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With the development of data mining technology, diverse and broader domain knowledge can be extracted automatically. However, the research on applying knowledge mapping and data visualization techniques to genealogical data is limited. This paper aims to fill this research gap by providing a systematic framework and process guidance for practitioners seeking to uncover hidden knowledge from genealogy.

Based on a literature review of genealogy's current knowledge reasoning research, the authors constructed an integrated framework for knowledge inference and visualization application using a knowledge graph. Additionally, the authors applied this framework in a case study using “Manchu Clan Genealogy” as the data source.

The case study shows that the proposed framework can effectively decompose and reconstruct genealogy. It demonstrates the reasoning, discovery, and web visualization application process of implicit information in genealogy. It enhances the effective utilization of Manchu genealogy resources by highlighting the intricate relationships among people, places, and time entities.

This study proposed a framework for genealogy knowledge reasoning and visual analysis utilizing a knowledge graph, including five dimensions: the target layer, the resource layer, the data layer, the inference layer, and the application layer. It helps to gather the scattered genealogy information and establish a data network with semantic correlations while establishing reasoning rules to enable inference discovery and visualization of hidden relationships.

Purpose – This paper explores a pervasive yet little explored myth that underlies much marketing theory and practice: living in harmony with nature. While previous research typically presents “harmony with nature” as something consumers can easily find by returning to a benevolent “Mother Nature,” the current research problematizes how “harmony with nature” is discursively constructed in contemporary advertisements.

Methodology/approach – This paper traces the visual genealogy of contemporary advertising imagery to explore different discursive constructions of the harmony myth. Over 600 advertisements published in Backpacker magazine between 2007 and 2009 form the database for this research.

Findings – Drawing on a more nuanced understanding of the organic framework of nature, and representations of nature in the artistic genre of Romantic landscape painting, the current research finds that divergent images of an “Arcadian” and “Dynamic” nature give rise to different constructions of harmony that are fraught with tension. Harmony might be as easily lost as it is found, or it might never be achieved at all.

Originality/value of paper – This research shows that living in harmony with nature is less harmonic than it seems. It extends previous research that adopted an implicitly unproblematic understanding of finding harmony in nature by uncovering nuances and contradictions within contemporary manifestations of the harmony myth. Implications for marketers and for our understanding of the human/nature relationship more generally are offered.

The purpose of this paper is to investigate how visual aesthetic referents used in branding can help foster a transnational imagined community (TIC). The authors use brands embedded with Middle Eastern visual aesthetics as a research context. As such, the study aims to examine how Middle Eastern non-figurative art is used by non-Middle Eastern brands to foster an imagined Middle Easternness.

Through a critical visual analysis, the authors apply a visual social semiotic approach to Middle Eastern art canons to better understand the dimensions of transnational imagined communities.

The study finds and discusses six sub-dimensions of Middle Easternness, which compose two overarching dimensions of TIC, namely, temporal and spatial. These sub-dimensions provide brand managers and designers with six different ways to foster transnational imagined communities through the use of visual aesthetic referents in branding.

This research identifies the specific visual sub-dimensions of brands that enable transnational communities to be imagined.

Understanding the visual aesthetic sub-dimensions in this study provides brand managers with practical tools that can help develop referents that foster transnational imagined communities in brand building to achieve competitive advantage and reach a transnational segment.

Prior studies have primarily focussed on how visual aesthetics help in understanding issues related to national identity. In contrast, this paper examines the use of visual aesthetics in branding from a transnational perspective.

This chapter provides a close reading and critical analysis of work by two New York City-based Afro-Dominican artists, Joiri Minaya (1990) and Josefina Báez (1960). The author argues that Báez' “Carmen FotonovelARTE” (2020) and Minaya's “Containers” series (2015–2020) play with the trope of repose and mixed-race beauty to chart pathways of Afro-Latina representation that are shaped by yet that radically challenge the colonial script of the mulata. The artists create a space of refusal that transforms repose into a powerful site from which to articulate, problematize, and dismantle oppressive, reductive systems of representation.

This paper aims to present a visually documented brand history of Winchester Repeating Arms through a cultural analysis of iconic Western images featuring its lever action rifles.

The study applies visual culture perspectives and methods to the research and writing of brand history. Iconic Western images featuring Winchester rifles have been selected, examined, and used as points of departure for gathering and interpreting additional data about the brand. The primary sources consist chiefly of photographs from the nineteenth century and films and television shows from the twentieth century. Most visual source materials were obtained from the US Library of Congress, the Smithsonian Institution, the Buffalo Bill Center of the West and the Internet Movie Firearms Database. These have been augmented by written sources.

