Search results

1 – 10 of 479
Article
Publication date: 7 December 2020

Mohd Fuaad Said, Khairul Akmaliah Adham, Nur Sa’adah Muhamad and Syahnaz Sulaiman

This study focusses on the underlying needs of Muslims to adhere to the tenets of their religion and to guide their behaviours accordingly. These requirements, for the…

Abstract

Purpose

This study focusses on the underlying needs of Muslims to adhere to the tenets of their religion and to guide their behaviours accordingly. These requirements, for the purpose of travelling, constitute halal tourism. As Muslim-minority nations, such as Taiwan, South Korea and Japan, began to market their own brands of halal tourism, there are concerns of whether their current practices are able to meet the requirements of Muslim travellers. Thus, this study aims to understand the main needs and concerns of Muslim travellers when they visit Muslim-minority countries.

Design/methodology/approach

Interviews were conducted on selected Muslim travellers who recently visited one of the following destinations, Japan, South Korea or Taiwan. Applying the process theory of travel, service marketing perspective and Muslim religious needs, the study’s conceptual framework served as the basis for crafting interview questions, selecting the participants and explaining the findings.

Findings

Muslim travellers are mostly concerned with the need to perform daily prayers and to find halal food at the point of need, and willing to conduct extensive research on the destination prior to their visit. Muslim travellers’ experiences in these Muslim-minority countries are generally met with their expectations, although further socialisation with the locals is needed to induce greater overall satisfaction with the destinations.

Practical implications

Understanding the current practices of halal tourism is critical so that improvements can be implemented in the industry.

Originality/value

Key preparations, expectations, actual experiences in the destinations and reflections of Muslim travellers provide in-depth insights into their needs and concerns when travelling in Muslim-minority countries. The emergent religion-based dimensions in service experience, such as availability of social agents and halal food at the point of need, extend the conceptualisation of perishability and heterogeneity in service marketing literature.

Details

Journal of Islamic Marketing, vol. 13 no. 4
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 7 May 2020

Mohd Hafiz Hanafiah and Nurul Alia Aqilah Hamdan

The demand for Muslim friendly tourism industry has been gaining momentum from the increasing number of Muslim travellers globally. This paper aims to examine the role of…

Abstract

Purpose

The demand for Muslim friendly tourism industry has been gaining momentum from the increasing number of Muslim travellers globally. This paper aims to examine the role of religiosity in Muslim travellers Halal food consumption attitude and behaviour while travelling to the non-Muslim destination.

Design/methodology/approach

A total of 384 respondents participated in this study through an online survey. This study used the partial least square structural equation modelling to assess the survey measurements and hypotheses testing.

Findings

This study asserts that the Muslim travellers’ Halal consumption attitude relies heavily on their level of religiosity, subjective norms and perceived control behaviour. Besides, the results provide evidence that consumption attitude mediates the relationship between religiosity, subjective norm, perceived behavioural control and intention in consuming Halal food products while travelling abroad.

Practical implications

This study highlighted the critical aspects of an emerging Muslim market that travel for leisure with the urge to comply with their Islamic teachings and religiosity. It is vital for non-Muslim tourism destination marketers to tailor their marketing strategies and consider promoting Islamic dietary rules when planning their travel packages.

Originality/value

This study is one of the few that focus on Muslim-friendly tourism and the role of religiosity in Muslim traveller’s Halal food consumption behaviour. This study confirms that the theory of planned behaviour model can be used to explain Muslim travellers Halal food consumption attitude while travelling to a non-Muslim destination.

Details

Journal of Islamic Marketing, vol. 12 no. 6
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 31 March 2022

Mohamed Battour, Khalid Mady, Mohamed Salaheldeen, Mohamed Elsotouhy, Israa Elbendary and Erhan Boğan

This paper aims to present a theoretical account of the connection between artificial intelligence (AI) enabled technologies and Muslim-friendly tourism experiences (MFTX…

Abstract

Purpose

This paper aims to present a theoretical account of the connection between artificial intelligence (AI) enabled technologies and Muslim-friendly tourism experiences (MFTX) using the customer experience (CX) theory, reference group theory and theory of tourism consumption systems.

