Search results

This two-country comparative study’s purpose is to investigate antecedents to, and the consequences of a sense of belonging to a firm’s Facebook community.

The model was grounded in the theory of sense of community and tested through structural equation modelling. Consumer panels were used via online surveys.

Of the three antecedents hypothesised to influence an individual’s sense of belonging, enjoyment is a very strong predictor in both countries; while the credibility of posts was also a significant predictor for Australia, but not for South Africa. The findings also show no direct relationship between a sense of belonging and continuing behaviour. However, for both countries, there is a strong relationship between a sense of belonging and the involvement with firm offerings in Facebook; and that involvement is significant for the intention to continue engaging with firms through this social media environment.

The findings support the framing of the study, in the sense of community theory and enhance researchers’ understanding of the role of a sense of belonging in moving visitors from simply clicking “like” to a deeper sense of engagement with the firm’s social media community and the flow-on effect to managerial relevant outcomes.

The model is developed from the theory of sense of belonging, thus providing a fresh perspective to this research context. Additionally, there is limited research into the psycho-social antecedents and the outcomes of consumers’ sense of belonging to a firm’s Facebook community.

This paper aims to assess the sense-of-community role in affecting young Muslim loyalty towards Muslim-majority tourism destinations. Specifically, this research assesses the sense of community dimension in the halal tourism context and evaluates its effects on destination satisfaction, image and loyalty.

This research used a quantitative approach by using data from 376 young Indonesian Muslim tourists with past travel experiences to destinations where Muslims are the majority. The dimension of the sense of community was evaluated using exploratory factor analysis. The association between variables was tested using partial least square-structural equation modelling.

The finding exhibits three notable sense of community dimensions: membership, influence and need fulfilment and emotional connection. Emotional connection shapes, directly and indirectly, destination loyalty, while influence and need fulfilment affect destination loyalty by satisfaction and destination image mediating role. Lastly, membership has no impact on developing destination loyalty.

This study offers tourism destinations in Muslim-majority countries an opportunity to draw and create loyalty among young Muslim tourists. Besides offering superior halal services and products, Muslim-majority tourism destinations need to develop young Muslim tourists' emotional connection to the destinations.

To the best of the authors’ knowledge, this is the first empirical examination of the sense of community's role in influencing tourist loyalty, specifically in halal tourism.

The purpose of this paper is to examine the complex relationships between common bond attachment, common identity attachment, self-esteem and virtual community citizenship behavior (VCCB). This study identifies two broad categories of VCCB: citizenship behaviors directed toward benefitting other individuals (VCCBI) and citizenship behaviors directed toward benefitting the virtual community (VCCBC).

The authors apply partial least squares structural equation modeling to test the hypotheses, using a sample of 388 valid responses.

The results indicate that common bond attachment and common identity attachment have a significant effect on self-esteem, which, in turn, has a significant effect on VCCBI and VCCBC. The results also indicate that common bond attachment has a significant effect on VCCBI, and that common identity attachment has a significant effect on VCCBC.

This study contributes to a better understanding of VCCBs through common identity and common-bond theory, social identity theory and the stimulus-organism-response framework.

This paper aims to investigate the ways that could enhance residents’ social interaction in low-rise residential building neighbourhoods of Basra city in Iraq. The lack of social interaction among residents of Basra city prompted the authors to frame a strategy for this case study.

The spatial design characteristics of low-rise residential building neighbourhoods implicated to support the residents in terms of social interactions in comparison to those exhibited by a single home and traditional neighbourhoods. The statistical data demonstrated that by using this strategy, several unique features of secured, collective, responsive and supportive spaces could enhance the residents’ social interaction.

This study found that all collective space factors have a significant influence on social interaction. “Fostering proper proximity and accessibility” factor was ranked first and the most significant factor with an influence on social interaction. Secured spaces (hierarchical spatial structure, physical security supports and construct) have a significant influence on social interaction. The most interesting finding in this study is that all factors of the supportive spaces construct have a significant influence on social interaction. Finally, this study showed that two factors of the responsive spaces construct, increasing variety and increasing legibility, have an insignificant influence on social interaction.

