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Article
Publication date: 15 October 2021

Abhijeet Vikramaditya Tiwari, Naval Bajpai, Deependra Singh and Vishal Vyas

This study aims to examine the hedonism attributes, memorable tourism experience (MTE), revisit intention and their relationships. This study explores the antecedents of…

Abstract

Purpose

This study aims to examine the hedonism attributes, memorable tourism experience (MTE), revisit intention and their relationships. This study explores the antecedents of hedonism as physical environment, shopping at the destination, service quality, personalisation and exclusivity that influence MTE. The relationship of hedonism factors with revisit intention is also investigated in light of the mediation of MTE between them.

Design/methodology/approach

For this study, a sample of 600 tourists is collected by using the convenience sampling technique. The collected data is analysed by using the confirmatory factor analysis-structural equation modelling approach.

Findings

The empirically validated model recommends the significant relationships between the hedonism elements and revisits intention with the mediating effect of MTE. The findings suggest that tourists who positively perceive hedonism attributes are more likely to have positive MTEs, and they revisit the destination.

Originality/value

This research study examines the relationship of hedonism determinants with MTE of the tourists leading to their revisit intention for a tourism destination. It helps to understand MTE as the main component to affect tourists’ revisit intention for a destination and make sustainable tourism.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 8 October 2019

Harish Kumar Singla and Amit Hiray

The purpose of this paper is to find the effect of the hedonism value on the investment preference in India.

Abstract

Purpose

The purpose of this paper is to find the effect of the hedonism value on the investment preference in India.

Design/methodology/approach

Based on the literature review, a measurement model is developed to measure hedonism. Further, the effect of hedonism on investment choices of an individual and the impact of age, gender and income level on investment choices and on hedonism are also measured through a structural equation model (SEM).

Findings

The study finds that the measurement model is reliable, and all five items, that is an exciting life, happiness, pleasure, social recognition and a comfortable life, are an appropriate measure of hedonism. The study finds that hedonists prefer to invest in stock market-related instruments and real estate. The study also ascertains that age and income affect the hedonism value negatively. The findings also indicate that women prefer to invest in fixed income instruments and men prefer to invest in stock market-related instruments. As people grow in age, they prefer to invest in fixed-income instruments and gold as a hedge, thus avoiding risky investments.

Research limitations/implications

The study does not include education and financial literacy of individuals in the model, rather controls these factors by selecting a sample where the minimum educational qualification of the respondent is graduation.

Practical implications

It is assumed that the values that drive an individual have the potential to influence his/her investment choices. Therefore, the study advises the firms offering investment services to their clients to ensure that apart from studying the demographic and risk profile of individuals, they also assess their value system. This can help them target their customers more precisely and serve them better.

Originality/value

The study is perhaps the first attempt to find the effect of personal values (specifically hedonism) on investment choices made by individuals, through the development of an SEM.

Details

Managerial Finance, vol. 45 no. 12
Type: Research Article
ISSN: 0307-4358

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Article
Publication date: 20 September 2021

George Okello Candiya Bongomin, Francis Yosa and Joseph Mpeera Ntayi

Mobile money is a service in which the mobile phone is used to access financial services. Thus, the mobile money platform should be user-friendly with hedonic features…

Abstract

Purpose

Mobile money is a service in which the mobile phone is used to access financial services. Thus, the mobile money platform should be user-friendly with hedonic features that are attractive and pleasurable to the users. The main purpose of this paper is to establish the mediating effect of hedonism in the relationship between mobile money adoption and usage and financial inclusion of micro small and medium enterprises (MSMEs) in Uganda.

Design/methodology/approach

This study reports interesting findings by using data obtained from MSMEs located in northern Uganda. The structural equation and measurement models were generated in analysis of moment structures (AMOS) to answer the hypotheses of this study.

Findings

The findings suggest that including hedonism in the model improves mobile money adoption and usage by 12.7 percentage points in order to promote financial inclusion of MSMEs in Uganda. Hedonism is found to affect mobile money adoption and usage, which in turn influences financial inclusion.

Research limitations/implications

This study used cross-sectional data to document the mediating effect of hedonism in the relationship between mobile money adoption and usage and financial inclusion. The study analyzed mobile money adoption and usage, hedonism, and financial inclusion from the MSMEs owners' perspective. Future research could use relevant longitudinal data to verify multiple benefits of hedonism in enhancing mobile money adoption and usage as well as other potential digital financial technologies.

