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Article
Publication date: 5 January 2022

Emel Adamış and Fatih Pınarbaşı

This study aims to explore the visual social media (SM) (Instagram) communication and the visual characteristics of smart tourism destination (STD) communication from…

Abstract

Purpose

This study aims to explore the visual social media (SM) (Instagram) communication and the visual characteristics of smart tourism destination (STD) communication from destination marketing/management organizations (DMOs) and user-generated content (UGC) perspectives, which refer to projected image and perceived image, respectively.

Design/methodology/approach

Three DMO official accounts of STDs (Helsinki, Gothenburg and Lyon) and corresponding official hashtags were selected for the sample and total 6,000 post data (1,000 × 6) were retrieved from Instagram. Visual communication content was examined with a netnographic design over a proposed four-level visual content framework using corresponding methodological approaches (thematic analysis, visual analysis, object detection and text mining) for each level.

Findings

Among the eight emerging themes dominating the images, communication of smart elements conveys far less than expected textual and visual signals from DMOs despite their smart status, and in turn, from UGC as well. UGC revealed three extra image themes regardless of smartness perception. DMOs tend to project and give voice to their standard metropolitan areas and neighborhoods while UGCs focus on food-related and emotional elements. The findings show a partial overlap between DMOs and UGCs, revealing discrepancies in objects contained in visuals, hashtags and emojis. Additionally, as a rare attempt, the proposed framework for visual content analysis showed the importance of integrated methods to investigate visual content effectively.

Research limitations/implications

The number of attributes in visual analysis and focusing on the observed elements in text content (text, hashtags and emojis) are the limitations of the study in terms of methodology.

Originality/value

Apart from the multiple integrated methods used over a netnographic design, this study differs from existing SM and smart destinations intersection literature by attempting to fill a gap in focusing on and exploring visual SM communication, which is scarce in tourism context, for the contents generated by DMOs and users.

研究目的

本研究旨在探讨从目的地营销管理组织(DMO)和用户生成的内容(UGC)获取的视觉社交网站传播(instagram)以及智慧旅游目的地的视觉特征。这两个角度在本文中分别命名为投射形象和感知形象。

研究设计/方法/途径

本文收集了三个智慧旅游目的地(赫尔辛基、哥德堡、里昂)的DMO官方账号及其对应的官方标签数据, 其中从Instagram获取了一共6000个帖子(1000 x 6)。视觉传播内容是通过网络民族志设计进行分析的, 该设计采用四层视觉内容框架, 每一层使用相应的方法, 包括主题分析、视觉分析、目标检测、文本挖掘。

研究发现

在8个新兴的主导形象中, 智慧元素, 尽管是智能的, 但其传达的信息远不如预期的来自DMO的文本和视觉信号, 同样, 也不如来自UGC的信息。无论智慧感知程度如何, UGC显示了3个额外的形象。DMO倾向于展现和表达目的地标准的大都会地区及其临近社区, 而UGC专注于与食物相关的和情感的元素。我们的研究显示了DMO和UGC内容的部分重叠, 但揭示了两者在图像、标签和表情符号中包含对象的差异。此外, 作为一个少有的尝试, 我们提出的视觉内容分析框架展示了集成方法对有效研究视觉内容的重要性。

研究局限性、启示

从方法上来说, 视觉分析中属性的数量和在文本语境中对观察元素的关注是本研究的局限性

研究原创性/价值

除了在网络民族志设计中使用多个集成方法,本文和以往社交媒体和智慧目的地交互文献的区别还体现在关注和探索DMO和UGC生成内容的视觉社交媒体沟通, 这类研究旅游研究情境下是少见的。

Details

Journal of Hospitality and Tourism Technology, vol. 13 no. 1
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 15 July 2014

Victoria Louise Lemieux, Brianna Gormly and Lyse Rowledge

This paper aims to explore the role of records management in supporting the effective use of information visualisation and visual analytics (VA) to meet the challenges…

5727

Abstract

Purpose

This paper aims to explore the role of records management in supporting the effective use of information visualisation and visual analytics (VA) to meet the challenges associated with the analysis of Big Data.

Design/methodology/approach

This exploratory research entailed conducting and analysing interviews with a convenience sample of visual analysts and VA tool developers, affiliated with a major VA institute, to gain a deeper understanding of data-related issues that constrain or prevent effective visual analysis of large data sets or the use of VA tools, and analysing key emergent themes related to data challenges to map them to records management controls that may be used to address them.

