Search results

1 – 10 of over 3000
To view the access options for this content please click here
Article
Publication date: 9 August 2019

Li-Xiang Wang, Da-Hai Xia, Shi-Zhe Song, Yashar Behnamian and Likun Xu

This paper aims to quantify atmospheric corrosion by image analyses. The corrosion extent, form and distribution of corrosion product on Q235B and T91 steels exposed to a…

Abstract

Purpose

This paper aims to quantify atmospheric corrosion by image analyses. The corrosion extent, form and distribution of corrosion product on Q235B and T91 steels exposed to a Zhoushan marine atmosphere over one year are characterized by image analysis.

Design/methodology/approach

Image analysis of corrosion images were achieved using the gray value, wavelet analysis and fuzzy Kolmogorov–Sinai (K–S) entropy.

Findings

As corrosion becomes extensive, the gray value of corrosion images decreases, and the energy value of nine subimages after wavelength decomposition decreases. Fuzzy K–S entropy increases as localized corrosion propagates but decreases as uniform corrosion spreads.

Originality/value

The methods proposed in this work open a new way for fast corrosion evaluation of metallic materials exposed to atmospheric conditions.

Details

Anti-Corrosion Methods and Materials, vol. 66 no. 5
Type: Research Article
ISSN: 0003-5599

Keywords

To view the access options for this content please click here
Article
Publication date: 24 June 2019

Salih Ceylan

The existence of retail spaces lies far back in history. However, retail design as an academic field of work is relatively recent and available for development. The common…

Abstract

Purpose

The existence of retail spaces lies far back in history. However, retail design as an academic field of work is relatively recent and available for development. The common points and differences between commercial spaces and retail spaces, as well as the relationship between private and public spaces, require academic attention from a retail perspective. The purpose of this paper is to contribute to the academic knowledge on retail design by interpreting retail spaces according to their relationship with their surroundings and their way of defining borders.

Design/methodology/approach

The focal point of the paper lies on a case study based on built examples of retail spaces in Turkey. An actual perspective, along with the historical background of retail design, provides the theoretical framework of the study, as the term “border” is being interpreted according to encountered restrictions and intentions throughout the retail design process.

Findings

The case study conducted in the scope of this paper has shown that borders are an important component in retail design and they are affected by various factors like the limitations of the surroundings and atmospheric tools such as colours, lighting, sound or scent.

Originality/value

Although there are existing studies on retail design from various perspectives, the interpretation of retail spaces in relationship with their borders is missing in academic literature. This paper provides a definition of borders in retail design including the elements that describe them and the knowledge of borders according to different corporate tendencies.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. 14 no. 1
Type: Research Article
ISSN: 2631-6862

Keywords

To view the access options for this content please click here
Article
Publication date: 14 May 2018

Ana Vukadin, Apiradee Wongkitrungrueng and Nuttapol Assarut

The purpose of this study is to examine the role of artistic elements in a shopping mall’s experiential marketing strategy and the effects of artistic elements on customer…

Abstract

Purpose

The purpose of this study is to examine the role of artistic elements in a shopping mall’s experiential marketing strategy and the effects of artistic elements on customer shopping value (e.g. utilitarian, hedonic and symbolic) and shopper response (e.g. satisfaction, behavioural intention).

Design/methodology/approach

Data were collected from 300 shoppers in a shopping mall in Bangkok, Thailand. A partial least square-structural equation model was used to examine the impact of the artistic elements along with other elements in the shopping mall on shopper response through perceived shopping value.

Findings

Empirical evidence shows that artistic elements in an artified mall have a positive effect on customer hedonic and symbolic value, which in turn leads to positive shopper response. Artistic elements perform better than other elements in predicting symbolic value.

Research limitations/implications

The findings suggest that artistic elements should be considered a new source of mall differentiation and customer experience enhancement. Unique artistic elements add emotional and symbolic appeal to the mall, and mall managers should carefully choose artistic content that matches the position and target shoppers of their mall.