Practical implications

This study categorically informs mobile telephone network operators and inventors of mobile money applications to invest more in developing pleasurable and user-friendly mobile money features that can attract more users. The digital financial services' application developers should design user-friendly mobile money applications that suit the needs of all users. This requires careful understanding of diverse attractive features of mobile money services.

Originality/value

This study offers direction to developers of mobile money applications to design pleasurable and user-friendly mobile money platform with features, which are attractive to the different users. Particularly, it highlights the role of hedonic motivation in promoting adoption and use of mobile money technology to increase the scope of financial inclusion of MSMEs in a developing country like Uganda. Indeed, the novelty in this paper is grounded on a blend of financial technology and psychology to promote financial inclusion in under developed economies.

Details

International Journal of Social Economics, vol. 48 no. 11
Type: Research Article
ISSN: 0306-8293

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Article
Publication date: 1 June 2002

John O’Shaughnessy and Nicholas Jackson O’Shaughnessy

Marketing is commonly assumed to be responsible for the consumer society with its hedonistic lifestyle and for undermining other cultures by its materialistic stance…

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24369

Abstract

Marketing is commonly assumed to be responsible for the consumer society with its hedonistic lifestyle and for undermining other cultures by its materialistic stance. This, for many critics, is the dark side of consumer marketing, undermining its ethical standing. This paper considers the connection between marketing, the consumer society, globalization and the hedonistic lifestyle, and whether marketing is guilty as charged. After all, anything that affects the image of marketing as a profession is important, as this influences both recruitment and social acceptance.

Details

European Journal of Marketing, vol. 36 no. 5/6
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 6 July 2010

Sang‐Eun Byun and Brenda Sternquist

Buyers in China often communicate positive and negative purchasing experiences through word‐of‐mouth (WOM), which creates special problems and opportunities for marketers…

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1555

Abstract

Purpose

Buyers in China often communicate positive and negative purchasing experiences through word‐of‐mouth (WOM), which creates special problems and opportunities for marketers. Price mavenism, which is associated with price‐information searching and price‐sharing behavior, is often considered a negative dimension of price. The purpose of this paper, however, is to propose price mavenism as an outcome variable arising from both positive perceptions of price (prestige sensitivity) and negative perceptions (price and value consciousness) and examine that the “know” (price mavenism) will positively impact the “glow” (shopping hedonism) among the Chinese.

Design/methodology/approach

Data were collected through a survey in Shanghai, China. The conceptual model was tested using structural equation modeling.

Findings

This study found that prestige sensitivity, price consciousness and value consciousness shaped price mavenism among the Chinese, supporting the idea that price mavenism arises from both positive and negative perceptions of price. In addition, for the Chinese, being a source of price information and sharing the knowledge with their social groups fulfill a hedonic motivation for shopping. While value consciousness was positively associated with shopping hedonism, price consciousness per se was not.

Research limitations/implications

This study challenges the idea that price mavenism is mainly explained by a negative perception of price.

Practical implications

By understanding the drivers of price mavenism and their impacts on shopping hedonism, international marketers can fine‐tune their marketing strategies to appeal more effectively to price mavens in China.

Originality/value

This study highlights the importance of cultural perspectives in understanding the structure of price mavenism and its theoretical and marketing foundations.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 22 no. 3
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 January 2006

Daniele Scarpi

The purpose of this paper is to analyse the relation between hedonic/utilitarian shopping behaviour and a number of key variables, such as store loyalty, perceived value…

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6464

Abstract

Purpose

The purpose of this paper is to analyse the relation between hedonic/utilitarian shopping behaviour and a number of key variables, such as store loyalty, perceived value, purchase frequency, money spent, price consciousness, age and gender. The paper aims to provide useful managerial implications for managers of fashion specialty shops.

Design/methodology/approach

Factor analysis, analysis of variance and structural equation model, depending on the nature of the considered variables, their theoretical robustness, background and potential implications. Data collected by means of a questionnaire in a natural setting; sample size of 300 respondents.

Findings

Provides information about the effects of hedonic and utilitarian behaviour, indicating which variable is affected and how, and suggesting that playfulness pays back, but is not predetermined by gender or age.

Research limitations/implications

Fashion stores for apparel have been considered only: further research could consider also different retailing formats and product categories.

Practical implications

A useful source of information and advice for managers operating in fashion specialty shops. The paper suggests what retailers should focus on and why.

