Search results

This paper aims to examine the economic impact from dark-sky tourism in national parks in the USA on the Colorado Plateau. The Colorado Plateau is a region encompassing parts of Arizona, Colorado, New Mexico and Utah that is known for its dark, star-filled night skies. Tourists in national parks are increasingly interested in observing this natural recreational amenity – especially considering that it is an ecological amenity that is quickly disappearing from the planet. Using a 10-year forecast of visitors to the national parks and using standard input-output modeling, it is observed that, for the first time anywhere, the value of dark skies to tourism in this area. The authors find that non-local tourists who value dark skies will spend $5.8bn over the next 10 years in the Colorado Plateau. These tourist expenditures will generate $2.4bn in higher wages and create over 10,000 additional jobs each year for the region. Furthermore, as dark skies are even more intense natural amenity in the non-summer months, they have the ability to increase visitor counts to national parks year-round and lead to a more efficient use of local community and tourism-related resources throughout the year.

Using a 10-year forecast of visitors to the national parks and using standard input-output modeling, we find that non-local tourists who value dark skies will spend $5.8bn over the next 10 years in the Colorado Plateau.

These tourist expenditures will generate $2.4bn in higher wages and create over 10,000 additional jobs each year for the region. Furthermore, as dark skies are even more intense natural amenity in the non-summer months, they have the ability to increase visitor counts to national parks year-round and lead to a more efficient use of local community and tourism-related resources throughout the year.

To the best of the authors’ knowledge, no other study has attempted to value the environmental amenity of dark skies.

This chapter examines the historical development of space tourism from early wondering at the heavens to more recent extraterrestrial astrotourism. It catalogs the development of the significant terrestrial space tourism market, including dark-sky tourism, launch tours, zero-G flights, and edutainment experiences, as part of a “steps to space” for costlier future developments in space tourism. Recent developments in the suborbital sector initiated by the XPRIZE and spearheaded by Virgin Galactic are the next stage in this product ladder. All these draw on a rich history of space exploration – imagined, virtual, and real – that frames how future developments in space tourism can be viewed.

Purpose – This paper explores a pervasive yet little explored myth that underlies much marketing theory and practice: living in harmony with nature. While previous research typically presents “harmony with nature” as something consumers can easily find by returning to a benevolent “Mother Nature,” the current research problematizes how “harmony with nature” is discursively constructed in contemporary advertisements.

Methodology/approach – This paper traces the visual genealogy of contemporary advertising imagery to explore different discursive constructions of the harmony myth. Over 600 advertisements published in Backpacker magazine between 2007 and 2009 form the database for this research.

Findings – Drawing on a more nuanced understanding of the organic framework of nature, and representations of nature in the artistic genre of Romantic landscape painting, the current research finds that divergent images of an “Arcadian” and “Dynamic” nature give rise to different constructions of harmony that are fraught with tension. Harmony might be as easily lost as it is found, or it might never be achieved at all.

Originality/value of paper – This research shows that living in harmony with nature is less harmonic than it seems. It extends previous research that adopted an implicitly unproblematic understanding of finding harmony in nature by uncovering nuances and contradictions within contemporary manifestations of the harmony myth. Implications for marketers and for our understanding of the human/nature relationship more generally are offered.

This study aims to explore what may have contributed to risk-taking travel behavior during the COVID-19 pandemic and what may be the drivers of satisfaction and intention to travel again. The study compares travelers based on their travel purposes (business, pleasure and visiting friends and relatives [VFR]) and explore the influence of subjective well-being received from their travel activities.

Data from a structured survey of 323 US residents who traveled during the COVID-19 pandemic were collected on MTurk. Respondents were asked travel behavior questions related to their favorite trips and to rate several multi-item scales measuring the benefits expected and received from their trip, the trip’s contribution to their positive mental and subjective psychological well-being, as well as their satisfaction with the trip and intention to travel in the future. In addition, personality measures focused on risk-taking, thrill-seeking and self-confidence, as well as additional risk-related concepts of optimism bias, probability neglect and proximity to self.

Data analysis revealed some differences among respondents who traveled for business, pleasure and VFR purposes. Business travelers were more risk takers and thrill seekers; pleasure travelers achieved more well-being benefits from their favorite trips during the pandemic; however, VFR travelers’ satisfaction and intention to go on similar trips were explained more by the benefits they received from their favorite trips.

Although several studies addressed consumers’ travel motivation during the COVID-19 pandemic, there is a lack of empirical research comparing the characteristics of travelers based on their travel purposes, as well as their sociodemographics, personality traits and the expected and perceived well-being benefits from traveling.

This study aims to explore the relationships among novelty, meaningfulness, hedonism and loyalty in the context of an astrotourism experience.

Data were collected using a convenience sample at an astrotourism event in Portugal. A self‐administered questionnaire was designed using established scales. In total, 296 usable responses were analyzed using partial least square (PLS)-structural equation modeling.

