India's pizza wars

Strategic Direction

ISSN: 0258-0543

Article publication date: 21 March 2008




Prasso, S. (2008), "India's pizza wars", Strategic Direction, Vol. 24 No. 4.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

India's pizza wars

Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 4.

India’s pizza wars

Prasso S. Fortune, 8 October 2007, Vol. 156 No. 6, Start page: 31, No. of pages: 3

Purpose Highlights the fierce competition between Pizza Hut and Domino’s in India. Design/methodology/approach Spotlights the battle taking place between the two US pizza giants, Pizza Hut and Domino’s; reports how they are competing head to head in India; provides stats on the number of stores opened by each company and quoting Indian chief executives, looks at the claims that both companies are making about their pizzas. Outlines how peoples’ changing lifestyle are driving the increase in the number of pizza outlets; describes why pizza is popular and how it suits the country’s culture; quotes customers on the reasons for their choice of pizzeria. Originality/value Identifies why pizza is so popular in India.ISSN: 0738-5587Reference: 36BC096

Keywords: Business, Competitive strategy, Corporate strategy, Food and drink, India, National cultures

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