Search results

1 – 10 of over 1000
Article
Publication date: 4 September 2019

David Mitchell and Terrel Gallaway

This paper aims to examine the economic impact from dark-sky tourism in national parks in the USA on the Colorado Plateau. The Colorado Plateau is a region encompassing…

Abstract

Purpose

This paper aims to examine the economic impact from dark-sky tourism in national parks in the USA on the Colorado Plateau. The Colorado Plateau is a region encompassing parts of Arizona, Colorado, New Mexico and Utah that is known for its dark, star-filled night skies. Tourists in national parks are increasingly interested in observing this natural recreational amenity – especially considering that it is an ecological amenity that is quickly disappearing from the planet. Using a 10-year forecast of visitors to the national parks and using standard input-output modeling, it is observed that, for the first time anywhere, the value of dark skies to tourism in this area. The authors find that non-local tourists who value dark skies will spend $5.8bn over the next 10 years in the Colorado Plateau. These tourist expenditures will generate $2.4bn in higher wages and create over 10,000 additional jobs each year for the region. Furthermore, as dark skies are even more intense natural amenity in the non-summer months, they have the ability to increase visitor counts to national parks year-round and lead to a more efficient use of local community and tourism-related resources throughout the year.

Design/methodology/approach

Using a 10-year forecast of visitors to the national parks and using standard input-output modeling, we find that non-local tourists who value dark skies will spend $5.8bn over the next 10 years in the Colorado Plateau.

Findings

These tourist expenditures will generate $2.4bn in higher wages and create over 10,000 additional jobs each year for the region. Furthermore, as dark skies are even more intense natural amenity in the non-summer months, they have the ability to increase visitor counts to national parks year-round and lead to a more efficient use of local community and tourism-related resources throughout the year.

Originality/value

To the best of the authors’ knowledge, no other study has attempted to value the environmental amenity of dark skies.

Details

Tourism Review, vol. 74 no. 4
Type: Research Article
ISSN: 1660-5373

Keywords

Book part
Publication date: 6 September 2019

Carl Cater

This chapter examines the historical development of space tourism from early wondering at the heavens to more recent extraterrestrial astrotourism. It catalogs the…

Abstract

This chapter examines the historical development of space tourism from early wondering at the heavens to more recent extraterrestrial astrotourism. It catalogs the development of the significant terrestrial space tourism market, including dark-sky tourism, launch tours, zero-G flights, and edutainment experiences, as part of a “steps to space” for costlier future developments in space tourism. Recent developments in the suborbital sector initiated by the XPRIZE and spearheaded by Virgin Galactic are the next stage in this product ladder. All these draw on a rich history of space exploration – imagined, virtual, and real – that frames how future developments in space tourism can be viewed.

Details

Space Tourism
Type: Book
ISBN: 978-1-78973-495-9

Keywords

Book part
Publication date: 22 November 2012

Joachim Scholz

Purpose – This paper explores a pervasive yet little explored myth that underlies much marketing theory and practice: living in harmony with nature. While previous…

Abstract

Purpose – This paper explores a pervasive yet little explored myth that underlies much marketing theory and practice: living in harmony with nature. While previous research typically presents “harmony with nature” as something consumers can easily find by returning to a benevolent “Mother Nature,” the current research problematizes how “harmony with nature” is discursively constructed in contemporary advertisements.

Methodology/approach – This paper traces the visual genealogy of contemporary advertising imagery to explore different discursive constructions of the harmony myth. Over 600 advertisements published in Backpacker magazine between 2007 and 2009 form the database for this research.

Findings – Drawing on a more nuanced understanding of the organic framework of nature, and representations of nature in the artistic genre of Romantic landscape painting, the current research finds that divergent images of an “Arcadian” and “Dynamic” nature give rise to different constructions of harmony that are fraught with tension. Harmony might be as easily lost as it is found, or it might never be achieved at all.

Originality/value of paper – This research shows that living in harmony with nature is less harmonic than it seems. It extends previous research that adopted an implicitly unproblematic understanding of finding harmony in nature by uncovering nuances and contradictions within contemporary manifestations of the harmony myth. Implications for marketers and for our understanding of the human/nature relationship more generally are offered.

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-1-78190-022-2

Keywords

Article
Publication date: 20 September 2022

Áurea Rodrigues and Sandra Maria Correia Loureiro

This study aims to explore the relationships among novelty, meaningfulness, hedonism and loyalty in the context of an astrotourism experience.

Abstract

Purpose

This study aims to explore the relationships among novelty, meaningfulness, hedonism and loyalty in the context of an astrotourism experience.

Design/methodology/approach

Data were collected using a convenience sample at an astrotourism event in Portugal. A self‐administered questionnaire was designed using established scales. In total, 296 usable responses were analyzed using partial least square (PLS)-structural equation modeling.

Findings

The result of the structural model shows that novelty and meaningfulness affect hedonism, which in turn influences loyalty. Novelty and meaningfulness contribute 62.8% to the variance in hedonism and 31.3% to the variability in loyalty.

Originality/value

This study deepens knowledge of the tourist behavior of astrotourists. Destinations and managers that develop astrotourism activities can also benefit from deeper knowledge about the emotional process of the astrotourism experience and its impact on behavioral loyalty.

Details

Consumer Behavior in Tourism and Hospitality, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2752-6666

Keywords

Article
Publication date: 1 January 2004

There are many terms that have been used to describe the current state of affairs in the commercial air transport industry: turbulent; tumultuous; a political, legal and…

5109

Abstract

There are many terms that have been used to describe the current state of affairs in the commercial air transport industry: turbulent; tumultuous; a political, legal and bureaucratic nightmare. The list goes on. Visit any of the big airlines’ Web sites and nothing appears to be amiss, of course. Many proclaim their commitment to providing superb travel, great deals and loyalty bonuses such as air miles. Others promote their hi‐tech services like United’s all‐electronic “EasyCheck‐in”. But behind the scenes the airlines’ problems are no secret.