Design/methodology/approach

A model research design is adopted to build a theoretical framework that predicts relationships between constructs. Critical assessment in tourism and AI literature is used to explore AI-enabled technologies in Halal-friendly tourism.

Findings

The findings of this paper have conceptualised the CX theory for Muslim travellers satisfying their religious needs in Halal-friendly tourism by suggesting a new construct called the MFTX. It also offered a theoretical model for using AI-enabled technologies to improve the MFTX.

Originality/value

This study provides a new theoretical model for using AI-enabled technologies to improve the MFTX. This paper is also expected to provide suggestions for tourism operators and service providers to cater to Muslim tourists’ needs using AI technologies.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 13 November 2017

Faiza Khan and Michelle Callanan

The purpose of this paper is to address the confusing use of terminology associated with tourism undertaken by Muslims and to identify key concerns associated with this…

3525

Abstract

Purpose

The purpose of this paper is to address the confusing use of terminology associated with tourism undertaken by Muslims and to identify key concerns associated with this type of tourism.

Design/methodology/approach

This is an exploratory study and adopts a critical review of literature following the evolutionary concept analysis method. Content analysis of popular UK media, UK-based tour operators’ websites and tourism strategies of destinations popular with Muslim tourists were conducted to examine the use of terminology.

Findings

There is no clear difference between the various terms (halal, Muslim friendly, Islamic, etc.) used. Overall, academia uses the term Islamic tourism, while the industry and media use various terms. Among destinations, however, there is no clear and consistent use of terminology. A key concern of Islamic tourism is the role of certification in assuring travellers and the lack of standardisation of halal certification.

Research limitations/implications

The paper is based on literature review and secondary data analysis. It lacks primary research.

Practical implications

This study highlights the need for consistent use of terminology across industry. Another implication is the issue surrounding halal certification of food and the importance of trust in the seller/service provide. Another trend that industry providers need to consider is the growth of the Muslim millennial traveller and the needs of this market segment.

Originality/value

The paper highlights the importance of studying the Muslim tourist market and provides a starting point for further research. It highlights several issues such as the need to develop a typology of Muslim tourists. Of particular interest is the concern whether halal values in danger of being commodified in the absence of a universal agreed criterion for halal certification.

Details

Journal of Islamic Marketing, vol. 8 no. 4
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 1 May 2020

Norliza Katuk, Ku Ruhana Ku-Mahamud, Kalsom Kayat, Mohd. Noor Abdul Hamid, Nur Haryani Zakaria and Ayi Purbasari

Halal tourism is a subset of tourism activities geared towards Muslim which are aligned with the Islamic principles. As a response to this, many food operators have…

1048

Abstract

Purpose

Halal tourism is a subset of tourism activities geared towards Muslim which are aligned with the Islamic principles. As a response to this, many food operators have realised the importance of having a halal certification to establish a better market position. In the context of Indonesia, it is yet to be known what attitudes the food operators have towards halal certification and what attributes characterised those who have obtained the certification. Therefore, this study aims to examine the attributes of food operators and their attitudes towards halal certification in Indonesia.

Design/methodology/approach

A survey and structured interview were conducted on 298 food operators in Bandung, a city in Indonesia, between August and December 2018. Seven hypotheses were proposed and tested to evaluate the association between halal certification and food operators’ attributes and their attitudes towards it.

Findings

The results of the study suggested that food operators who had halal certification can be characterised by the number of branches the businesses have, the knowledge of halal tourism and knowledge on the market segment. However, the age of their business was found not related to halal certification. In terms of attitudes, the study found that performance beliefs, intention to apply and target market segment had associated with halal certification.

Practical implications

The outcomes of the study could provide information to entities and agencies involved in the tourism industry that consider targeting Muslim travellers as their market segment. Halal certification could be an approach to facilitate tourism marketing and consequently increase the performance of food-related business sectors.

