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The purpose of this paper is to explore the conservation and contemporary management of three nineteenth‐century shopping passages: the Galleries Saint‐Hubert in Brussels, the Galleria Vittorio Emanuele II in Milan and the Passage in The Hague. The submission of the Galleries Saint‐Hubert to the World Heritage Tentative List in 2008, presents a unique opportunity for studying this typology in its contemporary environment.

The authors’ research questions are: what are the characteristics of passages? what are their authentic values? and how can the authenticity of these buildings be conserved by their contemporary management? The applied methodology is a cross‐case‐comparison, based on the definition of authenticity as presented in the Nara Document on Authenticity. The analysis is presented in the form of a matrix.

The findings show that the significant value of passages does not only include the architecture of the building but also the versatility of its program and its present urban role. It is only by conserving this combination that these buildings can be conserved in their full richness of authenticity.

Criteria for transnational inclusion in the World Heritage List of several nineteenth‐century passages are suggested as the matrix used for cross‐case‐comparison may be applied to analyse other case studies of passages, as well as for other types of heritage where authenticity of the site is threatened by uncontrolled retail development.

Although passages have been studied extensively within the field of architectural history, retail history and socio‐cultural studies, hardly any previous research had focused on the preservation and contemporary management of this building type.

This study aims to follow the gradual transformation of consumer mobility in mid-20th-century Sweden in connection with the introduction of self-service retailing.

The paper is based on an analysis of the magazine ICA-Tidningen, published by the major Swedish retailer ICA, for the period from 1941 to 1970.

The paper describes the transformation of consumer mobility as a set of interrelated changes that involved both retailers and consumers, the interrelationship between modes of transport and container technologies and how self-service not only transformed the interior of retail stores but also had more far-reaching implications.

When attempting to understand the reconfiguration of shopping practices in the 20th century, there is a tendency to focus on large infrastructural changes. These studies tend to overlook gradual, mundane and everyday translations. This paper contributes methodological tools and analyses that account for such mundane transformations.

This paper aims to provide a history of relational perspectives in marketing practice from the nineteenth through to the twentieth century.

This paper engages in a systematic reading of published histories of retailing practice using the key attributes of transaction and relationship marketing as a conceptual framework to interrogate whether earlier practitioners were committed to either approach.

This paper supplements the studies conducted in other domains that undermine the idea that relational practices were rejected in favor of transaction-type approaches during the industrialization of the USA and Canada.

The content of this paper provides textbook authors with a means to fundamentally revise the way they discuss relationship marketing. It has a similar pedagogic utility.

This paper studies the writings of practitioners known to be pioneers of retailing to unravel their business philosophies, comparing and contrasting these to known attributes of relationship marketing. It deals with an historical period that has not previously been studied in this level of detail by marketing historians.

The existence of retail spaces lies far back in history. However, retail design as an academic field of work is relatively recent and available for development. The common points and differences between commercial spaces and retail spaces, as well as the relationship between private and public spaces, require academic attention from a retail perspective. The purpose of this paper is to contribute to the academic knowledge on retail design by interpreting retail spaces according to their relationship with their surroundings and their way of defining borders.

The focal point of the paper lies on a case study based on built examples of retail spaces in Turkey. An actual perspective, along with the historical background of retail design, provides the theoretical framework of the study, as the term “border” is being interpreted according to encountered restrictions and intentions throughout the retail design process.

The case study conducted in the scope of this paper has shown that borders are an important component in retail design and they are affected by various factors like the limitations of the surroundings and atmospheric tools such as colours, lighting, sound or scent.

Although there are existing studies on retail design from various perspectives, the interpretation of retail spaces in relationship with their borders is missing in academic literature. This paper provides a definition of borders in retail design including the elements that describe them and the knowledge of borders according to different corporate tendencies.

The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to the early twentieth century. It builds upon the author’s chapter in the 2016 Routledge Companion to the History of Marketing.

This paper is based on a review of secondary history and archaeology literature supplemented by digitised historic newspaper and magazine advertising. The literature is frameworked using a modified version of Fullerton’s 1988 periodization which has been extended to include the medieval and Roman eras.

One of the significant findings of this paper is the key role the state has played in the development of marketing practice in Britain, the construction of pavements being a good example.

Apart from Nevett’s 1982 history of British advertising and the author’s Routledge Companion to the History of Marketing chapter, this is the first survey of the historical development of British marketing practice. It assembles and presents in a useful way important information. This paper will be of interest to marketing historians, especially students and researchers new to the subject.

