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Article
Publication date: 15 September 2022

Brijesh Sivathanu, Rajasshrie Pillai and Bhimaraya Metri

The purpose of this study was to investigate the online shopping intention of customers by watching artificial intelligence (AI)–based deepfake video advertisements using…

Abstract

Purpose

The purpose of this study was to investigate the online shopping intention of customers by watching artificial intelligence (AI)–based deepfake video advertisements using media richness (MR) theory and Information Manipulation Theory 2 (IMT2).

Design/methodology/approach

A conceptual model was developed to understand customers' online shopping intention by watching deepfake videos. A quantitative survey was conducted among the 1,180 customers using a structured questionnaire to test the conceptual model, and data were analyzed with partial least squares structural equation modeling.

Findings

The outcome of this research provides the antecedents of the online shopping intention of customers after watching AI-based deepfake videos. These antecedents are MR, information manipulation tactics, personalization and perceived trust. Perceived deception negatively influences customers' online shopping intention, and cognitive load has no effect. It also elucidates the manipulation tactics used by the managers to develop AI-based deepfake videos.

Practical implications

The distinctive model that emerged is insightful for senior executives and managers in the e-commerce and retailing industry to understand the influence of AI-based deepfake videos. This provides the antecedents of online shopping intention due to deepfakes, which are helpful for designers, marketing managers and developers.

Originality/value

The authors amalgamate the MR and IMT2 theory to understand the online shopping intention of the customers after watching AI-based deepfake videos. This work is a pioneer in examining the effect of AI-based deepfakes on the online shopping intention of customers by providing a framework that is empirically validated.

Details

International Journal of Retail & Distribution Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 21 September 2022

Shuman Zheng and Dongjin Li

The usage of augmented reality (AR) in online shopping websites provides a “try-on” experience for consumers. AR technology combines the virtual and real world. Previous…

Abstract

Purpose

The usage of augmented reality (AR) in online shopping websites provides a “try-on” experience for consumers. AR technology combines the virtual and real world. Previous studies have addressed AR usage’s benefits to consumers’ online shopping experience. However, this study aims to explore the dark side of AR usage in consumers’ online purchasing process.

Design/methodology/approach

The authors conduct six experiments to examine whether AR usage leads to adverse effects on consumers’ purchase intention and explain the mechanism of its dark side.

Findings

The result shows that AR usage in online shopping websites reduces consumers’ purchase intention. The authors further reveal that the usage of AR leads to more vital psychological ownership of the product, and psychological ownership positively relates to cognitive conflict. Cognitive conflict explains the negative influence of AR usage on purchase intention.

Originality/value

First, to the best of the authors’ knowledge, this is the first study to explore the impact of embedded AR function of websites on consumers’ decision-making process. Also, it is the first study on the application of AR in a real shopping scene, which makes the study of AR close to reality. Second, psychological ownership is introduced in this study. Although there are many types of research on psychological ownership, few scholars have explored it in AR research. Third, most studies stress the advantages of using AR during purchase; this research demonstrates that embedding AR function in a shopping website may negatively affect purchase intention.

Details

Nankai Business Review International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 4 October 2022

Lifu Li, Kyeong Kang, Anqi Zhao and Yafei Feng

Although prior studies have studied the relationship between online consumers' attitudes and buying behaviour, the research focussing on online consumers' impulse buying…

Abstract

Purpose

Although prior studies have studied the relationship between online consumers' attitudes and buying behaviour, the research focussing on online consumers' impulse buying behaviours and exploring the role of celebrity endorsement is limited. Drawing on the social presence and the social facilitation theory, this paper establishes a research model based on the stimuli–organism–response (S–O–R) model and the motivation theory. It explores how live streamers impact online consumers' impulse buying behaviours under specific social and cultural backgrounds, with celebrity endorsement as a moderating variable.

Design/methodology/approach

To test the research model, the online questionnaire method has been conducted in this study. This paper utilises Chinese online consumers as samples and promotes an online survey. Using the variance-based structural equation modelling and partial least squares path modelling (SEM-PLS), 433 valid questionnaires have been analysed on SmartPLS.

Findings

First, live streamers' attractive appearance positively correlates with online consumers' hedonic attitude and positively impacts their utilitarian attitude to live shopping. Second, live streamers' real-time interaction positively affects consumers' utilitarian attitudes because of their professional marketing and communication skills. Third, their hedonic and utilitarian attitudes positively influence online consumers' impulse buying behaviours. Finally, this paper presents that celebrity endorsement negatively moderates the relationship between online consumers' hedonic attitudes and impulse buying during live shopping.