Originality/value

This study provides evidence that could lead to a better understanding of the attributes of food operators and their attitudes towards halal certification in the context of Indonesia’s tourism industry.

Details

Journal of Islamic Marketing, vol. 12 no. 5
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 14 October 2021

Muhammad Khalilur Rahman, Md Sohel Rana, Mohd Nazari Ismail, Mohd Zulkifli Muhammad, Muhammad Nazmul Hoque and Md. Abdul Jalil

Tourists often travel to different tourism destinations in advancing the knowledge of diverse cultures, environments, history and social aspects. The purpose of this study…

Abstract

Purpose

Tourists often travel to different tourism destinations in advancing the knowledge of diverse cultures, environments, history and social aspects. The purpose of this study is to explore tourists’ perception of halal tourism and its impact on word-of-mouth towards halal tourism destinations.

Design/methodology/approach

A quantitative research approach was applied in this study. Data were collected via 375 survey questionnaires and were analysed using partial least square method. Data were collected from Malaysia’s capital city and tourist spots in Kuala Lumpur, the administrative capital city in Putrajaya, and several cities in Selangor, the richest state in the country.

Findings

The findings revealed that trip quality has a higher significant impact on satisfaction and trip value. The perception of a halal tourism destination is found to have a significant influence on satisfaction and trip value. Trip value is significantly related to satisfaction but not associated with word-of-mouth (WOM). Satisfaction of tourists has a significant impact on WOM towards travel destinations.

Research limitations/implications

This study comes up with a novel understanding of the theory of tourism practices by estimating non-Muslim tourists’ perception and its significant influence of WOM towards tourism destinations. The results of this study are significant to industry practitioners, policymakers and marketers in promoting halal tourism. The results of this study provide useful insights for Malaysia’s tourism industry, particularly for the tourism marketing in Kuala Lumpur and Putrajaya cities as tourist destinations.

Practical implications

This study comes up with a novel understanding of the theory of tourism practices by estimating non-Muslim tourists’ perception and the influence of WOM towards tourism destinations. The results of this study are significant to industry practitioners, policymakers and marketers in promoting halal tourism.

Originality/value

This study examined the potential impact of non-Muslim tourists’ perception of halal tourism destinations and their WOM for halal tourism destinations.

Details

International Journal of Tourism Cities, vol. 8 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 17 May 2019

Alfonso Vargas-Sánchez and María Moral-Moral

The first problem when diving into this topic is the confusion caused by a number of terms intended to designate the same concept, in addition to the lack of a shared…

1325

Abstract

Purpose

The first problem when diving into this topic is the confusion caused by a number of terms intended to designate the same concept, in addition to the lack of a shared interpretation on what Islam requires from tourism services to secure their acceptability. This paper aims to contribute to the clarification of what halal tourism is, as it seems to be the most appropriate term to refer to practices allowed when travelling, in accordance with the Islamic law.

Design/methodology/approach

A synthesis of the current situation was carried out, based on the papers contained in Web of Science and Scopus databases. Moreover, a consultation of tourism experts was implemented to extract a number of practical implications for the promotion and development of this segment.

Findings

As the literature review suggested, halal tourism is a field of study that is still in a very early stage. In spite of this fact and the ambiguity found, halal tourism can be understood as the offer of tourist services designed to meet the needs of Muslim tourists in accordance with their religious obligations.

Practical implications

It is imperative to offer halal services (food, worship facilities, etc.) to attract this type of tourists. However, the diversity of interpretations has prevented the existence of one single certification. The lack of knowledge on this market is the main obstacle to overcome.

Originality/value

This paper contributes to clarifying the conceptualization of halal tourism. It takes a theoretical review and experts’ view as a preliminary step to study this topic in more depth.

Details

Journal of Islamic Marketing, vol. 11 no. 3
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 25 July 2019

Aishath Muneeza, Zakariya Mustapha, Fathimath Nashwa Badeeu and Aminath Reesha Nafiz

The purpose of this paper is to formulate ways in which Maldives could pioneer Islamic tourism on a befitting framework and financing structure as a leverage to develop…

Abstract

Purpose

The purpose of this paper is to formulate ways in which Maldives could pioneer Islamic tourism on a befitting framework and financing structure as a leverage to develop its tourism industry.

