The Remote is Controlled by the Monster: Issues of Mediatized Violence and School Shootings

Abstract

Purpose – The Columbine and Virginia Tech shootings have presented new challenges in how the media covers school shootings. These events have transformed Eric Harris, Dylan Klebold, and Seung-Hui Cho not only from disgruntled youth to school killers, but also into actors, writers, and directors of their own narrative.

Methodology/approach – This article focuses on the role of the masculine identity and underlying messages in the communicative process of the shooters. Further examination looks at what particular messages the shooters are communicating through the media. This includes an analysis into their journals, internet postings, and videos that were left behind as archives of the performative scripts. Finally, reflection is presented in terms of which parts of the shooters’ messages are or are not communicated and why.

Findings – This article considers the differences in the Columbine and Virginia Tech cases in terms of who is controlling the information that gets released to the public. In the case of Columbine, information was or was not released by the Jefferson County Sheriff's Office, whereas in the case of Virginia Tech, nearly all decisions regarding material release was made by the media (particularly NBC News).

Originality/value of paper – This article applies Muschert and Ragnedda's (2010) examination of cultural scripts to two benchmark cases, examining the mediatization of the shooters’ own words.

Citation

Schildkraut, J. (2012), "The Remote is Controlled by the Monster: Issues of Mediatized Violence and School Shootings", Muschert, G.W. and Sumiala, J. (Ed.) School Shootings: Mediatized Violence in a Global Age (Studies in Media and Communications, Vol. 7), Emerald Group Publishing Limited, Leeds, pp. 231-254. https://doi.org/10.1108/S2050-2060(2012)0000007015