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Purpose – A decade after the heinous act of moral turpitude at Virginia Tech, this chapter examines considerations of deterrence and mitigation for campus violence, and discusses the arming of campus police.

Design/methodology/approach – This chapter incorporates campus violence from a phenomenological perspective.

Findings – This chapter highlights the notion that no universal panacea exists toward abating violence among higher education settings. However, various preventive and control strategies may be employed to support the long-term campus safety initiatives of higher education institutions.

Originality/value – This chapter provides a commentary regarding preventive strategies, control strategies, and policy considerations for higher education institutions. It emphasizes the notion that all higher educations are unique, and must craft their own individual policies that satisfy the requirements of their specific situations.

Purpose – The Columbine and Virginia Tech shootings have presented new challenges in how the media covers school shootings. These events have transformed Eric Harris, Dylan Klebold, and Seung-Hui Cho not only from disgruntled youth to school killers, but also into actors, writers, and directors of their own narrative.

Methodology/approach – This article focuses on the role of the masculine identity and underlying messages in the communicative process of the shooters. Further examination looks at what particular messages the shooters are communicating through the media. This includes an analysis into their journals, internet postings, and videos that were left behind as archives of the performative scripts. Finally, reflection is presented in terms of which parts of the shooters’ messages are or are not communicated and why.

Findings – This article considers the differences in the Columbine and Virginia Tech cases in terms of who is controlling the information that gets released to the public. In the case of Columbine, information was or was not released by the Jefferson County Sheriff's Office, whereas in the case of Virginia Tech, nearly all decisions regarding material release was made by the media (particularly NBC News).

Originality/value of paper – This article applies Muschert and Ragnedda's (2010) examination of cultural scripts to two benchmark cases, examining the mediatization of the shooters’ own words.

Recent highly publicized acts of violence and shootings on campus have prompted numerous crime prevention suggestions including having an armed presence in the schools. The purpose of this paper is to assess the impact of protective measures, policies, and school/neighborhood characteristics on school violence.

The data used in this study were part of the School Survey on Crime and Safety collected in 2006. The dependent measures of school violence include reports of violence, threatened attack with a weapon, attack with weapon, and gun possession. The sample was divided into high schools and all other grades to consider differences in levels of school violence among grade levels in relation to various law enforcement security measures, school security measures, and school characteristics.

Findings revealed mixed and often counterproductive results for law enforcement and school security efforts to control school violence. School characteristics, such as reports of bullying, location, and gang activity yielded numerous statistically significant findings. Policy recommendations and suggestions for future research are provided.

This study differs from much of the previous literature, which typically examines student and administrator attitudes about victimization and crime prevention. The current study examines detailed information on the actual effects of school violence prevention efforts. Furthermore, this study moves beyond most other works (that typically focus on high schools) as it considers school safety approaches by different grade levels.

Purpose – Video game violence has historically been offered by policy-makers and some scholars as one contributing factor to mass homicides, particularly with shooters who are young, male, and white. However, the evidence for or against such beliefs has not been closely examined.

Approach – The current chapter examines the research exploring violent video game playing and its links with violent and aggressive behavior. Further, research regarding mass school shooters is also examined. The chapter also engages in a sociological analysis of structural factors within both the general society and scientific community by which media is often identified as a potential cause of social problems.

Findings – Current evidence cannot support proposed links between video game violence and aggressive or violent behavior, whether mild or mass homicides. Efforts to blame mass homicides on video games appear to be due to unfamiliarity with games among older adults, prejudicial views of young offenders, and a well-identified cycle of moral panic surrounding media as a scapegoat for social ills. Poor peer-reviewing within the scientific community allowed scholars to participate in this moral panic.

Social implications – Time focused on video games as a cause of mass school shootings is time wasted. Discussions of mental health issues and mental health care are likely to bear more fruit in relation to mass school shootings.

Recent highly publicized acts of violence and shootings on school campuses have prompted numerous crime prevention responses. The purpose of this paper is to assess the impact of protective measures such as law enforcement, security policies, and school/neighborhood characteristics on school violence within the context of the racial composition of the school and grade level.

The data used in this study were part of the School Survey on Crime and Safety collected in 2006. The dependent measures of school violence include reports of serious violence, physical attacks/fights, gun or knife possession, and threats and attacks with a weapon. The sample was divided by racial composition of the school (predominately white, and predominately minority schools) and by grade level (high schools, and all other grades). A negative binomial regression was conducted due the count-based dependent variables.

Findings revealed that minority schools often face higher levels of reported violence and had a heavier law enforcement presence, which often had mixed or counterproductive results for reducing school violence. School characteristics, such as reports of bullying, location, gang activity, and security measures yielded numerous statistically significant results.

Officials proposing school violence prevention efforts should strongly consider the importance of school and community characteristics, most notably grade level, and the unique context of a predominately white or minority school as there were different statistically significant results. Furthermore, officials should be cautious about relying on simple efforts such as more security personnel to address school violence. Violence and crime on school grounds should not be viewed as being isolated from violence and other forms of crime in the community. Policy recommendations and suggestions for future research are provided.

This study differs from much of the previous literature, which typically examines student and administrator attitudes about victimization and crime prevention. The current study examines detailed information on the effects of school violence prevention efforts and moves beyond most other works as it considers school safety approaches within the context of racial composition of the school and by different grade levels.

