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The purpose of this case study was to analyze risk communication management practice of Brookhaven National Laboratory (BNL), using the relationship management theory in public relations.

The study draws upon interviews with key stakeholders of the laboratory, including top managers, communication practitioners, employees, and community members. Media reports, internal documents, and on‐site participant observations were concurrently analyzed.

The study identified leadership communication, organizational commitment to stakeholder relationships, integrated communication function, employee participation in community outreach, and symmetrical communication strategies as contributing factors of effective risk communication management. In particular, the study provided insights into the roles employees play in risk communication settings. It was found that employees' use of symmetrical communication strategies such as openness, access, and listening in risk communication programs contributed to external publics' development of positive perceptions regarding the organization.

The article concludes with four implications of the findings for the practice of risk communication.

This study closely followed the methods by which public relations practitioners, non‐public relations employees, and publics engaged in the relationship building process. The case study should, therefore, provide insights to students and scholars interested in discovering public relations theory at work in a real‐life setting.

The purpose of this paper is to investigate risk dimensions affecting food risk perceptions and to develop effective risk communication strategies based on their risk perceptions dimensions. The reason for writing this paper is that applying single risk communication strategy for public often fails because food risks are systemic risks and public perceptions toward them consist of multiple dimensions. Launching an effective risk communication need to investigate the perception dimensions of the target audience.

A total of 2,673 parents of 3-14-year-old children from the rural area of Sichuan province in China were chosen as target audience. Based on the survey conducted about parents’ food risk perceptions, this study used factor-cluster analysis method to segment parents to sub-clusters with significantly different risk perception dimensions. Parents’ representative demographic characteristics within each cluster were further identified through cross-tabs analysis with χ² tests.

All the parents could be segmented into four sub-clusters, namely, sensitive parents, dependent parents, familiarity-oriented parents and institutional distrust parents, according to their risk perception difference on five dimensions. A series of risk communication strategies were specifically designed for each cluster based on their risk perception features as well as demographic characteristics.

The insight derived from this study described a deeper image of public risk perceptions and provided suggestions for risk communication launchers to pinpoint the risk perception as well as perception dimensions of the target audience and accordingly develop effective risk communication strategies.

The paper aims to contribute to the development of a systematic framework of analysis pertaining to the relationship between public health crisis (PHC) and scares and corporate communication practice. It aims to clarify the complex relationship between public health policy development and corporate crisis and risk communication issues.

Literature review in the fields of crisis communication, crisis and risk management and public health policy; the multidisciplinary approach provided principles for a framework of analysis.

The framework proposed identifies fields of intersection between governments, corporations, the media and the experts in the context of risk perception management providing inputs for both public health policy and corporate communication new developments.

The need for further research arises from the identification of the different areas of intersection between governments, corporations, the media and the experts and further elucidation of its dynamics should be pursued.

The framework builds a bridge between disciplines that have not been articulated for the practice inherent in public health and scares‐related communication issues. It proposes a multidisciplinary framework of analysis applicable to any type of PHC or scare.

Risk communication and public participation are often hampered by conflicts and mistrust between involved actors. The present paper argues that these problems can be addressed through better mutual understanding. This argument is founded on the conceptualisation of risk communication as a social interaction, which is based on mutual understanding. The purpose of this paper is to illustrate the relationship between conflict, mistrust and mutual misunderstanding through a case study.

The case study explores risk communication in relation to high-voltage grid extension in Germany. Conflicts and mutual understanding between involved actors are analysed with the help of the coorientation approach. In total, 16 semi-structured interviews are conducted with grid providers, local politicians and public authorities.

Misunderstandings are exposed between the analysed actors, which are related to mistrust and conflicts. The findings suggest that improved mutual understanding might foster more effective and mutually beneficial risk communication.

Current research fails to sufficiently explain and improve conflicts and mistrust between actors involved in risk communication and public participation. The present paper offers a novel solution by conceptualising risk communication as a social interaction and placing mutual understanding at the centre of the analysis. The paper also introduces the coorientation approach as an analytical tool. Practitioners are advised how to pursue mutual understanding. Future research is encouraged to advance the comprehension of risk communication.

The purpose of this paper is to develop an analytic hierarchy process (AHP) method in safety risk assessment on communication system based on satellite constellations through constructing safety risk index system.

An empirical study using the AHP was carried out to find the relative weights of those assessment criterion and sub‐objectives of subsystem. Then the risk scores of 15 sub‐objectives and four subsystems were calculated applying the AHP method according to the assessment result of experts.

According to the overall results from the estimation of experts the safety risk priority of net application is the highest and the safety risk priority of attack on physical equipment is the lowest. This explained that the possibility of a war in today's era, in which peace and development is the theme is very small, and risk prevention should focus more on the defense of network attacks from enemies.

This paper provides a positive analysis of safety risk for a communication system based on satellite constellations and gives an opinion in accordance with the assessment result.

An AHP method was applied in the security risk assessment of communications systems on satellite constellation and the estimation of facing risk situation of the satellite communication system was presented according to the opinion of experts.

