Emerald Group Publishing Limited
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India's pizza wars
Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 4.
India’s pizza wars
Prasso S. Fortune, 8 October 2007, Vol. 156 No. 6, Start page: 31, No. of pages: 3
Purpose Highlights the fierce competition between Pizza Hut and Domino’s in India. Design/methodology/approach Spotlights the battle taking place between the two US pizza giants, Pizza Hut and Domino’s; reports how they are competing head to head in India; provides stats on the number of stores opened by each company and quoting Indian chief executives, looks at the claims that both companies are making about their pizzas. Outlines how peoples’ changing lifestyle are driving the increase in the number of pizza outlets; describes why pizza is popular and how it suits the country’s culture; quotes customers on the reasons for their choice of pizzeria. Originality/value Identifies why pizza is so popular in India.ISSN: 0738-5587Reference: 36BC096
Keywords: Business, Competitive strategy, Corporate strategy, Food and drink, India, National cultures