Search results

1 – 10 of over 4000
Article
Publication date: 13 September 2013

Wendy Abbott, Jessie Donaghey, Joanna Hare and Peta Hopkins

The purpose of this paper is to describe the industry panel session hosted by Bond University Library at the Australian Library and Information Association's Information…

13173

Abstract

Purpose

The purpose of this paper is to describe the industry panel session hosted by Bond University Library at the Australian Library and Information Association's Information Online 2013 Conference. The panel was held to discuss the use and implications of professional Instagram profiles. The panel included a professional photographer, an internet marketing expert, a social media expert, a librarian and a social media‐savvy student. The inclusion of a range of perspectives from outside the library aimed to provide a holistic approach to the institutional use of Instagram and to provide inspiration. The panel took place on Wednesday 13 February 2013 in Brisbane, Queensland, Australia.

Design/methodology/approach

The panel discussion covered three broad topic areas: the popularity of Instagram and listening to your audience. The risks, limitations and disadvantages of using Instagram. Engagement with followers and measuring the value of Instagram. Throughout the panel session live mobile polling was used to gather feedback and responses from the audience in regards to their photo‐sharing practices. Real examples from Instagram profiles were shared to stimulate discussion. The session concluded with a Q&A session from the audience.

Findings

The session was attended by approximately 80 delegates. The results of the mobile polling will be included in the body of the article. Based on feedback from delegates on Twitter and Facebook (which was collated via Storify) the session was perceived as a useful introduction to a professional exploration of Instagram and photo sharing.

Practical implications

The session was an opportunity for conference delegates to hear about Instagram use from professionals in other fields. Each panel member contributed a unique perspective on the use of Instagram. In particular, the inclusion of a current Bond University student on the panel allowed for a customer's perspective on the library's use of Instagram. This discussion and the feedback gathered from the audience has formed the basis for further evidence‐based research.

Originality/value

To date, few libraries are using Instagram. This discussion on the professional use of Instagram contributes to the body of knowledge about library social media use. It also extends the conversation to include mobile photo sharing, an area which has not been well addressed in the literature. This panel was unique in that it brought together professionals from other environments to reflect on library use of Instagram.

Details

Library Hi Tech News, vol. 30 no. 7
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 3 May 2016

Katie Elson Anderson

The rise in the popularity of smartphone apps is hard to ignore. People are accessing information and connecting through social media on their smartphones at increasing rates.

5880

Abstract

Purpose

The rise in the popularity of smartphone apps is hard to ignore. People are accessing information and connecting through social media on their smartphones at increasing rates.

Design/methodology/approach

This paper is a literature review.

Findings

Almost half of the total digital media time spent by US adults is spent on smartphone apps. Smartphone apps account for two-thirds of all growth in digital media engagement in the past two years, and those users spend the most time using social networking apps.

Originality/value

Photo apps were found to have some of the highest engagement in users, and the photo app Instagram is the second most used mobile app among US adults in the age group of 18-34 years.

Details

Library Hi Tech News, vol. 33 no. 3
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 15 September 2022

Dong Hoo Kim, So Young Lee, Yoon Hi Sung and Nam-Hyun Um

This paper aims to examine the differential effects of the type of gift (material vs experiential) offered on Snapchat and Instagram (Study 1) and how the impacts of gift…

Abstract

Purpose

This paper aims to examine the differential effects of the type of gift (material vs experiential) offered on Snapchat and Instagram (Study 1) and how the impacts of gift type and message type (informational vs emotional) vary by the two different image-sharing social media platform in a business-to-consumer (B2C) gift-giving context (Study 2).

Design/methodology/approach

Study 1 used a two (social media: Snapchat vs Instagram) by two (gift type: material vs experiential) between-subject factorial design, whereas Study 2 used a two (social media: Snapchat vs Instagram) by two (gift type: material vs experiential) by two (message type: informational vs emotional) between-subject factorial design. A series of analyses of covariance was conducted to test the suggested hypotheses.

Findings

Study 1 demonstrated that the promotion of material gifts was more effective on Snapchat than on Instagram, while the promotion of experiential gifts was more effective on Instagram than on Snapchat. Study 2 showed that the impacts of gift type and message type varied by social media platform. The promotion of an experiential gift with an emotional ad appeal was found to be more effective on Instagram than on Snapchat, while the promotion of a material gift using an informational ad appeal was found to be more effective on Snapchat than on Instagram.