Originality/value

This paper conducts a detailed analysis of suggestions addressed in the relevant literature, providing empirical support and highlighting new findings and relations.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 10 no. 1
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 3 May 2013

Karen Miller

Very little fast fashion literature focuses on pleasure‐seeking activities or luxury‐fast‐fashion and the purpose of this paper is to start addressing these gaps from the…

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9002

Abstract

Purpose

Very little fast fashion literature focuses on pleasure‐seeking activities or luxury‐fast‐fashion and the purpose of this paper is to start addressing these gaps from the perspective of the customer.

Design/methodology/approach

Over eight months, a naturalistic inquiry obtained publicly available online information from customers who during their normal daily lives freely shared their opinions and reflections about fast fashion purchases.

Findings

A clearly apparent and unexpected finding is that pleasure‐seeking consumers enjoy creativity associated with ephemeral fashions and uniqueness, as these add value to the customer in different ways, depending on whether the customer is a fast fashion or a replica customer.

Research limitations/implications

This study is limited to the fast fashion context and lays the foundation for future researchers to consider other contexts of fashion or luxury brands to qualify or quantify the extent of pleasure seeking and its contribution to the fashion experience in the context of the designer, the fashion brand and the customer.

Practical implications

Developing fashion games or fashion applications that enable the user to create and design fashion items, or mix and match fashion items will reinforce enjoyment in the design experience and linking these to the brand should reinforce positive affirmations toward the fast fashion brand.

Originality/value

This paper takes a fresh approach to uncover and describe hedonic customer responses to replica and fast fashion, the results of which update fast fashion and the luxury brand literatures and demonstrate the importance of creativity in the experience.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 17 no. 2
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 14 August 2017

Asad Ahmad, Obaidur Rahman and Mohammed Naved Khan

The purpose of this study is to explore the factors that help in building e-loyalty towards online retailers. Internet has brought the world market into a single platform…

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2278

Abstract

Purpose

The purpose of this study is to explore the factors that help in building e-loyalty towards online retailers. Internet has brought the world market into a single platform. Marketers have started using Internet as a new and innovative way to interact and reach people all around the world. With the increase in the number of Internet users, the number of e-marketers has also increased. In the context of online retailing, the service quality being offered is increasingly being used as a tool for competitive advantage. E-tailers are embracing superior e-services to attract, retain and convert patrons into loyal customers.

Design/methodology/approach

The researchers in the present study have used a research instrument that consists of constructs of the modified eTailQ scale, hedonism and e-satisfaction that together result in the formation of e-loyalty. Researcher-controlled sampling was employed to collect data from 159 student respondents.

Findings

Exploratory factor analysis, confirmatory factor analysis and structural equation modelling were applied for analysing the collected data. The results of the study demonstrate that major factors which help in the formation of e-loyalty are e-satisfaction, customer service, privacy and hedonism.

Originality/value

This study extends the understanding of the role of e-satisfaction, customer service, privacy and hedonism in the formation of loyal consumers. The researchers proposed a model to study the factors impacting the e-loyalty of the Internet shoppers in India. The findings of the study are expected to help both researchers and marketers.

Details

Journal of Research in Interactive Marketing, vol. 11 no. 3
Type: Research Article
ISSN: 2040-7122

Keywords

Content available
Article
Publication date: 12 August 2021

S. Mostafa Rasoolimanesh, Siamak Seyfi, Raouf Ahmad Rather and Colin Michael Hall

This paper aims to investigate the interplay of memorable tourism experiences (MTE) dimensions in driving behavioral intentions of heritage tourists through the mediating…

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1397

Abstract

Purpose

This paper aims to investigate the interplay of memorable tourism experiences (MTE) dimensions in driving behavioral intentions of heritage tourists through the mediating role of satisfaction.

Design/methodology/approach

Empirical data were collected from tourists in the heritage city of Kashan, Iran. Partial least squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were applied to analyze the data.

Findings

The results of PLS-SEM showed that three dimensions of MTE as follows: local culture, involvement and knowledge, significantly directly or indirectly influence tourists’ behavioral intention toward a destination. However, the results of fsQCA identified greater heterogeneity among the respondents by highlighting the positive effects of hedonism and novelty on satisfaction and revisit and word-of-mouth intentions.

Originality/value

This study enriches the empirical evidence on MTE by constructing a composite picture of the memorability of tourists’ experiences within a heritage tourism context. This study is one of the first to investigate the effects of dimensions of MTE on behavioral intentions using both symmetric (PLS-SEM) and asymmetric approaches to identify the more significant dimensions of MTE, as well as sufficient combinations of dimensions to predict behavioral intentions.

