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The wine market has witnessed intensified competition across all aspects. However, there is a limited systematic assessment of wine marketing literature. This study employs bibliometric and thematic content evaluation methodologies to present a comprehensive summary and trend of the existing research in wine marketing.

This integrates bibliometric and thematic content analytical techniques to trace the evolutionary arc of wine marketing research, underpinned by a framework-based evaluation - the 4 Ws (what, where, why, and how) to give a thorough overview of wine marketing literature. We draw on the thematic structure of wine marketing research by conducting keyword co-occurrence, thematic, social network, and cluster-based content analyses. A total of 291 publications from peer-reviewed journals, spanning the years 2001–2023, were examined in the present study.

The bibliometric analysis is used to determine the most notable journals, authors, nations, articles, and themes, thereby offering a comprehensive understanding of the publication trends within the sphere of wine marketing. Based on the findings, this study advocates a research agenda to extend further contributions to the field of wine marketing.

The study performs a comprehensive analysis of the publication patterns, influential authors, and emerging trends within the wine marketing research field. It provides a unique insight into the evolution and development of wine marketing as a scholarly discipline, facilitating future research directions and knowledge advancement.

This study aims to investigate the impact of self-identification with the event role on runners' social media interaction and willingness to donate.

Online survey data from 319 charity sport event participants are used in this study. Partial least squares structural equation modelling was used to the hypothesis.

The results suggest that runners' self-identification drives their happiness when participating in CSEs via co-creation and satisfaction. Importantly, runners' happiness positively influences their social media sharing of their positive experiences related to participating in CSEs as well as their willingness to donate the money to non-profit organisations.

This study advances the knowledge about how runners perceive their self-identification when participating in CSEs, which influences their happiness and behavioural responses.

This study examined the characteristics, motivations and satisfaction of volunteers for the Cincinnati Flying Pig Marathon Weekend across a 10-year period. The purpose was to enhance our understanding of sport event volunteers, especially in the long term. This information and insight may be useful in light of ongoing challenges with volunteer recruitment and retention, which have been exacerbated by the COVID-19 pandemic.

The authors developed and implemented an online survey, based primarily on the Special Event Volunteer Motivation Scale (SEVMS) and the Volunteer Motivations Scale for International Sporting Events (VMS-ISE). The sample included a total of 2,038 respondents – 1,086 in 2012 and 952 in 2022. Quantitative data were analyzed using descriptive statistics and Chi-square tests; qualitative data provided additional insight.

About two-thirds of 2022 survey respondents were “repeat volunteers.” Volunteer characteristics, motivations and satisfaction remained relatively consistent across the 10-year period. These volunteers were motivated by a set of multiple, interrelated factors which the authors call “community-based altruism” – that is, the desire to help others driven by a sense of community involvement and pride. In both years, more than 90% were satisfied with their volunteer experience. Satisfaction was higher for individuals with certain characteristics such as being a repeat volunteer and volunteering with a group.

This may be the first scholarly article to assess volunteer characteristics, motivations and satisfaction for a major sport event in the same location across multiple years. While it focused on a three-day running event in a midwestern city in the United States, the approach and findings may be applicable to sport event volunteers in other contexts.

In our current context, constant adaptation to emerging trends is crucial. There has been much discussion about digital transformation affecting all sectors. The art and event sector is no different and has been directly affected by digitalization, but what influence does this movement have on the management of these events? At the event management level, digital transformation entails organizational adjustments to roles, personal competencies, management techniques and technologies, and, more importantly, leadership philosophies to develop digital inclusion initiatives to attain broader participation in the arts.

Digital transformation's integration into events takes various forms, especially in response to challenges like the pandemic. While it creates opportunities for engagement, it also poses challenges, potentially isolating community members without digital access. The digitalization of an event must be considered at all levels to connect to the participants. Evidence in this chapter is displayed through a hybrid curated and Fringe arts festival: North Australian Festival of Arts, a leading industry example exhibiting new digital transformation models in the Australian arts. We will explore key factors underlying how digital transformation must enhance the experience and access by creating an environment that is familiar to attendees but has enough originality to make the event special and digitally inclusive. This chapter concludes by suggesting key constructs of digital transformation models for event and live performances to embrace digital inclusiveness in the arts.

The aim of this study is to systematically review scientific research on sustainability in the event industry to understand the current state of affairs and provide a roadmap for future studies. By combining the topics of the event industry and sustainability, it aims to thematically analyze the scientific literature in this area.

This study analyzed 1,710 studies in the Web of Science (WoS) database as of June 1, 2024. The keywords “event industry” and “sustainability” were used to search for academic articles, review articles, and conference proceedings. The data were analyzed geographically, thematically, and temporally. Cross-national research contributions, document types, researcher profiles, and interdisciplinary relationships were examined in detail.

The analysis shows that sustainability is an increasingly important issue in the events industry, with countries such as the USA, China and Australia leading the way. Most research is in the form of articles, with conference proceedings and reviews playing an important role. There is a particular concentration in categories such as “management,” “hospitality, leisure, sport and tourism” and “sustainability science.” Even during the pandemic, there has been a significant increase in research activity, underscoring the importance of this topic on a global scale. Researchers have made significant scientific contributions in this area. These interdisciplinary studies have revealed important intersections between environmental sustainability and event management.

