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This paper seeks to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate, and nurture heritage‐based corporate identities and brands.

The discussion is specifically informed by the literatures on brand heritage, family business, and the notion of hybrid identities. To illustrate this typology of history communication in family businesses the paper relies on web site observations in Sweden and German‐based family businesses.

Based on the construct of brand heritage, the paper clarifies why the entwinement of family and business provides fertile ground for brand heritage. The presentation of a typology of ways to communicate family, business and family business history respectively further reveals the varying openings and practices of family businesses in this area.

The paper primarily takes an external marketing orientation and is conceptual.

The distinction of two sources of brand heritage in family businesses and the typology of approaches to reflect history in corporate communications should be of interest for practitioners. The findings can serve as an eye‐opener and instrument in the planning of strategic marketing.

The paper focuses on brand heritage and heritage branding from a family business perspective. Being hybrid identity organizations, characterized by entwinement of family and company history, family businesses offer particular perspectives to the heritage brand discussion.

The literature has acknowledged the importance of diaspora studies because of the influx of funds into the local economy, including the tourism and hospitality sector. However, little empirical research appears to be known about the subject matter, principally within the developing country perspective. This study aims to respond to research calls by investigating the impact of diasporic cultural heritage, family heritage on travel preference of West African Indian migrant visitors to their homeland.

This research is guided by the theory of acculturation. A quantitative data were gathered from a sample of 312 diasporas, and the regression analysis was used to analyze the data.

The study finds that cultural heritage and family heritage have positive and significant impact on travel preference of migrant visitors to their homeland. Further analysis of the independent sample t-test reveals a significant difference between Indian Ghanaians and Ghanaian Indians in their thought of cultural heritage. However, no significant differences were found in the Indian Ghanaian and Ghanaian Indian’s family heritage and travel preference to their homeland.

This study is destination-specific of Indian migrant visitors. The application of the study’s outcome to other diaspora would demand a larger sample size for generalization to be made. The study offers compelling insights on cultural heritage, family heritage and travel preference to marketing a diaspora tourism site.

The study expands the application of the theory of acculturation within the diaspora literature and establishes that integration and separation strategies of the theory explain the positive interests of the migrant visitors’ traveling preference to their homeland.

The aim of this exploratory study is to investigate the benefits of “New World” wineries using family heritage as a legitimate marketing technique. “Old World” regions have been leveraging off the often long association the wineries family has in wine making to assist in generating wine sales. This marketing initiative is now being applied to “New World” wineries with increasing success.

This exploratory study investigated three wineries including their web sites, print media and consumer responses. The case studies had to include wineries that were family owned and actively promoted and marketed their winery as having a strong family heritage link in Victoria, Australia.

The results of this investigation suggest that family heritage is a legitimate marketing technique for “New World” wineries to assist in wine sales. If a family link can be established, there is no reason why “New World” wineries cannot promote family heritage, even if the winery is relatively new or a family has not worked in the industry for an extended period of time.

This paper attempts to acknowledge that family heritage is important in creating a “story” for the winery to assist in wine sales generation. By examining “New World” wineries regarding family heritage usage, this paper suggests that it is a legitimate marketing technique that other authors have never explored.

The aim of this article is to explore how the employees of a Danish family-owned company identify with the heritage identity of their company. More specifically, the purpose is to study how the employees interpret certain historical events and values in their efforts to make sense of which heritage identity traits have remained meaningful for them over the passage of time and what these historical events and traits mean to their identification with the company.

The investigation is based on 19 in-depth interviews with employees. A critical discourse analysis approach is adopted to uncover the discursive dynamics appearing across the employees' interpretations of historical events and values.

The study indicates that heritage identity represent a complex and dynamic resource for employees' organizational identification. Therefore, this article argues that it could be a challenge for management to maintain a stable and enduring heritage identity, because the employees' interpretations and consequently their organizational identification is subject to continual revision and under influence by a dynamic and constantly changing social context.

The findings of this study is limited to the specific context of one company. Further research could investigate the same topics when interviewing employees across the national borders of a global family company in times of change.

Management need to identify whether different generations of employees develop a strong or weak identification with certain heritage identity traits and whether there are competing or compatible targets of heritage identification among these generations.

This study illuminates the potential challenges related to the maintenance and preservation of heritage identity in a company with roots to a strong founding family, which operates in a constantly changing environment.

The purpose of this paper is to explore how corporate heritage identity (CHI) implementation strategies are communicated by Grundfos, a 70-year-old global company from Denmark, in their internal history references.

Drawing on an interdisciplinary methodological framework related to heritage identity communication, hypertextuality, and multi-modality, it proposes a multi-leveled analysis model through which communicative strategies are explored at the level of four semiotic modes (written text, speech, still image, and moving image) and at the level of their hypermodal interplay.

