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Deepkumar Varma and Pankaj Dutta
Small businesses and start-ups have started to reopen post coronavirus disease 2019 (COVID-19) lockdowns but are facing numerous challenges mainly due to changed customer…
Abstract
Purpose
Small businesses and start-ups have started to reopen post coronavirus disease 2019 (COVID-19) lockdowns but are facing numerous challenges mainly due to changed customer preferences and the need to fine-tune the business models. This research aims to identify the important aspects that start-ups need to focus on, as they weather the COVID-19 pandemic storm.
Design/methodology/approach
Research uses constructivist grounded theory methodology to analyse data collected through in-depth semi-structured interviews with entrepreneurs and senior employees at start-ups. A conceptual model based on nine categories impacting a start-up’s performance is investigated. Interview memos are thematically analysed to identify repeated ideas, concepts or elements that become apparent.
Findings
Study reveals that employees’ and customers’ safety, prudent cost management and online presence/doorstep services are key for start-ups to succeed today's changed business landscape due to COVID-19.
Practical implications
Findings act as a practical guide for start-ups in setting mechanisms, optimizing operations and fine-tuning strategy to address COVID-19 challenges. Start-ups are advised to evaluate the implications of the three findings on their respective businesses to successfully tackle the challenges posed by COVID-19.
Originality/value
This research, being cognizant of a start-up’s unique characteristics and nuances, takes a fresh approach to identify key aspects that start-ups need to focus on and fine-tune in the wake of COVID-19. The paper enriches scientific research of understanding impact of COVID-19 on organizations by specifically surfacing how start-ups can learn and adapt by knowing how other start-ups are surviving today.
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Ana Paula Paes de Paula and Thomaz Wood Jr.
This paper analyzes the phenomenon of popular management literature, proposing a reflection about its role in the managers’ subjectivity. Pop-management literature comprises books…
Abstract
This paper analyzes the phenomenon of popular management literature, proposing a reflection about its role in the managers’ subjectivity. Pop-management literature comprises books and magazines produced by the business media for fast consumption. Adopting the psychoanalytical approach to fairy tales as a perspective, we conducted a content analysis of two success stories published in the business media. We observed that the structure and key elements of fairy tales are present in these stories. We argue that the success stories help to reduce tensions and mitigate frustrations, supposedly offering answers for anxieties and professional problems. We also argue that continued access to these texts might keep individuals linked to their power fantasies and therefore might affect their development and maturing processes.
Allen Marber, Paul M. Wellen, Boo Shin Yoon and Brenda Torres
The purpose of this paper is to examine how Chanel, the world famous cosmetics and clothing marketer, has enjoyed uncommon success, not only in its native France, but elsewhere as…
Abstract
Purpose
The purpose of this paper is to examine how Chanel, the world famous cosmetics and clothing marketer, has enjoyed uncommon success, not only in its native France, but elsewhere as well, especially Japan. What is the formula for success in this country?
Design/methodology/approach
A review of the literature has been undertaken in an effort to understand the success of Chanel in the Japanese marketplace.
Findings
The success of Chanel in Japan clearly demonstrates that an understanding of a marketplace combined with classic marketing strategy principles including the marketing mix elements of product, price, promotion and distribution can lead to a brand's success in the international arena.
Research limitations/implications
Though there are several universal marketing “truths” presented in this paper, a caution must be noted when generalizing from one company to a universe of firms.
Practical implications
This paper provides an excellent example of how classic marketing strategy as taught in all basic marketing courses is applied to a real world company. It shows that adherence to a few simple marketing concepts, including an understanding of the customer's psyche, can pay significant dividends for all firms.
Originality/value
This paper provides a blueprint to those firms seeking to “crack” any market, of any size, anywhere in the world.
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Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Retailers provide one of the most visual features of the increasingly global nature of business. Travel to almost any airport, then venture into the shopping malls in the city centers and the suburbs, or visit the big box stores on the edge of town and the facia boards on the front of the stores have a remarkable similarity – the luxury brands at the airports, the fashion stores in the malls, the household goods at the edge. Their march forward can appear to be relentless. The truth is something more complex. Some win, some lose. The winners take the spoils, the losers can be taken to the brink. Retail stores are products of the communities they serve. Sometimes this translates, sometimes not. Sometimes companies adapt, sometimes they don't.
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
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The purpose of this study is to quantitatively assess the inter‐relational aspects of personality traits, using the five‐factor model of personality, and Hofstede's five…
Abstract
Purpose
The purpose of this study is to quantitatively assess the inter‐relational aspects of personality traits, using the five‐factor model of personality, and Hofstede's five dimensions of national culture for work‐related values to evaluate the differences between the US and Indian cultures.
Design/methodology/approach
The research method is quantitative and samples include qualified online‐panel respondents, representing educated and experienced business professionals who use the internet. Data analysis includes Pearson correlation and multiple analysis of variance. Sample results show large differences in all five cultural dimensions as compared to Hofstede's 1980 data.
Findings
Changes in work‐related values may reflect the influence of advances in communication and internet technologies, offering insight toward problems associated with global multicultural projects. Correlations between personality traits and cultural dimensions exist for certain occupational‐job categories, and provide insight on leadership characteristics.
Research limitations/implications
Limitations include self‐reported responses via a web‐based survey, rather than actual observations in the workplace.
Practical implications
Technical and cultural competence is needed for global leaders, especially with increased use of the internet and networked environments. Navigating through cross‐cultural situations requires cultural insight, interpersonal skills, and an ability to build trust.
Originality/value
This study extends Hofstede's 1980 original research by acquiring new, cross‐culturally comparative data. It also extends the original research of Donnellan et al., regarding the Mini NEO assessment. The study provides confirmatory analysis to the exploratory work of Smith and Bond and McCrae, but only for one of the three predicted correlations: extraversion with individualism.
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The purpose of the paper is to analyse the luxury market and determine the factors that determine luxury consumption. Luxury consumption has been neglected, and yet many questions…
Abstract
Purpose
The purpose of the paper is to analyse the luxury market and determine the factors that determine luxury consumption. Luxury consumption has been neglected, and yet many questions arise concerning the underlying dimensions of luxury shopping.
Design/methodology/approach
Two scales were used: questions concerning luxury consumption were used in order to determine the sample of luxury consumers, and a PRECON scale was used to measure individual differences in consumers’ prestige shopping preferences. After the scale validation process, factor analysis was conducted, along with regression analysis of all PRECON factors.
Findings
The results show that in this market consumers perceive quality as a brand determinant. Further, strong patron status suggests a “snob effect” among respondents, who buy exclusive items in an attempt to distinguish themselves. Hence, rare products indicate respect and prestige among the respondents. Furthermore, this paper defines two sub‐categories, namely “old aristocracy” and “new money”, with the latter more ascendant in the case of a developing market. It also showed that luxury consumers behave similarly worldwide, regardless of economic or social surroundings.
Research limitations/implications
Luxury consumption should be put in the context of psychological determinants, and perhaps tested according to lifestyle.
Originality/value
This paper brings attention to luxury consumption, its motives and consumer styles.
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Nizar Souiden, Riadh Ladhari and Liu Chang
The purpose of this paper is to examine ethnocentrism and animosity in a special context of two societies that share cultural, historical, ethnic and geographical characteristics…
Abstract
Purpose
The purpose of this paper is to examine ethnocentrism and animosity in a special context of two societies that share cultural, historical, ethnic and geographical characteristics. In particular, it first investigates the relationships between Chinese ethnocentrism and animosity toward Taiwan, and then it examines the impact of these two factors on the Chinese perception of Taiwanese brand quality and their purchase intent.
Design/methodology/approach
Based on a sample of 605 respondents from China, data were analyzed by structural equation modeling.
Findings
The results show that although Chinese animosity toward Taiwan is moderate, it is significantly driven by ethnocentrism, which has a significant and negative effect on willingness to buy, but not on the perception of Taiwanese brand quality. The Chinese animosity toward Taiwan, however, has negative and significant effects on their perception of Taiwanese brand quality and their intention of purchasing Taiwanese brands.
Research limitations/implications
The immense size of the country has impeded the representativeness of the authors’ sample and the generalizability of the results. Also, the study covers only one type of product.
Practical implications
Forming partnerships with local Chinese businesses and developing strong ties with local communities could be considered as a solution to minimize or circumvent the effect of animosity and might help foreign companies appear more “local.”
Originality/value
In contrast to past studies that investigated ethnocentrism and animosity in the context of countries presenting several differences (e.g. China vs USA), this study investigates the effect of ethnocentrism and animosity in the context of two countries (China and Taiwan) that share cultural, historical, ethnic and geographic characteristics. Despite the strong ties between the two countries, the Chinese have a certain animosity, though moderate, toward Taiwan and consequently are less inclined to buy Taiwanese brands. This implies that Chinese animosity toward a country may be toned down or pronounced, depending on whether they have strong or weak ties with that country.
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Veland Ramadani, Robert D. Hisrich, Grisna Anggadwita and Dini Turipanam Alamanda
This paper aims to identify the opportunities for them to manage this type of company within the Indonesian context.
Abstract
Purpose
This paper aims to identify the opportunities for them to manage this type of company within the Indonesian context.
Design/methodology/approach
This paper features descriptive multi-case analyses with a qualitative approach being used to gather and analyze data through in-depth interviews with several Indonesian family business owners having experience of succession.
Findings
The participation of women in family business management in several major Indonesian cities is quite extensive, especially for those who are highly educated. Similarly, the benefits of involving women in the management of family businesses are quite high because of their personal traits of patience, fastidiousness, tenacity and thriftiness. What is required is to provide wider access for Indonesian women to corporate management positions, broaden their participation in family businesses, secure a controlling role for women and increase women’s knowledge and skills so as to increase the benefit to family company management and its ability to face global competition.
Originality/value
A conceptual framework demonstrating the various stages of succession planning related to gender equality, which provide women with an opportunity to form the next generation of family business leaders is provided.
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The purpose of this paper is to examine whether business students deceive others more often than non-business students.
Abstract
Purpose
The purpose of this paper is to examine whether business students deceive others more often than non-business students.
Design/methodology/approach
A cheap talk experiment and an ethics questionnaire are employed to examine the subject’s behavior. Fundamental differences, such as psychopathic personality, are used to examine their role in deceptive and unethical behavior.
Findings
The results show that business students deceive others for personal gain more often than non-business students when there is the most to gain; however, business students find deception committed by others as unethical. Business students exhibit more psychopathic tendencies compared to non-business students, including being more likely to fit the prototypical psychopath profile. This fundamental difference in psychopathy can help explain why individuals deceive others and behave unethically.
Practical implications
These results have important implications for the business industry and the design of policies.
Originality/value
Thus, this study endeavors to advance the literature on fundamental distinctions between those who work in high levels of organizations and how this fundamental difference impacts decision making.
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