This chapter introduces a new construct, market foresight capability, to the literature that will aid managers in developing greater insight into emerging shifts in the market. For researchers, this new line of inquiry expands our understanding as to the critical sources and new product outcomes of obtaining future-focused market information.
Financial support extended to the first author by the Institute for the Study of Business Markets and the Product Development Management Association is gratefully acknowledged. The authors are deeply appreciative of the insightful assistance received from Robert Leone, Raj Echambadi, Mark Houston, Matthew B. Myers, and the editors.
McCardle, M., White, J.C. and Calantone, R. (2018), "Market Foresight and New Product Outcomes", Innovation and Strategy (Review of Marketing Research, Vol. 15), Emerald Publishing Limited, pp. 169-203. https://doi.org/10.1108/S1548-643520180000015009Download as .RIS
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