Originality/value

This research combines the S–O–R model and the motivation theory and analyses related social influencing factors to study online consumers' impulse buying behaviours. Meanwhile, it explores the celebrity endorsement factor as a moderate role and identifies the different effects between live streamers and celebrities in live shopping, which is of great significance to the strategy of live shopping marketing and the literature on online consumers' behaviours.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 14 September 2022

Tyler Hancock, Frank G. Adams, Michael Breazeale, Jason E. Lueg and Kevin J. Shanahan

The authors provide an example of a group of online shoppers exploiting a pricing mistake and exploring the drivers of predatory shopping that may harm online retailers…

Abstract

Purpose

The authors provide an example of a group of online shoppers exploiting a pricing mistake and exploring the drivers of predatory shopping that may harm online retailers. This paper aims to examine the role of social vigilantism, proactivity and self-presentation in driving individual predatory shopping behaviors and delivers a broader understanding of how these behaviors develop in online communities.

Design/methodology/approach

The authors use a mixed-methods sequential research model. In Study 1, the authors explore predatory shopping by using a netnographic textual approach to analyze an online forum engaging in predatory shopping. In Study 2, the authors empirically analyze the uncovered conceptual findings using the PROCESS macro.

Findings

Customers who engage in predatory shopping online exhibit social vigilantism when communicating their views to others and proactively seeking out pricing mistakes and opportunities. Customers engaging in predatory shopping adapt their presentation online to increase their chances of success; this effect is strengthened by the online disinhibition effect.

Practical implications

Predatory shoppers can actively seek out pricing mistakes online, encourage participation and exploit mistakes by adapting their self-presentation. Therefore, online retailers should be proactive and consistent when communicating with customers and collaborating to deter predatory shopping. In addition, online retailers should focus on building advocates in communities to prevent harm from predatory shoppers online.

Originality/value

Online predatory shopping is explored qualitatively and quantitatively to understand the propensities that can drive predatory behavior and provide warning signs for online retailers. In addition, the effects of predatory shopping drivers are analyzed in the presence of the online disinhibition effect.

Details

Journal of Consumer Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 22 August 2022

Emmanuel Kwame Opoku, Aaron Tham, Alastair M. Morrison and Mei-jung Sebrina Wang

The main aim of this research was to explore specialty coffee experience dimensions and what drives revisit intentions through experiencescapes. The theoretical framework…

106

Abstract

Purpose

The main aim of this research was to explore specialty coffee experience dimensions and what drives revisit intentions through experiencescapes. The theoretical framework on experience co-creation in food and wine consumption by Carvalho et al. (2021) was employed to explore the dimensions of specialty coffee shop experiences and specialty coffee consumer revisit intentions.

Design/methodology/approach

Using the interpretivist epistemology, this research explored these factors from the perspectives of customers, coffee shop baristas, and managers and owners to better understand consumer behaviour in the context of urban coffee shops. In-depth interviews were employed to collect data to obtain first-hand, emic perspectives.

Findings

The notion of specialty coffee and its experiencescape were examined in the context of a region of tea-dominated landscapes. This research highlighted the significance of baristas as agents of coffee connoisseurship, being able to introduce the beans and the art of coffee making to customers in active ways. The findings amplified that olfactory encounters triggering a myriad of senses are crucial to the specialty coffee experiencescape.

Originality/value

This is among the first studies to explore the driving factors for customer visits and revisit intentions to urban coffee shops. The findings point to greater sophistication and engagement in-person and online for urban coffee shops. More importantly, the olfactory encounters differed for solo and group customer.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 16 August 2022

Shu-Chiung Lin, Hsiao-Ting Tseng, Farid Shirazi, Nick Hajli and Pei-Tzu Tsai

Based on the stimulus-organism-response theory, this research constructs the influence of the stimulus factors of the live-streaming shopping environment on consumers'…

Abstract

Purpose

Based on the stimulus-organism-response theory, this research constructs the influence of the stimulus factors of the live-streaming shopping environment on consumers' psychological situation. It then produces the research model of impulsive purchase intention.

Design/methodology/approach

In this study, the online questionnaire survey method was used to survey users who participated in live-streaming shopping, and a total of 335 valid questionnaires were collected. Then SPSS and SmartPLS were used for data empirical evaluation and hypotheses test.

Findings

Research results show that demand, convenience, interactivity, and playfulness are positively stimulating consumers' perceived enjoyment. And their perceived enjoyment directly drives their intention of impulsive purchase.

Practical implications

The choice of the live streaming platform, the design of the interactive interface, and the design of the shopping process are all factors that the streamer must carefully consider. The results of this study can be used as a reference for the development of live-streaming shopping and provide the industry with an understanding of the main factors that affect users' live streaming and impulsive purchases to plan an effective live streaming platform and content.

