malaysia.

This is a discussion paper on the issues surrounding diaspora strategies.

On the basis of the review of successful diaspora of China, India, Korea and Taiwan, cluster organizations should take independent initiatives to contact the diaspora networks abroad in order to leverage their skills, contacts and finances through alumni and virtual networks.

Successful diaspora programs in China, Taiwan and India do not guarantee that imitation of those programs will result in success elsewhere.

The article reviews the pertinent literature and highlights the structural factors inhibiting diaspora and flow of talent to Malaysia.

The current study aims to map the existent modes of engagement used by both individual and organisational actors of Romanian diaspora community in the UK to build public legitimacy and social value in the host society. This study focuses on two main questions: (1) What are the forms of engagement by which diaspora members enact their role as diplomats for ethnic diaspora communities? (2) What is the nature of their communication practices that sustain these forms of diasporic engagement?

This study is based on an analysis of online public documents extracted from different websites, blogs and public social media accounts, complemented by primary data. The research design is a multi-levelled case study.

The main findings are that Romanian diaspora in the UK develops a specific model of diplomacy, focused on cultural and political forms of engagement. Firstly, equality and belonging are two key dimensions that clearly define this diasporic community diplomatic actions and practices. Secondly, the communication that fosters its networked and associative features has shifted towards a more democratic and strategic model.

This paper has multiple original points. Firstly, it deepens the understanding of diaspora diplomacy, connecting the concept with strategic communication. Secondly, the identification and theorisation of specific forms of engagement of diasporic communities reflects a process which is yet underdeveloped in both types of literature. Findings may be instrumental in providing strategies for relationship building, cultivation and the engagement efforts of the UK institutions regarding immigrant integration.

The literature has acknowledged the importance of diaspora studies because of the influx of funds into the local economy, including the tourism and hospitality sector. However, little empirical research appears to be known about the subject matter, principally within the developing country perspective. This study aims to respond to research calls by investigating the impact of diasporic cultural heritage, family heritage on travel preference of West African Indian migrant visitors to their homeland.

This research is guided by the theory of acculturation. A quantitative data were gathered from a sample of 312 diasporas, and the regression analysis was used to analyze the data.

The study finds that cultural heritage and family heritage have positive and significant impact on travel preference of migrant visitors to their homeland. Further analysis of the independent sample t-test reveals a significant difference between Indian Ghanaians and Ghanaian Indians in their thought of cultural heritage. However, no significant differences were found in the Indian Ghanaian and Ghanaian Indian’s family heritage and travel preference to their homeland.

This study is destination-specific of Indian migrant visitors. The application of the study’s outcome to other diaspora would demand a larger sample size for generalization to be made. The study offers compelling insights on cultural heritage, family heritage and travel preference to marketing a diaspora tourism site.

The study expands the application of the theory of acculturation within the diaspora literature and establishes that integration and separation strategies of the theory explain the positive interests of the migrant visitors’ traveling preference to their homeland.

The purpose of this paper is to study the way in which family ties influence the entrepreneurial preparedness of the diaspora family business owner.

In-depth interviews were carried out with 15 Cypriot family business owners hosted in various countries. The paper draws on social capital theory and uses an abductive analytical approach.

The findings of this paper illustrate that family ties coming from the family across borders play a significant role for diaspora family business owners’ entrepreneurial preparedness. Hidden values deriving from the interpersonal relationships within the family across borders drive the diaspora family business owners to learn upon self-reflection and become entrepreneurially prepared, led by both urgency and esteem.

This study provides practical implications for the entrepreneurial preparedness of diaspora family business owners and those who wish to become family business owners in a diaspora context.

This study contributes theoretically through the conceptualization of “family across borders social capital” and “diaspora entrepreneurial preparedness”. It also contributes empirically to the fields of diaspora family business, entrepreneurial learning and diaspora entrepreneurship through new knowledge regarding the role of family across borders social capital in the entrepreneurial preparedness of the diaspora family business owner.