The result of the structural model shows that novelty and meaningfulness affect hedonism, which in turn influences loyalty. Novelty and meaningfulness contribute 62.8% to the variance in hedonism and 31.3% to the variability in loyalty.

This study deepens knowledge of the tourist behavior of astrotourists. Destinations and managers that develop astrotourism activities can also benefit from deeper knowledge about the emotional process of the astrotourism experience and its impact on behavioral loyalty.

There are many terms that have been used to describe the current state of affairs in the commercial air transport industry: turbulent; tumultuous; a political, legal and bureaucratic nightmare. The list goes on. Visit any of the big airlines’ Web sites and nothing appears to be amiss, of course. Many proclaim their commitment to providing superb travel, great deals and loyalty bonuses such as air miles. Others promote their hi‐tech services like United’s all‐electronic “EasyCheck‐in”. But behind the scenes the airlines’ problems are no secret.

Night lighting reflects the prosperous development of economic and the increasingly rich and colorful cultural life. Currently, various technical standards, protocols and management specifications have been developed to build a safe, comfortable and economical lighting environment. However, prevailing evaluation systems focus on objective indexes of illumination and have ignored environmental characteristics and subjective feelings and lacked consideration of regional culture, economic benefit, management and maintenance. In this context, a lighting evaluation system combining subjective and objective is proposed for the first time in this study to explore approaches to guide the development of a healthy and comfortable urban night-time environment.

Existing research and relevant lighting standards are analyzed and an evaluation model with a logical hierarchy is constructed by combining with the evaluation theory that is set based on people and the environment. The index weights were scientifically determined on the basis of the analytic hierarchy process (AHP) and fuzzy comprehensive evaluation method. The rationality and validity of the proposed evaluation system is verified in accordance with field projects and case studies.

Taking into account traditional and cultural factors, the evaluation model established has an acceptable accuracy. Evaluation based on subjective-objective combination can provide a scientific basis for the management and optimization of night lighting.

The proposed evaluation system can serve as a guiding reference for other areas of cultural identity and esthetic perspective.

The paper aims to describe the positive and negative effects of night lights in historical sites, as well as the most salient challenges faced by the visitors of these sites and determine ways to address them. The study aims to suggest several light-and-shadow approaches and designs to enhance the experience of visiting historical sites.

This study identifies problems of nightlife in historical sites with an online international questionnaire to determine the preferences and difficulties faced by visitors of historical sites during day and night. After that Egypt was determined as a sample case of a developing country; its archaeological sites need to be improved. The main problems of historical Egyptian sites were investigated and approaches in developing historical sites with interactive lighting design were presented after an online questionnaire to the Egyptian society.

The paper shows that archaeological sites need some development, especially in their technological and lighting aspects, to overcome visitors’ low night-time interest in archaeological sites. Research has found certain limitations in the effects of constructing artificial illumination. The study provides modern sustainable solution for some light challenges in historical sites with approaches and solutions to solve it.

The results of that research could be applied in developing countries, but with larger specific studies to the historical urban locations according to the politics of the country.

The paper includes sustainable approaches in developing historical sites with technological lighting design required to enhance historical sites at night-time and make visits more interactive and interesting.

This paper presents an identified need of historical sites visitors’ to study applying modern approaches in enhancing urban historical sites.

This study aims to focus on whether and furthermore how aesthetics-based mystery affects consumers’ responses toward relevant products.

Three experimental studies are reported. In Studies 1–2, smartphone ad flyers varying in mystery and non-mystery styles were adopted. A total of 187 undergraduate participants were recruited in Study 1 and 245 undergraduate participants in Study 2. In Study 3, a total of 193 participants who work in a range of businesses were recruited and wristwatch ad flyers were adopted.

Findings demonstrate that consumers are more willing to pay for products promoted via mystery appeal (versus non-mystery). Such positive impacts occur through consumers’ high-end perceptions of the products. Concrete, rather than abstract, verbal description of quality product features facilitate the impact of mystery appeal on consumer purchase decisions.

The findings advance an extant understanding of mystery appeal in advertising. It is among the first few to demonstrate that high-end product perceptions carry over the positive influence of mystery on consumers. This research is enlightening by suggesting an incongruity effect between pictorial stimuli and verbal information in the advertisement. This study’s scope is limited to visual mystery-evoking stimuli and Chinese participants.

When marketers/advertisers promoting products/brands with high prices, aesthetics-based mystery appeal should be considered as an effective option. This appeal is implicated as effective across gender. Moreover, visual mystery-evoking stimuli, combined with a concrete (not abstract) verbal description of product features should be optimal in promoting products.

The findings contribute to the limited empirical research on the influence processes of aesthetics-based mystery appeal. Different from the intuition, it is suggested that incongruity between visual and verbal stimuli in mystery ads that enhances the positive effect of mystery appeal.