Terrence H. Witkowski: the making of a marketing and consumption historian

Abstract

Purpose

This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian.

Design/methodology/approach

This paper is an autobiography and intellectual history.

Findings

The author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set.

Originality/value

This essay describes one person’s journey to becoming a marketing and consumption historian.

Citation

Witkowski, T.H. (2019), "Terrence H. Witkowski: the making of a marketing and consumption historian", Journal of Historical Research in Marketing, Vol. 11 No. 1, pp. 51-73. https://doi.org/10.1108/JHRM-11-2018-0055