Originality/value

“E-commerce live streaming” is regarded as the latest trend of e-commerce, and impulse buying is regarded as a key factor in the success of transactions. This research has developed factors that influence impulsive purchases after watching live streaming based on the SOR theory.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 January 1983

Clifford M Guy, Neil Wrigley and Larry O'Brien

Several commentators have expressed concern over the methods used by the retail sector in the UK in deciding on the location and scale of future developments. Most firms…

Abstract

Several commentators have expressed concern over the methods used by the retail sector in the UK in deciding on the location and scale of future developments. Most firms appear simply to react to development opportunities as they arise, or make decisions on the basis of ‘hunch’. Very little statistical information is used to assist them. One reason for this must be that forecasting methods and factual information available are frequently quite inadequate to permit of reliable judgments about the performance of new stores in specified locations. This reflects not only the lack of retail turnover statistics at local level, but also the lack of detailed information about the routine shopping behaviour of representative samples of the population. In recent years there has been very little applied general research into shopping behaviour in the UK; consequently very little is known about many of its aspects, particularly those factors which influence and motivate people's choice of store for their everyday shopping trips. In this article the authors have a positive objective; after discussing existing sources of information they describe a new and potentially valuable source — the Cardiff shopping diary survey, which they themselves carried out in the first half of 1982. Finally, they deal with some ways in which the results of this survey can be put to practical use by retail organisations.

Details

Retail and Distribution Management, vol. 11 no. 1
Type: Research Article
ISSN: 0307-2363

Article
Publication date: 1 February 1993

Art Thomas and Ron Garland

The presence of a written shopping list on a major grocery buyingtrip to the supermarket is tangible evidence of out‐of‐store planning bythe shopper. This pre‐planning may…

1072

Abstract

The presence of a written shopping list on a major grocery buying trip to the supermarket is tangible evidence of out‐of‐store planning by the shopper. This pre‐planning may influence both time spent in store and grocery expenditure, two factors of importance to supermarket retailers. Set in a New Zealand city, examines the extent to which a written grocery shopping list affects these two factors by comparing the behaviour of two matched samples, one with lists and one without. The findings are conclusive: written shopping lists significantly reduce average expenditure; the presence of children accompanying the shopper significantly increases expenditure and time spent in store. While supermarket retailers cannot dissuade customers from bringing a written shopping list to the store, they can encourage customers to spend more time in‐store, and to shop with someone else, thereby increasing average expenditure.

Details

International Journal of Retail & Distribution Management, vol. 21 no. 2
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 1 July 1996

Joel D. Wisner

Presents the findings of a comprehensive survey conducted among a wide variety of US machine shops. The objectives of the study were to develop the literature‐based…

839

Abstract

Presents the findings of a comprehensive survey conducted among a wide variety of US machine shops. The objectives of the study were to develop the literature‐based just‐in‐time (JIT) machine shop model and to study empirically the changes taking place in the operation of machine shops in response to increasing demands by customers for JIT deliveries of products. Determines basic facility operating characteristics, machine operator characteristics, shopfloor control policies, and overall shop performance characteristics of machine shops having a significant level of sales to JIT customers. Discusses these findings with respect to the JIT machine shop model described in the previous literature. Supplies descriptive information for machine shops having little or no sales to JIT customers, to identify operating differences between the two classes of machine shops.

Details

International Journal of Operations & Production Management, vol. 16 no. 7
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 1 March 1995

Ruby Roy Dholakia, Birgit Pedersen and Neset Hikmet

Social and demographic changes are putting pressures on traditionalgender roles in the house‐hold. Reports on the role of married malesbased on a large‐scale survey of…

2648

Abstract

Social and demographic changes are putting pressures on traditional gender roles in the house‐hold. Reports on the role of married males based on a large‐scale survey of upscale households. The data suggest that males in married households are responsible for shopping activities in varying degrees. The level of shopping responsibility is a function of the spouse′s occupation as well as the type of goods to be purchased. Responsibility for grocery shopping is limited among married males (about 15 per cent claim primary responsibility) but the ones who are responsible express the most enlightened attitudes about shopping and report the greatest degree of enjoyment with shopping at the supermarket. Although 56 per cent of the married males claim primary responsibility for their clothing, enjoyment of the shopping mall is greater among those who share responsibility jointly with their wives. The perceptions of alternative shopping methods such as store, catalogue and computer shopping suggest that store shopping is more fun, satisfying and rewarding. Because of these hedonic components, store shopping is likely to remain popular in the near future.

Details

International Journal of Retail & Distribution Management, vol. 23 no. 3
Type: Research Article
ISSN: 0959-0552

Keywords

1 – 10 of over 62000