The design of low-rise residential building neighbourhoods in Basra city may be used to develop social interaction as the contributing factor for maintaining values of traditional neighbourhood communities. This study highlights certain recommendations for architects, especially urban designers, to reinforce residents’ social interaction in low-rise residential building neighbourhoods in Basra city.

The purpose of this paper is to explore consumers’ motivations for engaging in Facebook brand communities, and what outcomes brands can gain from online engagement.

An online consumer panel was used to collect data through convenience sampling; 497 useable questionnaires were collected.

The results of the structural equation modelling show that hedonic motivations are more prevalent in Facebook brand communities than utilitarian motivations. When considering the outcomes of online engagement, loyalty towards the brand community is the strongest outcome, followed by word-of-mouth and purchase intention.

This research indicates that marketers should focus on creating content on Facebook brand communities that appeals to the hedonic needs of consumers, such as brand likeability, entertainment and interpersonal utility. This type of content will motivate members of these brand communities to engage online. When consumers engage online, it creates benefits for the brand such as loyalty, word-of-mouth and purchase intention.

This study presents a framework for investigating consumers’ motivation to engage online, based on a theoretical underpinning of both sense of community theory and uses and gratification theory. It also identifies three outcomes for brands that explain why it is worthwhile for firms to invest in engaging with consumers in Facebook brand communities while including a wide range of brand communities.

This study aims to examine the impact of coworking spaces (CWS) on the wellbeing and entrepreneurial satisfaction of remotely working micro-entrepreneurs, highlighting the role of these spaces beyond conventional work locations. It specifically investigates how CWS foster a supportive ecosystem for micro-entrepreneurs, supporting their professional journey.

Employing a mixed-methodological approach, this study uses nearest-neighbor matching and multiple regressions based on quantitative surveys from a representative sample of micro-entrepreneurs, including those working from CWS, and a qualitative focus group with frequent CWS users. This comprehensive approach allows for a nuanced exploration of the impacts of CWS on micro-entrepreneurs' wellbeing and satisfaction.

The study finds that micro-entrepreneurs experience significant benefits from utilizing CWS, most notably in terms of wellbeing and work–life balance. These spaces provide valuable support through community building, networking opportunities and structured work environments. The benefits of CWS are particularly pronounced for women and micro-entrepreneurs with young children, aiding in boundary management and mitigating the challenges of social isolation.

We provide clear implications for remotely working micro-entrepreneurs, especially women with young children at home, on why to use CWS as their primary locations. The findings also offer insights for policymakers and CWS providers, underlining the importance of designing CWS environments that meet micro-entrepreneurs' diverse needs.

This study contributes to the existing literature by providing a detailed examination of the utilization of CWS among micro-entrepreneurs and the impact of CWS on their wellbeing and entrepreneurial satisfaction.

The purpose of this paper was to better understand motivations for CSA participation with an emphasis on membership retention. Food-related and community-related motivations for participation were examined.

Current and former CSA members across Wisconsin completed an online survey. Participants were grouped based on their CSA membership status. The four groups were as follows: Keepers (current members planning to renew their membership with their current farm); Switchers (current members planning to switch their membership to a new farm); Stoppers (current members planning to stop purchasing a CSA share from any farm) and Formers (former CSA members). The groups were compared through ANOVA.

Keepers had stronger community-related motivations, and they had more favorable perceptions about communication with their CSA farm. Food-related motivations were reduced among Stoppers but were similar among Keepers and Switchers.

This study used online purposive sampling; thus, generalizability of results is limited. Switchers were identified as a distinct group that trends younger and appears more willing to change CSA farms but is committed to CSA because of food-related motivations.