Originality/value

This paper proposed and empirically examined the effect of artistic elements as the new fourth atmospheric element. It extends the art infusion theory by applying it to the “non-luxury” shopping mall context to demonstrate the spillover effect of art on shopping value, which further influence shopper response.

Details

Journal of Product & Brand Management, vol. 27 no. 3
Type: Research Article
ISSN: 1061-0421

Keywords

To view the access options for this content please click here
Article
Publication date: 14 November 2016

Yuye Wang, Guofeng Zhang and Xiaoguang Hu

Infrared simulation plays an important role in small and affordable unmanned aerial vehicles. Its key and main goal is to get the infrared image of a specific target…

Abstract

Purpose

Infrared simulation plays an important role in small and affordable unmanned aerial vehicles. Its key and main goal is to get the infrared image of a specific target. Infrared physical model is established through a theoretical research, thus the temperature field is available. Then infrared image of a specific target can be simulated properly while taking atmosphere state and effect of infrared imaging system into account. For recent years, some research has been done in this field. Among them, the infrared simulation for large scale is still a key problem to be solved. In this passage, a method of classification based on texture blending is proposed and this method effectively solves the problem of classification of large number of images and increase the frame rate of large infrared scene rendering. The paper aims to discuss these issues.

Design/methodology/approach

Mosart Atmospheric Tool (MAT) is used first to calculate data of sun radiance, skyshine radiance, path radiance, temperatures of different material which is an offline process. Then, shader in OGRE does final calculation to get simulation result and keeps a high frame rate. Considering this, the authors convert data in MAT file into textures which can be easily handled by shader. In shader responding, radiance can be indexed by information of material, vertex normal, eye and sun. Adding the effect of infrared imaging system, the final radiance distribution is obtained. At last, the authors get infrared scene by converting radiance to grayscale.

Findings

In the fragment shader, fake infrared textures are used to look up temperature which can calculate radiance of itself and related radiance.

Research limitations/implications

The radiance is transferred into grayscale image while considering effect of infrared imaging system.

Originality/value

Simulation results show that a high frame rate can be reached while guaranteeing the fidelity.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 9 no. 4
Type: Research Article
ISSN: 1756-378X

Keywords

To view the access options for this content please click here
Article
Publication date: 27 March 2009

Jung‐Hwan Kim, Minjeong Kim and Sharron J. Lennon

The purpose of this paper is to investigate the effects of web site atmospherics such as music and product presentation on consumers' emotional, cognitive, and conative…

Abstract

Purpose

The purpose of this paper is to investigate the effects of web site atmospherics such as music and product presentation on consumers' emotional, cognitive, and conative responses in online shopping.

Design/methodology/approach

A convenience sample of 272 female college students participated in a web experiment employing a 2 (Product presentation: flat vs model)×2 (Music: present vs absent) between‐subjects factorial design.

Findings

The findings of this study showed that: product presentation (model vs flat) had a significant effect on consumers' emotional responses; and there were positive relationships among consumers' emotional, cognitive, and conative responses. Unexpectedly, music had no effect on consumers' emotional responses.

Research limitations/implications

Generalizing the results of this study is limited by the use of a convenience sample of college women.

Practical implications

Online retailers need to pay more attention on developing effective online atmospherics that evoke positive shopping outcomes. Based on the findings, product presentation using a model as compared to flat is recommended for online apparel retailers.

Originality/value

The current study confirmed the stimulus‐organism‐response relationship by showing that product presentation (online stimuli) affected emotion and attitude towards the site (emotional/cognitive states) and consequently influences purchase intent (response). Thus, this study provides practical, useful information to web site designers and online retailers by indicating that how web site atmospherics lead to positive consumer shopping outcomes.

