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1 – 10 of 507Kung-Jeng Wang and Jeh-An Wang
The digital marketing landscape is rapidly evolving, but the integration of visual content still heavily depends on human expertise. Driven by the quest for innovative marketing…
Abstract
Purpose
The digital marketing landscape is rapidly evolving, but the integration of visual content still heavily depends on human expertise. Driven by the quest for innovative marketing strategies that resonate with family-oriented consumers, this study seeks to bridge this gap by applying machine learning to analyze visual content in the maternity and baby care product sector.
Design/methodology/approach
This study incorporates a range of machine learning techniques – including open science framework feature detection, panoptic segmentation, customized instance segmentation, and face detection calculation methods – to analyze and predict the appeal of images, thereby enhancing user engagement and parent-child intimacy.
Findings
The exploration of various ML models, such as DT, LightGBM, RIPPER algorithm, and CNNs, has offered a comparative analysis that addresses a methodological gap in the existing literature, which frequently depends on isolated model evaluations. According to our quadrant analysis with respect to engagement rate and parent-child intimacy, the selection of a model for real-world applications depends on balancing performance and interpretability.
Originality/value
The proposed system offers a series of actionable recommendations designed to enhance customer engagement and foster brand loyalty. This study contributes to image design in maternity and baby care marketing and provides analytical insights for recommendation systems.
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Fatya Alty Amalia, Yuliani Dwi Lestari, Kung-Jeng Wang, Faridatus Saidah and Aghnia Nadhira Aliya Putri
This study aims to investigate the drivers of halal-certified firms in Taiwan, a Muslim minority country, to provide halal products or services.
Abstract
Purpose
This study aims to investigate the drivers of halal-certified firms in Taiwan, a Muslim minority country, to provide halal products or services.
Design/methodology/approach
This study used a quantitative method by spreading offline and online surveys toward halal-certified firms in Taiwan. Data were obtained from 41 responses and were analyzed using partial least square structural equation modeling.
Findings
This study discovers that firms in Taiwan practice halal business as they possess halal perceived value and innovation orientation. In addition, the interplays of the antecedents, the internal and external drivers, also play an excellent role in shaping the firms’ practices on halal business.
Research limitations/implications
Despite the implications, this study was built under several limitations that are potentially addressed by future research. The limitations lay in the low response rate, indistinctive analysis based on the firms’ market orientations (domestic or international) and the exclusion of other relevant variables to the conceptual model.
Practical implications
Practically, this study clarifies that firms in a Muslim minority country can be encouraged to engage in halal business in several ways. Those with a good understanding of halal usefulness are oriented to innovation, exposed to external pressures about halal business and equipped with specific internal settings that can translate the halal business phenomenon as an opportunity, not a threat.
Originality/value
To the best of the authors’ knowledge, this study is the first to unveil the drivers of halal business practices of firms in a Muslim minority country.
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Jeng‐Ywan Jeng, Jia‐Chang Wang and Tsung Te Lin
Model Maker (MM) is a commercial rapid prototyping (RP) system using tiny jets to deposit thermoplastic materials onto a platform to build physical models and the associated…
Abstract
Model Maker (MM) is a commercial rapid prototyping (RP) system using tiny jets to deposit thermoplastic materials onto a platform to build physical models and the associated support structures. Also, a cutter is employed to plane off the deposited surface in order to maintain smaller layer thickness and hence, model accuracy. The model’s accuracy is mainly affected by the profile layer thickness. The interior filling does not affect the model accuracy or layer thickness very much, but it significantly affects the building time. Hence, a new interior fast filling of MM using a spraying nozzle is proposed in this paper. The detail design, construction, and evaluation of the new proposed fast interior‐spraying process are presented. The results show that the building time using spaying nozzle is only 15 per cent of the time used by the original process.
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Kim Piew Lai and Siong Choy Chong
Based on the stimuli-organism-response (SOR) model and relationship marketing theory, the paper aims to examine whether servicescape influences trust, service credibility and…
Abstract
Purpose
Based on the stimuli-organism-response (SOR) model and relationship marketing theory, the paper aims to examine whether servicescape influences trust, service credibility and affective commitment amongst older adults, and their effects on the intention to recover in a rehabilitation setting.
Design/methodology/approach
The study takes a quantitative approach, applying confirmatory factor analysis and structural equation model to examine the responses. A total of 400 data were collected using questionnaires distributed to older adults in Malaysia. Respondents were selected based on two criteria: they should be over 65 years, and they should have been visiting the rehabilitation centres in the last 12 months.