Design/methodology/approach

The research uses qualitative approach whereby primary and empirical data on tourism practices as well as relevant laws and guidelines, issued in Maldives and in other Muslim jurisdictions of the Muslim, are analyzed. Doctrinal approach is used in analyzing secondary data on the subject.

Findings

The research reveals the potential of Islamic tourism in Maldives as well as the challenges that have constrained its development in the country. Certainty is needed in halal products, services and conducts. Codifying extant Maldives Halal Tourism Standards will establish legal framework for a standard Shariah-compliant tourism industry. Islamic financing structure enables mobilizing required funds and address financing constraints.

Practical implications

This research presents an insight into establishing and developing Islamic tourism industry in the Maldives. Harmonizing tourism regulations with Shariah shall bring about the required consciousness on Shariah compliance in target tourists and their desires. Private individuals can contribute in mobilizing the much needed Shariah-compliant resources to finance Islamic model resorts befitting an Islamic tourism industry.

Originality/value

The research puts forward proposal that identifies and recognizes a more viable Islamic financing alternative as well as Shariah-compliant regulations to pioneer the development of Islamic tourism in Maldives. The research recommends how to overcome related challenges helps government understand the proposed strategies for establishing Islamic tourism industry.

Details

Journal of Islamic Marketing, vol. 11 no. 4
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 1 February 2021

Mohamed Battour, Mohamed Salaheldeen and Khalid Mady

The aim of this conceptual paper is to define Halal tourism based on the current practices and to explore the available innovative business opportunities in Halal travel…

1279

Abstract

Purpose

The aim of this conceptual paper is to define Halal tourism based on the current practices and to explore the available innovative business opportunities in Halal travel industry that could be exploited by Halal entrepreneurs.

Design/methodology/approach

Critical assessment in Halal tourism literature is used to define Halal tourism and to link between Halal entrepreneurship and Halal tourism to explore innovative marketing opportunities for entrepreneurs.

Findings

New Halal tourism definition is suggested based on the current practices in this field. The paper also provided new prospects for Halal Entrepreneurs that could enable them to start new ventures in Halal tourism industry.

Originality/value

This study provides new theoretical and practical contribution in Halal tourism and Halal entrepreneurship. The findings could help tourism operators, Halal entrepreneurs to introduce Halal tourism products and services for catering Muslim traveler needs.

Details

Journal of Islamic Marketing, vol. 13 no. 4
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 7 November 2019

Yu-Chin Huang, Li-Hsin Chen, Cih-Wei Lu and Jui-Lin Shen

Previous empirical studies have not documented the link between vegetarians’ dietary constraints and travel intentions. Therefore, the purpose of this paper is to utilise…

Abstract

Purpose

Previous empirical studies have not documented the link between vegetarians’ dietary constraints and travel intentions. Therefore, the purpose of this paper is to utilise a mixed-methods approach to examine the interrelationships of this group’s travel motivations, travel constraints, constraint negotiations and behavioural intentions, with special reference to how dietary constraints deter its members from travelling, and its extent.

Design/methodology/approach

An online questionnaire was administered to outbound Taiwanese vegetarian travellers (n=418), and this was followed by in-depth, semi-structured interviews (n=9) to complement the quantitative data.

Findings

The results indicated that vegetarians’ dietary constraints significantly deterred them from travelling in certain circumstances: notably, in the company of non-vegetarians. Nevertheless, it was found that some vegetarians efficiently negotiated their constraints and persisted in travelling, in some cases, by compromising their dietary preferences.

Practical implications

Travel agents and planners should explore more strategies to meet the needs of vegetarian travellers to increase this group’s travel satisfaction.

Originality/value

This study established the first theoretical model explaining the relationships among vegetarians’ travel motivations, dietary constraints, constraint negotiations and travel intentions.

Details

British Food Journal, vol. 122 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

1 – 10 of 479