This exploratory case study explains how CHI implementation strategies are communicated in accordance with the potential and constraints of semiotic modes and hyperlinking affordances. The analytical work suggests that the management employs complex CHI implementation strategies in order to strengthen organizational identity and to influence employees’ identification with the company across past, present, and future.

By examining the semiotic modes’ interconnectivity and functional differentiation in a hypermodal context, this paper expands existing research by extending the multi-modal focus to a hypertextual one.

By exploring CHI implementation strategies from a hypermodal perspective and by providing a replicable model of hypermodal analysis, this paper fills a gap in the heritage identity research. Furthermore, it can also be of value to practitioners who intend to design company webpages that strategically communicate heritage identity implementation strategies in order to engage the employees in the company’s heritage.

The purpose of this study is to investigate family tourists’ emotional responses at world heritage sites (WHSs) by using cognitive appraisal theory (CAT).

The online survey was conducted targeting the family tourists who had travel experience at Pingyao Ancient City, a United Nations Educational, Scientific and Cultural Organization world heritage destination in Northern China.

Data analysis with 347 family tourists to the site, via structural equation modeling analysis, revealed that existential authenticity (i.e. intrapersonal and interpersonal authenticity) and family interpersonal interaction help evoke emotional experience, which generates family cohesion and storytelling behavior as responses.

This study results contribute to an existing body of literature on the ability of CAT to illustrate how emotional experience forms in the context of family tourism at WHSs. The study also provides a clear understanding on how to elicit emotions among family tourists at heritage destinations.

旨在运用认知评价理论 (CAT) 探讨家庭游客在世界遗产地 (WHSs) 的情感反应。

这项线上调查的对象为游览过平遥古城的家庭旅游者, 平遥古城是一个位于中国北方的联合国教科文名录中的世界文化遗产地。

本研究通过结构方程模型对由347名家庭旅游者提供的数据进行分析显示, 存在的真实性（即个人内部和人际真实性）和家庭人际互动有助于唤起情感体验, 从而产生家庭凝聚力和故事讲述行为的情感反应。

本研究结果为有关认知评价理论（CAT）的现有文献做出贡献, 以说明在世界遗产旅游地家庭旅游的背景下情感体验是如何形成的。该研究也为在文化遗产目的地如何引发家庭游客的情绪提供了清晰的解释。

El propósito de este estudio es investigar las respuestas emocionales de los turistas familiares en los sitios del Patrimonio Mundial (WHS) mediante el uso de la teoría de evaluación cognitiva (CAT).

Se realizó una encuesta en línea dirigida a los turistas familiares que habían tenido una experiencia de viaje en la Ciudad Antigua de Pingyao, un destino de patrimonio mundial de la UNESCO en el norte de China.

El análisis de los datos con 347 turistas familiares, a través del análisis SEM, reveló que la autenticidad existencial (es decir, la autenticidad intrapersonal e interpersonal) y la interacción interpersonal familiar ayudan a evocar la experiencia emocional, lo que genera cohesión familiar y comportamiento narrativo como respuestas.

Los resultados de este estudio contribuyen a un cuerpo existente de literatura sobre la capacidad de CAT para ilustrar cómo se forma la experiencia emocional en el contexto del turismo familiar en las CHM. El estudio también proporciona una comprensión clara sobre cómo provocar emociones entre los turistas familiares en el destino de patrimonio.

With specific focus on sustainable development of the built environment in Cape Coast, Ghana, the purpose of this paper is to examine practical and conceptual barriers for local planning authorities advancing international outreach programmes based on a global discourse on heritage and heritage management.

A discourse analysis was conducted on documents and programmes produced by international organisations and local planning authorities since 2000. Further qualitative data collection methods included 25 semi-structured interviews, literature and media review and on-site observations.

The study shows that the dominant global discourse on heritage management being interconnected with tourism development is adopted by local planning authorities. However, the requirements to advance initiated urban redevelopment projects are neither adapted to the economic realities nor institutional capabilities of the local planning system. Instead of adjusting specific Ghanaian notions of heritage or local forms of heritage organisations, negotiating the discourse is potentially a more sustainable approach.

The findings reveal important implications necessary to address from sustainable development perspective. The study can help practitioners to develop strategies based on local African planning contexts rather than western discourses on best practice.

This study discusses the impact of an Authorised Heritage Discourse on local planning of the built environment, and the need to rescale and broaden the scope of such discourses to other levels than the dominating national/global.

Family businesses feature prominently in economies, including the South African wine industry, using websites to convey their family identity. This research paper aims to explore the family identity elements that family wineries use on their websites, their alignment and how these are communicated online.