Details

Strategic Direction, vol. 20 no. 1
Type: Research Article
ISSN: 0258-0543

Keywords

Article
Publication date: 13 April 2022

Lina Nageb Fewella

The paper aims to describe the positive and negative effects of night lights in historical sites, as well as the most salient challenges faced by the visitors of these…

156

Abstract

Purpose

The paper aims to describe the positive and negative effects of night lights in historical sites, as well as the most salient challenges faced by the visitors of these sites and determine ways to address them. The study aims to suggest several light-and-shadow approaches and designs to enhance the experience of visiting historical sites.

Design/methodology/approach

This study identifies problems of nightlife in historical sites with an online international questionnaire to determine the preferences and difficulties faced by visitors of historical sites during day and night. After that Egypt was determined as a sample case of a developing country; its archaeological sites need to be improved. The main problems of historical Egyptian sites were investigated and approaches in developing historical sites with interactive lighting design were presented after an online questionnaire to the Egyptian society.

Findings

The paper shows that archaeological sites need some development, especially in their technological and lighting aspects, to overcome visitors’ low night-time interest in archaeological sites. Research has found certain limitations in the effects of constructing artificial illumination. The study provides modern sustainable solution for some light challenges in historical sites with approaches and solutions to solve it.

Research limitations/implications

The results of that research could be applied in developing countries, but with larger specific studies to the historical urban locations according to the politics of the country.

Practical implications

The paper includes sustainable approaches in developing historical sites with technological lighting design required to enhance historical sites at night-time and make visits more interactive and interesting.

Originality/value

This paper presents an identified need of historical sites visitors’ to study applying modern approaches in enhancing urban historical sites.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-1266

Keywords

Abstract

Details

Rewriting Leadership with Narrative Intelligence: How Leaders Can Thrive in Complex, Confusing and Contradictory Times
Type: Book
ISBN: 978-1-78756-776-4

Article
Publication date: 9 September 2021

Bing Shi

This study aims to focus on whether and furthermore how aesthetics-based mystery affects consumers’ responses toward relevant products.

Abstract

Purpose

This study aims to focus on whether and furthermore how aesthetics-based mystery affects consumers’ responses toward relevant products.

Design/methodology/approach

Three experimental studies are reported. In Studies 1–2, smartphone ad flyers varying in mystery and non-mystery styles were adopted. A total of 187 undergraduate participants were recruited in Study 1 and 245 undergraduate participants in Study 2. In Study 3, a total of 193 participants who work in a range of businesses were recruited and wristwatch ad flyers were adopted.

Findings

Findings demonstrate that consumers are more willing to pay for products promoted via mystery appeal (versus non-mystery). Such positive impacts occur through consumers’ high-end perceptions of the products. Concrete, rather than abstract, verbal description of quality product features facilitate the impact of mystery appeal on consumer purchase decisions.

Research limitations/implications

The findings advance an extant understanding of mystery appeal in advertising. It is among the first few to demonstrate that high-end product perceptions carry over the positive influence of mystery on consumers. This research is enlightening by suggesting an incongruity effect between pictorial stimuli and verbal information in the advertisement. This study’s scope is limited to visual mystery-evoking stimuli and Chinese participants.

Practical implications

When marketers/advertisers promoting products/brands with high prices, aesthetics-based mystery appeal should be considered as an effective option. This appeal is implicated as effective across gender. Moreover, visual mystery-evoking stimuli, combined with a concrete (not abstract) verbal description of product features should be optimal in promoting products.

Originality/value

The findings contribute to the limited empirical research on the influence processes of aesthetics-based mystery appeal. Different from the intuition, it is suggested that incongruity between visual and verbal stimuli in mystery ads that enhances the positive effect of mystery appeal.

Details

Journal of Consumer Marketing, vol. 38 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

Book part
Publication date: 4 June 2019

Laura Glitsos

This chapter is an examination of the contribution of female musicianship to the Perth metal scene, particularly in relation to the positioning of women in frontier…

Abstract

This chapter is an examination of the contribution of female musicianship to the Perth metal scene, particularly in relation to the positioning of women in frontier mythology and the ways in which we might read the gothic sublime in terms of women’s experiences. While it has been recognised that Australian metal music, in general, is tied to the colonial frontier narrative, Perth’s isolation produces a particular kind of frontier narrative which can be read in relation to the gothic sublime. In this chapter, the author examines three Perth metal bands which comprise female members: Claim the Throne (featuring Jess Millea on keys and vocals), Sanzu (featuring Fatima Curley on bass) and Deadspace (featuring Shelby Jansen on bass and vocals). The author will argue that there is a motif running through Perth bands that comprise female musicians that is tied to their positioning in the Western frontier narrative and its production in relation to the gothic sublime. To do so presents one kind of way to conceptualise a metal scene on the ‘Western Front’. The author emphasises that this is not a totalising conceptualisation, rather, it is one way to suggest how context might shape women’s experiences and, perhaps more importantly for this argument, the way in which women women’s experiences and historicity in relation to the legacy of ‘frontierswomen’ inflect metal music in this scene.

Details

Australian Metal Music: Identities, Scenes, and Cultures
Type: Book
ISBN: 978-1-78769-167-4

Keywords

Book part
Publication date: 30 January 2002

Y.S. Brenner

Abstract

Details

A Research Annual
Type: Book
ISBN: 978-1-84950-137-8

1 – 10 of over 1000