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Book part
Publication date: 3 July 2018

Mike McCardle, J. Chris White and Roger Calantone

Firms with market foresight – knowledge of market changes ahead of competitors – can convert that knowledge into creative and timely new product offerings. Based on a…

Abstract

Purpose

Firms with market foresight – knowledge of market changes ahead of competitors – can convert that knowledge into creative and timely new product offerings. Based on a discovery-oriented process, working closely with managers throughout the research process, we develop and test a framework delineating market information determinants and new product outcomes of market foresight.

Methodology

Using data collected primarily from senior executives of industrial manufacturers, the hypotheses were tested using partial least squares.

Findings

The results indicate that external (active scanning, lead user collaboration, and market experiments) and internal sources (boundary spanner input and interdepartmental connectedness) of market information positively affect market foresight. Further, the effects of active scanning, market experiments, and interdepartmental connectedness on market foresight are positively moderated by the organization’s open-mindedness. These findings also provide evidence that firms with superior market foresight develop more creative products, introduce them to the market faster, and introduce them at a more opportune time.

Practical implications

Our findings demonstrate that managers’ knowledge of market changes ahead of competitors is enhanced through acquiring both external and internal sources of market information. Furthermore, market foresight is significantly enhanced by managers being open-minded to the information gained from these sources as it may challenge long-held assumptions.

Originality/value

This chapter introduces a new construct, market foresight capability, to the literature that will aid managers in developing greater insight into emerging shifts in the market. For researchers, this new line of inquiry expands our understanding as to the critical sources and new product outcomes of obtaining future-focused market information.

Article
Publication date: 12 June 2017

Ilya F. Kuzminov, Thomas Thurner and Alexander Chulok

This paper aims to describe and discuss the architecture of Russia’s Technology Foresight System (TFS). This paper introduces the reader to the integration of the TFS into the…

Abstract

Purpose

This paper aims to describe and discuss the architecture of Russia’s Technology Foresight System (TFS). This paper introduces the reader to the integration of the TFS into the public administration system and, specifically, into the national strategic planning system.

Design/methodology/approach

To do so, the authors fall back on more than 10 years of experience in performing foresight exercises for Russian policy makers of their institution.

Findings

Thereby, the paper highlights the implications arising from the interaction between sectoral and national components of TFS and on application of the results of foresight studies (implemented within the framework of TFS) for the strategic planning.

Originality/value

Russia has a long history of technological planning and forecasting and engages regularly in extensive foresight activities of both national and sectoral relevance. Also, Russia’s leadership repeatedly stresses the importance of such foresight activities which are outlined by a national law since 2014.

Details

foresight, vol. 19 no. 3
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 11 November 2013

David Güemes Castorena, Geovanny Romero Rivera and Amado Villarreal González

The objective of this study is to provide a support tool for managers to identify future business opportunities.

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Abstract

Purpose

The objective of this study is to provide a support tool for managers to identify future business opportunities.

Design/methodology/approach

The proposed model consists of eight-steps. For the first step the authors propose two studies: trends analysis and change drivers' identification; these help to identify the most relevant trends in areas that may affect the business activities. All this information is put into a Delphi process with the help of experts in order to find the common denominator of where the future is going; afterwards, with this information, the authors can build events and scenarios for the business opportunities. Then, a diagnostic of the study area, sector or organization through the dynamic diagnostic methods is performed.

Findings

Once the opportunities have been identified, a strategic analysis that allows decision making to prioritize and define the activities or projects that may be achievable in the future is done, and the result of the process is a portfolio of business opportunities projects fully defined and ready to be planned with a roadmap.

Originality/value

The proposed model allows the managers to consistently organize their development processes targeted to real business opportunities.

Details

Foresight, vol. 15 no. 6
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 14 November 2016

Emidia Vagnoni and Soheila Khoddami

This paper aims to introduce and test a model of shaping strategic agility based on dynamic capabilities such as information technology (IT) competencies, entrepreneurial…

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Abstract

Purpose

This paper aims to introduce and test a model of shaping strategic agility based on dynamic capabilities such as information technology (IT) competencies, entrepreneurial alertness and acuity market to improve firms’ competitive activity.

Design/methodology/approach

A study based on a quantitative approach has been designed. Data have been collected through closed questionnaires from a sample of firms. The study has been conducted in the electronics industry in Italy based on the dynamism of the setting. Through SPSS-AMOS application, path analysis has been performed to conduct a first assessment of the theoretical model.

Findings

The dimensions of strategic agility are relevant capabilities for improving competitive activity. Furthermore, increasing strategic agility in the three dimensions (customer, operational and partnering) depends on the ability to improve other dynamic capabilities of the organization, including IT competency, systematic insight and strategic foresight. Finally, strategic agility results to be the only variable able to leverage the firm’s competitive activity.

Research limitations/implications

The study presents some limitations linked to the response rate and the ability to conduct further analysis. However, it highlights the main dimensions that managers and entrepreneurs should develop to improve the competitive activities of the firm.