Based on Gioia’s methodology, a two-pronged approach was used to analyze 113 wineries’ websites’ text using Atlas. ti from an interpretivist perspective.

South African wineries use corporate identity, corporate personality and corporate expression to illustrate their familiness on their websites. It is portrayed through their family name and heritage, supported by their direction, purpose and aspirations, which emerge from the family identity and personality. These are dynamic and expressed through verbal and visual elements. Wineries described their behaviour, relevant competencies and passion as personality traits. Sustainability was considered an integral part of their brand promise, closely related to their family identity and personality, reflecting their family-oriented philosophy. These findings highlight the integration that exists among these components.

Theoretically, this study proposes a family business brand identity framework emphasising the centrality of familiness to its identity, personality and expression. Using websites to illustrate this familiness is emphasised with the recommendation that family businesses leverage this unique attribute in their identity to communicate their authenticity.

This study contributes to understanding what family wineries communicate on their websites, specifically by examining the elements necessary to create a family business brand based on the interrelationship between family identity, personality and expression with familiness at its core, resulting in a proposed family business brand identity framework.

This study explored an alternative understanding of heritage through the lens of the Igbo cultural group in Nigeria. It used the Igbo concept of “Ihe Nketa” or “Oke” to examine the complex relationship between indigeneity, attachment and sustainability in the context of heritage management and conservation.

A qualitative approach was used, and ethnographic methods of data collection that include interviews and focus-group discussions (FGD) applied. The interview participants included village chiefs and the elderly (men and women), and the FGD comprised village elders (men and women) and youths. The interview guide contained demographic questions to determine age and occupation, followed by interactive open-ended questions stemming from the study's objectives. The interviews were conducted in the language most preferred by the respondents such as the Igbo language, Nigerian Pidgin English and the English language. The evidence generated was thematically analysed in a descriptive and interpretive manner.

The study found that while the Igbo understanding of heritage have related meaning with the definitions offered by the United Nations, their approach to heritage conservation takes a different turn through the concepts of “Ihe Nketa” or “Oke,” which recognises the ephemerality of tangible heritage resources with particular focus on the preservation of intangible heritage–knowledge over objects. The Igbo approach describes the framework for the acquisition, use and transfer of heritage resources in the Igbo society.

This study contributes to the understanding of the concept of heritage through the lens of the Igbo of Nigeria. Against the centralised national management approach to heritage, this paper argues that achieving sustainable heritage management in a multi-ethnic country like Nigeria requires the recognition of the principles that conserve(d) and manage(d) heritage among the indigenous/local peoples.

The purpose of this empirical study was to introduce the theory of corporate heritage stewardship by focussing on the nascent corporate heritage identity domain. In particular, the research explores managers’ collective understanding of their organisation’s corporate heritage and how the latter is marshalled, and strategically represented, by them. The case study was undertaken in Great Britain’s oldest extant brewery. Established in 1698, Shepherd Neame is one of UK’s oldest companies.

Empirical research informed by a theory-building, case study using qualitative data. This study draws on multiple sources of data generated through semi-structured interviews, the analysis of documents and non-participant observations. The analysis of data was facilitated by a multi-stage coding process and a prolonged hermeneutic interaction between data, emerging concepts and extant literature.

Corporate heritage identity stewardship theory argues that the strategic enactment of a corporate heritage identity is predicated on a particular management mindset, which is meaningfully informed by three awareness dimensions expressed by managers (i.e. awareness of positionality, heritage, and custodianship). These awareness dimensions are underpinned by six managerial stewardship dispositions characterised by a sense of: continuance, belongingness, self, heritage, responsibility and potency. The findings are synthesised into a theoretical framework of managerial corporate heritage identity stewardship.

The insights from this empirical case study meaningfully advance our theoretical understanding of the corporate heritage identity domain. Whilst the empirical contribution of this study is qualitatively different from statistical/substantive generalisations, which seek to establish universal laws, the research insights are valuable in terms of theory-building in their own terms and are analytically generalisable. The insights from this study have the potential to inform further studies on corporate heritage identities, including research underpinned by a positivistic, and quantitative, methodology.

The findings have utility for corporate marketing management, in that they illustrate how a collective corporate heritage mindset can both inform, as well as guide, managers in terms of their stewardship of their firm’s corporate heritage identity. The theoretical framework is of utility in practical terms, in that it reveals the multiple dimensions that are significant for management stewardship of a corporate heritage identity.

The research confirms and expands the notion of management stewardship in corporate identity in corporate marketing contexts by identifying how a multi-dimensional managerial mindset has constitutive and instrumental relevance. Moreover, this study identifies the distinct characteristics of this corporate identity type – corporate heritage identity – which are revealed to have a saliency for managers. Both insights underpin the corporate heritage identity stewardship theory explicated in this article.