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The public health emergency of COVID-19 (Corona-virus disease) pandemic has greatly impacted tourism industry, especially in the rural tourism. This paper aims to study how rural tourism practitioners can get out of the mire of the pandemic. By analyzing the behaviors of various stakeholders and the logic of the impact of the pandemic, the behaviors of participants and future development were sorted out. The key elements that promote the recovery of rural tourism were discovered.

Based on the framework of institute analysis and development (IAD), this research selected six rural tourist communities in China as subjects for the studies. Based on the seven basic principles of hermeneutics and the inductive research method, following the analysis method of “first-order coding, second-order coding, aggregated dimensions,” the texts obtained through in-depth interview and work reports were analyzed and concepts were extracted.

The paper extracted 44 first-order concepts and 14 second-order concepts, and obtained 7 aggregation dimensions, including policy formulation and implementation, improvement of integrated marketing capabilities, improvement of tourism product quality, restrictions on rural tourism development, protection and optimization of environmental resources, industrial integration strategies and improvement of managerial and coordinating capabilities. During the pandemic, the government, enterprises and associations, as the service providers of rural tourism, can optimize the environmental resources and industrial resources of rural tourism by formulating policies, refining products and strengthening marketing in the action arena, to promote the industrial integration of rural tourism and provide better products and services for tourists.

This paper uses the IAD framework to study how rural tourism communities can successfully recover from the impact of the pandemic. It is found that the rapid recovery of rural tourism is the result of collective action. The core of establishing the collective action mechanism of rural tourism is consensus mechanism, co-construction mechanism and sharing mechanism. By studying the path and possibility of collective action of rural tourism communities, this paper explores the approach of multi-center governance of rural tourism communities to promote the imminent recovery of rural tourism.

新冠疫情（COVID-19）对旅游业，尤其是乡村旅游产生了极大影响。本文旨在探究乡村旅游从业者如何摆脱疫情危机。研究通过分析疫情带来的影响及各利益相关者的反应，梳理旅游从业者的行为，探究乡村旅游未来的发展。研究指出了促进乡村旅游复苏的关键因素。

基于制度分析与发展（IAD）理论框架，本文选取中国境内6个乡村旅游目的地作为研究对象。采用解释学七大基本原则和归纳式研究方法，通过对深度访谈和政府工作报告获得的文本进行分析，提取出“一阶编码、二阶编码、聚合维度”。

研究提取44个一阶编码和14个二阶编码，最终得到7个聚合维度，包括政策制定与实施、整合营销能力提升、旅游产品质量提升、乡村旅游发展制约因素、保护和优化环境资源、实施产业整合战略和提高管理协调能力。疫情期间，政府、企业和协会作为乡村旅游的服务提供者，可以通过制定政策、改善产品、加强营销，优化乡村旅游的环境资源和产业资源，推动乡村旅游产业融合，为游客提供更好的产品和服务。

本文利用IAD框架研究乡村旅游在疫情中的复苏。研究发现，乡村旅游的快速复苏是集体行动的结果。建立乡村旅游集体行动机制的核心是共识机制、共建机制和共享机制。本文通过研究乡村旅游社区集体行动的路径和可能性，探索乡村旅游多中心治理的途径，促进乡村旅游复苏。

This paper aims to unpack personal narratives of local residents in relation to the effects of overtourism in Yogyakarta, Indonesia. The paper uses Pierre Bourdieu’s concept of habitus to understand how local residents cope with temporal overtourism.

Findings were gathered from observations and interviews. Interviews were conducted with 12 informants, consisting of local small-to-medium enterprise tourism entrepreneurs, local informal tourism workers and a group of locals uninvolved in tourism.

The paper has two key findings. First, locals uninvolved in tourism show empathetic behavior toward the locals involved in tourism despite their experiencing negative effects of tourism. The involved locals, for their part, were aware of the importance of resolving issues with the uninvolved locals through regular communication so as to secure the sustained future of tourism. Second, the use of social capital by involved and uninvolved locals reflects the local Javanese culture and value system in which social harmony and integration are paramount.

Local habitus forms and informs locals’ perceptions on temporal overtourism issues. It enables an understanding on how locals manage the effects of overtourism in Yogyakarta. The habitus, which is greatly influenced by Javanese values, creates attitudes and behaviors which are empathetic and tolerant.