Details

Direct Marketing: An International Journal, vol. 3 no. 1
Type: Research Article
ISSN: 1750-5933

Keywords

To view the access options for this content please click here
Book part
Publication date: 7 October 2020

Stephanie van de Sanden, Kim Willems, Ingrid Poncin and Malaika Brengman

  1. Innovative technologies, such as DS, can engage different human senses and play an important role in enhancing the store atmosphere.
  2. The majority of DS networks feature…

Abstract

Learning Outcomes

  1. Innovative technologies, such as DS, can engage different human senses and play an important role in enhancing the store atmosphere.

  2. The majority of DS networks feature content that is generic and is rarely tailored to the audience passing by the screens. As a result, digital displays are often ignored.

  3. DS coupled with sensors and Artificial Intelligence allow for more relevant and personalized experiences.

  4. Relevance through personalization can help retailers overcome display blindness, but challenges in terms of legal restrictions and ethical concerns exist to unlock its potential.

  5. Nontouch interaction technologies, such as voice assistants, gesture controls, facial recognition, and augmented reality, present new ways of interacting with digital screens.

Innovative technologies, such as DS, can engage different human senses and play an important role in enhancing the store atmosphere.

The majority of DS networks feature content that is generic and is rarely tailored to the audience passing by the screens. As a result, digital displays are often ignored.

DS coupled with sensors and Artificial Intelligence allow for more relevant and personalized experiences.

Relevance through personalization can help retailers overcome display blindness, but challenges in terms of legal restrictions and ethical concerns exist to unlock its potential.

Nontouch interaction technologies, such as voice assistants, gesture controls, facial recognition, and augmented reality, present new ways of interacting with digital screens.

To view the access options for this content please click here
Article
Publication date: 21 January 2021

Karim Errajaa, Patrick Legohérel, Bruno Daucé and Anil Bilgihan

The purpose of this study is to examine the role of scent congruence with the brand image in the formation of consumers’ reactions to the atmosphere of a place.

Abstract

Purpose

The purpose of this study is to examine the role of scent congruence with the brand image in the formation of consumers’ reactions to the atmosphere of a place.

Design/methodology/approach

Using a factorial design (i.e. scent congruent with the brand image, scent not congruent and control), an experiment was conducted in a multi-service and hospitality space welcoming both local consumers and tourists (N = 303).

Findings

The findings show that when the scent is perceived as congruent with the brand image, reactions in the store are more favourable. It is not enough to use a scent that “smells good” or that is congruent with other factors (e.g. sensory environment); the scent must be perceived by consumers as consistent with the brand image. Findings also reveal that the diffusion of a scent congruent with the brand image improves guest satisfaction, intention to revisit and perceptions of the product and service.

Research limitations/implications

The limitations are both the emphasis on direct links and the focus on a French brand (café/co-working space franchise). It would be appropriate to extend the research to other contexts.

Practical implications

The findings show how important it is for hospitality organisations to use scents to generate a positive impact on their guests. Hotel, restaurant and café managers wishing to enhance customer reactions through the creation of an olfactory atmosphere should take scent congruence with the brand image into consideration.

Originality/value

The study of the effects of the atmosphere on consumer behaviour as a function of olfactory congruence with the brand image uses in-situ experimentation (café/co-working and food and beverage area).

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

To view the access options for this content please click here
Book part
Publication date: 7 October 2020

Vanissa Wanick and Eirini Bazaki

  • To identify the social elements that emerge from interactions with the virtual fitting room in e-retailing applications
  • To debate the influence of the socialisation of the…

Abstract

Learning Outcomes

  • To identify the social elements that emerge from interactions with the virtual fitting room in e-retailing applications

  • To debate the influence of the socialisation of the virtual fitting room (SVFR) in brand experience

  • To discuss the implications of the SVFR for retailers, consumers and managers

  • To envision the future of e-retailing brand experience through the SVFR

To identify the social elements that emerge from interactions with the virtual fitting room in e-retailing applications

To debate the influence of the socialisation of the virtual fitting room (SVFR) in brand experience

To discuss the implications of the SVFR for retailers, consumers and managers

To envision the future of e-retailing brand experience through the SVFR

To view the access options for this content please click here
Article
Publication date: 29 June 2020

Thérèse Roux, Sfiso Mahlangu and Thembeka Manetje

There is ample evidence supporting the generalizability of the stimuli-organism-response framework in the retail field, with limited extensions to digital signage inside…

Abstract

Purpose

There is ample evidence supporting the generalizability of the stimuli-organism-response framework in the retail field, with limited extensions to digital signage inside malls. This article postulates that favourable perceptions of the mall environment result in stronger approach behaviours than positive experienced emotions. This varying indirect effect is predicated to be moderated by shoppers' enjoyment of hedonic digital signage content.

