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Article
Publication date: 1 April 1996

Antoine Zalatan and Alfredo Ramirez Gaston

This article examines the emergence of the “soft‐ecotourism” market and measures the extend of familiarity with ecotourism and the willingness of resort travellers to…

1008

Abstract

This article examines the emergence of the “soft‐ecotourism” market and measures the extend of familiarity with ecotourism and the willingness of resort travellers to substitute, partially or totally, their vacation with an ecotourism experience. education, income and age are positively associated with ecotourism, while women and singles are a more in favour towards a substitution to ecotourism. The study indicates that there is confusion as to what constitutes ecotourism and the authors suggest that tourism agencies should be more actively engaged in explaining ecotourism to their potential clients.

Details

The Tourist Review, vol. 51 no. 4
Type: Research Article
ISSN: 0251-3102

Keywords

Book part
Publication date: 14 September 2018

Agnes Nowaczek and Hitesh Mehta

Building on past debates and incorporating recent knowledge on the revised principles and definition of ecotourism as set out by the Global Ecotourism Network and The…

Abstract

Building on past debates and incorporating recent knowledge on the revised principles and definition of ecotourism as set out by the Global Ecotourism Network and The International Ecotourism Society, this chapter assesses consumptive activities, such as hunting and fishing, through a lens of authenticity. This examination of ecotourism extends to tourists’ predispositions, ethics, and motivations responsible for their choices of ecotourism destinations, activities, and observable behaviors, which often lead them to personal transformation. As the idea of authenticity gains momentum in marketing, certifications, and regulations, this chapter tackles its significance by drawing from literature on applied constructs such as Ecotourist Predisposition Scale and Ecotourist Ethics Scale, as well as fieldwork experience and research pointing to the historical roots of ecotourism philosophy and practice in Zambia.

Details

Authenticity & Tourism
Type: Book
ISBN: 978-1-78754-817-6

Keywords

Article
Publication date: 25 August 2022

Madhumita Das and Bani Chatterjee

The quest for alternative approaches to tourism has introduced ecotourism. However, in many instances, ecotourism becomes “green washing” process where revenue generation…

Abstract

Purpose

The quest for alternative approaches to tourism has introduced ecotourism. However, in many instances, ecotourism becomes “green washing” process where revenue generation becomes prominent and protection of environmental assets is kept aside. The present article attempts to examine the impact of ecotourism policy on conservation in Bhitarkanika Wildlife Sanctuary (BKWS), Odisha, India.

Design/methodology/approach

Using social exchange theory (SET), the article examines whether ecotourism reduces the dependency of the local communities on natural resources and also the impact of ecotourism on conservation of biodiversity in BKWS.

Findings

The study using a mixed method approach finds that ecotourism in BKWS is able to provide economic benefits to the villagers. The economic benefits from diversified employment opportunities are able to motivate locals to conserve biodiversity. However, the socio-cultural impact is hardly experienced by the villagers.

Research limitations/implications

By examining the linkage of conservation with community development in a diverse society like India, the paper finds the linkage of conservation with development. The paper has also widened the existing ecotourism literature of India and Odisha. The study adopted SET so as to get a comprehensive understanding at the ground level, forming the basis for future research and further conceptual development.

Practical implications

The results of the study will help policy makers to develop an effective conservation strategy by integrating tourism, conservation and sustainable development of the locals so as to make ecotourism a successful approach in BKWS.

Originality/value

For a growing ecotourism site like BKWS, the current study is the first to assess impact of ecotourism on conservation and local people.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Open Access
Article
Publication date: 22 August 2022

Nguyen Thi Khanh Chi and Hanh Pham

This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.

Abstract

Purpose

This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.

Design/methodology/approach

The study employs the convenience sampling method to develop a research sample, and the multivariate data analysis method to analyse the data of 435 valid observations collected in the structured questionnaire survey conducted in Vietnam.