Practical implications

The paper addresses practitioners’ need to identify the main variable to leverage in order to increase firms’ competitivity.

Social implications

The results of the study offer the opportunity for new reflections when designing business executives’ training programs and defining recruitment pathways.

Originality/value

This is the first study that investigates strategic agility building in a turbulent environment in the Italian setting.

Details

foresight, vol. 18 no. 6
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 7 August 2019

Silvia Vicente Oliva, Ángel Martínez-Sánchez and Francisco Escribano-Bernal

This paper aims to provide a strategic analysis of firms at the lowest hierarchical levels of the defence industry.

Abstract

Purpose

This paper aims to provide a strategic analysis of firms at the lowest hierarchical levels of the defence industry.

Design/methodology/approach

This paper presents the main results of an exploratory, multiple-case study that analyses the current strategy drivers and their views about the future ones, and their impact at the lowest hierarchical levels of the defence industry in Spain.

Findings

This investigation develops and analyses a contingency model regarding the strategy impact and effects of firms’ drivers and clients, both mediated by the strategy players because of their huge impact on the defence industry. The research model focuses on the internal relations between technical and commercial activities due to the cause and effect of their capabilities. Simultaneously, pull and push mechanisms boost firms’ capabilities and requirements to provide strategic foresight.

Practical implications

Ministries of Defence (MoDs) and prime contractors will remain mediating players in the near future even with further implications for the competition of Defence Technological and Industrial Base (DTIB) firms. It implies that firms and MoDs must maintain a close relation and implement more flexible practices, such as open innovation, property rights or new commercialization schemes.

Originality/value

This study offers insights related to the specific applications and the necessity of commercial and technological areas alignment of these firms for the future.

Article
Publication date: 13 June 2016

Natalia Shmatko

This paper aims to analyse the necessity and sufficiency of researchers’ and engineers’ competencies in the area of science and technology, given oncoming technological changes…

Abstract

Purpose

This paper aims to analyse the necessity and sufficiency of researchers’ and engineers’ competencies in the area of science and technology, given oncoming technological changes. Five key questions are addressed concerning the skills and abilities of PhD holders: What competencies do researchers have at present? What competencies are currently used? How valuable are they at the present time? Will they be in demand in 10-15 years? And how relevant are these competencies for working on projects in priority areas of science and technology development?

Design/methodology/approach

The analysis was based on data collected by two empirical studies conducted in 2010-2013. A survey of researchers and engineers described the issues with competencies related to the areas of science, technology and innovation. Study among 1,884 PhD holders employed in research institutes, universities and enterprises was carried out. In addition, 30 in-depth interviews were also conducted with experts representing the most promising areas of science and technology development in Russia – nanotechnology, biotechnology and the power engineering sectors.

Findings

The results from quantitative and qualitative analyses indicate that general competencies such as fundamental theoretical knowledge, ability to work on projects, teamwork and creativity will be in demand in 10-15 years, rather than highly specialized skills. Employers tend to develop needed skills of researchers involved in innovations directly on the workplace, during the realization of a project.

Originality/value

This is the first paper to use solid broad statistical evidence to outline a clear idea of the technological and scientific research competencies that would be required in the future.

Details

Foresight, vol. 18 no. 3
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 26 July 2019

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Small data can net huge gains for organizations attempting to boost competitive advantage, or find a strategic pathway not yet discovered.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 35 no. 9
Type: Research Article
ISSN: 0258-0543

Keywords

Article
Publication date: 1 April 2006

Marnix Assink

The purpose of this paper is to examine why large firms often fail to develop disruptive innovations. This study identifies several key inhibitors or barriers that hinder those…

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Abstract

Purpose

The purpose of this paper is to examine why large firms often fail to develop disruptive innovations. This study identifies several key inhibitors or barriers that hinder those developments. A conceptual model is presented that examines the interrelationship and interdependence of these inhibiting factors, in an effort to provide a better understanding of how companies can improve their disruptive innovation capabilities.

Design/methodology/approach

This paper focuses on disruptive innovation rather than incremental innovation and is limited to research findings on large corporations. Recently published works (1990‐2004) have examined success factors as the determinants of disruptive innovation capability. A complementary approach is to examine the inhibitors of disruptive innovation and investigate their interrelationship and interdependence. The study is based on an extensive review of literature available, and examines both internal and external inhibiting factors to develop a conceptual model of disruptive innovation capabilities.

Findings

Many large corporations fail to develop disruptive innovations. It is argued that the basic constraints to creating successful disruptive innovation stem in large part from several inhibiting factors, and we have identified different clusters of interrelated and partly‐interdependent inhibitors: the inability to unlearn obsolete mental models, a successful dominant design or business concept, a risk‐averse corporate climate, innovation process mismanagement, lack of adequate follow‐through competencies and the inability to develop mandatory internal or external infrastructure. The conceptual disruptive innovation capability model provides a better understanding of the interrelationship among these limiting factors. There is still a vast gap between intention and actual disruptive innovation capability. Developing distinctive capabilities to bridge this gap should be an integral part of a company's strategy for growth.