Findings

The authors identify key data-related issues that constrain or prevent effective visual analysis of large data sets or the use of VA tools, and identify records management controls that may be used to address these data-related issues.

Originality/value

This paper discusses a relatively new field, VA, which has emerged in response to meeting the challenge of analysing big, open data. It contributes a small exploratory research study aimed at helping records professionals understand the data challenges faced by visual analysts and, by extension, data scientists for the analysis of large and heterogeneous data sets. It further aims to help records professionals identify how records management controls may be used to address data issues in the context of VA.

Details

Records Management Journal, vol. 24 no. 2
Type: Research Article
ISSN: 0956-5698

Keywords

Book part
Publication date: 1 March 2013

Eeva Luhtakallio

The chapter introduces a methodological approach to analyzing visual material based on Erving Goffman's frame analysis. Building on the definition of dominant frames in a…

Abstract

The chapter introduces a methodological approach to analyzing visual material based on Erving Goffman's frame analysis. Building on the definition of dominant frames in a set of visual material, and the analysis of keying within these frames, the approach provides a tangible tool to analyze contextualized visual material sociologically. To illustrate the approach, the chapter analyzes visual representations of social movement contention in two local contexts, the cities of Lyon, France, and Helsinki, Finland. The material was collected during ethnographic fieldwork and consists of 505 images from local activist websites. The analysis asks how femininity, masculinity, and gender/sex ambiguity key visual representations of different aspects of contentious action, such as mass gatherings, violence, protest policing, and performativity. Strong converging features are found in the contents of the frames in the two contexts, yet differences also abound, in particular in the ways femininity keys different frames of contention in visual representations. The results show, first, that the visual frame analysis approach is a functioning tool for analyzing large sets of visual material with a qualitative emphasis, and second, that a comparison of local activism through visual representations calls into question many general assumptions of political cultures, repertoires of contention, and cultural gender systems, and highlights the importance for sociologists of looking closely enough for both differences and similarities.

Details

Advances in the Visual Analysis of Social Movements
Type: Book
ISBN: 978-1-78190-636-1

Keywords

Article
Publication date: 21 February 2022

Fatemeh Khozaei Ravari, Ahmad Sanusi Hassan, Muhammad Hafeez Abdul Nasir and Mohsen Mohammad Taheri

The study's main objective is to evaluate the morphological developments in the characteristics of the spatial configurations of the residential layouts in Kerman, Iran…

Abstract

Purpose

The study's main objective is to evaluate the morphological developments in the characteristics of the spatial configurations of the residential layouts in Kerman, Iran, in examining the impact on the level of visual privacy through the spectrum of permeability and wayfinding in space syntax analysis.

Design/methodology/approach

In this paper, plan graph analysis is used to measure the syntactic properties of seven topological residential architecture plans in Kerman, Iran, built from the 1970s to 2010s. The methodology involves the development of mathematical measurements to signify permeability and simulation of visibility graph analysis (VGA) to indicate wayfinding.

Findings

The findings reveal the residential layouts of Iranian houses tend to be less integrated over decades of design development from the 1970s to 2010s. Reduction in spatial integration corresponds to increase segregation allowing for enhanced visual privacy. The study underpins that, even with the constraints in the scale of the house and reduction in the number of nodes, as evident in the design of the modern residential layout, the efficient level of visual privacy is still achievable with regards to the standards demanded by the local culture.

Originality/value

The study examines the development in residential spatial configuration and building scale on visual privacy through a proposed methodology based on the level of permeability and wayfinding measured as a combined effect using the space syntax analysis and visual accessibility.

Details

International Journal of Building Pathology and Adaptation, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-4708

Keywords

Article
Publication date: 16 August 2022

Sabrina Chong, Mahmood Momin and Anil Narayan

This paper aims to propose a theoretically informed and analytically rigorous research framework that sustainability researchers could use or further develop to examine…

Abstract

Purpose

This paper aims to propose a theoretically informed and analytically rigorous research framework that sustainability researchers could use or further develop to examine visually persuasive messages in photographs.

Design/methodology/approach

Drawing on the theoretical constructs of Peirce’s (1991) visual semiotic system of icon, index and symbol and Aristotle’s (1984) persuasive appeals of ethos, pathos and logos, the authors propose a research methodology that provides an explicit step-by-step guidance to examine visually persuasive messages in sustainability-related photographs. The sustainability-related photographs in The Coca-Cola Company’s 2018 Business and Sustainability Report are examined to illustrate the application of the framework.