Stopping and questioning citizens is an important policing tactic. Prior research explores citizens’ perceptions of stop and question policing, or “SQP”, by municipal police, yet campus police also use this tactic. The purpose of this paper is to understand whether and why college students believe campus police should have the right to engage in SQP.

Data come from 73 in-depth interviews with students attending a university in metropolitan Atlanta, GA. The sample was obtained through convenience and purposive sampling methods. Data were analyzed using the ethnographic perspective.

Most participants said campus police should practice SQP for three reasons: it is their job; SQP is an effective crime fighting tactic; and SQP is useful given the features and functions of college campuses. Among participants who said campus police should not practice SQP, they were concerned that officers would use it in unwarranted situations.

Findings suggest that the police might be able to reduce resistance to SQP by clearly explaining to suspects why they are being stopped and also clarifying to the public the legal thresholds for stopping and questioning citizens.

This is the first study to consider perceptions of SQP by campus police. The findings also shed light on how campus and municipal police are (dis)similar in perceptions of their SQP practices.

The literature on campus police (CP) is not as developed as mainstream or municipal police (MP). While there are several studies discussing the perception of CP, there are, however, no empirical studies investigating the perception of CP based on their legitimacy. Through the theoretical framework of liminality, this paper aims to address the literature gap by examining the perceived legitimacy of CP compared to MP.

Data were collected through the use of survey instruments distributed among 593 college undergraduates at a doctoral extensive land grant institution in the Pacific Northwest. Since the purpose of the study was to determine student perceptions of legitimacy between MP and CP, two surveys were utilized to capture those perceptions, one for each police group respectively. The two sets of surveys were equally administered in each selected class.

Through the framework of liminality, this research demonstrates the marginalization of CP as sworn law enforcement officers, especially when compared to their MP counterparts.

As this is the first study addressing the perceived legitimacy of the CP there needs to be further research in this area before substantial conclusions can be reached. Future research in this area should address the opinions of minority students, faculty and staff. Additionally, CP and MP officers themselves should be assessed to determine any potential legitimacy concerns based on perception.

The theoretical framework reveals that the CP are trapped in a liminal state and are unable to transition into perceived legitimate police officers.

A recent body of research in crisis communications suggests that risk awareness and negative affect concerning a risk may be separate psychological constructs. These constructs may have independent and combined implications for crisis communication practitioners, in terms of message placement and audience responses. Making affected audiences aware of the nature of a risk, and coupling this awareness with an appropriate degree of negative affect, may be critical in motivating individuals to take action to protect themselves. The purpose of this paper is to discuss the above issues.

In order to explore the best outlets for inducing risk awareness and appropriate levels of negative affect, an experimental study explored the influence of print, video, and combined messages on these factors. The experiment also examined whether or not order of presentation of print and video messages would be relevant.

The findings indicate that the use of organization-produced messages placed in print media may reduce negative affect, while the order of presentation in multimedia approaches may have little effect on either construct. The findings are discussed in terms of their implications for those crafting public messages concerning developing crises, while suggesting that organizations must consider the highly arousing nature of televised risk messages when informing and persuading the public.

This study moves the literature a step forward by offering an empirical assessment of the value of an organizational message in reducing negative affect. It moves beyond past studies exploring the combined impact of risk awareness and affect by examining their relationship with placement strategy, and does so by measuring actual audience reactions.

Principles of Management, in particular, the topics of planning, organizing, leading, controlling, human resource management, and operations management.

The case will be helpful to undergraduate and graduate business school students for learning the subject, Principles of Management.

Vikas Jha, the newly appointed executive producer and CEO of Magic Films, is a troubled man today. At 29, he is also an unusually tired man to lead this social enterprise presently focussing on producing and distributing short films that carry a strong social message. A whole set of problems is plaguing this start up leaving Vikas totally clueless about the future course of action! The case dwells on the challenges of a film production start-up and provides an opportunity for readers to explore creative solutions to management problems.

Critical thinking, creative thinking, communication skills and leadership ability are some of the liberal arts outcomes that the case study attempts to deliver. In addition, it enables students to apply their knowledge and understanding of key principles of management in solving the case problems. Thus, the case also provides transfer ability as an important learning outcome.

Teaching notes. Additional material with respect to film production can be helpful to the students in appreciating the finer aspects of this case, which deals with filmmaking. In this direction, helpful links to useful resources are mentioned in the case study.

This paper aims to highlight how librarians at Texas Tech University Libraries are thinking outside the box. Librarians launched services in a number of directions by creating new service points through videos, QR code signs, and roving reference. Personal librarians use videos to introduce themselves, allowing the patron to relate to the librarian on a personal level. Signs with QR codes are posted in areas of the library to assist patrons in locating materials, rooms, or services. Roving reference allows librarians to step out of the library, meeting patrons' needs across campus.

The literature is limited on libraries utilizing videos to promote librarians and roving reference. This paper examines in detail services deployed in the last two years at Texas Tech University Libraries.

The reaction to these services has been mixed. Students responded that videos and roving reference have a personal touch and meet patrons at their point of need. Students have not adopted the QR code technology.

Unfortunately, these new services do not have long‐term statistics to evaluate.

The paper acts as a guide to implementing marketing in academic libraries, QR codes, and reference services off the desk. Other libraries can implement the services described.

The novelty of this research is the creative way the librarians approached the needs of the patrons.