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This chapter examines the significance of multisensory experiences in the branding of the Swedish tourist destinations. Firstly, it provides a critical review of the relevant literature in the field of nation branding. It discusses about the tourism branding strategies that are intended to attract more visitors to Stockholm and in other areas in Sweden. Secondly, this contribution suggests that the destination marketers are engaging with tourists and are providing them with multisensory experiences to drive their emotional resonance for the Swedish destinations. Thirdly, it analyses how the ‘Swedishness’ could be expressed through the destinations’ attractions and from creative marketing campaigns. In conclusion the author provides four case studies on ‘The Swedish Number Campaign’, ‘ICEHOTEL’, ‘The ABBA Museum’ and ‘IKEA Museum’ to better explain how the Swedish destinations are providing the mentioned multisensory experiences to tourists.

The aim of this research is to understand the relationship between cultural buildings, economic powers and social justice and equality in architecture and how this relationship has evolved over the last hundred years. This research seeks to identify architectural and urban elements that enhance social justice and equality to inform architectural and urban designs and public policies.

The author explores the relationship between case studies of museums, cultural centers and libraries, and economic powers between 1920 and 2020 in Stockholm, Sweden. The author conducts a historical analysis and combines it with statistical and geographically referenced information in a Geographic Information System, archival data and in situ observations of selected buildings in the city. The author leverages the median income of household data from Statistics Sweden, with the geographical location of main public buildings and the headquarters of main companies operating in Sweden.

This analysis presents a gradual commercialization of cultural buildings in terms of location, inner layout and management, and the parallel filtering and transforming of the role of users. The author assesses how these cultural buildings gradually conformed to a system in the city and engaged with the market from a more local and national level to global networks. Findings show a cluster of large public buildings in the center of Stockholm, the largest global companies' headquarters and high-income median households. Results show that large shares of the low-income population now live far away from these buildings and the increasing commercialization of cultural space and inequalities.

This research provides a novel image of urban inequalities in Stockholm focusing on cultural buildings and their relationship with economic powers over the last hundred years. Cultural buildings could be a tool to support equality and stronger democracy beyond their primary use. Public cultural buildings offer a compromise between generating revenue for the private sector while catering to the needs and interests of large numbers of people. Therefore, policymakers should consider emphasizing the construction of more engaging public cultural buildings in more distributed locations.

The purpose of this paper is to analyse museums and theme parks as a tourist package and how the proximity of airports to the city and public transport influence the development of this tourist package to stimulate tourism demand in cities.

Qualitative and quantitative indicators have been applied in our methodology to measure the most visited European theme parks and museums from 2012 to 2022. Moreover, the localisation of airports has allowed us to address the importance of theme parks and museums in cities and their regional economies.

The results suggest that the location of the city, entertainment complementary activity, airport proximity, intermodal passenger transport, air and train accessibility, tourism demand and supply, and a high concentration of population in cities have a high influence on the development of a tourist package that includes museums and theme parks to stimulate the tourism demand in European urban cities. London and Paris are two of the most visited cities in the world, and these are the most attractive European cities for tourists in terms of efficiency because tourists can optimize much better their space and time to visit the city’s tourist attractions during their holidays. Another important finding is that the public transport service plays an important role in museums and theme parks’ visits and the optimization of space-time for tourists when they are visiting a city and its tourist attractions on holidays, especially subways, trains and buses. Although time-space measures of accessibility in public transport in cities must be improved to optimize the time of the native population and tourists.

This research shows the complementary role of museums and theme parks as an attractive tourist package and an entertainment, cultural and educational activity to improve the quality of tourism supply and redistribute tourist flows in European countries. Moreover, there are limited studies that tackle the theme of parks and museums in a tourism context.

In recent years, there has been a “heritagisation” of pop culture, including music, whereby cultural institutions, such as galleries and museums in primarily Western countries, have run exhibitions based on pop culture to successfully market to a new audience of visitors. The purpose of this qualitative study is to explore the issue of the “heritagisation” of pop culture by museums and observe visitor response to a specific music-related exhibition, linking intangible and tangible elements of the exhibition to provide a framework to understand the visitor experience.

The purpose will be achieved by observing the “heritagisation” of pop culture in the literature and past exhibitions, proposing how cultural institutions have linked the intangible and tangible elements of music in pop culture for an exhibition and observe visitors' feedback from online comments posted on Tripadvisor undertaken during the original “David Bowie is” exhibition at the Victoria and Albert Museum (V&A), London.

From the Leximancer analysis, a new conceptual framework for visitor experience at an exhibition was developed, which contains three visitor-related categories: pre-exhibition, exhibition space and exhibition experience, with five themes (tickets, exhibition, displayed objects, David Bowie and visitors) and 41 text concepts.

For cultural institutions the implications are that there can be opportunities to curate exhibitions on pop culture or music-related themes, which can include intangible and tangible elements, such as songs, videos, tickets, costumes, musical instruments and posters. These exhibitions can also explore the changing socio/political/historical/cultural background that contextualises pop cultural history.

This theory-building study advances the body of knowledge as it links music in pop culture and cultural institutions, specifically in this case a highly successful music-related exhibition at a museum, and provides a theoretical model based on tangibility elements. Further, it analyses museum visitor comments by using the qualitative software program, Leximancer, to develop a new conceptual framework for visitor experience.

The Ottoman cultural legacy in Algeria is made up of a diverse range of architectural structures. The Algerian government strategy in connection with the Ottoman old buildings is to restore them into museums. This study will attempt to present a contrastive analysis between two old palaces being under restoration (refurbishment), and the goal is to propose a museum route by calculating the ambiance aimed at circulating the rooms by visitors.