Findings

This paper develops a research framework and provides empirical evidence of the use of the framework to enhance the understanding of visually persuasive messages depicted in photographs.

Practical implications

The proposed framework serves as a springboard for further research into visually persuasive messages.

Originality/value

The research framework of visual persuasion is novel and can be used by sustainability researchers to analyse photographs in corporate reports. It can be extended/modified to capture visual representations in different contexts and other disciplines as well.

Details

Meditari Accountancy Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2049-372X

Keywords

Article
Publication date: 1 November 2005

Mohamed Hammami, Youssef Chahir and Liming Chen

Along with the ever growingWeb is the proliferation of objectionable content, such as sex, violence, racism, etc. We need efficient tools for classifying and filtering…

Abstract

Along with the ever growingWeb is the proliferation of objectionable content, such as sex, violence, racism, etc. We need efficient tools for classifying and filtering undesirable web content. In this paper, we investigate this problem through WebGuard, our automatic machine learning based pornographic website classification and filtering system. Facing the Internet more and more visual and multimedia as exemplified by pornographic websites, we focus here our attention on the use of skin color related visual content based analysis along with textual and structural content based analysis for improving pornographic website filtering. While the most commercial filtering products on the marketplace are mainly based on textual content‐based analysis such as indicative keywords detection or manually collected black list checking, the originality of our work resides on the addition of structural and visual content‐based analysis to the classical textual content‐based analysis along with several major‐data mining techniques for learning and classifying. Experimented on a testbed of 400 websites including 200 adult sites and 200 non pornographic ones, WebGuard, our Web filtering engine scored a 96.1% classification accuracy rate when only textual and structural content based analysis are used, and 97.4% classification accuracy rate when skin color related visual content based analysis is driven in addition. Further experiments on a black list of 12 311 adult websites manually collected and classified by the French Ministry of Education showed that WebGuard scored 87.82% classification accuracy rate when using only textual and structural content‐based analysis, and 95.62% classification accuracy rate when the visual content‐based analysis is driven in addition. The basic framework of WebGuard can apply to other categorization problems of websites which combine, as most of them do today, textual and visual content.

Details

International Journal of Web Information Systems, vol. 1 no. 4
Type: Research Article
ISSN: 1744-0084

Keywords

Book part
Publication date: 30 November 2017

Dennis Jancsary, Renate E. Meyer, Markus A. Höllerer and Eva Boxenbaum

In this article, we develop and advance an understanding of institutions as multimodal accomplishments. We draw on social semiotics and the linguistic concept of…

Abstract

In this article, we develop and advance an understanding of institutions as multimodal accomplishments. We draw on social semiotics and the linguistic concept of metafunctions to establish the visual as a specific mode of meaning construction. In addition, we make semiotic modes conducive to institutional inquiry by introducing the notion of distinct “modal registers” – specialized configurations of linguistic signs within a particular mode that are adapted and applied in the reproduction of institutions or institutional domains. At the core of our article, we operationalize metafunctions to develop methodology for the analysis of visual registers. We illustrate our approach with data from Corporate Social Responsibility (CSR) reporting in Austria.

Book part
Publication date: 30 November 2017

Wenyao (Will) Zhao

This research explores two interconnected questions: (1) How do we approach stylistic features of multimodal rhetorical artifacts such as protest posters? (2) Do said…

Abstract

This research explores two interconnected questions: (1) How do we approach stylistic features of multimodal rhetorical artifacts such as protest posters? (2) Do said artifacts designed for different purposes exhibit systematic stylistic differences? Drawing on Charles Sanders Peirce’s semiotic categorization, this study develops a framework for examining concision, one of the primary stylistic considerations for multimodal rhetorical artifacts such as protest posters. This paper illustrates the use of this framework by exploring the correlation between rhetorical purpose and concision in posters created and disseminated before and during the 2011–2012 Québécois student movement. This study fine-tunes our existing knowledge on multimodality with style sensitivity, and demonstrates how an economy-of-sign based semiotic approach could enrich the empirical examination of multimodal rhetorical artifacts by generating more controlled interpretations.

Details

Multimodality, Meaning, and Institutions
Type: Book
ISBN: 978-1-78743-330-4

Keywords

Abstract

Details

Digital Life on Instagram
Type: Book
ISBN: 978-1-78756-495-4

Abstract

Details

Qualitative Research in the Study of Leadership
Type: Book
ISBN: 978-1-78560-651-9

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