The purpose of this paper is to reveal the contributions of the Journal of Historical Research in Marketing (JHRM) to the academic body of knowledge. Pursuant to this objective, the study classifies the publications and citation structure of the JHRM, the nature of the publications’ authorship, the most cited articles and authors and the themes that have been covered from the first day until now (2009–2021).

This paper uses bibliometric methodologies to analyze several aspects of the JHRM.

The average number of citations per paper is 4.54. The number of articles studying marketing history/practice (163) and the history of thought (158) is almost equal, consistent with the journal’s primary orientation. Compared with other journals, it could be said that JHRM achieved close ranks, especially with those of other historical journals of similar age. The most prolific authors whose articles have been published in the JHRM are used in universities located in the USA. The JHRM is closely connected to top-tier journals in the field.

This study is limited to one journal (JHRM) only. However, the authors assert that the articles analyzed are representative samples of the entire school of marketing history. Another important consideration is that the value of many critical studies in the social sciences cannot be determined using only bibliometric measurements.

This paper contributes to the marketing literature from several perspectives. First, evaluating the JHRM in terms of its unique standing shows the scope of the field of marketing history. Second, it serves as a guide for existing and future authors regarding the JHRM and the history of marketing. Third, the JHRM’s contributions provide insights into emerging trends and new opportunities for the entire marketing community.

Explains the Wheel of Retailing as an attempt to explain the dynamics of change and evolution at the social level. Suggests that the theory of new retail institutions beginning with low levels of prices and services and then upgrading is not always proved to be so. Concludes that retailing is a social process with the development of institutions determined by the society in which they exist and not by a deterministic pattern of development.

The purpose of this paper is to examine how one Canadian retailer developed customer confidence in the interwar years when the automobile was in its infancy. The emphasis is on products and product information in the mail‐order catalogue.

The research design strategy draws on a longitudinal case study research using primary archival data collection and analysis.

In the 1930s, the firm used multiple approaches to respond to opportunities and challenges and to reassure customers through product assortment, guarantees, branding, quality assurance and support services. Generating an extensive mail‐order business occurred in tandem with the opening of stores, and together these approaches created rapid growth. In the early years, the emphasis was on maintenance, repairs and some augmentation through accessories. From the mid‐to late 1930s, with easing economic conditions, the focus shifts from automobile functionality to include roles for leisure and sport products, and the injunction to engage with the Canadian countryside.

The paper uses original historical research to contribute a new way of understanding how retailers developed customer confidence. The study contributes to knowledge about Canadian retailing in the interwar years, and the means for building customer confidence using a range of marketing techniques. For researchers, the study demonstrates a further example of the efficacy of using archival materials to explore marketing questions.

The study aims examine the popular master narrative that marketing education in Britain first appeared in the 1960s and understand if its origins can in fact be traced to an earlier period. This is undertaken through an examination of the courses taught from 1902 to 1969 at the Faculty of Commerce, University of Birmingham, Great Britain.

The study draws on a number of primary source materials held at the archives at the Cadbury Research Library, University of Birmingham, that are related to the Faculty of Commerce.

The study identifies that marketing courses were being taught in Britain long before the 1960s by the new business schools; we can trace its origins to the beginning of the twentieth century at Birmingham. From 1902 onwards, marketing was consistently part of the syllabus of the undergraduate programme and it became part of the core syllabus of the post-graduate programme.

The findings of the study require marketing education scholars and scholars of the emergence of marketing thought to revise their beliefs concerning the emergence of marketing education in Great Britain and situate this in an earlier period.

The paper demonstrates the historical value of studying early commerce syllabi and the manner in which marketing-themed content was delivered to students.

This paper aims to analyze the problematic relationship between the Left, the commercial revolution and the progressive growth of mass consumption during the Italian economic miracle.

Taking for example the city of Bologna, the most important city run by the Italian communist party, the paper problematizes the socio-economic and political – institutional processes connected with the emergence of “American-like” commercial and distribution strategies, and of consumerist identities.

Bologna’s administrators governed the commerce through a rationalization supported by urban planning, including the establishment of a chain of “associated supermarkets”, built on municipal areas and financed by a mixed-capital company set up for that purpose. At the same time, they sought to protect small retailers to gain their political consensus and to contain crisis-related anxieties among the consumers, a category which has still an uncertain identity in Italy.

Much remains to be seen in the characteristics of the Italian miracle, and in the manner it was ruled. The case of Bologna illuminates an important piece of the Italian Left’s attempt to interpret and to lead the modernization of the country.