To avoid the potential conflict when overtourism explicitly or implicitly frustrates locals, policy should be formulated by taking into account the findings of this paper on the local habitus. The study contributes to the overtourism debate by looking at the inter-relationship of local social structures and cultural context with local responses to temporal overtourism.

Using the concept of habitus, this research deepens existing understanding on the local responses toward overtourism. This research expects to theoretically enrich and complexify debates on tourism–habitus nexus in tourism studies.

Conceptually, this paper aims to consider the nexus created when the characteristics of the tourism sector workplace environment intersect with the contextual influences of the economic, social and labor market attributes of small islands.

Several studies relating to the employment and skills environment of human resource management and development in small island tourism contexts are synthesized.

Seasonality, limited skills within the local labor market, access to formal education and training are identified as issues that impact on sustainability of employment, service and product quality. Further, while sourcing and recruitment of staff, employee retention, training and development, and career progression appear to mirror those faced by larger, frequently metropolitan locations. However, small islandness imposes particular nuances upon the management of human resources, directly related to location and scale. Thus, small island environments, the global economy, technology and employee mobility (inward and outward) exacerbate structural and cultural dimensions and issues in island tourism.

This paper provides an invaluable framework for future research, both comparative and specific.

Management responses should be both local and global in focus, acknowledging the particularities of small islands, generic tourism sector influences and the effects of global mobility on the workforce and on management.

This synthesis addresses the effects of global, local and location specific dynamics on human resource management and development issues and demonstrates that the challenges faced by organizations in island tourism contexts have dimensions that set them apart in both kind and extent from other tourism environments.

Collaboration is now an important part of public sector management. The purpose of this paper is to examine the factors that have helped shape the relationships between public agencies involved in sports tourism.

Using critical case sampling 54 in‐depth interviews were conducted with public officials in Northern Ireland and the Republic of Ireland.

The authors have produced the “Theory of collaborative advantage in relation to sports tourism”. This model captures the dynamics of collaboration in the sports tourism policy arena. A total of 12 practitioner themes and four cross‐cutting themes were identified and although each theme and the issues and tensions identified within it can affect inter‐organizational relationships in a particular way, the model illustrates how each theme is interlinked and is part of a larger, more complex picture.

Like all empirical research, this paper has its limitations but if the issues that affect collaboration are not identified then they cannot be addressed. Although no two collaborative settings are the same, public sector managers need to be aware of the factors that affect, or may affect, inter‐organizational relationships so that they can pre‐empt problems and maximise the use of resources.

Hopefully this paper will, in some way, lead to better planning and management of sports tourism and encourage those involved in sports tourism policy to adapt a collaborative, rather than an isolated, approach.

This study has contributed to knowledge by providing a better understanding of the inter‐relationships in the sports tourism policy arena.

The two Finnish tourism development cases presented in this chapter illustrate the importance of linking national tourism policies to regional destination development strategies and projects. However, balancing national policies, regional strategies, and tourism development structured in projects is demanding. This is especially evident in regions where tourism can be characterized as peripheral, small scale, and seasonal, as in the region of Ostrobothnia in Finland. This chapter elaborates on three strategic dimensions to accelerate regional tourism development and leverage the gap between tourism policies and practices. These are the foundation of regional tourism development teams, acknowledging the power of business hub structures, and to make policymakers into friends.

The adoption and usage of information and communication technology (ICT) has introduced transformation in the tourism arena with ICT applications extensively used in tourism industry. In addition to ICT, an advanced infrastructure is essential for the development of tourism industry. Thus, the goal of present research is to probe the impact of ICT and infrastructure on tourism development (TD) in 28 Asian economies using method of moments panel quantile regression (MM-QR) model introduced by Machado and Silva (2019) applied to a panel data from 2008 to 2020. Empirical findings demonstrate that there is an asymmetric non-linear effect of ICT and infrastructure through all quantile range. This indicates that ICT has negative effect on TD in poor countries while positive impact in rich countries. Negative impact in poor countries may be due to higher establishment cost and information technology (IT) productivity paradox. However, results confirm the importance of ICT and infrastructure in endorsing the development of tourism sector in Asian nations by lessening time and money costs and facilitating travelers.

Management Strategy.

Management Graduates and Post-Graduates.

Today, tourism is one of the fastest growing industries throughout the world. The tourism industry plays a very crucial role in the country’s economy, as it not only contributes towards the national income but also brings beneficial spillover directly or indirectly on the other industries. Tourism is the most important source of income for many emerging countries. India, a newly emerging economy, also depends, to a great extent, on tourist income. However, this sector continues to not make optimal contribution in India. In today’s competitive arena, the state tourism corporations must use all possible means to maximise growth and profitability through pegging up the rate of tourist arrivals. There is a general agreement in the tourism industry at the theoretical level about the imperative of a public – private partnership (PPP) in serving this objective. PPP aims to synergise the efforts of the two components in the general development of society and increase in competitiveness. The public–private partnership in tourism industry is at an emerging stage and could be developed in various ways. This case study highlights the key learning from Delhi Tourism’s experience on how PPP can be implemented in the tourism sector. This case study discusses an opportunity for Delhi Tourism which can alter the landscape of the tourism industry of India and also the rejuvenation of Delhi Tourism, a public sector corporation, through PPP.

The case will give a clear understanding of the dynamics and environmental factors governing a mixed economy like India. The reasons for the PPP can be analysed through the case. Students can understand the strategic choice of taking a private partner by a public sector in a very dynamic industry, i.e. the tourism sector.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Drawing on the service-dominant logic and the institutional theory, this paper aims to explore the value-creating mechanisms of branding in the destination context and the brand co-creation process at and between different levels of a service ecosystem.

An exploratory research design was used to generate qualitative data from 18 in-depth interviews with important stakeholders and investigate how and why brand co-creation is fostered in the service ecosystem.

The study proposes a stepwise process of strategic imperatives for brand co-creation in the destination context. It presents the multi-directional flows of the brand meaning across levels of the tourism ecosystem and thereby interprets stakeholders’ efforts to co-create sustainable brands that gain prominence in the global tourism arena.

Future research might validate the framework in a quantitative research setting. The extended analysis of the value-creating ecosystem could investigate the role of institutions and brand value propositions across levels.

Acknowledging their limited control over the brand co-creation process, tourism practitioners are offered step-by-step guidance to help shape a destination brand that may retain relevance in the tourists’ minds. Critical insights are provided into resource sharing between actors and subsequent responsibilities for a sustainable destination branding strategy.

The paper considers the significance of the various levels in the ecosystem and the underlying mechanisms of brand co-creation in a somewhat neglected branding domain.

Tourism is considered to be one of the fastest growing industries with huge potential for economic development and economic reform, especially in developing countries. It directly contributes in the economy not only by earning foreign exchange but also makes a direct contribution through multiplier effect. Diversified tourism methods that promote employment opportunities and business practices provide new innovations and methods to meet the diverse needs of tourists in domestic and international markets. The contribution of women in the global business world has increased in recent years, especially in the hospitality and tourism industry. Their contributions are not only restricted as employees but also equally in business and entrepreneurship. These women have become major actors in the tourism entrepreneurial arena despite facing inequality in a perceived male-dominated environment. In the tourism industry, the proportion of women working in the industry is high, but their roles are mainly engaged in unskilled, low-paid jobs. This chapter will emphasize the opportunities for women in the tourism industry. A brief discussion on the various challenges women face, mainly in terms of a lack of appropriate training and education within the tourism industry sector that might adequately support their business ventures, as well as in relation to lacking sufficient access to finance for their business(es), is provided in this chapter. Significant and rapid measures are needed to support the tourism industry; henceforth, this chapter will also focus on the significant policies and strategies adopted by government and private players to change the role of women in this industry.

Discusses the importance of tourism as the largest generator of wealth and employment in the world and the fact that, despite the clear evidence of tourism importance in economic and social terms and its undeniable perspectives of growth along the next two decades, it has registered great difficulties in obtaining its legal political recognition within the European Union. In conclusion, it is suggested that there ought to be a political recognition of the European tourism as one of the activities of the future, with an enormous capacity to provide new opportunities to satisfy important political objectives, such as the economic growth and wellbeing of populations, employment, regional development, and patrimonial value.