The objective of this study is to provide a support tool for managers to identify future business opportunities.
The proposed model consists of eight-steps. For the first step the authors propose two studies: trends analysis and change drivers' identification; these help to identify the most relevant trends in areas that may affect the business activities. All this information is put into a Delphi process with the help of experts in order to find the common denominator of where the future is going; afterwards, with this information, the authors can build events and scenarios for the business opportunities. Then, a diagnostic of the study area, sector or organization through the dynamic diagnostic methods is performed.
Once the opportunities have been identified, a strategic analysis that allows decision making to prioritize and define the activities or projects that may be achievable in the future is done, and the result of the process is a portfolio of business opportunities projects fully defined and ready to be planned with a roadmap.
The proposed model allows the managers to consistently organize their development processes targeted to real business opportunities.
The authors want to thank the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), Monterrey Campus, and the Regional Development Chair of EGAP (Graduate School in Public Administration and Public Politic) from ITESM for the contribution and support in conducting of this paper.
Güemes Castorena, D., Romero Rivera, G. and Villarreal González, A. (2013), "Technological foresight model for the identification of business opportunities (TEFMIBO)", Foresight, Vol. 15 No. 6, pp. 492-516. https://doi.org/10.1108/FS-10-2012-0076Download as .RIS
Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited