Digital Transformation of Events and Live Performances

Abstract

In our current context, constant adaptation to emerging trends is crucial. There has been much discussion about digital transformation affecting all sectors. The art and event sector is no different and has been directly affected by digitalization, but what influence does this movement have on the management of these events? At the event management level, digital transformation entails organizational adjustments to roles, personal competencies, management techniques and technologies, and, more importantly, leadership philosophies to develop digital inclusion initiatives to attain broader participation in the arts.

Digital transformation's integration into events takes various forms, especially in response to challenges like the pandemic. While it creates opportunities for engagement, it also poses challenges, potentially isolating community members without digital access. The digitalization of an event must be considered at all levels to connect to the participants. Evidence in this chapter is displayed through a hybrid curated and Fringe arts festival: North Australian Festival of Arts, a leading industry example exhibiting new digital transformation models in the Australian arts. We will explore key factors underlying how digital transformation must enhance the experience and access by creating an environment that is familiar to attendees but has enough originality to make the event special and digitally inclusive. This chapter concludes by suggesting key constructs of digital transformation models for event and live performances to embrace digital inclusiveness in the arts.

Citation

Boyle, S., Reaiche, C. and Akbari, M. (2024), "Digital Transformation of Events and Live Performances", Bérubé, J., Dioh, M.-L. and Cuyler, A.C. (Ed.) Accessibility, Diversity, Equity and Inclusion in the Cultural Sector, Emerald Publishing Limited, Leeds, pp. 215-226. https://doi.org/10.1108/978-1-83753-034-220241032