Findings

The paper reports that the eco-destination image significantly strengthens the effects of four travel motives (i.e. excitement, escape, knowledge-seeking and self-development) on ecotourism intention. However, the moderating impact of eco-destination image on the link between socialising motive and ecotourism intention is insignificant.

Originality/value

This study is the first to shed light on the role of eco-destination image in strengthening the effects of travel motivations on ecotourism demand. The study provides a framework for segmenting promotion materials associated with destination image based on different types of customers' internal travel motivations. The framework includes four dimensions: (1) destination image reflecting enablers of excitement, (2) destination image reflecting enablers of escaping from daily life routine, (3) destination image reflecting enablers of knowledge-seeking and (4) destination image reflecting enablers of personal development.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Book part
Publication date: 28 December 2016

Elricke Botha and Willy Hannes Engelbrecht

The growth in the ecotourism industry has increased emphasis on sustainable practices. Despite the fact that ample research has been conducted on sustainable ecotourism

Abstract

Purpose

The growth in the ecotourism industry has increased emphasis on sustainable practices. Despite the fact that ample research has been conducted on sustainable ecotourism practices, many ecotourism destinations fail to become sustainable. The growth of the ecotourism industry and the global population has called for greener practices to be incorporated in developing ecotourism destinations. Waterwheel, located in the Limpopo province of South Africa, is faced with this green development challenge and serves as a case study (located at the end of the chapter) for this chapter.

Methodology/approach

This chapter gives a brief overview of the green principles associated with developing ecotourism destinations. Green ecotourism destination planning is explained within the context of the tourists’ experience to highlight aspects necessary for sustainable ecotourism destination development.

Findings

Even though the green market is still in its infancy, tourists are increasingly demanding green accommodation. A green, sustainable ecotourism destination can only be developed if green principles are incorporated from the input phase. The input phase (e.g., building materials and infrastructure systems for water and energy) determines the output phase (e.g., operational materials, activities, suppliers, activities, and marketing) and, subsequently, the level of sustainability. It is therefore crucial to plan for these aspects and the level to which the destination aims to adhere to these aspects, as they are costly.

Originality/value

Even though research on the green economy is not a new phenomenon it has only recently trickled down to ecotourism development. This explains the lack of research currently experienced in the literature of ecotourism and a gap that should be addressed urgently. Although this chapter only briefly discusses green ecotourism development, the aspects highlighted in the chapter provides other researchers with research opportunities to pursue in an effort to bridge the gap.

Details

The Handbook of Managing and Marketing Tourism Experiences
Type: Book
ISBN: 978-1-78635-289-7

Keywords

Book part
Publication date: 29 November 2018

Marta Massi and Alessandro De Nisco

Originally conceptualised as an innovative strategy for environmental conservation, ecotourism is now considered as one of the fastest growing segments of tourism…

Abstract

Originally conceptualised as an innovative strategy for environmental conservation, ecotourism is now considered as one of the fastest growing segments of tourism. Although many definitions of ecotourism have been provided over the years, the application of the concept is still inconsistent, shifting its focus from purely nature-based towards more sustainable and conservative activities. Research on ecotourism reveals that ecotourism marketing initiatives are mainly driven by the supply-side or government/environmentalist organisations’ perspective, without taking into account the demand side, i.e., individuals’ motivations for ecotourism. This chapter will provide recognition of the different definitions of the ecotourism concept in order to distinguish it from other similar forms of tourism, e.g., nature-based tourism, and will review the research to build an understanding of the various motivations pushing individuals to choose ecotourism offerings. It will also function as the basis for the development of an appropriate protocol to investigate a sample of ecotourism providers and the congruency of their marketing initiatives with established consumer motivations.