Within a few years of the launch of the Winchester brand in 1866, visual images outside company control associated its repeating rifles with the settlement of the American West and with the colorful people involved. Some of these images were reproduced in books and others sold to consumers in the form of cartes de visite, cabinet cards and stereographs made from albumen prints. Starting in the 1880s, the live Wild West shows of William F. Cody and his stars entertained audiences with a heroic narrative of the period that included numerous Winchesters. During the twentieth century and into the present, Winchesters have been featured in motion pictures and television series with Western themes.

Historical research is an ongoing process. The discovery of new primary data, both written and visual, may lead to a revised interpretation of the selected images.

Based largely on images as primary data sources, this study approaches brand history from the perspective of visual culture theory and data. The research shows how brands acquire meaning not just from the companies that own them but also from consumers, the media and other producers of popular culture.

The purpose of this paper is to argue that greater awareness of the connections between the traditions and conventions of visual art and the production and consumption of images leads to enhanced ability to understand branding as a strategic signifying practice.

Several prominent, successful artists served as case studies to illuminate the potential for insights into the interconnections between art, branding, and consumption by turning to art history and visual studies. Discusses the cross‐fertilization of art and branding, focusing on three contribution areas: the interactions between art, brands and culture, the self‐reflexivity of brands, and brand criticism.

Successful artists can be thought of as brand managers, actively engaged in developing, nurturing and promoting themselves as recognizable “products” in the competitive cultural sphere.

This paper places brands firmly within culture to look at the complex underpinnings of branding, linking perceptual and cognitive processes to larger social and cultural issues that contribute to how brands work and argues that art‐centred analyses generate novel concepts and theories for marketing research.

The purpose of this paper is to explore the data connection, spatial distribution characteristics and trends in genealogical information. First, it implements a spatial-temporal visualization of the Hakka genealogical information system that makes these individual family pedigree charts appear as one seamless genealogy to family and researchers seeking connections and family history all over the world. Second, this study applies migration analysis by applying big data technologies to Hakka genealogies to investigate the migration patterns of the Hakka ethnic group in Taiwan between 1954 and 2014. This innovative library service enhances the Hakka genealogical migration analysis using big data.

The platform is designed for the exchange of genealogical data to be used in big data analysis. This study integrates big data and geographic information systems (GIS) to map the population distribution themes. The general procedure included collecting genealogical big data, geographic encoding, gathering the map information, GIS layer integration and migration map production.

The analytical results demonstrate that big data technology is highly appropriate for family migration history analysis, given the increasing volume, velocity and variety of genealogical data. The spatial-temporal visualization of the genealogical research platform can follow family history and migration paths, and dynamically generate roadmaps to simplify the cartographic steps.

Technology that combines big data and GIS is suitable for performing migration analysis based on genealogy. A web-based application for spatial-temporal genealogical information also demonstrates the contribution of innovative library services.

Big data play a dominant role in library services, and in turn, provide an active library service. These findings indicate that big data technology can provide a suitable tool for improving library services.

Online genealogy and family trees are linked with large-volume, growing data sets that are complex and have multiple, autonomous sources. The migration analysis using big data has the potential to help genealogy researchers to construct minority ethnic history.

The purpose of this paper is to report on video making in two different contexts within the Community Arts Zone research project, an international research project concerned with the connections between arts, literacy and the community.

At one project site, researchers and parents from the community filmed their children making dens with an artist. At another site, a professional film crew filmed young people engaged in arts practice in school settings.

In both cases, researchers, artists and community participants collaborated to do research and make video. This paper discusses the ways that this work was differently positioned at the two sites. These different positionings had implications for the meaning ascribed to video making from the point of view of the participants, researchers and artists involved.

By drawing on perspectives of researchers and artists, the paper explores implications for video making processes within ethnographic research. These include a need for awareness of the diversity and fragmentation of the fields of both visual research and visual arts practice. In addition, the relationship between research and the visual is unfolding in a context in which the digital is increasingly ubiquitous in everyday life. Therefore the authors argue for the need for researchers and artists to explore their epistemological assumptions with regards to video and film, and to consider the role of the digital in the lives of their participants. The coming together of these positions and experiences is what constructs the meaning of the digital and visual in the field.