Research limitations/implications

This research used a college student sample for the experiments. However, to extend the generalizability of the results, it is recommended that future experiments be conducted with nonstudent samples. Also, the current research manipulated the two different social media conditions, Snapchat vs Instagram, by enforcing participants to use their social media and then provided experimental stimuli in a different screen from their social media account. If the stimuli were distributed through participants’ real social media account, the external validity of this research could be enhanced. Finally, future research should apply this framework to other countries with different social media platforms to confirm the generalizability of the study’s findings.

Practical implications

This research can thus contribute to the development of new guidelines for planning social media marketing in the business gift-giving context. By leveraging findings that the fit effect of gift types and advertising appeals differs based on social media platform, practitioners can create a more effective social media plan for their advertising campaigns. Given that copywriting and media plans are among the most important and difficult work in the business of advertising, this study’s findings would assist advertising practitioners in planning and executing the most effective advertising campaigns.

Originality/value

The findings of this study provide valuable insights for the development of effective brand promotion strategies for B2C gift-giving via social media.

Details

European Journal of Marketing, vol. 56 no. 8
Type: Research Article
ISSN: 0309-0566

Keywords

Abstract

Details

Digital Life on Instagram
Type: Book
ISBN: 978-1-78756-495-4

Book part
Publication date: 14 November 2022

Parth Salunke and Varsha Jain

Instagram is a social media platform that has quickly evolved from a photo-sharing application to a successful marketing tool. It holds various business opportunities, and…

Abstract

Instagram is a social media platform that has quickly evolved from a photo-sharing application to a successful marketing tool. It holds various business opportunities, and its rapid growth helps showcase the business offerings. Its innovative use of adverts entices clients, and its visual nature complements the social media marketing strategy. Thus, looking at the dynamic nature and growth of the platform, this chapter outlines the past research trends in the literature of Instagram marketing as the primary objective. This structured review undertakes the study of 76 articles based on defined inclusion and exclusion criteria and analyzes the literature in different contexts. This chapter includes the hybrid review (narrative and framework-based), and findings from the literature highlight a significant influence of Instagram marketing on users. During the brief description of the literature in a different context, the numerous research gaps are outlined with future research directions based on the ADO framework. Lastly, it also presents a broader overview of the managerial and theoretical implications based on the literature of Instagram marketing.

Details

Exploring the Latest Trends in Management Literature
Type: Book
ISBN: 978-1-80262-357-4

Keywords

Book part
Publication date: 25 March 2021

Filip Šikić

Purpose: This paper aims to explore how Instagram can be used as a communication channel in green marketing digital mix through content analysis of posts published on the…

Abstract

Purpose: This paper aims to explore how Instagram can be used as a communication channel in green marketing digital mix through content analysis of posts published on the official Instagram account of bio&bio, the first Croatian organic food store.

Method: Using a case study approach, qualitative content analysis was implemented in the period from January to May 2020. A total of 93 textual posts published on the official bio&bio Instagram account were analysed and then categorised using Carlson, Grove and Kangun's categorisation of the following five types of environmental claims – product orientation, process orientation, image orientation, environmental orientation and combination.

Findings: Instagram in the first line serves as the promotion channel. Although Instagram de-emphasises textual description in favour of image use, which makes it different from other social media platforms, this study showed how companies can send effective green messages using the appropriate environmental-oriented claims to their audience and in that way raise the awareness about their products and position themselves as good corporate citizens.

Research limitations: The results derived from this case study cannot be generalised since they are based on a single case in one country.

Originality/value of paper: The paper represents the first research on how Instagram can be used as a communication channel in the context of green marketing digital mix in the Republic of Croatia. The results derived from this case study can serve as a ground floor for future researches on how companies can use Instagram as a communication channel embedded in green marketing digital mix.

Abstract

Details

Digital Life on Instagram
Type: Book
ISBN: 978-1-78756-495-4

Book part
Publication date: 21 May 2021

Mine Yeniçeri Alemdar

Introduction: As a type of poverty, relative poverty can be defined as being below the average welfare of society. Basic needs can be afforded, but individuals can’t take…

Abstract

Introduction: As a type of poverty, relative poverty can be defined as being below the average welfare of society. Basic needs can be afforded, but individuals can’t take advantage of the welfare created by society. Today coding the reflection of welfare, sharing experiences has new meanings by new social media means. Instagram is especially preferred in visual sharing because of its filter options, live feed, or story mode. These features help the message sender to increase the effect of the message and the receiver to understand the reality with its different dimensions. It is not shocking that the images of welfare and its indicators are shared increasingly in social networks because storytelling in this media is fed. The visual strengthening is underlining the possession of the owner and the deficiency of the non-owner from their perspectives.

