Revitalisation and the Adaptive Re-use of Heritage Buildings for Event Venue in Rajasthan: Opportunities and Challenges

Abstract

Venue comes from the Latin word meaning ‘come’ (venire). Not only the event's location or venue affect attendance but it can also have an impact on the event's personality. Additionally, the location or venue affects the event's atmosphere and the visitor experience. The most significant benefit of revitalisation or adaptive reuse is its positive impact on the environment as razing buildings is a major source of waste and carbon emissions, by contrast, adaptive reuse reduces waste, saves energy and conserves resources. The persistence of this chapter is to investigate the challenges and opportunities in making adaptive re-use or revitalisation of heritage buildings that includes forts/palace/museums as a venue for any event. For the purpose of achieving the goal, secondary data from 2000 to 2023 have been compiled from more than 50 research articles that have been published in peer-reviewed and University Grant Commission (UGC) journals, books written by various authors, including the authors themselves, other researchers working in the related field of event management, conference proceedings and websites. The authors discovered from their examination of the literature that the significance of the event venue cannot be unheeded. The event's tone sets the stage for possible guest experience influences. One must carefully consider the kind of venues or settings that are available in the destination before conducting any event.

Citation

Sharma, A. and Arora, S. (2024), "Revitalisation and the Adaptive Re-use of Heritage Buildings for Event Venue in Rajasthan: Opportunities and Challenges", Hunjra, A.I. and Sharma, A. (Ed.) The Emerald Handbook of Tourism Economics and Sustainable Development (Building the Future of Tourism), Emerald Publishing Limited, Leeds, pp. 319-333. https://doi.org/10.1108/978-1-83753-708-220241017