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The Value of Design in Retail and Branding
Type: Book
ISBN: 978-1-80071-580-6

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Abstract

Details

The Value of Design in Retail and Branding
Type: Book
ISBN: 978-1-80071-580-6

To view the access options for this content please click here

Abstract

Details

The Value of Design in Retail and Branding
Type: Book
ISBN: 978-1-80071-580-6

To view the access options for this content please click here
Article
Publication date: 24 July 2007

Tony Kent

This paper sets out to explore the concept of creativity in the context of the retail store environment and the function of design in shaping this environment.

Abstract

Purpose

This paper sets out to explore the concept of creativity in the context of the retail store environment and the function of design in shaping this environment.

Design/methodology/approach

The paper uses a cross‐disciplinary approach to review theoretical approaches to creativity, and their relevance to the retail industry. It subsequently assesses types of retail spaces, and then moves on to compare the concept of retail design with product design and its implications for creativity and retailers.

Findings

It demonstrates the complexity of creativity as a concept, and the opportunities to create retail spaces through design‐led approaches. It defines retail design and its engagement with stakeholders within and outside the organisation and its impact on organisational creativity.

Research limitations/implications

As a review paper it covers a number of perspectives on creativity, design and store environments. However, these are not exhaustive, and invite further discussion and scoping for future research.

Practical implications

The paper outlines ways to understand creativity in retailing, and provides guidance on how retailers can organize their organizations to engage with design projects.

Originality/value

The paper uniquely examines concepts of creativity and proposes how they might be applied to retailing. It demonstrates how creativity pervades the industry, in terms of design and the use of designed spaces. It proposes new areas for research relating to the definition of creativity in the retail industry, and the role of creativity and retailing in cultural and social contexts.

Details

International Journal of Retail & Distribution Management, vol. 35 no. 9
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 24 June 2019

Salih Ceylan

The existence of retail spaces lies far back in history. However, retail design as an academic field of work is relatively recent and available for development. The common…

Abstract

Purpose

The existence of retail spaces lies far back in history. However, retail design as an academic field of work is relatively recent and available for development. The common points and differences between commercial spaces and retail spaces, as well as the relationship between private and public spaces, require academic attention from a retail perspective. The purpose of this paper is to contribute to the academic knowledge on retail design by interpreting retail spaces according to their relationship with their surroundings and their way of defining borders.

Design/methodology/approach

The focal point of the paper lies on a case study based on built examples of retail spaces in Turkey. An actual perspective, along with the historical background of retail design, provides the theoretical framework of the study, as the term “border” is being interpreted according to encountered restrictions and intentions throughout the retail design process.

Findings

The case study conducted in the scope of this paper has shown that borders are an important component in retail design and they are affected by various factors like the limitations of the surroundings and atmospheric tools such as colours, lighting, sound or scent.

Originality/value

Although there are existing studies on retail design from various perspectives, the interpretation of retail spaces in relationship with their borders is missing in academic literature. This paper provides a definition of borders in retail design including the elements that describe them and the knowledge of borders according to different corporate tendencies.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. 14 no. 1
Type: Research Article
ISSN: 2631-6862

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Abstract

Details

Multi-Channel Marketing, Branding and Retail Design
Type: Book
ISBN: 978-1-78635-455-6

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Abstract

Details

The Value of Design in Retail and Branding
Type: Book
ISBN: 978-1-80071-580-6

To view the access options for this content please click here

Abstract

Details

The Value of Design in Retail and Branding
Type: Book
ISBN: 978-1-80071-580-6

To view the access options for this content please click here
Article
Publication date: 13 March 2017

Maria Pires, Joaquim Pratas, Jorge Liz and Pedro Amorim

The design of retail backroom storage areas has great impact on in-store operations, customer service level and on store life-cycle costs. Moreover, backroom storage in…

Abstract

Purpose

The design of retail backroom storage areas has great impact on in-store operations, customer service level and on store life-cycle costs. Moreover, backroom storage in modern retail grocery stores is critical to several functions, such as acting as a buffer against strong demand lifts yielded by an ever-increasing promotional activity, stocking seasonal peak demand and accommodating e-commerce activities. The purpose of this paper is to propose a framework to design retail backroom storage area. Furthermore, the authors aim to draw attention to the lack of literature on this topic, while clarifying the relationship between this promising research stream and the considerable body of research regarding the design and operations of conventional warehouses, as well as retail in-store operations.

Design/methodology/approach

The key literature on backrooms, grocery retail, in-store operations, warehouse design and operations was reviewed. This allowed an understanding of the gap in the literature regarding the design of backrooms. Moreover, a case study methodological approach was conducted in a Portuguese retailer to extend the literature review.

Findings

Despite having functions similar to conventional warehouses, backroom storage facilities have particularities that deserve a distinct analysis. Thus, the authors stress these differences and demonstrate how they influence the development of a novel backroom design framework.

Originality/value

This paper fills a gap by proposing a framework to design backroom areas. Furthermore, this research may help practitioners to better design backroom areas, since this process currently lacks a formal and standardized procedure.

Details

International Journal of Retail & Distribution Management, vol. 45 no. 3
Type: Research Article
ISSN: 0959-0552

Keywords

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Article
Publication date: 1 March 2003

Tony Kent

The aim of this research is to define the development and boundaries of the retailer brand primarily through the elements of identity and image. Two perspectives are…

Abstract

The aim of this research is to define the development and boundaries of the retailer brand primarily through the elements of identity and image. Two perspectives are introduced to explain the ways in which three‐dimensional branding and sensory experiences of the retail brand can arise. One approach is marketing led; the other is based on design studies. The study assesses the development of retail branding, the areas in which sensory experience of the retail brand occurs and its implications for retailers. It concludes with new insights into retail branding and proposals for the subject to be studied across disciplinary boundaries.

Details

International Journal of Retail & Distribution Management, vol. 31 no. 3
Type: Research Article
ISSN: 0959-0552

Keywords

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