This study provides a comprehensive overview of the current state of research on the event industry and sustainability, illustrating the interdisciplinary nature of the field and the geographical distribution of research activity. A systematic review of the literature consolidates the body of knowledge in this field and provides directions for future research. This study highlights the need for more in-depth and comprehensive research on sustainability, and provides an important framework for strengthening the links between event management and sustainability.

Venue comes from the Latin word meaning ‘come’ (venire). Not only the event's location or venue affect attendance but it can also have an impact on the event's personality. Additionally, the location or venue affects the event's atmosphere and the visitor experience. The most significant benefit of revitalisation or adaptive reuse is its positive impact on the environment as razing buildings is a major source of waste and carbon emissions, by contrast, adaptive reuse reduces waste, saves energy and conserves resources. The persistence of this chapter is to investigate the challenges and opportunities in making adaptive re-use or revitalisation of heritage buildings that includes forts/palace/museums as a venue for any event. For the purpose of achieving the goal, secondary data from 2000 to 2023 have been compiled from more than 50 research articles that have been published in peer-reviewed and University Grant Commission (UGC) journals, books written by various authors, including the authors themselves, other researchers working in the related field of event management, conference proceedings and websites. The authors discovered from their examination of the literature that the significance of the event venue cannot be unheeded. The event's tone sets the stage for possible guest experience influences. One must carefully consider the kind of venues or settings that are available in the destination before conducting any event.

Throughout history, battlefield sites have continued to develop within the scope of tourism activities, primarily through the support of both official and nonofficial institutions. The nature of these institutions may vary depending on their country or type. In this section, examples of institutions are examined in a general framework according to countries and the activities undertaken by these institutions to support battlefield tourism. Examples can be further multiplied, but it should be kept in mind that the ministries of the countries, especially those related to tourism, or the local administrations where the battlefield is located, will support this type of tourism rather than the examples given. In conclusion, institutions generally contribute to battlefield sites by organizing commemorative events, tours, and educational programs, safeguarding areas through restoration efforts, and disseminating information about these sites. All these activities carried out by these institutions not only contribute to battlefield tourism but also serve to raise awareness among individuals about battlefield sites.

The main objective of this research is to unravel and analyze emergent technologies that are altering and improving the event industry. The study seeks to recognize the most vital technological advancement, uses and effects on event preparation, management and participant experience.

In this study, a narrative literature review method was used to examine emerging technologies in event management.

The research reveals that the emerging technologies examined in the articles affect and transform the event industry differently. Many of these technologies are currently being used in the event industry and are likely to be utilized in the coming years.

Numerous studies in the literature are related to the research field. However, as technology evolves rapidly, it is necessary to repeat studies at regular intervals. This article contributes to the literature by tracking new technological developments in the event industry.

The aim of this study is to emphasize the importance of Turkey’s gastronomy festivals within the context of event tourism by identifying and highlighting their significance.

International gastronomy festivals in Turkey hold significant importance within the scope of event tourism. These festivals contribute both economically and culturally by promoting Turkey’s rich and diverse culinary culture on a global scale. The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality. Bu baglamda bu çalisma, Türkiye’de gastronomi festivallerinin önemini ve mevcut durumunu arastirmayi ve etkinlik turizminin gelisimi kapsaminda düzenlenen etkinlikleri belirlemeyi amaçlamaktadir.

In this context, this study aims to investigate the importance and current status of gastronomy festivals in Turkey and to identify events organized within the scope of the development of event tourism.

The study provides information about international gastronomy festivals nourished by Turkey’s rich culinary culture. However, local gastronomy festivals are not included.

Develop Comprehensive Marketing Strategies: Promote gastronomy festivals through targeted marketing campaigns that highlight the unique culinary experiences and cultural attractions of each region. Utilize digital platforms and social media to reach a wider audience and engage potential visitors.

Enhance Collaboration Among Stakeholders: Foster collaboration between local governments, tourism organizations, culinary associations, and local businesses to ensure the successful planning and execution of gastronomy festivals. Encourage partnerships with international culinary institutions and chefs to enhance the prestige and appeal of these events.

The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality.

Given the unique nature of business events tourism, this paper evaluates the forecasting performance of various models using search query data (SQD) to forecast convention attendance.

This research uses monthly and quarterly business event attendance data from both the U.S. (Las Vegas) and China (Macau) markets. Using SQD as the input, we evaluated and compared the cutting-edge forecasting models including Prophet and Long Short-Term Memory (LSTM).

The study reveals that Prophet outperforms complex neural network models in forecasting business event tourism demand. Keywords related to convention facilities, conventions or exhibitions, and transportation are proven to be useful in forecasting business travel demand.

Prophet is an accessible forecasting model for event-tourism practitioners, especially useful in the volatile business event tourism sector. Using verified search keywords in models helps understand traveler motivations and aids event planning.

Our study is among the first to empirically evaluate the performance of forecasting models for business travel demand. In comparison with other mainstream forecasting models, our study extends the scope to examine both the U.S. and Chinese markets.