Research limitations/implications

This paper is based on an extensive review of literature on disruptive innovation barriers. In it is proposed a conceptual interrelationship model of innovation inhibitors as a basis for determining and improving a company's disruptive innovation capability. It is suggested that, in addition to the theory presented in this paper, further empirical research studies be carried out to validate the key inhibitors of our conceptual model, their interrelationship and interdependence, and the impact on disruptive innovation development.

Originality/value

The study is intended to provide practical insight into clusters of inhibiting factors that prevent large organisations from improving their disruptive innovation capability. The conceptual model facilitates the development of distinctive competencies and mindsets to improve these capabilities.

Details

European Journal of Innovation Management, vol. 9 no. 2
Type: Research Article
ISSN: 1460-1060

Keywords

Open Access
Article
Publication date: 19 December 2023

Ruxin Zhang, Jun Lin, Suicheng Li and Ying Cai

This study aims to explore how to overcome and address the loss of exploratory innovation, thereby achieving greater success in exploratory innovation. This phenomenon of loss…

Abstract

Purpose

This study aims to explore how to overcome and address the loss of exploratory innovation, thereby achieving greater success in exploratory innovation. This phenomenon of loss occurs when enterprises decrease their investment in and engagement with exploratory innovation, ultimately leading to an insufficient amount of such innovation efforts. Drawing on dynamic capabilities, this study investigates the relationship between organizational foresight and exploratory innovation and examines the moderating role of breakthrough orientation/financial orientation.

Design/methodology/approach

This study used survey data collected from 296 Chinese high-tech companies in multiple industries and sectors.

Findings

The evidence produced by this study reveals that three elements of organizational foresight (i.e. environmental scanning capabilities, strategic selection capabilities and integrating capabilities) positively influence exploratory innovation. Furthermore, this positive effect is strengthened in the context of a high-breakthrough orientation. Moreover, the relationships among environmental scanning capabilities, strategic selection capabilities and exploratory innovation become weaker as an enterprise’s financial orientation increases, whereas a strong financial orientation does not affect the relationship between integrating capabilities and exploratory innovation.

Research limitations/implications

Ambidexterity is key to successful enterprise innovation. Compared with exploitative innovation, it is by no means easy to engage in exploratory innovation, which is especially important in high-tech companies. While the loss of exploratory innovation has been observed, few empirical studies have explored ways to promote exploratory innovation more effectively. A key research implication of this study pertains to the role of organizational foresight in the improvement of exploratory innovation in the context of high-tech companies.

Originality/value

This paper contributes to the broader literature on exploratory innovation and organizational foresight and provides practical guidance for high-tech companies regarding ways of avoiding the loss of exploratory innovation and becoming more successful at exploratory innovation.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 13
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 14 September 2015

Konstantin Vishnevskiy, Dirk Meissner and Oleg Karasev

The aim of this paper is to develop a specific strategic foresight methodology and integrate this into roadmapping which is suitable for corporations. To date, reasonable…

Abstract

Purpose

The aim of this paper is to develop a specific strategic foresight methodology and integrate this into roadmapping which is suitable for corporations. To date, reasonable practical experience has been accumulated, but there is a lack of a comprehensive conceptual approach for using strategic foresight and roadmapping to solve management problems.

Design/methodology/approach

This approach integrates corporate strategic foresight and roadmapping in several stages. During the foresight phase, the authors create scenarios of long-term development determined by long-term macro trends and challenges to identify “points of growth” and system of priorities for company growth. A strategic roadmap enables the company to form a “corridor” for specific projects and create a long-term action plan to implement the priorities identified in the first phase. Using a project roadmap makes it possible to ensure the implementation of a specific project, defining a system of goals, the necessary measures, their timing and financing, as well as indicators to assess their effectiveness.

Findings

The core result of the suggested methodology is a set of possible trajectories of innovation development, reflecting the whole technological chain involving R & D – technology – product – market. Each path involves a sequence of organizational actions and key decision-making points that are necessary to be taken to introduce new technological solutions and develop innovation products with new features to the customer/user. These routes support decision-making in such fields as the choice of the product line, establishment of new partnerships with developers of innovation technologies, decisions regarding “insourcing-outsourcing” and the requirements for relevant scientific and technological breakthroughs. It allows corporations to create strategies for commercializing innovation products.

Originality/value

The methodology proposes to integrate the results of foresight studies and in roadmaps and finally in business planning, adopting innovative strategies and management decisions. It contributes to the development of common principles and approaches to the subject, while taking account of company-specific features that can significantly affect the decision-making mechanism. The methodology is applicable to foreign and Russian companies when creating innovative strategies and management decisions based on the results of foresight.

Details

Foresight, vol. 17 no. 5
Type: Research Article
ISSN: 1463-6689

Keywords

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