研究目的

本文旨在研究难忘旅游体验 (MTE) 各维度通过满意度这个中介变量来驱动遗产旅游游客行为意图的机制

研究设计/方法论/研究方法

实证数据是从伊朗遗产城市卡尚的游客那里收集的。本研究采用偏最小二乘结构方程模型(PLS-SEM)和模糊集定性比较分析(fsQCA)对数据进行分析

研究发现

偏最小二乘结构方程模型的研究结果表明,难忘旅游体验(MTE)的三个维度:当地文化、参与度和熟悉程度,显著地直接或间接地影响游客对目的地的行为意向。然而,模糊集定性比较分析的研究结果表明受访者间存在更大的异质性,其结果凸显了享乐主义和新鲜感对满意度、重游意向和口碑(WOM)意向的正效应

独创性/价值

本研究通过构建遗产旅游背景下游客体验难忘性的相互影响机制,丰富了关于难忘旅游体验(MTE)的实证研究证据。本研究是第一个同时使用对称方法(PLS-SEM)和非对称方法(fsQCA)来探究MTE各维度对行为意向的影响的研究之一,通过这种方式可以识别出MTE各维度中更为重要的维度以及维度组合,以此来预测行为意向

Propósito

Este artículo investiga la influencia de las dimensiones de las experiencias turísticas memorables (ETM) en el fomento de las intenciones de comportamiento de los turistas del patrimonio a través del papel mediador de la satisfacción.

Diseño/metodología/enfoque

Se recogieron datos empíricos de turistas en la ciudad patrimonial de Kashan, Irán. Para analizar los datos se aplicaron las técnicas partial least squares – structural equation modeling (PLS-SEM) y fuzzy-set qualitative comparative analysis (fsQCA).

Conclusiones

Los resultados que proporcionó el análisis PLS-SEM mostraron que tres dimensiones de las ETM: cultura local, implicación y conocimiento, influyen significativamente, de forma directa o indirecta, en la intención de comportamiento de los turistas hacia un destino. Sin embargo, los resultados del enfoque fsQCA identificaron una mayor heterogeneidad entre los encuestados al destacar los efectos positivos del hedonismo y la novedad sobre la satisfacción y las intenciones tanto de volver a visitar el destino como de realizar una comunicación de boca a boca (WOM).

Originalidad/valor

Este estudio enriquece la evidencia empírica sobre las ETM al construir una imagen combinada del carácter memorable de las experiencias de los turistas dentro de un contexto de turismo patrimonial. Este estudio es uno de los primeros en investigar los efectos de las dimensiones las ETM en las intenciones de comportamiento utilizando enfoques simétricos (PLS-SEM) y asimétricos para identificar las dimensiones más significativas las ETM, así como para determinar las combinaciones necesarias de dimensiones para predecir las intenciones de comportamiento.

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Article
Publication date: 30 June 2021

Shelley Haines and Seung Hwan (Mark) Lee

This study segmented consumers by combining emotional and shopping characteristics to develop typologies that classify their consumption patterns and disposal behaviors.

Abstract

Purpose

This study segmented consumers by combining emotional and shopping characteristics to develop typologies that classify their consumption patterns and disposal behaviors.

Design/methodology/approach

To identify segments of fashion consumers, an online questionnaire was administered measuring emotional and shopping characteristics, including perspective taking, empathic concern, personal distress, hedonism, and frugality. An online questionnaire involving 168 US-based participants were used to accomplish the purpose of the study. A cluster analysis was conducted to identify segments of participants based on these variables. Consumption patterns and disposal behavior, including motivation to buy environmentally friendly items, consciousness for sustainable consumption, buying impulsiveness, likelihood to follow fashion trends, and tendencies to dispose of or repair damaged or unwanted items were also measured via the questionnaire as dependent variables to be predicted by identified segments.

Findings

Three clusters of consumers were identified as: Distressed and Self-Oriented, Warm and Thrifty, and Cold and Frivolous. Distressed and Self-Oriented individuals reported the highest levels of personal distress and hedonism. Warm and Thrifty individuals reported the highest levels of empathic concern, perspective taking and frugality, and the lowest levels of personal distress and hedonism. Cold and Frivolous individuals reported the lowest levels of perspective taking, empathic concern, and frugality.

Originality/value

The classification of consumers into segments brings a new dimension to the field of sustainable fashion. Clusters were created according to the variables of emotional characteristics (i.e. perspective taking, empathic concern, and personal distress) and shopping characteristics (i.e. hedonism and frugality). The analysis unveiled three distinct clusters that can be utilized to develop tailored strategies to successfully promote sustainable fashion consumption.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

Keywords

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