Article
Publication date: 2 May 2022

Ilkay Yorganci and Erol Emin

This research was motivated by the strong desire of the researchers to make an impact on the protection and conservation of the environment and to make recommendations to…

Abstract

Purpose

This research was motivated by the strong desire of the researchers to make an impact on the protection and conservation of the environment and to make recommendations to enhance sustainable ecotourism development in the Karpaz peninsula, North Cyprus. The aim of the research was first to assess the current challenges faced by those involved in ecotourism and sustainable practices and secondly to develop solutions for these challenges.

Design/methodology/approach

Qualitative applied research was used with the objective of combining the concerns of local entrepreneurs with the knowledge of the members of the ecotourism associations and organisations to raise public awareness, empower locals, bring social change and improve the lives of the local community. Twenty in-depth interviews were conducted with ecotourism entrepreneurs, members of the Ecotourism Association, the Ecotourism Movement and the Karpaz Ecotourism Cooperative.

Findings

The results showed that the main challenges faced were a lack of finance, a lack of support from the local and national governments and a lack of knowledge regarding ecotourism and sustainable development amongst members of the local community. The solutions are educating the local community about agri-ecotourism, putting pressure on local and national governments to support agri-ecotourism, getting other tourism associations such as tour operators on their side and setting up farming cooperatives for farmers.

Originality/value

The value and originality of this study lie in the use of applied research approach with its social agenda of finding solutions which can be developed from the new knowledge which arises from the study.

Details

Worldwide Hospitality and Tourism Themes, vol. 14 no. 4
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 24 January 2022

Mauricio Carvache-Franco, Wilmer Carvache-Franco, Orly Carvache-Franco and José Borja-Morán

In recent years, tourists have been progressively increasing their interest in the natural environment and its enjoyment. The objective of this study was: (1) identify the…

Abstract

Purpose

In recent years, tourists have been progressively increasing their interest in the natural environment and its enjoyment. The objective of this study was: (1) identify the underlying variables or motivational dimensions in ecotourism; and (2) analyze the demand segmentation in ecotourism.

Design/methodology/approach

The empirical analysis was carried out in “Puntilla de Santa Elena” Fauna Production Reserve in Ecuador. The sample consisted of 369 surveys obtained in situ. For the data analysis, a factor analysis and a nonhierarchical K-media segmentation were performed.

Findings

The results show six motivational dimensions in ecotourism: “Self-development and Interpersonal relationships,” “Building personal relationships,” “Escape and ego-defensive function,” “Marine nature,” “Terrestrial nature” and “Rewards.” Also, according to their motivations, three segments of ecotourists emerged: “Reward and escape,” “Marine nature” and “Multiple motives.”

Research limitations/implications

The limitation is the temporality with which the study was carried out. Another limitation was the number of the samples used. As future lines of research, it is proposed to investigate the offer related to ecotourism products and services adapted to the demand segments found.

Practical implications

Among the practical implications, operators and companies linked to the tourism sector can plan more efficient strategies, adapted to the specific needs of each segment to improve the satisfaction of tourists and the intentions of returning to the destination, providing greater benefit to the tourists, to the sustainable development of the destination and the community.

Social implications

The findings of this research can help public institutions and private companies to improve the tourism supply, create sustainable plans and potentially develop more efficient marketing planning. Protected areas will benefit from information about demand. The communities will be able to elaborate products according to the motivations and found segments. Administrators will be able to create sustainable management plans for ecotourism.

Originality/value

As ecotourism grows, it is vital to understand the ecotourists' motivations and segmentation to improve each segment service offering. This study presents original results of the motivations and segmentation of the demand for ecotourism based on a reserve area for the production of coastal marine fauna. To obtain valid results, a study was carried out in Ecuador, this being a country with a great variety of flora and fauna ideal for ecotourism.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-1266

Keywords

Article
Publication date: 24 September 2021

Nhung Thi Hoai Duong, Nguyen Khanh Chi, Hanh Thi Nguyen, Ngan Thi Kim Nguyen, Chi Phuong Nguyen and Uyen Thi To Nguyen

This study examines the impact of perceived value, materialism and tourist intention on willingness to pay a premium for ecotourism (WTPP).