The authors analyzed the architectural components of the various entities by observing in situ and taking measurements for a single case study to get a sense of the results for the mid-season (spring and fall). The configuration was next evaluated by modeling the space syntax and combining it with a simulation of daylight luminance, for the period when the authors could not make measurements on-site. The ultimate goal is to combine these findings to suggest the ideal in-route for the future museum.

This research allowed the authors to propose a museum itinerary adapted to the new vocation of the palaces, which considers the daylight as an element of composition in the spaces of circulation.

The paper proposes solutions to a flow management problem encountered in several similar palaces converted into museums.

The study aims to raise questions on the museum, and to preserve such heritage from neglect by giving it a new life more adapted to the needs of the Algerian society.

The authors believe that this contribution will be a creative solution for issues related to the operation of palaces that have been converted into museums.

This purpose of this paper is to investigate the policies and consequences of state‐directed consumerism in Iran during the reign of Shah Abbas I (1587–1629) of the Safavid dynasty.

The research is based upon several secondary literatures, especially Middle Eastern studies and art history, as well as primary source materials in the form of architecture, its decorative elements, and other works. The visual content and consumption themes of a selected tile painting are described and analyzed.

The Shah strengthened the state by building infrastructure, encouraging international trade, and creating a robust silk industry where he controlled production and marketing. He utilized his city and its architecture as a means of communication to impress his subjects and foreign visitors and to increase domestic demand for silk textiles. These promotional efforts led to a surge in spending, which occurred about the same time as similar booms in England and France. Economic problems and rising Islamism dampened this episode of Persian consumerism in the latter part of the seventeenth century.

The set of visual data sources is small and limited to works from just one city, Isfahan.

The research fills gaps in the marketing and consumption history literatures which have not as yet fully considered the use of state resources to promote domestic consumption, consumer marketing in the Middle East, and the promotional roles played by architecture and its decorative elements.

This paper aims to examine the transformation of the concept of cultural tourism within the sociopolitical empowerments, changes of visual realms and normative contexts, which is embedded within museums as institutions.

These discussions will be conceptualized through investigating the shifts in the metamorphosis of the architectural vocabulary of Egypt's museums between nineteenth and twentieth centuries. This analysis will be highlighted through connecting both the notion of the “tourist reflexivity” of John Urry and Jonas Larsen in The Tourist Gaze 3.0 (2011) and the notion of the “interstitial spaces” and “new internationalism” of Homi Bhabha in The Location of Culture (1994). The analysis expands to interrogate these two notions as prelude for reflecting on representations of colonial and postcolonial museums in Egypt, starting from the Museum of Egyptian Antiquities, Cairo (c. 1863) to the most recent, the Egyptian Grand Museum, Cairo (c. 2002).

The analysis revealed that while colonial museums endeavored to stage external cultural authority and postcolonial ones staged traditions' liminality through “New internationalism”, they created spatiotemporal interstices. This finding, while is a timely example with the rising global cultural encounters that emerged during this transformative age, it challenges the collective imaginations of architects to liberate from traditional nationalism.

The paper offers novel theoretical and architectural analysis of Egypt's museums through the exigency of nationalism and “new internationalism”. The encounter between both notions is a timely example given the recent involvements by the “Modern State” and the recent pandemic upheaval that revealed the inevitability of globalism and the discursivity of such notions.

This paper aims to identify and determine regional tourism axes in Hormozgan Province, Iran, as a region with significant potential

The research method is quantitative and uses the fuzzy accreditation tool and TOPSIS model; the identification, determination and ranking of regional tourism axes have been performed by analyzing the spatial distribution of tourism attractions in the GIS environment.

The results show that given the capacities of Hormozgan Province, at least 15 axes are recognizable. This paper highlights regional tourism planning as a tool for urban and rural socio-economic development in potential provinces such Hormozgan.

This study provides a number of practical implications for regional tourism development as follows: it identifies some of the most important potential axes in Hormozgan Province, which can be considered as investment areas in the national and regional tourism development strategy. The spatial results of this study could be embedded in all urban and rural developmental plans in the province. Tourism investment should shift its spatial concentration from the spot approach, especially islands and cities, to the axis approach while equipping those axes as comprehensive spatial strategic regional tourism plans. Sectoral tourism in each sector including sports, economy and nature could be planned as if sectoral institutions and organizations are going to develop their own tourism goals.

This study aims to explore the impact of architecture on digital communication mediums, focusing on how social media shapes the public perception and discussion of architectural spaces. It specifically examines the case of the Basilica Cistern/Istanbul, analysing social media interactions post-restoration.

Using newspaper archive scanning and survey technique, this study observed public content on Instagram focusing on the post-restoration period of the Basilica Cistern. 406 (283 valid) people who visited the Cistern and shared their experiences on Instagram between August 2022 and January 2023 participated in a survey. The analysis utilized Python for advanced correlation studies, enabling an in-depth exploration of the interplay between architectural features and social media sharing behaviours.

The analysis revealed that historical significance, lighting elements, role as a photographic backdrop significantly influenced sharing behaviours. Correlations were found between specific spatial features of the cistern and various sharing motivations, such as communication with people, personal gain, and popularity. The study highlights a diverse spectrum of motivations among users, emphasizing the relationship between these motivations and spatial features.

This study underscores the necessity for further inquiry into the intricate dynamics among digital communication, architectural spaces, and user motivations. Limitations include potential challenges in gathering data from social media due to concerns of cyber fraud and the misuse of hashtags.

This research offers novel insights into the interplay between digital communication and architecture. It underscores the potential of digital platforms as valuable data sources for architectural theorizing and practice, particularly in understanding how restorations and architectural changes are perceived and discussed in the digital space.

This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian.

This paper is an autobiography and intellectual history.

The author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set.

This essay describes one person’s journey to becoming a marketing and consumption historian.