Investment by CSA farmers in community building may improve member retention. They may achieve this, in part, through communication with members that taps into factors related to community, such as offering support and making emotional connections. Offering exemplary product is broadly important to keep individuals committed to CSA, but it does not uniquely keep individuals invested in a particular CSA farm the way community-related motivations may.

This is the first analysis to highlight differences between individuals who plan to renew their membership with their current CSA farm, those who plan to switch CSA farms and those who plan to stop purchasing CSA.

This paper aims to provide a critical reflection on the experience design of the lifestyle communities in the hospitality and tourism industry. Specifically, this paper proposes a conceptual model that governs experience design in creating unique and memorable experiences for lifestyle communities.

This paper is based on a critical analysis of emerging phenomena, related literature and researchers’ experiences and insights.

The lifestyle community is conceptualized as a group of people who share a specific interest, value or activity and the type of its existence can be classified as physical, virtual or hybrid. As the importance of experience design has been highlighted in the hospitality and tourism industry, the study provides the guest experience design framework of lifestyle communities that suggests an operationalization of experience design that touches shared values of customers within lifestyle communities.

This study introduces a framework that highlights the role of experience design in the development of lifestyle communities, thereby enriching the emerging body of knowledge. Additionally, the research illustrates how lifestyle communities diverge from traditional hospitality business models by using distinctive positioning strategies.

This study provides practical implications on how to capture the growing number of customers represented by lifestyle communities in the future. A deep understanding of frameworks may be crucial to establishing the experience design of lifestyle communities to correspond to the future of the hospitality and tourism industry.

This study remarks an initial attempt to provide a critical reflection of a rising contemporary issue: experience design and lifestyle communities. Conceptualization through a profound reflection of the issue offers insights to define existing phenomena and suggestions to capture future opportunities and actual management. Furthermore, future research directions in hospitality and tourism are elucidated by the provided conceptual frameworks.

The purpose of this paper is to discuss the advantages and limitations of the implementation of a community-based method in post-disaster housing reconstruction.

The research was based on multiple case studies in the implementation of a community-based post-disaster housing reconstruction project (CPHRP) in Indonesia. Data were gathered by conducting semi-structured interviews and a questionnaire survey.

The research reveals 22 advantages of a CPHRP. Four advantages can be categorised as highly significant. They are create sense of ownership, fit to local culture/customs/wisdom, build beneficiaries’ confidence and minimize corruption. There are some advantages that cannot be delivered if the housing reconstruction is conducted using a contractor-based approach. It was also found that psychological advantages are more dominant than the physical advantages. Despite its numerous advantages, CPHRP has limitations. First, it requires a long pre-construction process and, second, there is a limitation with regard to the capacity of implementer and there are limitations within the community itself.

This paper is very specific because it attempts to discover the advantages and limitations of a CPHRP.

The purpose of this study is to qualitatively explore and describe the social environment of CrossFit®.

A total of 6 focus groups (n = 48) and 16 interviews were held with CrossFit® participants, coaches and owners. Each focus group or interview was facilitated by trained members of the research team. After data collection was complete, four trained researchers analyzed transcriptions using an open coding method to derive themes from responses, followed by inter-rater reliability checks to ensure consistency in data analysis.

Five themes emerged including: support (the social capital community members received from others through CrossFit®, including encouragement, coaching and accountability); culture (describes how CrossFit® as a community embraces a variety of skill levels and members experience a sense of camaraderie, acceptance and shared goals); social aspect (ways CrossFit® incorporates and extends community through a welcoming environment and fostering relationships building); competition (competing with others and oneself at CrossFit® is key to motivation and success at the gym); and barriers to community (ways CrossFit® can at times be intimidating).

Although exploratory, this study suggests the importance of CrossFit®’s social environment for a participant’s experience. Future research could determine how relationships within CrossFit® relate to health outcomes.

This research is original and important to the field of mental health as it explores how CrossFit® can be leveraged as a strategy to promote social inclusion. CrossFit® provides an environment that promotes healthy habits such as community involvement and exercise.