Findings
The results suggest that trust and affective commitment play significant roles in increasing the intention of older adults to recover. Contradicting previous research findings, service credibility does not have any significant impact on the intention to recover as hypothesised. The direct effect of service credibility on trust and affective commitment enhances the premise further that the relationship between service credibility and intention to recover is primarily indirect. Even though we expect servicescape to be a significant driver in forming the behaviour of older adults, its impact on intention to recover, trust and affective commitment remain non-significant, with the exception of service credibility.
Originality/value
Past studies have focused on the roles of servicescape and service credibility separately. We have extended the literature by examining the combined effects of both servicescape and service credibility. The findings, therefore, contribute to a deeper understanding of the literature on the intention–behaviour relationship in the context of healthcare, as well as in service marketing.
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Nadzirah Rosli, Norbani Che Ha and Ezlika M. Ghazali
This paper aims to investigate the effects of hotels’ brand attributes on consumers’ (patrons’ and guests’) by fostering brand credibility and brand attachment towards the…
Abstract
Purpose
This paper aims to investigate the effects of hotels’ brand attributes on consumers’ (patrons’ and guests’) by fostering brand credibility and brand attachment towards the propensity of word-of-mouth. The study uses the signaling theory to assess the relationships among the constructs.
Design/methodology/approach
The study adopts partial least squares structural equation modelling (PLS-SEM) approach to validate the research model and the research hypotheses. To test the hypotheses, 474 travellers in Malaysia were recruited.
Findings
The empirical results reveal that hotel attributes have direct influence on brand credibility and brand attachment. Similarly, brand credibility has direct influence on brand attachment, while brand attachment also has direct influence on word-of-mouth. Consumers’ brand credibility partially mediates the relationship between hotel attributes and brand attachment. Likewise, consumer’s brand attachment also partially mediates the relationship between hotel attributes and word-of-mouth. Last but not least, brand credibility and brand attachment sequentially mediate the relationship between hotel attributes and word-of-mouth. The theoretical and practical implications of this study are discussed together with its limitation and future research direction.
Originality/value
First, in terms of measures, brand attachment construct is operationalised as a formative second-order construct, with three reflective variables (brand passion, self-brand connection and brand affection) as the first-order constructs. In addition, brand credibility is also operationalised as a formative second-order construct, with three reflective variables (expertise, trustworthiness and attractiveness) as the first-order constructs. On the other hand, hotel attributes construct is operationalised formatively as a higher-order abstraction of three categories of hotel facilities, which were also operationalised formatively (essential, culture compliant and in-room facilities). Second, this paper offers new insight into how brand credibility and brand attachment influence the relationship between hotel attributes and word-of-mouth. In a sustainability era, dissemination of complete and correct information is vital, to ensure consumers’ acceptance (e.g. likelihood to recommend to others). Thus, it is suggested that hotel managers to pay close attention to the role of brand credibility and brand attachment in tourists’ hotel choice, to secure sustainable brand.
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According to the market competition theory, a firm’s decision-making is influenced by the behaviors or strategies of its competitors. The repercussions of competition include…
Abstract
Purpose
According to the market competition theory, a firm’s decision-making is influenced by the behaviors or strategies of its competitors. The repercussions of competition include market-stealing and spillover effects. Relatively few studies in the reinsurance literature discuss the effect of competitors on an insurer’s decision-making. This study aims to fill a gap in the reinsurance literature by comparing insurers' reinsurance demand to their competitors' reinsurance purchases.
Design/methodology/approach
This study uses unbalanced panel data for the US property-liability insurance industry from 2006 to 2017 to determine the impact of competitors' reinsurance purchases on insurers' reinsurance demand. This study employs the Mixed Effect Model and the Quantile Regression to test the proposed hypotheses.
Findings
The evidence suggests that the affiliated reinsurance purchases of competitors have a positive and substantial effect on the affiliated reinsurance demand of insurers, crediting mimicking the reinsurance strategy. Interestingly, the market-stealing effect is supported while the non-affiliated reinsurance metric is used. Remarkably, given insurers with low non-affiliated reinsurance purchases, the finding sustains the mimicking reinsurance strategy. Nevertheless, the market-stealing effect remains a concern for insurers with a high non-affiliated reinsurance purchase.
Originality/value
The new findings concerning competitor effects analysis fill a void in the reinsurance literature. Risk diversification, capital substitution, and real services demand may play a crucial role in determining the market-stealing effect, leading to a decrease in market share. Insurers can mitigate the market-stealing effect of competitors by accessing expertise and capital substitution through non-affiliated reinsurance purchases.
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Cyber technology is an extremely complicated field and the internet is being increasingly used as a place to commit crimes using personal computers, as well as network‐based…
Abstract
Purpose
Cyber technology is an extremely complicated field and the internet is being increasingly used as a place to commit crimes using personal computers, as well as network‐based computers. Although cyber investigation is still in the early stages of its development, the burgeoning use of the internet has increased the necessity for digital investigations. The purpose of this paper is to increase awareness of the latest in digital comparison for cyber‐crime investigation with the studies of IP‐address and time in computer systems.