Risk communication is a critical component of individual health decision making and behavior. In disaster situations, it is crucial that risk-related messages are communicated accurately and that they reach and inform target audiences about the steps they can take to protect their health. Despite a global recognition of the importance of risk communication in responding to disasters, there remains a dearth of evidence on how to evaluate the effectiveness of risk communication messages. The purpose of this paper is to develop and assess a pilot tool to evaluate the effectiveness of disaster risk messages.

A pilot evaluation tool was developed using the existing risk communication literature. An expert assessment of the tool was conducted using an open-ended survey and a focus group discussion with 18 experts at the Public Health Agency of Canada in February 2013.

The tool measures content, reach, and comprehension of the message. It is intended to be a quick, internal evaluation tool for use during a disaster or emergency. The experts acknowledged the practicality of the tool, while also recognizing evaluation challenges.

This pilot exploratory tool was assessed using a relatively small sample of experts.

This tool offers public health and disaster preparedness practitioners a promising approach for evaluating and improving the communication and management of future public health emergencies.

This is the first practical tool developed to evaluate risk communication messages in disaster situations.

The purpose of this paper is to propose a model of financial communication to investigate the process of communicating risk signals between listed companies and their individual retail investors in initial public offerings (IPOs).

A survey study on individual IPO investors (n=212) in the Hong Kong Stock Exchange was conducted to examine how risk estimates of individual retail investors were affected by three factors of financial communication, namely organizational trust, organizational reputation and investors’ trust in the media specialists. Structural equation modeling analysis was conducted.

Respondents’ perceived risks of below-target returns and perceived risks of losses of principals were significantly affected by their perceived market risks. Respondents relied significantly on organizational trust to estimate their amounts of target returns and mitigate their perceived risks of losses of principals. Organizational reputation, which could be possibly reinforced by respondents’ trust in the media specialists, could enhance organizational trust.

Corporate communications practitioners should pay attention to the effect of perceived market risk on risk estimate. As organizational trust is a significant precondition of risk taking in IPOs, practitioners should rethink the effectiveness of financial communication in which organizational trust, organizational reputation and investors’ trust in the media specialists are interrelated.

There is a lack of research in financial communication from the organization-stakeholders perspective. This paper conceptualizes financial communication and provides insights to both scholars and practitioners in corporate communications on how significant factors of financial communication affect risk estimate in the financial market.

The paper starts with a description of a risk management model more suited to the current business environment. Key to the introduction of the model is the success of organizational communication and culture. Aspects of culture are explained using cultural theory. This is followed by a discussion of the critical role of communication, and the theory of the social amplification of risk is presented and analysed. From here the paper moves to the development of a framework explaining communications behaviour during crisis. The notions of structural distortion and communications degradation during crises are used to explain behavioural (cultural changes) distortion. Total risk management is presented as a notional solution to these problems.

This chapter illustrates local responses to disaster and highlights the potential role of three community-based society organizations (CBSOs) – women’s groups, youth groups, and religious groups – as risk communicators in Bandung, Indonesia. A framework is modeled for CBSOs’ risk communication process in bridging the gap between the local government and the community. A set of indicators in social, economic, and institutional resilience activities (SIERA), with a scope of 45 disaster risk reduction (DRR) activities covering three different disaster periods was developed to characterize the process of the delivery of risk information by these CBSOs through their activities at subdistrict and ward levels. The data were collected through a questionnaire survey method using the SIERA approach. Each CBSO leader in a ward was surveyed about their perceptions of these 45 ongoing SIERA activities and their risk information source and dissemination process. Statistical analysis was applied to determine the relationship between variables such as periods of disaster and types of SIERA activities and its attributing factors (location, population, and dynamic of organizations in their locale) in finding variations of risk communication activity that may function for communities. Five risk communication processes of the CBSOs are identified; when their perceptions and ongoing activities are compared, activities such as dissemination of disaster risk information, conveying early warnings to their peers, and involvement of the local government have been carried out by these CBSOs. This indicates that CBSOs’ activities already have a certain degree of risk communication embedded in the communities. The results confirm that these CBSOs, through their social networks, can become active agents of change and bridge the communication gap between government and community. Thus, CBSOs’ risk communication provides the opportunity to contribute to the overall resilience-building and disaster risk reduction as part of people-centered actions and local responses to disasters.

Despite a ravaging pandemic worldwide, Vietnam managed to contain the local outbreak, partly owing to its carefully implemented risk communications campaign. This chapter investigated the effectiveness of official Vietnam government communications, the sentiment of foreign media reporting on Vietnam, and any challenges. Content analysis was applied to samples from government communications (43 samples); international articles (46); and social media conversations (33). Official government communications were quite accurate, timely, and effective in displaying transparency, employing war symbolism, and shared responsibility, but should more clearly separate between state and expert, offer differing views, and highlight the benefits of compliance. International articles praised the government's viral PSA TikTok video, its transparency, and the netizens' nationalist narratives. While some evidence was found for infodemic, blaming, and heroization, the sample was too small to be conclusive. Future studies should expand the timeframe to a longer duration, quantitatively appraise a wider sampling of social media conversations, and possibly conduct primary interviews with experts, policy makers, and the public.