Abstract

Purpose

This study examines the impact of perceived value, materialism and tourist intention on willingness to pay a premium for ecotourism (WTPP).

Design/methodology/approach

Data were collected and conducted in Vietnamese National Parks. The dataset consists of 927 valid responses by domestic travelers. Structural equation modeling (SEM) was used to test the proposed relationships among perceived value, materialism, tourist intention and tourists' WTPP.

Findings

This study found a significant positive effect of perceived value on both tourist intention and their WTPP. The results also indicated that materialism is revealed to have a totally negative influence on WTPP for ecotourism; its indirect effect is transmitted through tourist intention. These findings highlight that tourists are mainly attracted when they received unique information about eco-destination. Therefore, they tend to participate in ecotourism and decide to pay for ecotourism.

Research limitations/implications

First, the study findings contribute strategies for tourism providers in their marketing activities by segmenting the target market which can be based on tourists with materialistic and nonmaterialistic. Second, ecotourism marketers need to focus on increasing the unique image of ecological sites. These efforts will create a favorable action for tourists. Third, ecotourism providers might increase the prospective customer base among consumers who have materialistic behaviors. Furthermore, they can provide ecotourism promotion materials for targeting customers. Finally, government needs to consider strategies designed to enhance the eco-destination places and environmental intention.

Practical implications

First, the study has not compared the efficacy of two different measures which are affective and cognitive items in perceived value construct. Second, this research does not discuss about the interrelationships among other factors influencing tourists' WTPP. Third, the customers' demographic characteristics in this study did not explore because the difference on gender may be perceived differently in analyzing advertising. Fourth, this study was conducted in Vietnam, not in different countries and other different cultures.

Originality/value

This study investigates the impact of perceived value and materialism on ecotourism intention and tourists' WTPP for ecotourism. This study reveals the understanding of how individuals' concern about the value of ecological sites and influences their intention to actual behavior in engaging ecotourism. Significant practical implications are also provided for ecotourism providers, marketers and government. In general, government needs to consider strategies designed to enhance the eco-destination places and environmental intention. Ecotourism marketers need to focus on increasing the unique image of ecological sites. These efforts will create a favorable action for tourists. Otherwise, ecotourism providers might increase the prospective customer base among consumers who have materialistic behaviors. Furthermore, they can provide ecotourism promotion materials for targeting customers.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Open Access
Article
Publication date: 18 November 2021

Fauziah Eddyono, Dudung Darusman, Ujang Sumarwan and Fauziah Sunarminto

This study aims to find a dynamic model in an effort to optimize tourism performance in ecotourism destinations. The model structure is built based on competitive…

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Abstract

Purpose

This study aims to find a dynamic model in an effort to optimize tourism performance in ecotourism destinations. The model structure is built based on competitive performance in geographic areas and the application of ecotourism elements that are integrated with big data innovation through artificial intelligence technology.

Design/methodology/approach

Data analysis is performed through dynamic system modeling. Simulations are carried out in three models: First, existing simulation models. Second, Scenario 1 is carried out by utilizing a causal loop through innovation of big data-based artificial intelligence technology to ecotourism elements. Third, Scenario 2 is carried out by utilizing a causal loop through big data-based artificial intelligence technology on aspects of ecotourism elements and destination competitiveness.

Findings

This study provides empirical insight into the competitiveness performance of destinations and the performance of implementing ecotourism elements if integrated with big data innovations that will be able to massively demonstrate the growth of sustainable tourism performance.

Research limitations/implications

This study does not use a primary database, but uses secondary data from official sources that can be accessed by the public.

Practical implications

The paper includes implications for the development of intelligent technology based on big data and also requires policy innovation.

Social implications

Sustainable tourism development.

Originality/value

This study finds the expansion of new theory competitiveness of ecotourism destinations.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

1 – 10 of over 1000