Design/methodology/approach
The approach to improving a cyber‐crime investigation is proposed in three stages: independent verification of digital clues, corresponding information from different sources, and preparation of a valid argument.
Findings
If the police and other authorities do not stay on top of this problem, they may lose the battle to control this cyber‐crime explosion. The paper discusses how Taiwanese police investigate cyber‐crime and the experience is able to propagate when analyzing IP‐address and time with crime‐case. It is believed that this proposed approach creates a comprehensive guide that provides support and assistance to crime investigators.
Practical implications
IP‐address and time, both indicated in this paper, are the key ingredients to identify the suspect in the beginning of investigation works. As the study shows: there is no guarantee that there always will be the “right” evidence to prove everything; investigators should try their utmost to avoid making mistakes; criminal investigators must find additional clues and proof to validate their suspicions.
Originality/value
This paper illustrates an approach to the investigation of cyber‐crime in the case of studying IP‐address and time. It is believed that the research can efficiently assist law enforcement officials in dealing with ever‐increasing cyber‐crime by using effective digital evidence.
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This paper aims to raise some important questions for cross‐cultural research on occupational stress and well‐being and sets the stage for the five papers in the special issue.
Abstract
Purpose
This paper aims to raise some important questions for cross‐cultural research on occupational stress and well‐being and sets the stage for the five papers in the special issue.
Design/methodology/approach
This paper reviews some previous literature on cross‐cultural understanding of occupational stress and well‐being, why such research is difficult to undertake, and summarizes the five original manuscripts that comprise this special issue.
Findings
Manuscripts in this special issue represent authors from several countries and report data collected from over a dozen countries. Some contributions attempt to replicate previous North American and European research findings in other countries while others undertake comparative studies of two or more countries.
Originality/value
It is important to undertake more cross‐cultural comparative research of the effects of occupational stress and well‐being to determine whether any boundary conditions exist for previous results based in North American and European samples. In addition, future research should include assessments of some national culture values.
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Kung‐Jeng Wang, Yun‐Huei Lee, Sophia Wang and Chih‐Peng Chu
Resource scarcity is a major difficulty facing firms that engage in new product development (NPD) projects. The purpose of this paper is to understand how resource allocation…
Abstract
Purpose
Resource scarcity is a major difficulty facing firms that engage in new product development (NPD) projects. The purpose of this paper is to understand how resource allocation strategies affect NPD performance and which strategy is the best alternative, a research and development (R&D) process model is constructed using system dynamics.
Design/methodology/approach
Moreover, resource allocation strategies are categorized into two types: design‐stage‐first strategy and manufacturing‐stage‐first strategy, and several important indicators of performance evaluation are defined. Then different workload scenarios are developed to test the relationships between resource allocation strategy and various NPD performance measures.
Findings
The most important finding from simulation results is that a firm should allocate its resources into early development stage first in order to obtain superior R&D performance.
Originality/value
This paper has successfully constructed new system dynamics model for quantifying the performances of R&D process.
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Lisa Fiksenbaum, Wang Jeng, Mustafa Koyuncu and Ronald J. Burke
The purpose of this paper is to examine the relationship of work intensity and of work hours on potential antecedents and work and well‐being consequences.
Abstract
Purpose
The purpose of this paper is to examine the relationship of work intensity and of work hours on potential antecedents and work and well‐being consequences.
Design/methodology/approach
Data are collected from 309 male and female managers working in 3‐, 4‐ and 5‐star hotels in Beijing, China using anonymously completed questionnaires with a 90 percent response rate.
Findings
The 15‐item measure of work intensity is found to have high internal consistency reliability. Work intensity is significantly correlated with work hours, but modestly. Gender, age and organizational level predict work intensity but not work hours; males, younger hotel managers and hotel managers at higher organizational levels indicate greater work intensity. Hierarchical regression analyses, controlling for personal demographic and work situation characteristics, show that work intensity but not work hours is a more consistent and significant predictor of work outcomes (e.g. work engagement) and psychological well‐being (e.g. exhaustion, work‐family conflict). Somewhat surprisingly, neither work intensity nor work hours have significant relationships with important work outcomes (job satisfaction, career satisfaction, intent to quit). The interaction of work intensity and work hours is not a significant predictor of work or well‐being outcomes. Interestingly, work intensity is positively related to work engagement and negatively related to indicators or psychological well‐being.
Originality/value
These findings are only partially consistent with previous conclusions suggesting the possible role played by cultural values and level of economic development.
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