Design/methodology/approach

This study was conducted at two upmarket super-regional malls in South Africa with a wide variety of contemporary digital signage displaying hedonic content. Purposive quota sampling was used to intercept and survey 400 regular shoppers viewing dynamic hedonic digital signage content. Data was collected via an interviewer-administered structured questionnaire. Hayes macro conditional process analysis was used to determine the moderating role of hedonic content enjoyment and to estimate regression coefficients of the proposed model.

Findings

It was found that favourable perceptions of the mall environment is strongly associated with approach behaviours relative to the indirect effect of positive experienced emotions. When shoppers' enjoyment of hedonic content is factored in the model, low enjoyment of hedonic content shows an insignificant effect of digital signage on approach behaviours. However, for high enjoyment of hedonic content, this relationship is positive and significant.

Research limitations/implications

Digital signage was only studied as a design cue and the promising role as social cue or ambient factor were thus not take into account. It also applied a cross-sectional survey rather than an experiment and has modelled the effects of digital signage as a part of retail atmospherics rather than its presence or absence in malls. The results were generated based on a survey with shoppers from two upmarket super-regional malls in South Africa while viewing digital signage displaying hedonic content. Findings might differ for utilitarian content and other settings.

Practical implications

Practical recommendations on how shopping mall management could utilise digital signage to possibly increase approach behaviours are provided.

Originality/value

There is very limited research on the effects of digital signage on shoppers in the mall environment. This study is one of the first to consider enjoyment of digital signage content inside malls as moderating variable. Additionally, this study contributed to this growing field of shopper-oriented technologies in methodological and pragmatic manners.

Details

International Journal of Retail & Distribution Management, vol. 48 no. 10
Type: Research Article
ISSN: 0959-0552

Keywords

To view the access options for this content please click here
Article
Publication date: 10 July 2017

Kim Willems, Malaika Brengman and Stephanie van de Sanden

The authors present an exploratory study on the effectiveness of in-store marketing communication appeals via digital signage applying the construal level theory (CLT) in…

Abstract

Purpose

The authors present an exploratory study on the effectiveness of in-store marketing communication appeals via digital signage applying the construal level theory (CLT) in a field experiment. According to this theory, the authors hypothesize that shoppers will on the one hand respond more favorably to messages focusing on the desirability of the offering, when they are further distanced from the actual purchase decision. On the other hand, the authors expect more favorable responses toward messages containing feasibility appeals, positioned closer by to the purchase decision. The purpose of this paper is to determine appropriate location-based content for in-store proximity marketing.

Design/methodology/approach

A field experiment was conducted in a Belgian coffee bar, examining temporal distance effects in a natural retail/service environment. A 2×2 between-subjects experimental design is implemented (i.e. low vs high temporal distance×concrete/cost vs abstract/brand-oriented appeal), examining the impact on marketing communication effectiveness.

Findings

Overall, the authors find some initial support for CLT on effectiveness measures regarding purchase intentions and actual purchase, but not in terms of self-reported noticing of the screen and the ad, nor in terms of (un)aided ad recall.

Research limitations/implications

This experiment is a pilot study and such finds itself confronted with a limited number of observations.

Originality/value

The study is among the first to examine how message content (beyond price promotion) can be adapted to in-store locations.

Details

International Journal of Retail & Distribution Management, vol. 45 no. 7/8
Type: Research Article
ISSN: 0959-0552

Keywords

1 – 10 of over 3000