Purpose: This study examines the emotional effects of ideal life images shared on Instagram on other individuals. The aim is to reveal and define the meaning ascribed to such fractions of life with a visual appeal by people who cannot lead this kind of life.

Methodology: In accordance with the Social Learning Theory, the study assumes that people with relative poverty take notice of their own poverty through social media. The study investigates the emotions manifested by individuals who take notice of the things that they lack through social media. Thus, a qualitative study was designed and conducted using a phenomenological approach. The phenomenon of this study is failing to have. The objective of the study is to understand and determine what the individuals who do social comparisons feel they lack. For this purpose, the fundamental research questions of this study are as follows: RQ1: What are the main categories of Instagram posts that evoke a sense of deprivation in individuals?; RQ2: What do glamorous Instagram posts mean to individuals who are above the relative poverty threshold? The data gathered via the in-depth interview technique were analyzed using the computer-assisted qualitative analysis program (MaxqDa 2020). Qualitative content analysis and descriptive analysis were the forms of analysis used in the study.

Findings: The fact that there are negative links between passively consuming information on social media and well-being is supported by previous studies. This study exposes the experiences of “failing to have” due to upward social comparison in individuals who are above the relative poverty threshold in Turkey. The categories of shared content that evoke the feeling of deficiency in the participants are as follows: Travel/vacation, participation in social life, physical attractiveness, material possessions, and professional/academic career. The participants of the study are individuals who are above the relative poverty threshold for Turkey. The participants want to have “more than what they already have.” For this reason, it can be suggested that the main keyword summarizing the findings of the study is “more.” The study demonstrates that failing to travel and participate in social life deeply affects the participants and causes them to experience negative emotions.

Details

New Challenges for Future Sustainability and Wellbeing
Type: Book
ISBN: 978-1-80043-969-6

Keywords

Book part
Publication date: 22 October 2020

Stamatis Poulakidakos

Through social media communities, politicians communicate personal or even private information and seek to take advantage of the possibilities to connect with both…

Abstract

Through social media communities, politicians communicate personal or even private information and seek to take advantage of the possibilities to connect with both influential personalities and ordinary people. Politicians' Instagram use can be understood as a way of producing visual flows of professional, personal and private practices.

The current research seeks to compare the ways in which the leaders of the three major political parties in Greece (New Democracy, SYRIZA and KINAL) form their ‘image’ through their Instagram posts during a multiple consecutive elections (pre-)electoral period (2019 European, Prefectural/Municipal and general elections) and a nonelectoral period (2018), in order to trace similarities and differences in the communication strategies of the abovementioned politicians during these periods. Among others, politicians post private aspects of their lives during both periods; they focus predominantly on the formation of a positive self-image, instead of attacking their political opponents and increase the number of personal images during the (pre-)electoral period of our study.

Details

The Emerald Handbook of Digital Media in Greece
Type: Book
ISBN: 978-1-83982-401-2

Keywords

Article
Publication date: 7 June 2022

Apple Hiu Ching Lam, Kevin K.W. Ho and Dickson K.W. Chiu

Libraries worldwide, including Hong Kong, increasingly use social media tools to introduce and promote their services and resources to users. Instagram, in particular, is…

Abstract

Purpose

Libraries worldwide, including Hong Kong, increasingly use social media tools to introduce and promote their services and resources to users. Instagram, in particular, is used to target younger users. This study investigates the effectiveness of Instagram in promoting library services and university students' perceptions of the value of Instagram as a learning support tool.

Design/methodology/approach

A major academic library in Hong Kong was chosen for this study. Library users' habits, perceptions, preferences, and views on Instagram's effectiveness as a learning support tool were compared in two age groups. The data were collected using a survey based on the 5E Instructional Model.

Findings

Despite the significantly higher frequency of Instagram use by younger students, the results showed that Instagram was probably an ineffective promotion platform for either age group because of low user engagement, relatively neutral perception of Instagram as a learning support tool, and notably low user acceptance of Instagram as a promotional tool.

Originality/value

Studies of student perspectives on various social media tools have increased; however, few have explored the use of Instagram, especially in Hong Kong or Asia. This study provides researchers and librarians with practical insights into current Instagram users' engagement, perceptions, and preferences and their view of its effectiveness as a learning support tool. The study also provides suggestions for improving the current situation.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

Keywords

1 – 10 of over 4000